Sonder (SOND) Competitors

Sonder (NASDAQ:SOND) and LiveOne (NASDAQ:LVO) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, media sentiment, valuation, institutional ownership, profitability and analyst recommendations.

Does the media prefer SOND or LVO?

In the previous week, LiveOne had 1 more articles in the media than Sonder. MarketBeat recorded 2 mentions for LiveOne and 1 mentions for Sonder. LiveOne's average media sentiment score of 0.98 beat Sonder's score of -0.16 indicating that LiveOne is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sonder	0 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
LiveOne	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more risk and volatility, SOND or LVO?

Sonder has a beta of 1.76, suggesting that its share price is 76% more volatile than the S&P 500. Comparatively, LiveOne has a beta of 1.74, suggesting that its share price is 74% more volatile than the S&P 500.

Which has higher earnings and valuation, SOND or LVO?

LiveOne has lower revenue, but higher earnings than Sonder. LiveOne is trading at a lower price-to-earnings ratio than Sonder, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sonder	$589.13M	0.02	-$224.09M	-$22.08	-0.04
LiveOne	$100.53M	0.64	-$18.71M	-$2.00	-2.78

Is SOND or LVO more profitable?

LiveOne has a net margin of -18.52% compared to Sonder's net margin of -42.27%.

Company	Net Margins	Return on Equity	Return on Assets
Sonder	-42.27%	N/A	-22.67%
LiveOne	-18.52%	N/A	-20.69%

Do analysts recommend SOND or LVO?

LiveOne has a consensus target price of $13.00, suggesting a potential upside of 134.23%. Given LiveOne's stronger consensus rating and higher probable upside, analysts clearly believe LiveOne is more favorable than Sonder.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sonder	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
LiveOne	1 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Do insiders and institutionals have more ownership in SOND or LVO?

45.9% of Sonder shares are owned by institutional investors. Comparatively, 21.3% of LiveOne shares are owned by institutional investors. 3.8% of Sonder shares are owned by insiders. Comparatively, 24.6% of LiveOne shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

LiveOne beats Sonder on 11 of the 15 factors compared between the two stocks.