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Starbucks (SBUX) News Today

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$85.44 -0.06 (-0.07%)
Closing price 10/23/2025 04:00 PM Eastern
Extended Trading
$85.55 +0.11 (+0.13%)
As of 10/23/2025 07:59 PM Eastern
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Why Is Starbucks Down Today?

Starbucks Corporation (SBUX) — investors are reacting to a fresh wave of labor risk as unionized stores begin a strike-authorization vote, while analysts and the company roll out operational changes and forecast revisions ahead of earnings. The labor developments are the biggest near-term negative catalyst; restructuring, store staffing changes and AI pilots are potential offsets that could support the turnaround under CEO Brian Niccol.

  • Positive Sentiment: Starbucks is adding assistant managers across North America to improve customer service and throughput, a near-term operational move aimed at fixing execution issues in stores. Article Title
  • Positive Sentiment: Management is executing a ~$1 billion restructuring plan intended to reshape store economics and valuation; if the plan delivers, it could help margins and investor sentiment over time. Article Title
  • Positive Sentiment: Starbucks is testing AI initiatives (a reported “secret AI barista”) that could lower labor costs or improve throughput if successful — long‑term upside but uncertain near term. Article Title
  • Neutral Sentiment: Barclays cut its price target to $95 from $115 but kept an Overweight rating, signalling confidence in the longer-term thesis despite near-term execution risk. Article Title
  • Neutral Sentiment: Earnings event: Starbucks is set to report Q4 2025 results after the close on Oct. 29 — a key near-term catalyst that could swing the stock depending on same-store sales, margins and guidance. Article Title
  • Negative Sentiment: Unionized Starbucks Workers United has kicked off a strike‑authorization vote amid stalled contract talks — authorization could lead to more strikes and broader disruptions across union stores, a clear near-term operational and revenue risk. Article Title Article Title
  • Negative Sentiment: Analysts are trimming near-term earnings estimates — William Blair reduced FY/quarterly forecasts — adding downside risk to consensus EPS and guidance expectations. Article Title
  • Negative Sentiment: Pre‑earnings previews (Zacks, others) flag an expected decline in quarterly earnings, heightening the significance of Oct. 29 results for the stock’s near-term direction. Article Title
Posted 6h agoAI Generated. May Contain Errors.

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SBUX Media Mentions By Week

SBUX Media Sentiment

Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press.

SBUX
News Sentiment

0.57

0.70

Average
Retail/Wholesale
News Sentiment

SBUX News Coverage

We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week.

SBUX Articles
This Week

69

44

SBUX Articles
Average Week

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This page (NASDAQ:SBUX) was last updated on 10/24/2025 by MarketBeat.com Staff
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