Rivian Automotive (RIVN) Stock Forecast & Price Target $11.94 +0.50 (+4.32%) As of 11:58 AM Eastern This is a fair market value price provided by Massive. Learn more. Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest Rivian Automotive - Analysts' Recommendations and Stock Price Forecast (2026) How MarketBeat Calculates Price Target and Consensus Rating Consensus Rating HoldBased on 27 Analyst RatingsSell5Hold8Buy14 Based on 27 Wall Street analysts who have issued ratings for Rivian Automotive in the last 12 months, the stock has a consensus rating of "Hold." Out of the 27 analysts, 5 have given a sell rating, 8 have given a hold rating, and 14 have given a buy rating for RIVN. Consensus Price Target $19.5063.25% Upside According to the 27 analysts' twelve-month price targets for Rivian Automotive, the average price target is $19.50. The highest price target for RIVN is $25.00, while the lowest price target for RIVN is $14.00. The average price target represents a forecasted upside of 63.25% from the current price of $11.95. MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Get the Latest News and Ratings for RIVN and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Rivian Automotive and its competitors. Sign Up View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. 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RIVN Analyst Ratings Over TimeTypeCurrent Forecast10/30/25 to 10/30/261 Month Ago9/30/25 to 9/30/263 Months Ago8/1/25 to 8/1/261 Year Ago10/30/24 to 10/30/25Strong Buy0 Strong Buy rating(s)0 Strong Buy rating(s)0 Strong Buy rating(s)0 Strong Buy rating(s)Buy14 Buy rating(s)12 Buy rating(s)13 Buy rating(s)5 Buy rating(s)Hold8 Hold rating(s)9 Hold rating(s)8 Hold rating(s)13 Hold rating(s)Sell5 Sell rating(s)7 Sell rating(s)6 Sell rating(s)6 Sell rating(s)Consensus Price Target$19.50$19.00$18.95$13.76Forecasted Upside63.25% Upside27.18% Upside24.54% Upside5.96% UpsideConsensus RatingHoldHoldHoldReduce RIVN Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History RIVN Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table Rivian Automotive Stock vs. The CompetitionTypeRivian AutomotiveConsumer Discretionary CompaniesBroader MarketConsensus Rating Score 2.30 2.20 2.52Consensus RatingHoldHoldModerate BuyPredicted Upside73.48% Upside42.04% Upside15.05% UpsideNews Sentiment RatingNeutral NewsSee Recent RIVN NewsPositive NewsPositive News Recent Analyst Forecasts and Stock Ratings Most Recent from Each Brokerage All Show All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action 10/30/2024 - 10/30/2026 Report Date Report Date From Report Date To 1M3M6MYTD1Y2Y3Y5Y More filters Fewer filters Done 0 Results Export DateBrokerageAnalystActionRatingPrice TargetReport Date Upside/DownsideDetails10/30/2026 Needham & Company LLC4 of 5 starsChris Pierce2 of 5 starsLower TargetBuy$23.00 ➝ $18.00+57.21%10/30/2026 Cantor Fitzgerald5 of 5 starsAndres Sheppard4 of 5 starsLower TargetNeutral$19.00 ➝ $16.00+39.74%10/30/2026 Jefferies Financial Group3 of 5 starsPhilippe Houchois1 of 5 starsUpgradeHold ➝ Buy$17.00+48.47%10/6/2026 Yorkville IvesSubscribe to MarketBeat All Access to unlock brokerage rankingsDan IvesSubscribe to MarketBeat All Access to unlock analyst rankingsInitiated CoverageOutperform$20.00+37.84%10/2/2026 Weiss RatingsSubscribe to MarketBeat All Access to unlock brokerage rankings Reiterated RatingSell (D-)9/14/2026 CitigroupSubscribe to MarketBeat All Access to unlock brokerage rankingsMichael WardSubscribe to MarketBeat All Access to unlock analyst rankingsInitiated CoverageHold$18.00+13.49%8/24/2026 Stifel NicolausSubscribe to MarketBeat All Access to unlock brokerage rankingsStephen GengaroSubscribe to MarketBeat All Access to unlock analyst rankingsSet Target$22.00+31.23%8/4/2026 Deutsche Bank AktiengesellschaftSubscribe to MarketBeat All Access to unlock brokerage rankings DowngradeBuy ➝ Underperform7/31/2026 Royal Bank Of CanadaSubscribe to MarketBeat All Access to unlock brokerage rankingsTom NarayanSubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetSector Perform$14.00 ➝ $16.00+3.33%7/31/2026 Morgan StanleySubscribe to MarketBeat All Access to unlock brokerage rankingsAndrew PercocoSubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetUnderweight$13.00 ➝ $14.00-10.11%x (Ad)In 1929, the Dow fell 89 percent and took 25 years to recover. A 60-year-old who held on wasn't whole again until age 85. In 2008, one bad year wiped out more than half the savings of those aged 56 to 65. Today, the national debt stands at 38.86 trillion dollars, far higher than in 1929. See where your retirement stands with a free Retirement Protection Kit.Get your free Retirement Protection Kit before November 37/31/2026 TD CowenSubscribe to MarketBeat All Access to unlock brokerage rankingsItay MichaeliSubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetBuy$20.00 ➝ $21.00+37.66%7/31/2026 Wells Fargo & CompanySubscribe to MarketBeat All Access to unlock brokerage rankingsColin LanganSubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetEqual Weight$15.00 ➝ $16.00+1.30%7/27/2026 Piper SandlerSubscribe to MarketBeat All Access to unlock brokerage rankingsAlexander PotterSubscribe to MarketBeat All Access to unlock analyst rankingsUpgradeNeutral ➝ Overweight$18.00 ➝ $20.00+26.26%7/9/2026 UBS GroupSubscribe to MarketBeat All Access to unlock brokerage rankingsJoseph SpakSubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetNeutral$16.00 ➝ $17.00-6.15%7/8/2026 BNP Paribas ExaneSubscribe to MarketBeat All Access to unlock brokerage rankingsJames PicarielloSubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetOutperform$22.00 ➝ $24.00+48.35%5/11/2026 DA DavidsonSubscribe to MarketBeat All Access to unlock brokerage rankingsMichael ShliskySubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetNeutral$14.00 ➝ $15.00+5.23%5/1/2026 BenchmarkSubscribe to MarketBeat All Access to unlock brokerage rankingsMickey LeggSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingBuy$25.00+52.44%4/10/2026 Tigress FinancialSubscribe to MarketBeat All Access to unlock brokerage rankingsIvan FeinsethSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingBuy$25.00+62.02%4/6/2026 Canaccord Genuity GroupSubscribe to MarketBeat All Access to unlock brokerage rankingsGeorge GianarikasSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingBuy$22.00+47.28%3/12/2026 Leerink PartnersSubscribe to MarketBeat All Access to unlock brokerage rankings Reiterated RatingOutperform3/4/2026 Bank of AmericaSubscribe to MarketBeat All Access to unlock brokerage rankings Initiated CoverageUnderperform$14.00-8.02%2/13/2026 WedbushSubscribe to MarketBeat All Access to unlock brokerage rankingsDaniel IvesSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingOutperform$25.00+47.88%1/12/2026 Wolfe ResearchSubscribe to MarketBeat All Access to unlock brokerage rankingsEmmanuel RosnerSubscribe to MarketBeat All Access to unlock analyst rankingsDowngradePeer Perform ➝ Underperform12/18/2025 Robert W. BairdSubscribe to MarketBeat All Access to unlock brokerage rankingsGeorge GianarikasSubscribe to MarketBeat All Access to unlock analyst rankingsUpgradeNeutral ➝ Outperform$14.00 ➝ $25.00+41.80%12/15/2025 EvercoreSubscribe to MarketBeat All Access to unlock brokerage rankings Reiterated RatingOutperform12/12/2025 The Goldman Sachs GroupSubscribe to MarketBeat All Access to unlock brokerage rankingsMark DelaneySubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetNeutral$13.00 ➝ $16.00-15.98%11/10/2025 Zacks ResearchSubscribe to MarketBeat All Access to unlock brokerage rankings UpgradeStrong Sell ➝ Hold10/20/2025 JPMorgan Chase & Co.Subscribe to MarketBeat All Access to unlock brokerage rankingsRyan BrinkmanSubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetUnderweight$9.00 ➝ $10.00-23.55%10/20/2025 MizuhoSubscribe to MarketBeat All Access to unlock brokerage rankingsVijay RakeshSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingNeutral ➝ Underperform$14.00 ➝ $10.00-23.25%10/2/2025 CfraSubscribe to MarketBeat All Access to unlock brokerage rankings UpgradeModerate Sell7/14/2025 GuggenheimSubscribe to MarketBeat All Access to unlock brokerage rankingsRonald JewsikowSubscribe to MarketBeat All Access to unlock analyst rankingsDowngradeBuy ➝ Neutral1/29/2025 Sanford C. BernsteinSubscribe to MarketBeat All Access to unlock brokerage rankings Initiated CoverageUnderperform$6.10-52.01%1/22/2025 BarclaysSubscribe to MarketBeat All Access to unlock brokerage rankingsDan LevySubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetEqual Weight$13.00 ➝ $14.00+8.02%1/16/2025 Truist FinancialSubscribe to MarketBeat All Access to unlock brokerage rankingsJordan LevySubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetHold$12.00 ➝ $14.00-0.14%Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 11:47 AM ET. Should I Buy Rivian Automotive Stock? RIVN Pros and Cons Explained These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, October 28, 2026. Please send any questions or comments about these Rivian Automotive pros and cons to contact@marketbeat.com. Rivian Automotive Bull Case Here are some ways that investors could benefit from investing in Rivian Automotive, Inc.: Rivian Automotive, Inc. delivered a record 19,248 vehicles in the third quarter, representing a 46% year-over-year increase that exceeded market expectations, signaling strong demand for its electric vehicle lineup. The company secured a reported $1 billion loan from Volkswagen, which provides additional financial runway and supports the partnership, while software and services segments are generating better margins than vehicle manufacturing. Speculation has arisen that Walmart may become a commercial-fleet customer after a Rivian delivery van was photographed with Walmart branding, which could lead to significant new revenue streams if an official partnership is announced. Investors may benefit from the current stock price of $11.67, which is near the 52-week low of $11.42, potentially offering a lower entry point compared to the 52-week high of $22.69. The upcoming R2 platform is viewed as critical for improving scale and margins, with analysts expecting it to drive future growth and profitability for the company. Rivian Automotive Bear Case Investors should be bearish about investing in Rivian Automotive, Inc. for these reasons: Reports that Volkswagen may use XPeng’s software for some European EVs raise concerns that Rivian could capture less software revenue from its partnership, impacting a key area of potential high-margin income. Automotive gross profit remained negative at $36 million in the second quarter, highlighting continuing margin challenges and cash-burn risk despite improving delivery numbers. Rivian is increasing investment in autonomy technology, including the acquisition of Third Dimension AI, which adds execution risk and increases R&D spending before these initiatives generate meaningful returns. Insiders have been selling shares, with CFO Claire McDonough and other executives executing sales under Rule 10b5-1 trading plans, which may signal a lack of confidence or simply a desire to diversify holdings. The company has a negative P/E ratio of -4.52 and a negative net margin of 54.96%, indicating that it is not yet profitable and continues to lose money on its operations. RIVN Forecast - Frequently Asked Questions What is Rivian Automotive's forecast for 2026? According to the research reports of 27 Wall Street equities research analysts, the average twelve-month stock price forecast for Rivian Automotive is $19.50, with a high forecast of $25.00 and a low forecast of $14.00. Should I buy or sell Rivian Automotive stock right now? 27 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Rivian Automotive in the last year. There are currently 5 sell ratings, 8 hold ratings and 14 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" RIVN shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in RIVN, but not buy additional shares or sell existing shares. Does Rivian Automotive's stock price have much upside? According to analysts, Rivian Automotive's stock has a predicted upside of 63.25% based on their 12-month stock forecasts. Has Rivian Automotive been upgraded or downgraded by Wall Street analysts recently? Over the previous 90 days, Rivian Automotive's stock had 1 upgrade and 1 downgrade by analysts. What analysts cover Rivian Automotive? Rivian Automotive has been rated by research analysts at Cantor Fitzgerald, Citigroup, Deutsche Bank Aktiengesellschaft, Jefferies Financial Group, Needham & Company LLC, Stifel Nicolaus, Weiss Ratings, and Yorkville Ives in the past 90 days. Do Wall Street analysts like Rivian Automotive more than its competitors? Analysts like Rivian Automotive more than other "consumer discretionary" companies. The consensus rating score for Rivian Automotive is 2.33 while the average consensus rating score for "consumer discretionary" companies is 2.20. Learn more on how RIVN compares to other companies. 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