Roku (ROKU) News Today $103.85 +0.01 (+0.01%) Closing price 10/3/2025 04:00 PM EasternExtended Trading$104.65 +0.80 (+0.77%) As of 07:20 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock Why Is Roku Up Today?Toggle Visibility of Why Is Roku Up Today?Roku, Inc. (NASDAQ:ROKU) shares saw modest movement amid a batch of analyst updates, insider activity and product news over the past 36 hours. Key developments include: Positive Sentiment: Needham & Company LLC reiterated its “Buy” rating on ROKU stock. Needham & Company LLC Reiterates "Buy" Rating for Roku Positive Sentiment: JMP Securities reaffirmed a “Market Outperform” rating and set a $145 price target, implying roughly 40% upside. Roku's (ROKU) "Market Outperform" Rating Reiterated at JMP Securities Positive Sentiment: Philips rolled out a new Roku TV in the U.S. featuring its signature Ambilight technology, expanding Roku’s device ecosystem. The new Philips Roku TV is shaking things up with tech not seen before in the US Neutral Sentiment: ZDNet published a guide to hidden settings and menus on Roku TVs—useful for power users but unlikely to move the stock. Your Roku TV has hidden settings and menu screens - here's how to access them Negative Sentiment: Insider Charles Collier sold 112,961 shares at an average of $105.00—raising $11.86 million and reducing his holding by 99.8%. Roku (NASDAQ:ROKU) Insider Sells $11,860,905.00 in Stock Negative Sentiment: Amazon’s Fire TV Sticks are now heavily discounted—heightening competitive pressure on Roku’s hardware sales. Fire TV Sticks Are at an All-Time Low and Selling for Pennies, Bad News for Roku ROKU shares have ticked marginally higher today amid these offsetting factors, leaving investors to weigh strong analyst endorsements against insider selling and intensifying device-market competition.Posted 1+ days agoAI Generated. May Contain Errors. ROKU Latest News All Sources Trusted Sources MarketBeat Barchart Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent October 2025 September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 Time Period The 7 Best Movies Streaming Free on the Roku Channel Right NowOctober 5 at 8:38 PM | yahoo.comI switched to Roku’s $3 streaming plan and I'm pleasantly surprisedOctober 5 at 8:38 PM | msn.comHighland Capital Management LLC Purchases 39,797 Shares of Roku, Inc. $ROKUOctober 5 at 5:57 AM | marketbeat.com2 Growth Stocks Down 60% or More to Buy Right NowOctober 5 at 4:25 AM | fool.comRoku, Inc. $ROKU Shares Sold by Robeco Institutional Asset Management B.V.October 5 at 3:39 AM | marketbeat.comHurry: Under $30 for Roku Streaming Stick Plus 4K HDROctober 4 at 5:53 PM | msn.comThinking About Buying A Roku Streaming Stick? Here's 9 Things You Need To Know FirstOctober 4 at 5:53 PM | msn.comLecap Asset Management Ltd. Trims Stock Position in Roku, Inc. $ROKUOctober 4 at 4:14 AM | marketbeat.comRoku (NASDAQ:ROKU) Insider Sells $11,860,905.00 in StockOctober 3 at 5:40 AM | insidertrades.comInsider Selling: Roku (NASDAQ:ROKU) Insider Sells 112,961 Shares of StockOctober 2, 2025 | marketbeat.comRoku's (ROKU) "Market Outperform" Rating Reiterated at JMP SecuritiesOctober 2, 2025 | marketbeat.comNeedham & Company LLC Reiterates "Buy" Rating for Roku (NASDAQ:ROKU)October 2, 2025 | americanbankingnews.comPhilips' New Roku TV Sets a Mood With Its Iconic Ambilight FeatureOctober 2, 2025 | cnet.comRoku (NASDAQ:ROKU) Trading Up 3.4% - Time to Buy?October 1, 2025 | marketbeat.comRoku (NASDAQ:ROKU) Sets New 1-Year High - Still a Buy?October 1, 2025 | marketbeat.comPhilips' New Roku TV Has This Most Iconic Feature: AmbilightOctober 1, 2025 | msn.comWhy Roku (ROKU) Stock Is Trading Up TodayOctober 1, 2025 | msn.comThink You Missed the Boat on Roku? Here's the No.October 1, 2025 | fool.comPhilips Roku TV Featuring Ambilight Now Available in the U.S.October 1, 2025 | finance.yahoo.comRoku partners with Phillips to launch new Ambilight backlit TVOctober 1, 2025 | msn.comPhilips’ new Roku TVs come with their own immersive backlightsOctober 1, 2025 | msn.comRoku's (ROKU) Buy Rating Reiterated at Needham & Company LLCOctober 1, 2025 | marketbeat.com5 Roku tips I wish I knew about soonerSeptember 30, 2025 | msn.comWealth Enhancement Advisory Services LLC Raises Stock Holdings in Roku, Inc. $ROKUSeptember 30, 2025 | marketbeat.comI customized my Roku home screen and it’s so much easier to use nowSeptember 29, 2025 | msn.comWalmart's Bestselling Roku TV Costs $74 - Here's Which Features You Get For That PriceSeptember 28, 2025 | msn.comI Found Out My Roku Was Tracking Me, Here’s How I Stopped ItSeptember 28, 2025 | msn.comJim Rossman: Streaming TV 101September 28, 2025 | dallasnews.comDPublic Employees Retirement System of Ohio Increases Stake in Roku, Inc. $ROKUSeptember 28, 2025 | marketbeat.comRoku Streaming Stick Plus 4K HDR is Only $29.00 TodaySeptember 28, 2025 | msn.comAnalyzing Television Broadcasts (OTCMKTS:TVBCY) and Roku (NASDAQ:ROKU)September 28, 2025 | americanbankingnews.comTRU Independence Asset Management 2 LLC Purchases Shares of 2,670 Roku, Inc. $ROKUSeptember 27, 2025 | marketbeat.comRoku Streaming Stick Plus 4K HDR Now Only $29September 26, 2025 | msn.comRoku (NASDAQ:ROKU) Stock Price Up 1.6% - Time to Buy?September 26, 2025 | marketbeat.comDakota Wealth Management Boosts Stock Position in Roku, Inc. $ROKUSeptember 26, 2025 | marketbeat.com‘Laguna Beach’ Cast to Reunite for 20th Anniversary Special at RokuSeptember 24, 2025 | msn.com‘Laguna Beach’ Reunion Set At Roku With OG Cast Including Lauren Conrad, Stephen Colletti & Kristin Cavallari & MoreSeptember 24, 2025 | msn.com‘Laguna Beach’ Cast Reunion Set at RokuSeptember 24, 2025 | msn.com‘Laguna Beach’ Reunion Special Set at Roku Channel to Celebrate 20th AnniversarySeptember 24, 2025 | msn.comUp More Than 30% This Year, Can Roku Stock Keep Up Its Momentum?September 24, 2025 | fool.comNo, You Don't Need a New Roku. You Just Need to Clear Its Cache.September 23, 2025 | msn.comRoku Is Changing Its App Process To Give You A Better Experience (Here's How)September 23, 2025 | msn.comYes, Home Depot Does Sell Roku Devices (And Here's How Much They Cost)September 22, 2025 | msn.comThe Roku Streaming Stick Plus drops to only $29September 22, 2025 | msn.comRoku (NASDAQ:ROKU) Trading Down 2.7% Following Insider SellingSeptember 22, 2025 | marketbeat.comABLE Financial Group LLC Grows Position in Roku, Inc. $ROKUSeptember 22, 2025 | marketbeat.comAssenagon Asset Management S.A. Has $30.46 Million Stock Holdings in Roku, Inc. $ROKUSeptember 22, 2025 | marketbeat.comThis $249 Roku projector is flying off Amazon shelves — and it’s the perfect alternative to buying a big TVSeptember 21, 2025 | msn.comRoku, Inc. $ROKU Shares Purchased by Diversified Trust CoSeptember 21, 2025 | marketbeat.comKingstone Capital Partners Texas LLC Invests $13.91 Million in Roku, Inc. $ROKUSeptember 21, 2025 | marketbeat.com Get Roku News Delivered to You Automatically Sign up to receive the latest news and ratings for ROKU and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. 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This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. ROKU Articles This Week▼2825▲ROKU Articles Average Week Get the Latest News and Ratings for ROKU and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Roku and its competitors. Sign Up View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. Related Companies and Tools Related Companies AAPL News AMZN News GOOG News GOOGL News NFLX News TTD News ZM News DIS News WMT News WBD News Headlines Tools Trending Media MentionsHigh Media Sentiment StocksLive News FeedMarketBeat OriginalsStock Ideas This page (NASDAQ:ROKU) was last updated on 10/6/2025 by MarketBeat.com Staff From Our PartnersGet my No. 1 gold stock nowGold recently broke past $3,800 per ounce – setting yet another new all-time high. 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