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Purple Innovation (PRPL) Stock Forecast & Price Target

Purple Innovation logo
$0.46 +0.01 (+2.40%)
Closing price 05/13/2026 04:00 PM Eastern
Extended Trading
$0.46 +0.01 (+1.49%)
As of 05/13/2026 07:48 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
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Purple Innovation - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Reduce
Based on 3 Analyst Ratings
Sell
1
Hold
2
Buy
0

Based on 3 Wall Street analysts who have issued ratings for Purple Innovation in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 3 analysts, 1 has given a sell rating, and 2 have given a hold rating for PRPL.

Consensus Price Target

$0.65
42.17% Upside
According to the 3 analysts' twelve-month price targets for Purple Innovation, the average price target is $0.65. The highest price target for PRPL is $0.65, while the lowest price target for PRPL is $0.65. The average price target represents a forecasted upside of 42.17% from the current price of $0.46.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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PRPL Analyst Ratings Over Time

TypeCurrent Forecast
5/14/25 to 5/14/26		1 Month Ago
4/14/25 to 4/14/26		3 Months Ago
2/13/25 to 2/13/26		1 Year Ago
5/14/24 to 5/14/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
0 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
Hold
2 Hold rating(s)
1 Hold rating(s)
1 Hold rating(s)
2 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$0.65$0.85$1.00$1.25
Forecasted Upside42.17% Upside37.34% Upside45.07% Upside51.53% Upside
Consensus RatingReduceReduceReduceHold

PRPL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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PRPL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Purple Innovation Stock vs. The Competition

TypePurple InnovationConsumer Staples CompaniesBroader Market
Consensus Rating Score
1.67
2.13
2.52
Consensus RatingReduceHoldModerate Buy
Predicted Upside42.17% Upside673.01% Upside17.11% Upside
News Sentiment Rating
Very Positive News

See Recent PRPL News
Positive News
Positive News
Export
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
4/29/2026
UBS Group AG logo
UBS Group
4 of 5 stars
Dan Silverstein
Dan Silverstein
Not Rated
Lower TargetNeutral$0.85 ➝ $0.65+31.31%
4/28/2026
KeyCorp logo
KeyCorp
2 of 5 stars
Bradley B. Thomas
Not Rated
DowngradeOverweight ➝ Sector Weight
4/21/2026
Weiss Ratings logo
Weiss Ratings
Not Rated
 Reiterated RatingSell (E+)
3/26/2025
Wedbush logo
Wedbush
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
Seth Basham
Seth Basham
Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating
Reiterated RatingNeutral$1.00 ➝ $1.00+28.87%
8/6/2024
Craig Hallum logo
Craig Hallum
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 Lower TargetHold$2.00 ➝ $1.50+36.35%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 01:47 AM ET.


PRPL Forecast - Frequently Asked Questions

According to the research reports of 3 Wall Street equities research analysts, the average twelve-month stock price forecast for Purple Innovation is $0.65, with a high forecast of $0.65 and a low forecast of $0.65.

3 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Purple Innovation in the last year. There is currently 1 sell rating and 2 hold ratings for the stock. The consensus among Wall Street analysts is that investors should "reduce" PRPL shares.

According to analysts, Purple Innovation's stock has a predicted upside of 42.17% based on their 12-month stock forecasts.

Over the previous 90 days, Purple Innovation's stock had 1 downgrade by analysts.

Purple Innovation has been rated by research analysts at KeyCorp, UBS Group, and Weiss Ratings in the past 90 days.

Analysts like Purple Innovation less than other "consumer staples" companies. The consensus rating for Purple Innovation is Reduce while the average consensus rating for "consumer staples" companies is Hold. Learn more on how PRPL compares to other companies.

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This page (NASDAQ:PRPL) was last updated on 5/14/2026 by MarketBeat.com Staff.
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