Do analysts prefer WLY or SCHL?

Scholastic has a consensus target price of $42.00, suggesting a potential upside of 4.63%. Given Scholastic's higher possible upside, analysts plainly believe Scholastic is more favorable than John Wiley & Sons. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score John Wiley & Sons 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.50 Scholastic 1 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.67

Which has stronger earnings & valuation, WLY or SCHL?

John Wiley & Sons has higher revenue and earnings than Scholastic. John Wiley & Sons is trading at a lower price-to-earnings ratio than Scholastic, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio John Wiley & Sons $1.68B 1.56 $221.62M $4.23 12.19 Scholastic $1.58B 0.48 $56.70M $2.34 17.15

Do analysts rate WLYB or SCHL?

Scholastic has a consensus target price of $42.00, suggesting a potential upside of 4.63%. Given Scholastic's higher possible upside, analysts plainly believe Scholastic is more favorable than John Wiley & Sons. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score John Wiley & Sons 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Scholastic 1 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.67

Which has stronger valuation & earnings, WLYB or SCHL?

John Wiley & Sons has higher revenue and earnings than Scholastic. John Wiley & Sons is trading at a lower price-to-earnings ratio than Scholastic, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio John Wiley & Sons $1.68B 1.58 $221.62M $4.23 12.35 Scholastic $1.58B 0.48 $56.70M $2.34 17.15

Is TDAY or SCHL more profitable?

Scholastic has a net margin of 3.58% compared to USA Today's net margin of -1.81%. Scholastic's return on equity of 5.29% beat USA Today's return on equity. Company Net Margins Return on Equity Return on Assets USA Today -1.81% -21.13% -1.85% Scholastic 3.58% 5.29% 2.43%

Do analysts rate LEE or SCHL?

Scholastic has a consensus target price of $42.00, suggesting a potential upside of 4.63%. Given Scholastic's stronger consensus rating and higher probable upside, analysts clearly believe Scholastic is more favorable than Lee Enterprises. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Lee Enterprises 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Scholastic 1 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.67

Scholastic (SCHL) Competitors

$40.14 +0.16 (+0.40%)

As of 08/21/2026 04:00 PM Eastern

Compare

SCHL vs. PPLI, WLY, WLYB, TDAY, and LEE

Should you buy Scholastic stock or one of its competitors? Scholastic's main competitors and comparable companies include People Incorporated Common Stock (PPLI), John Wiley & Sons (WLY), John Wiley & Sons (WLYB), USA Today (TDAY), and Lee Enterprises (LEE). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "publishing" industry.

How does Scholastic compare to People Incorporated Common Stock?

Scholastic (NASDAQ:SCHL) and People Incorporated Common Stock (NASDAQ:PPLI) are both communication services companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, valuation, earnings, dividends, institutional ownership, media sentiment, risk and profitability.

In the previous week, People Incorporated Common Stock had 1 more articles in the media than Scholastic. MarketBeat recorded 1 mentions for People Incorporated Common Stock and 0 mentions for Scholastic. People Incorporated Common Stock's average media sentiment score of 0.18 beat Scholastic's score of 0.00 indicating that People Incorporated Common Stock is being referred to more favorably in the news media.

Company	Overall Sentiment
Scholastic	Neutral
People Incorporated Common Stock	Neutral

Scholastic has higher earnings, but lower revenue than People Incorporated Common Stock. People Incorporated Common Stock is trading at a lower price-to-earnings ratio than Scholastic, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Scholastic	$1.58B	0.48	$56.70M	$2.34	17.15
People Incorporated Common Stock	$2.38B	1.11	-$104.03M	$4.48	8.58

People Incorporated Common Stock has a net margin of 16.05% compared to Scholastic's net margin of 3.58%. People Incorporated Common Stock's return on equity of 8.48% beat Scholastic's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Scholastic	3.58%	5.29%	2.43%
People Incorporated Common Stock	16.05%	8.48%	5.71%

82.6% of Scholastic shares are owned by institutional investors. Comparatively, 88.9% of People Incorporated Common Stock shares are owned by institutional investors. 12.8% of Scholastic shares are owned by insiders. Comparatively, 16.1% of People Incorporated Common Stock shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Scholastic has a beta of 1.01, meaning that its share price is 1% more volatile than the broader market. Comparatively, People Incorporated Common Stock has a beta of 1.04, meaning that its share price is 4% more volatile than the broader market.

Scholastic presently has a consensus price target of $42.00, indicating a potential upside of 4.63%. People Incorporated Common Stock has a consensus price target of $55.92, indicating a potential upside of 45.41%. Given People Incorporated Common Stock's stronger consensus rating and higher possible upside, analysts clearly believe People Incorporated Common Stock is more favorable than Scholastic.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Scholastic	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
People Incorporated Common Stock	0 Sell rating(s)	5 Hold rating(s)	9 Buy rating(s)	1 Strong Buy rating(s)	2.73

Summary

People Incorporated Common Stock beats Scholastic on 15 of the 17 factors compared between the two stocks.

How does Scholastic compare to John Wiley & Sons?

John Wiley & Sons (NYSE:WLY) and Scholastic (NASDAQ:SCHL) are both communication services companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, dividends, analyst recommendations, risk, media sentiment, profitability and earnings.

John Wiley & Sons pays an annual dividend of $1.43 per share and has a dividend yield of 2.8%. Scholastic pays an annual dividend of $1.00 per share and has a dividend yield of 2.5%. John Wiley & Sons pays out 33.8% of its earnings in the form of a dividend. Scholastic pays out 42.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. John Wiley & Sons has raised its dividend for 26 consecutive years. John Wiley & Sons is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, John Wiley & Sons had 1 more articles in the media than Scholastic. MarketBeat recorded 1 mentions for John Wiley & Sons and 0 mentions for Scholastic. John Wiley & Sons' average media sentiment score of 0.00 equaled Scholastic'saverage media sentiment score.

Company	Overall Sentiment
John Wiley & Sons	Neutral
Scholastic	Neutral

Scholastic has a consensus target price of $42.00, suggesting a potential upside of 4.63%. Given Scholastic's higher possible upside, analysts plainly believe Scholastic is more favorable than John Wiley & Sons.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
John Wiley & Sons	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Scholastic	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

John Wiley & Sons has a beta of 0.78, suggesting that its share price is 22% less volatile than the broader market. Comparatively, Scholastic has a beta of 1.01, suggesting that its share price is 1% more volatile than the broader market.

73.9% of John Wiley & Sons shares are owned by institutional investors. Comparatively, 82.6% of Scholastic shares are owned by institutional investors. 17.6% of John Wiley & Sons shares are owned by insiders. Comparatively, 12.8% of Scholastic shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

John Wiley & Sons has a net margin of 13.22% compared to Scholastic's net margin of 3.58%. John Wiley & Sons' return on equity of 29.01% beat Scholastic's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
John Wiley & Sons	13.22%	29.01%	8.78%
Scholastic	3.58%	5.29%	2.43%

John Wiley & Sons has higher revenue and earnings than Scholastic. John Wiley & Sons is trading at a lower price-to-earnings ratio than Scholastic, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
John Wiley & Sons	$1.68B	1.56	$221.62M	$4.23	12.19
Scholastic	$1.58B	0.48	$56.70M	$2.34	17.15

Summary

John Wiley & Sons beats Scholastic on 14 of the 18 factors compared between the two stocks.

How does Scholastic compare to John Wiley & Sons?

John Wiley & Sons (NYSE:WLYB) and Scholastic (NASDAQ:SCHL) are both communication services companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, valuation, media sentiment, profitability, institutional ownership, risk, dividends and earnings.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
John Wiley & Sons	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Scholastic	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
John Wiley & Sons	$1.68B	1.58	$221.62M	$4.23	12.35
Scholastic	$1.58B	0.48	$56.70M	$2.34	17.15

John Wiley & Sons has a beta of 0.54, meaning that its stock price is 46% less volatile than the broader market. Comparatively, Scholastic has a beta of 1.01, meaning that its stock price is 1% more volatile than the broader market.

Company	Overall Sentiment
John Wiley & Sons	Neutral
Scholastic	Neutral

John Wiley & Sons pays an annual dividend of $1.43 per share and has a dividend yield of 2.7%. Scholastic pays an annual dividend of $1.00 per share and has a dividend yield of 2.5%. John Wiley & Sons pays out 33.8% of its earnings in the form of a dividend. Scholastic pays out 42.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. John Wiley & Sons has raised its dividend for 26 consecutive years. John Wiley & Sons is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

0.5% of John Wiley & Sons shares are owned by institutional investors. Comparatively, 82.6% of Scholastic shares are owned by institutional investors. 29.7% of John Wiley & Sons shares are owned by company insiders. Comparatively, 12.8% of Scholastic shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

John Wiley & Sons has a net margin of 13.22% compared to Scholastic's net margin of 3.58%. John Wiley & Sons' return on equity of 29.01% beat Scholastic's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
John Wiley & Sons	13.22%	29.01%	8.78%
Scholastic	3.58%	5.29%	2.43%

Summary

John Wiley & Sons beats Scholastic on 13 of the 17 factors compared between the two stocks.

How does Scholastic compare to USA Today?

USA Today (NYSE:TDAY) and Scholastic (NASDAQ:SCHL) are both small-cap communication services companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, profitability, institutional ownership, valuation, dividends, risk, media sentiment and earnings.

In the previous week, USA Today had 3 more articles in the media than Scholastic. MarketBeat recorded 3 mentions for USA Today and 0 mentions for Scholastic. USA Today's average media sentiment score of 0.94 beat Scholastic's score of 0.00 indicating that USA Today is being referred to more favorably in the media.

Company	Overall Sentiment
USA Today	Positive
Scholastic	Neutral

76.7% of USA Today shares are held by institutional investors. Comparatively, 82.6% of Scholastic shares are held by institutional investors. 4.4% of USA Today shares are held by company insiders. Comparatively, 12.8% of Scholastic shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

USA Today currently has a consensus price target of $9.03, suggesting a potential upside of 38.42%. Scholastic has a consensus price target of $42.00, suggesting a potential upside of 4.63%. Given USA Today's stronger consensus rating and higher possible upside, research analysts clearly believe USA Today is more favorable than Scholastic.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
USA Today	1 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50
Scholastic	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

Scholastic has a net margin of 3.58% compared to USA Today's net margin of -1.81%. Scholastic's return on equity of 5.29% beat USA Today's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
USA Today	-1.81%	-21.13%	-1.85%
Scholastic	3.58%	5.29%	2.43%

USA Today has a beta of 1.4, meaning that its share price is 40% more volatile than the broader market. Comparatively, Scholastic has a beta of 1.01, meaning that its share price is 1% more volatile than the broader market.

Scholastic has lower revenue, but higher earnings than USA Today. USA Today is trading at a lower price-to-earnings ratio than Scholastic, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
USA Today	$2.30B	0.42	$1.75M	-$0.30	N/A
Scholastic	$1.58B	0.48	$56.70M	$2.34	17.15

Summary

Scholastic beats USA Today on 9 of the 16 factors compared between the two stocks.

How does Scholastic compare to Lee Enterprises?

Lee Enterprises (NYSE:LEE) and Scholastic (NASDAQ:SCHL) are both small-cap communication services companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, profitability, media sentiment, institutional ownership, risk, valuation, earnings and dividends.

39.2% of Lee Enterprises shares are held by institutional investors. Comparatively, 82.6% of Scholastic shares are held by institutional investors. 54.2% of Lee Enterprises shares are held by insiders. Comparatively, 12.8% of Scholastic shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Scholastic has a net margin of 3.58% compared to Lee Enterprises' net margin of -7.21%. Scholastic's return on equity of 5.29% beat Lee Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Lee Enterprises	-7.21%	-325.44%	-6.55%
Scholastic	3.58%	5.29%	2.43%

Scholastic has higher revenue and earnings than Lee Enterprises. Lee Enterprises is trading at a lower price-to-earnings ratio than Scholastic, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lee Enterprises	$517.10M	0.35	-$25.84M	-$1.93	N/A
Scholastic	$1.58B	0.48	$56.70M	$2.34	17.15

Lee Enterprises has a beta of 0.35, meaning that its share price is 65% less volatile than the broader market. Comparatively, Scholastic has a beta of 1.01, meaning that its share price is 1% more volatile than the broader market.

Scholastic has a consensus target price of $42.00, suggesting a potential upside of 4.63%. Given Scholastic's stronger consensus rating and higher probable upside, analysts clearly believe Scholastic is more favorable than Lee Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lee Enterprises	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Scholastic	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

In the previous week, Lee Enterprises had 2 more articles in the media than Scholastic. MarketBeat recorded 2 mentions for Lee Enterprises and 0 mentions for Scholastic. Lee Enterprises' average media sentiment score of 0.00 equaled Scholastic'saverage media sentiment score.

Company	Overall Sentiment
Lee Enterprises	Neutral
Scholastic	Neutral

Summary

Scholastic beats Lee Enterprises on 12 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SCHL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SCHL vs. The Competition

Export

Metric	Scholastic	Media Industry	Communication Services Sector	NASDAQ Exchange
Market Cap	$757.16M	$3.25B	$33.00B	$12.84B
Dividend Yield	2.00%	5.43%	5.36%	11.08%
P/E Ratio	17.15	32.26	232.34	24.24
Price / Sales	0.48	28.40	62.18	100.14
Price / Cash	5.76	16.16	20.70	53.99
Price / Book	1.16	8.94	11.41	6.20
Net Income	$56.70M	-$45.77M	$1.10B	$348.59M
7 Day Performance	-3.11%	-1.15%	-1.15%	0.08%
1 Month Performance	-13.57%	5.16%	2.43%	3.88%
1 Year Performance	57.97%	8.45%	0.05%	16.98%

Scholastic Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SCHL Scholastic	3.3891 of 5 stars	$40.14 +0.4%	$42.00 +4.6%	+58.0%	$757.14M	$1.58B	17.15	6,905
PPLI People Incorporated Common Stock	3.9885 of 5 stars	$39.49 0.0%	$55.92 +41.6%	+5.6%	$2.71B	$2.39B	8.81	5,156	Positive News
WLY John Wiley & Sons	1.9679 of 5 stars	$51.73 +1.8%	N/A	+24.9%	$2.62B	$1.68B	12.22	4,500
WLYB John Wiley & Sons	1.2466 of 5 stars	$51.43 flat	N/A	+26.8%	$2.61B	$1.68B	12.16	9,500	News Coverage
TDAY USA Today	2.0348 of 5 stars	$6.72 -6.3%	$9.03 +34.3%	+53.6%	$986.63M	$2.30B	N/A	7,500

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This page (NASDAQ:SCHL) was last updated on 8/23/2026 by MarketBeat.com Staff.

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Scholastic (SCHL) Competitors

SCHL vs. PPLI, WLY, WLYB, TDAY, and LEE

How does Scholastic compare to People Incorporated Common Stock?

Summary

How does Scholastic compare to John Wiley & Sons?

Summary

How does Scholastic compare to John Wiley & Sons?

Summary

How does Scholastic compare to USA Today?

Summary

How does Scholastic compare to Lee Enterprises?

Summary

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Media Sentiment Over Time

SCHL vs. The Competition

Scholastic Competitors List

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Scholastic (SCHL) Competitors

SCHL vs. PPLI, WLY, WLYB, TDAY, and LEE

How does Scholastic compare to People Incorporated Common Stock?

Does the media favor SCHL or PPLI?

Which has preferable valuation & earnings, SCHL or PPLI?

Is SCHL or PPLI more profitable?

Do insiders & institutionals believe in SCHL or PPLI?

Which has more volatility & risk, SCHL or PPLI?

Do analysts recommend SCHL or PPLI?

Summary

How does Scholastic compare to John Wiley & Sons?

Is WLY or SCHL a better dividend stock?

Does the media favor WLY or SCHL?

Do analysts prefer WLY or SCHL?

Which has more volatility & risk, WLY or SCHL?

Do institutionals and insiders believe in WLY or SCHL?

Is WLY or SCHL more profitable?

Which has stronger earnings & valuation, WLY or SCHL?

Summary

How does Scholastic compare to John Wiley & Sons?

Do analysts rate WLYB or SCHL?

Which has stronger valuation & earnings, WLYB or SCHL?

Which has more risk and volatility, WLYB or SCHL?

Does the media favor WLYB or SCHL?

Is WLYB or SCHL a better dividend stock?

Do institutionals & insiders hold more shares of WLYB or SCHL?

Is WLYB or SCHL more profitable?

Summary

How does Scholastic compare to USA Today?

Does the media prefer TDAY or SCHL?

Do insiders and institutionals have more ownership in TDAY or SCHL?

Do analysts rate TDAY or SCHL?

Is TDAY or SCHL more profitable?

Which has more risk & volatility, TDAY or SCHL?

Which has stronger valuation and earnings, TDAY or SCHL?

Summary

How does Scholastic compare to Lee Enterprises?

Do institutionals & insiders have more ownership in LEE or SCHL?

Is LEE or SCHL more profitable?

Which has higher valuation & earnings, LEE or SCHL?

Which has more volatility & risk, LEE or SCHL?

Do analysts rate LEE or SCHL?

Does the media prefer LEE or SCHL?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SCHL vs. The Competition

Scholastic Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools