comScore (SCOR) Competitors

comScore (NASDAQ:SCOR) and So-Young International (NASDAQ:SY) are both small-cap business services companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, community ranking, media sentiment, dividends, institutional ownership, valuation and profitability.

Is SCOR or SY more profitable?

comScore has a net margin of -17.80% compared to So-Young International's net margin of -41.03%. So-Young International's return on equity of -2.14% beat comScore's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
comScore	-17.80%	-1,124.27%	-13.83%
So-Young International	-41.03%	-2.14%	-1.61%

Do analysts recommend SCOR or SY?

comScore currently has a consensus price target of $10.75, suggesting a potential upside of 117.17%. So-Young International has a consensus price target of $0.80, suggesting a potential downside of 22.33%. Given comScore's stronger consensus rating and higher possible upside, equities research analysts plainly believe comScore is more favorable than So-Young International.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
comScore	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
So-Young International	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Which has more volatility and risk, SCOR or SY?

comScore has a beta of 1.07, meaning that its share price is 7% more volatile than the S&P 500. Comparatively, So-Young International has a beta of 1.01, meaning that its share price is 1% more volatile than the S&P 500.

Does the media prefer SCOR or SY?

In the previous week, comScore had 5 more articles in the media than So-Young International. MarketBeat recorded 5 mentions for comScore and 0 mentions for So-Young International. So-Young International's average media sentiment score of 0.00 beat comScore's score of -0.17 indicating that So-Young International is being referred to more favorably in the news media.

Company	Overall Sentiment
comScore	Neutral
So-Young International	Neutral

Do institutionals and insiders hold more shares of SCOR or SY?

42.2% of comScore shares are owned by institutional investors. Comparatively, 35.3% of So-Young International shares are owned by institutional investors. 11.1% of comScore shares are owned by insiders. Comparatively, 16.7% of So-Young International shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Does the MarketBeat Community prefer SCOR or SY?

So-Young International received 26 more outperform votes than comScore when rated by MarketBeat users. Likewise, 63.95% of users gave So-Young International an outperform vote while only 38.16% of users gave comScore an outperform vote.

Company	Underperform	Outperform
comScore	Outperform Votes 29 38.16%	Underperform Votes 47 61.84%
So-Young International	Outperform Votes 55 63.95%	Underperform Votes 31 36.05%

Which has higher earnings and valuation, SCOR or SY?

comScore has higher revenue and earnings than So-Young International. So-Young International is trading at a lower price-to-earnings ratio than comScore, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
comScore	$356.05M	0.07	-$60.25M	-$15.91	-0.31
So-Young International	$200.94M	0.52	-$80.76M	-$0.80	-1.29

Summary

comScore beats So-Young International on 10 of the 18 factors compared between the two stocks.