Roku (ROKU) News Today

Roku, Inc. (ROKU) shares are moving as investors digest analyst upgrades, earnings previews, insider activity and new content partnerships ahead of the company’s Q2 report.

• Positive Sentiment: Roku is one of five top-ranked stocks that Zacks expects to beat on the bottom line in its upcoming release, underscoring bullish analyst views ahead of earnings. Looking for Earnings Beat? Buy These 5 Top-Ranked Stocks
• Positive Sentiment: Analysts at Zacks highlight that Roku has the key ingredients for an earnings beat in its upcoming Q2 report, signaling potential upside surprises. Roku (ROKU) Expected to Beat Earnings Estimates
• Positive Sentiment: Needham & Company LLC reaffirmed its “Buy” rating on ROKU stock with a $100 price target—implying roughly 11% upside from current levels. Roku's "Buy" Rating Reaffirmed at Needham & Company LLC
• Positive Sentiment: Roku secured exclusive streaming rights to a Philadelphia Eagles Super Bowl documentary, enhancing its original content lineup. Roku Snags Documentary on Philadelphia Eagles Super Bowl Win (Exclusive)
• Neutral Sentiment: Zacks reports Roku has become a trending stock among its users, reflecting heightened investor interest but not yet translating into a clear directional catalyst. Here Is What to Know Beyond Why Roku, Inc. (ROKU) is a Trending Stock
• Neutral Sentiment: Roku is scheduled to report Q2 2025 earnings after the close on July 31, setting the stage for potential volatility. Roku (ROKU) Expected to Announce Quarterly Earnings on Thursday
• Neutral Sentiment: The Motley Fool analyzes whether ROKU stock could 10x by 2030, noting both its long-term growth potential and challenges from past spending and valuation swings. Could Roku Stock 10x by 2030?
• Neutral Sentiment: ZDNet highlights the best VPN services for Roku users, pointing to increased third-party usage but limited direct impact on Roku’s top line. The Best Roku VPNs for Streaming
• Neutral Sentiment: An MSN guide shows how to set up a VPN on a Roku device to unblock geo-restricted content, indicating strong user engagement but no direct revenue implications. I Set Up a VPN on My Roku to Stream Geo-Restricted Shows and Movies
• Neutral Sentiment: Short interest data for Roku showed an increase in July, but reported shares remain at zero, yielding a 0-day short-interest ratio as of July 24.
• Negative Sentiment: An insider sold roughly $20.2 million worth of Roku shares recently, which may weigh on sentiment if interpreted as a lack of confidence at the executive level. Insider Selling: Roku, Inc. Insider Sells $20,193,105 in Stock