Roku (ROKU) News Today $97.15 -1.32 (-1.34%) Closing price 04:00 PM EasternExtended Trading$97.16 +0.01 (+0.01%) As of 05:27 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock Why Is Roku Down Today?Toggle Visibility of Why Is Roku Down Today?Roku, Inc. (NASDAQ: ROKU) shares have seen mixed trading as strong user engagement and bullish analyst calls are balanced by profit-taking and sell-side skepticism. Here’s what’s moving the stock today: Positive Sentiment: Streaming on Roku devices surpassed broadcast TV viewership in the U.S. for the third consecutive month, underscoring high user engagement and ad-revenue potential. Roku Says Streaming Surpasses Broadcast TV Positive Sentiment: JMP Securities reaffirmed its “Market Outperform” rating on ROKU and set a $110 price target, citing robust platform growth ahead. JMP Securities Reaffirms “Market Outperform” Positive Sentiment: Roku shares rose 1.7% after a MarketBeat story highlighted the stock’s rebound and reiterated a buy case based on long-term streaming leadership. Shares Up 1.7%—Should You Buy? Positive Sentiment: Analyst commentary at Zacks noted Roku’s content, commerce and ad synergy give it an edge over Comcast in pursuing streaming profitability. ROKU vs. CMCSA: Which Is Better Positioned? Positive Sentiment: Roku Media appointed Lisa Holme as Head of Content, strengthening its programming leadership as it expands original and licensed shows. Roku Media Sets Lisa Holme as Head of Content Positive Sentiment: Roku is developing a youth-skewing spin-off of “This Old House” to attract millennial homebuyers, diversifying its content slate. “This Old House” Spin-Off Aimed at Millennials Positive Sentiment: The Roku Streaming Stick Plus is at its lowest price yet—just $29—potentially boosting device adoption ahead of the NFL season. Streaming Stick Plus Deal Neutral Sentiment: COO/CFO Dan Jedda presented at both the Bank of America and Citi 2025 Media & Entertainment conferences, reiterating Roku’s strategy but offering no major new guidance. Bank of America Conference Transcript Citi Conference Transcript Neutral Sentiment: Walmart’s TCL-branded Roku Smart TV deal offers NFL-season pricing, potentially broadening Roku’s hardware footprint but with limited margin disclosure. TCL Roku Smart TV Deal Negative Sentiment: Shares dipped 1.5% after a MarketBeat note questioned whether it’s time to sell, reflecting profit-taking amid a recent run-up. Shares Down 1.5%—Time to Sell? Roku’s latest earnings beat revenue estimates with Q2 revenue up 14.7% year-over-year and EPS above expectations, though full-year profit visibility remains limited. Investors will watch upcoming guidance, ad monetization trends and content investments as drivers of the stock’s next move.Posted 9m agoAI Generated. May Contain Errors. ROKU Latest News All Sources Trusted Sources MarketBeat Barchart Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 Time Period ‘This Old House’: Roku Fixes Up Youth-Skewing Spin-Off Aimed At Millennial Homebuyers1 hour ago | msn.comRoku Media Sets Lisa Holme as Head of Content1 hour ago | msn.comRoku Hires Lisa Holme As Head of Content1 hour ago | msn.comRoku, Inc. (ROKU) Presents At Bank Of America 2025 Media, Communications & Entertainment Conference Transcript3 hours ago | seekingalpha.comRoku (NASDAQ:ROKU) Stock Price Up 1.7% - Should You Buy?3 hours ago | marketbeat.comArdsley Advisory Partners LP Takes $2.68 Million Position in Roku, Inc. $ROKUSeptember 4 at 7:21 AM | marketbeat.comJump Financial LLC Has $285,000 Stock Holdings in Roku, Inc. $ROKUSeptember 4 at 4:19 AM | marketbeat.comRoku says streaming on its devices surpasses broadcast TV for third monthSeptember 4 at 2:38 AM | msn.comRoku (NASDAQ:ROKU) Shares Down 1.5% - Time to Sell?September 3 at 3:41 PM | marketbeat.comRoku, Inc. (ROKU) Presents At Citi's 2025 Global Technology, Media And Telecommunications Conference TranscriptSeptember 3 at 1:03 PM | seekingalpha.comDeal Alert: Roku Streaming Stick Plus 4K is Only $29September 3 at 10:38 AM | msn.comRoku (NASDAQ:ROKU) Given "Market Outperform" Rating at JMP SecuritiesSeptember 3 at 10:34 AM | marketbeat.comPerbak Capital Partners LLP Takes $259,000 Position in Roku, Inc. $ROKUSeptember 3 at 5:56 AM | marketbeat.comJMP Securities Reaffirms "Market Outperform" Rating for Roku (NASDAQ:ROKU)September 3 at 2:13 AM | americanbankingnews.comMetavasi Capital LP Buys 22,000 Shares of Roku, Inc. $ROKUSeptember 2 at 8:14 AM | marketbeat.comDark Forest Capital Management LP Raises Position in Roku, Inc. $ROKUSeptember 2 at 6:40 AM | marketbeat.comKestra Advisory Services LLC Raises Stock Position in Roku, Inc. $ROKUSeptember 2 at 4:06 AM | marketbeat.comIeq Capital LLC Increases Stock Position in Roku, Inc. $ROKUSeptember 1 at 4:46 AM | marketbeat.comHow to watch Padres vs Twins on Roku: What both teams can gain from national broadcastAugust 31, 2025 | msn.comPrediction: These Could Be the Next Tech Multibagger StocksAugust 31, 2025 | fool.comRoku, Inc. $ROKU Shares Purchased by Ardmore Road Asset Management LPAugust 31, 2025 | marketbeat.comMagnetar Financial LLC Buys Shares of 59,673 Roku, Inc. $ROKUAugust 31, 2025 | marketbeat.comOMERS ADMINISTRATION Corp Has $2.09 Million Holdings in Roku, Inc. $ROKUAugust 31, 2025 | marketbeat.comCaisse DE Depot ET Placement DU Quebec Makes New $1.06 Million Investment in Roku, Inc. $ROKUAugust 31, 2025 | marketbeat.comRoku, Inc. $ROKU Stock Position Raised by American Century Companies Inc.August 31, 2025 | marketbeat.comRoku (NASDAQ:ROKU) Stock Price Down 1.6% - What's Next?August 30, 2025 | marketbeat.comDriehaus Capital Management LLC Acquires New Holdings in Roku, Inc. $ROKUAugust 30, 2025 | marketbeat.comTrexquant Investment LP Takes Position in Roku, Inc. $ROKUAugust 30, 2025 | marketbeat.comLandscape Capital Management L.L.C. Purchases Shares of 32,847 Roku, Inc. $ROKUAugust 30, 2025 | marketbeat.comBeck Bode LLC Buys 11,455 Shares of Roku, Inc. $ROKUAugust 29, 2025 | marketbeat.comRoku Chief Financial Officer to Present at Upcoming ConferencesAugust 28, 2025 | businesswire.comRoku, Inc. $ROKU Shares Sold by HighTower Advisors LLCAugust 28, 2025 | marketbeat.com‘People can see inside your house’: Woman buys brand-new Roku TV from Walmart. Then she turns it on, sees someone else’s living roomAugust 27, 2025 | msn.comRoku (NASDAQ:ROKU) Trading Up 1.5% - Still a Buy?August 27, 2025 | marketbeat.comHsbc Holdings PLC Has $3.42 Million Holdings in Roku, Inc. $ROKUAugust 27, 2025 | marketbeat.comNorthern Trust Corp Has $53.24 Million Holdings in Roku, Inc. $ROKUAugust 27, 2025 | marketbeat.comThis 58" Hisense 4K Roku smart TV is just $214August 26, 2025 | msn.comInsider Selling: Roku (NASDAQ:ROKU) Insider Sells 10,269 Shares of StockAugust 26, 2025 | marketbeat.com1 Soaring Stock With More Upside Potential to Buy and HoldAugust 26, 2025 | fool.comLabor Day Deal: Roku’s Streaming Stick Plus 2025 Is Nearly a Third OffAugust 26, 2025 | msn.comVirtus Advisers LLC Invests $226,000 in Roku, Inc. $ROKUAugust 26, 2025 | marketbeat.comComerica Bank Has $21.47 Million Position in Roku, Inc. $ROKUAugust 26, 2025 | marketbeat.comRoku, Inc. $ROKU Position Increased by Northwestern Mutual Wealth Management Co.August 26, 2025 | marketbeat.comRoku (NASDAQ:ROKU) Insider Charles Collier Sells 10,269 SharesAugust 26, 2025 | insidertrades.comHere’s the Fastest Way to Log Out of Hulu on Any Roku DeviceAugust 25, 2025 | yahoo.comWhere Roku Stands With AnalystsAugust 25, 2025 | benzinga.comJefferies Maintains ‘Hold’ Rating on Roku (ROKU) Impressed by AI InitiativesAugust 25, 2025 | insidermonkey.com3 Must-Know Facts About Roku Before You Buy the StockAugust 24, 2025 | fool.comSnag a 2025 Model Roku Streaming Stick Plus for Under $30August 24, 2025 | msn.comRoku, Inc. $ROKU Shares Sold by BI Asset Management Fondsmaeglerselskab A SAugust 24, 2025 | marketbeat.com Get Roku News Delivered to You Automatically Sign up to receive the latest news and ratings for ROKU and its competitors with MarketBeat's FREE daily newsletter. 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Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. ROKU News Sentiment▼0.820.78▲Average Consumer Discretionary News Sentiment ROKU News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. ROKU Articles This Week▼2832▲ROKU Articles Average Week Get the Latest News and Ratings for ROKU and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Roku and its competitors. 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