Roku (ROKU) News Today $94.21 -1.12 (-1.17%) Closing price 10/17/2025 04:00 PM EasternExtended Trading$94.30 +0.10 (+0.10%) As of 10/17/2025 07:58 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock Why Is Roku Down Today?Toggle Visibility of Why Is Roku Down Today?Roku, Inc. (ROKU) — shares are trading lower today. Below are the recent developments likely driving investor headlines and sentiment, with the most market‑moving items first. Positive Sentiment: Company rolled out a major fall update that adds AI-powered voice search, live sports scores and new hardware — features that could boost engagement, ad targeting and device sales if adoption follows. Roku Adds Live Sports Scores, AI-Powered Voice Discovery, New Hardware Positive Sentiment: Multiple outlets highlight Roku’s new AI-enhanced voice assistant and ChatGPT-style search — improvements that could increase time on platform and make ads/search revenue more valuable. Roku's Voice Assistant Gets AI Smarts Positive Sentiment: Retail promotion: Roku’s 4K Streaming Stick is heavily discounted on Amazon — can help near‑term device unit sales and user additions if sustained. Roku's 4K Streaming Stick Discount Neutral Sentiment: Roku set its Q3 earnings release date for Oct. 30 and will host a webcast — upcoming results could reset guidance/expectations and move the stock. Roku to Announce Third Quarter 2025 Financial Results Neutral Sentiment: Analyst coverage remains mixed: recent upgrades and target changes leave a consensus “Moderate Buy” but with varied price targets — means analyst commentary could swing sentiment into the print. MarketBeat Roku Coverage Summary Negative Sentiment: CFO Dan Jedda sold 3,000 shares (~$287k) mid‑October (filed with the SEC). Insider selling is being cited as a reason for recent weakness and can weigh on sentiment, especially when combined with wider market moves. CFO Sells $287,460 of Roku Stock Negative Sentiment: Criticism of the Roku home screen UX has resurfaced in tech coverage — a worsening experience could reduce engagement over time and pressure platform monetization if not addressed. The Roku home screen is getting worse Negative Sentiment: Market commentary notes ROKU has underperformed the market in recent sessions (some stories tie drops to the insider sale and profit‑taking), which can amplify volatility ahead of earnings. Roku Sees A More Significant Dip Than Broader Market Bottom line for investors: product and AI updates are constructive for long‑term monetization, but recent insider selling, UX complaints and near‑term market volatility (ahead of Oct. 30 earnings) are pressuring sentiment today.Posted 1+ days agoAI Generated. May Contain Errors. ROKU Latest News All Sources Trusted Sources MarketBeat Barchart Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent October 2025 September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 Time Period Roku (NASDAQ:ROKU) Shares Down 1.2% on Insider Selling1 hour ago | americanbankingnews.comRoku (NASDAQ:ROKU) Stock Rating Upgraded by Wall Street Zen2 hours ago | marketbeat.comThis supernatural series that was canceled too soon is streaming for free on Roku ChannelOctober 18 at 9:43 PM | yahoo.comRoku's Fall 2025 Update Brings AI Voice, Better Search and MoreOctober 18 at 9:43 PM | msn.comRoku (NASDAQ:ROKU) Trading Down 1.2% After Insider SellingOctober 17 at 4:59 PM | marketbeat.comThe Roku home screen is getting worse. A fix is hiding in plain sightOctober 17 at 4:48 PM | msn.comThe Roku home screen is getting worse. A fix is hiding in plain sightOctober 17 at 4:48 PM | msn.comRoku's 4K Streaming Stick With 'Everything You Need' Is Just $46 On Amazon Right NowOctober 17 at 4:48 PM | msn.comRoku (NASDAQ:ROKU) CFO Sells $287,460.00 in StockOctober 17 at 5:52 AM | insidertrades.comRoku’s AI-upgraded voice assistant can answer questions about what you’re watchingOctober 16 at 9:43 PM | msn.comThe latest Roku update adds AI-powered voice control and better searchOctober 16 at 9:43 PM | msn.comRoku Voice Will Soon Let You Ask Questions and Search With AIOctober 16 at 9:43 PM | msn.comRoku might've just solved the biggest problem with home TV streaming - here's howOctober 16 at 9:43 PM | msn.comRoku (NASDAQ:ROKU) CFO Dan Jedda Sells 3,000 SharesOctober 16 at 7:18 PM | marketbeat.comRoku (NASDAQ:ROKU) Stock Price Down 3.3% - What's Next?October 16 at 5:59 PM | marketbeat.comRoku to Announce Third Quarter 2025 Financial Results on Oct. 30, 2025October 16 at 4:05 PM | businesswire.comInterchange Capital Partners LLC Trims Stock Position in Roku, Inc. $ROKUOctober 16 at 5:31 AM | marketbeat.comRoku's fall update brings a plethora of powerful new featuresOctober 16 at 2:23 AM | msn.comRoku (NASDAQ:ROKU) Shares Up 4.4% - Should You Buy?October 15, 2025 | marketbeat.comRoku (NASDAQ:ROKU) CEO Sells $2,350,250.00 in StockOctober 15, 2025 | insidertrades.comRoku evolves “Roku City” screensaver into musical experienceOctober 14, 2025 | msn.comDemi Lovato Is Trapped on a Roof in Roku CityOctober 14, 2025 | msn.comAnthony Wood Sells 25,000 Shares of Roku (NASDAQ:ROKU) StockOctober 14, 2025 | marketbeat.comDemi Lovato Is Going “Live From Roku City” (Exclusive)October 14, 2025 | msn.comRoku Streambar SEOctober 13, 2025 | msn.comRoku (NASDAQ:ROKU) Trading 2% Higher - Time to Buy?October 13, 2025 | marketbeat.comI Fixed My Annoyingly Slow Roku During a Commercial Break. Here's HowOctober 13, 2025 | cnet.comHow to get Apple TV Plus on your Roku device, and which models support the channelOctober 12, 2025 | businessinsider.comHow to reset your Roku streaming device if it's not functioning properlyOctober 12, 2025 | businessinsider.comEvery Roku User Should Know About These Secret CodesOctober 12, 2025 | msn.comRoku, Inc. $ROKU Stake Decreased by KLP Kapitalforvaltning ASOctober 12, 2025 | marketbeat.comA beginner's guide to the Roku Streaming Stick: How to install and use the deviceOctober 11, 2025 | businessinsider.comHot Buy: Under $25 for Roku Streaming Stick Plus 4KOctober 11, 2025 | msn.comSeaport Res Ptn Estimates Roku's Q4 Earnings (NASDAQ:ROKU)October 11, 2025 | americanbankingnews.comRoku (NASDAQ:ROKU) Cut to "Hold" at Wall Street ZenOctober 11, 2025 | marketbeat.comRoku (NASDAQ:ROKU) Shares Down 5.3% - What's Next?October 10, 2025 | marketbeat.comHow to connect your Roku device to Google Assistant to control your Roku with voice commandsOctober 10, 2025 | businessinsider.comHow to connect Alexa to a Roku device, so you can control your Roku with voice commandsOctober 10, 2025 | businessinsider.comParamount Hires Roku Exec as Chief Revenue OfficerOctober 10, 2025 | msn.comParamount Skydance Hires Roku’s Jay Askinasi as Chief Revenue OfficerOctober 10, 2025 | msn.comRoku (NASDAQ:ROKU) Trading Down 2.8% - Time to Sell?October 10, 2025 | marketbeat.comRoku (NASDAQ:ROKU) Stock Price Down 1.9% Following Insider SellingOctober 10, 2025 | americanbankingnews.comSeaport Res Ptn Issues Positive Estimate for Roku EarningsOctober 9, 2025 | marketbeat.comThis $17 Roku Stick Turns Any Old TV Into a Smart One InstantlyOctober 9, 2025 | msn.comWalmart is selling an 'incredible' $248 43" Roku Smart TV for just $178October 9, 2025 | msn.comRoku (NASDAQ:ROKU) Receives Sell (D-) Rating from Weiss RatingsOctober 9, 2025 | marketbeat.comFluent Financial LLC Reduces Holdings in Roku, Inc. $ROKUOctober 9, 2025 | marketbeat.comRoku (NASDAQ:ROKU) Shares Down 1.9% on Insider SellingOctober 8, 2025 | marketbeat.comCharles Collier Sells 15,404 Shares of Roku (NASDAQ:ROKU) StockOctober 8, 2025 | insidertrades.comRoku (NASDAQ:ROKU) Insider Charles Collier Sells 15,404 SharesOctober 7, 2025 | marketbeat.com Get Roku News Delivered to You Automatically Sign up to receive the latest news and ratings for ROKU and its competitors with MarketBeat's FREE daily newsletter. 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Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. ROKU News Sentiment▼0.220.56▲Average Consumer Discretionary News Sentiment ROKU News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. ROKU Articles This Week▼3124▲ROKU Articles Average Week Get the Latest News and Ratings for ROKU and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Roku and its competitors. 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