Kirkland's (TBHC) Competitors

Williams-Sonoma (NYSE:WSM) and Kirkland's (NASDAQ:TBHC) are both retail/wholesale companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, valuation, dividends, risk, profitability, media sentiment, analyst recommendations and institutional ownership.

Do analysts rate WSM or TBHC?

Williams-Sonoma currently has a consensus price target of $178.41, suggesting a potential downside of 4.94%. Kirkland's has a consensus price target of $4.50, suggesting a potential upside of 265.85%. Given Kirkland's' stronger consensus rating and higher probable upside, analysts plainly believe Kirkland's is more favorable than Williams-Sonoma.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Williams-Sonoma	1 Sell rating(s)	10 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	2.42
Kirkland's	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.50

Do insiders and institutionals hold more shares of WSM or TBHC?

99.3% of Williams-Sonoma shares are owned by institutional investors. Comparatively, 15.4% of Kirkland's shares are owned by institutional investors. 1.1% of Williams-Sonoma shares are owned by company insiders. Comparatively, 3.0% of Kirkland's shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Is WSM or TBHC more profitable?

Williams-Sonoma has a net margin of 14.35% compared to Kirkland's' net margin of -6.06%. Williams-Sonoma's return on equity of 52.79% beat Kirkland's' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Williams-Sonoma	14.35%	52.79%	21.64%
Kirkland's	-6.06%	N/A	-8.47%

Does the media favor WSM or TBHC?

In the previous week, Williams-Sonoma had 11 more articles in the media than Kirkland's. MarketBeat recorded 23 mentions for Williams-Sonoma and 12 mentions for Kirkland's. Williams-Sonoma's average media sentiment score of 1.40 beat Kirkland's' score of 0.08 indicating that Williams-Sonoma is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Williams-Sonoma	17 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Kirkland's	0 Very Positive mention(s)	0 Positive mention(s)	11 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has better valuation and earnings, WSM or TBHC?

Williams-Sonoma has higher revenue and earnings than Kirkland's. Kirkland's is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Williams-Sonoma	$7.71B	2.99	$1.13B	$8.83	21.25
Kirkland's	$431.11M	0.06	-$23.13M	-$1.73	-0.71

Which has more volatility and risk, WSM or TBHC?

Williams-Sonoma has a beta of 1.47, indicating that its stock price is 47% more volatile than the S&P 500. Comparatively, Kirkland's has a beta of 2.38, indicating that its stock price is 138% more volatile than the S&P 500.

Summary

Williams-Sonoma beats Kirkland's on 12 of the 16 factors compared between the two stocks.