Trip.com Group (TCOM) Stock Forecast & Price Target

Trip.com Group
Bear Case

Investors should be bearish about investing in Trip.com Group Limited for these reasons:

• The company recognized a RMB5.2 billion antimonopoly penalty in the second quarter of 2026, which represents a significant financial burden and highlights ongoing regulatory risks in its primary market.
• The stock has experienced a significant decline from its 52-week high of $78.99 to its current price of $38.76, indicating a sustained downward trend and potential loss of investor confidence over the past year.
• Several major financial institutions, including Nomura and JPMorgan Chase, have recently lowered their price targets, with Nomura cutting its target to $44 and JPMorgan to $62, reflecting a more cautious outlook on near-term performance.
• The company is facing a difficult operating environment characterized by elevated fuel prices, higher airfares, and geopolitical uncertainty, which could continue to pressure margins and consumer spending on travel.
• Short interest has fluctuated, with records showing over 11 million shares shorted in recent months, suggesting that a portion of the market remains skeptical about the company's ability to sustain its growth trajectory.