NYSE:PLNT Planet Fitness (PLNT) Stock Price, News & Analysis $50.46 -0.35 (-0.68%) As of 09:55 AM Eastern This is a fair market value price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest About Planet Fitness Stock (NYSE:PLNT) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Planet Fitness alerts:Sign Up Key Stats Today's Range$50.43▼$51.0050-Day Range$47.83▼$56.6352-Week Range$37.03▼$114.26Volume27,027 shsAverage Volume2.05 million shsMarket Capitalization$3.81 billionP/E Ratio17.11Dividend YieldN/APrice Target$70.24Consensus RatingModerate Buy Company Overview Planet Fitness, Inc. (NYSE: PLNT) is a franchised fitness-center company that operates under the Planet Fitness brand. Its clubs provide access to cardiovascular and strength-training equipment, free weights, locker rooms, and other basic fitness amenities in a low-cost, welcoming environment designed to appeal to a broad range of consumers. The company is known for its “Judgement Free Zone” concept, which emphasizes an approachable atmosphere for first-time, casual, and experienced gym users. Many locations also offer small-group fitness programming, personal training-related services, tanning and massage services, and retail merchandise, depending on local club offerings. Planet Fitness was founded in 1992 in Dover, New Hampshire, and expanded primarily through franchising. The company serves members through a network of franchised and company-operated clubs in the United States, Canada, and other international markets. Planet Fitness became a publicly traded company in 2015.AI Generated. May Contain Errors. Read More Planet Fitness Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks89th Percentile Overall ScorePLNT MarketRank™: Planet Fitness scored higher than 89% of companies evaluated by MarketBeat, and ranked 127th out of 484 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion4.3 / 5Analyst RatingModerate Buy Consensus RatingPlanet Fitness has received a consensus rating of Moderate Buy. The company's average rating score is 2.55, and is based on 1 strong buy rating, 11 buy ratings, 9 hold ratings, and 1 sell rating.Upside PotentialPlanet Fitness has a consensus price target of $70.24, representing about 38.2% upside from its current price of $50.82.Amount of Analyst CoveragePlanet Fitness has been the subject of 10 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Planet Fitness' stock forecast and price target. Earnings and Valuation2.5 / 5Proj. Earnings Growth9.03% Earnings GrowthEarnings for Planet Fitness are expected to grow by 9.03% in the coming year, from $3.21 to $3.50 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Planet Fitness is 17.23, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.87.Price to Earnings Ratio vs. SectorThe P/E ratio of Planet Fitness is 17.23, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 44.25.Price to Earnings Growth RatioPlanet Fitness has a PEG Ratio of 1.10. PEG Ratios above 1 indicate that a company could be overvalued.Read more about Planet Fitness' valuation and earnings. Short Interest1.0 / 5Short Interest LevelBearish Percentage of Shares Shorted9.86% of the float of Planet Fitness has been sold short.Short Interest Ratio / Days to CoverPlanet Fitness has a short interest ratio ("days to cover") of 4.16.Change versus previous monthShort interest in Planet Fitness has recently increased by 10.72%, indicating that investor sentiment is decreasing significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldPlanet Fitness does not currently pay a dividend.Dividend GrowthPlanet Fitness does not have a long track record of dividend growth. News and Social Media2.6 / 5News Sentiment0.23 News SentimentPlanet Fitness has a news sentiment score of 0.23. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.64 average news sentiment score of Consumer Discretionary companies.News Coverage This WeekMarketBeat has tracked 25 news articles for Planet Fitness this week, compared to 8 articles on an average week.Search Interest24 people have searched for PLNT on MarketBeat in the last 30 days. This is an increase of 20% compared to the previous 30 days. Company Ownership3.6 / 5Insider TradingAcquiring Shares Net Insider BuyingOver the last three months, insiders have purchased a net $492,800.00 in company stock, which represents 0.0128% of the company's market cap.Insider Buying vs. Insider SellingIn the past three months, Planet Fitness insiders have bought more of their company's stock than they have sold. Specifically, they have bought $492,800.00 in company stock and sold $0.00 in company stock.Percentage Held by Insiders0.90% of the stock of Planet Fitness is held by insiders.Percentage Held by Institutions95.53% of the stock of Planet Fitness is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Planet Fitness' insider trading history. Receive PLNT Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Planet Fitness and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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PLNT Stock News HeadlinesCLASS ACTION DEADLINE TONIGHT: Faruqi & Faruqi, LLP Reminds Planet Fitness (PLNT) Investors of Securities Class Action Lawsuit Deadline on September 14, 2026September 14 at 2:11 PM | tmcnet.comCLASS ACTION DEADLINE TONIGHT: Faruqi & Faruqi, LLP Reminds Planet Fitness (PLNT) Investors of Securities Class Action Lawsuit Deadline on September 14, 2026September 14 at 12:13 PM | businesswire.comFeds Say Your Cash Isn’t Property—Can They Take It?The Department of Justice recently argued in court that cash may not qualify as legal property. That raises new questions about how protected everyday bank accounts and retirement savings really are.September 16 at 1:00 AM | Priority Gold (Ad)Levi & Korsinsky Reminds Planet Fitness Investors of the Pending Class Action Lawsuit With a Lead Plaintiff Deadline of September 14, 2026 - PLNTSeptember 14 at 10:59 AM | globenewswire.comKaplan Fox Encourages Planet Fitness, Inc. (NYSE: PLNT) Investors to Contact the Firm Before the Deadline on September 14, 2026 for a Leadership RoleSeptember 14 at 10:15 AM | globenewswire.comPLNT Investors Have Opportunity to Lead Planet Fitness, Inc. Securities Fraud Lawsuit with SBS LawSeptember 14 at 9:33 AM | businesswire.comPlanet Fitness Inspires Approximately 3.7 Million Teens to Prioritize Fitness Through its High School Summer Pass® ProgramSeptember 14 at 8:30 AM | prnewswire.comLife Time Keeps Beating Expectations, But Insiders Are Selling Into Strength (PLNT)Life Time Group beat earnings and raised guidance again, with shares up 62% in 2025, even as insiders sold over $1 billion in stock in recent months.September 10, 2026 | marketbeat.comSee More Headlines PLNT Stock Analysis - Frequently Asked Questions How have PLNT shares performed this year? Planet Fitness' stock was trading at $108.51 at the beginning of the year. Since then, PLNT stock has decreased by 53.2% and is now trading at $50.8150. How were Planet Fitness' earnings last quarter? Planet Fitness, Inc. (NYSE:PLNT) issued its quarterly earnings data on Thursday, August, 6th. The company reported $0.88 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.85 by $0.03. The business's revenue was up 7.1% on a year-over-year basis. Read the conference call transcript. When did Planet Fitness IPO? Planet Fitness (PLNT) raised $202 million in an initial public offering (IPO) on Thursday, August 6th 2015. The company issued 13,500,000 shares at $14.00-$16.00 per share. J.P. Morgan Securities Merrill Lynch, Jefferies and Credit Suisse Securities served as the underwriters for the IPO and Guggenheim Securities, Baird, William Blair, Piper Jaffray and Cowen and Company were co-managers. Who are Planet Fitness' major shareholders? Planet Fitness' top institutional shareholders include Assenagon Asset Management S.A. (1.07%), Montanova Capital LLC (0.29%), California State Teachers Retirement System (0.12%) and Tidal Investments LLC (0.08%). Insiders that own company stock include Stephen Spinelli Jr, Craig R Benson, Jennifer Simmons, Brian O'donnell, Frances G Rathke and Christopher Rondeau. View institutional ownership trends. How do I buy shares of Planet Fitness? Shares of PLNT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Planet Fitness own? Based on aggregate information from My MarketBeat watchlists, some other companies that Planet Fitness investors own include NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Netflix (NFLX), Tesla (TSLA), PayPal (PYPL) and Broadcom (AVGO). Company Calendar Last Earnings8/06/2026Today9/16/2026Next Earnings (Estimated)11/05/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Green Zone (1m+) 1-Year History Sep 25 Dec 25 Mar 26 Jun 26 Sep 26 PLNT's financial health is in the Green zone, according to TradeSmith. PLNT has been in this zone for over one month. Industry, Sector and Symbol Stock ExchangeNYSE SectorConsumer Discretionary Industry Hotels, Restaurants & Leisure Sub-IndustryLeisure Facilities Current SymbolNYSE:PLNT CIK1637207 Webwww.planetfitness.com Phone(603) 750-0001FaxN/AEmployees4,020Year Founded1992Price Target and Rating Average Price Target for Planet Fitness$70.24 High Price Target$106.00 Low Price Target$50.00 Potential Upside/Downside+38.2%Consensus RatingModerate Buy Rating Score (0-4)2.55 Research Coverage22 Analysts Profitability EPS (Trailing Twelve Months)$2.95 Trailing P/E Ratio17.23 Forward P/E Ratio15.83 P/E Growth1.1Net Income$219.10 million Net Margins16.88% Pretax Margin23.71% Return on Equity-59.46% Return on Assets8.60% Debt Debt-to-Equity RatioN/A Current Ratio1.58 Quick Ratio1.56 Sales & Book Value Annual Sales$1.32 billion Price / Sales2.90 Cash Flow$5.16 per share Price / Cash Flow9.85 Book Value($5.99) per share Price / Book-8.48Miscellaneous Outstanding Shares75,530,000Free Float74,853,000Market Cap$3.84 billion OptionableOptionable Beta1.01 Social Links 10 Best Stocks to Own - Fall 2026Enter your email address and we’ll send you MarketBeat’s list of ten stocks set to soar in Fall 2026, despite the economic uncertainty rattling markets right now. 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