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T. Rowe Price Group (TROW) Stock Forecast & Price Target

T. Rowe Price Group logo
$104.62 -1.21 (-1.14%)
Closing price 10/2/2026 04:00 PM Eastern
Extended Trading
$104.64 +0.02 (+0.01%)
As of 10/2/2026 07:46 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

T. Rowe Price Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
3
Hold
9
Buy
1

Based on 13 Wall Street analysts who have issued ratings for T. Rowe Price Group in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 13 analysts, 3 have given a sell rating, 9 have given a hold rating, and 1 has given a buy rating for TROW.

Consensus Price Target

$105.92
1.25% Upside
According to the 13 analysts' twelve-month price targets for T. Rowe Price Group, the average price target is $105.92. The highest price target for TROW is $121.00, while the lowest price target for TROW is $86.00. The average price target represents a forecasted upside of 1.25% from the current price of $104.62.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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TROW Analyst Ratings Over Time

TypeCurrent Forecast
10/3/25 to 10/3/26
1 Month Ago
9/3/25 to 9/3/26
3 Months Ago
7/5/25 to 7/5/26
1 Year Ago
10/3/24 to 10/3/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
1 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
1 Buy rating(s)
Hold
9 Hold rating(s)
10 Hold rating(s)
11 Hold rating(s)
9 Hold rating(s)
Sell
3 Sell rating(s)
4 Sell rating(s)
4 Sell rating(s)
4 Sell rating(s)
Consensus Price Target$105.92$106.15$100.54$104.08
Forecasted Upside1.25% Upside-4.26% Downside-15.19% Downside0.78% Upside
Consensus RatingReduceReduceReduceReduce

TROW Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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TROW Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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T. Rowe Price Group Stock vs. The Competition

TypeT. Rowe Price GroupFinance CompaniesBroader Market
Consensus Rating Score
1.85
2.27
2.53
Consensus RatingReduceHoldModerate Buy
Predicted Upside1.25% Upside37.68% Upside21.54% Upside
News Sentiment Rating
Positive News

See Recent TROW News
Positive News
Neutral News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/28/2026
Evercore Inc logo
Evercore
3 of 5 stars
Glenn Schorr
3 of 5 stars
Boost Target$113.00 ➝ $121.00+14.68%
9/25/2026
Morgan Stanley logo
Morgan Stanley
3 of 5 stars
Michael Cyprys
Michael Cyprys
2 of 5 stars
Lower TargetEqual Weight$116.00 ➝ $110.00+5.50%
9/4/2026
Weiss Ratings logo
Weiss Ratings
3 of 5 stars
 UpgradeHold (C+) ➝ Buy (B-)
8/31/2026 Set Target$110.00-0.83%
8/31/2026Boost TargetHold$108.00 ➝ $110.00-0.73%
8/13/2026 DowngradeStrong-Buy ➝ Hold
8/3/2026 Reiterated RatingHold$109.00-3.26%
8/3/2026Boost TargetMarket Perform$110.00 ➝ $120.00+7.38%
8/3/2026Reiterated RatingMarket Perform$120.00 ➝ $115.00+2.17%
8/3/2026Lower TargetUnderweight$108.00 ➝ $103.00-7.83%
6/30/2026Boost TargetSell$90.00 ➝ $92.00-19.57%
4/24/2026Lower TargetUnderweight$106.00 ➝ $103.00+3.39%
4/8/2026 Lower TargetHold$107.00 ➝ $91.00+2.00%
2/5/2026 UpgradeHold
1/14/2026Boost Target$85.00 ➝ $86.00-19.87%
11/3/2025 Boost Target$105.00 ➝ $107.00+6.39%
7/11/2025Boost TargetEqual Weight$98.00 ➝ $108.00+6.49%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 03:07 PM ET.


Should I Buy T. Rowe Price Group Stock? TROW Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, October 2, 2026. Please send any questions or comments about these T. Rowe Price Group pros and cons to contact@marketbeat.com.

T. Rowe Price Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in T. Rowe Price Group, Inc.:

  • The company recently reported strong financial performance, beating consensus estimates with earnings per share of $2.57 and revenue of $1.91 billion, which represented a 10.7% year-over-year increase in revenue.
  • T. Rowe Price Group, Inc. offers a high dividend yield of 4.91% with a payout ratio of 52.16%, providing a substantial income stream for shareholders while maintaining a sustainable distribution level.
  • The stock is currently trading at $104.62, which is below its 52-week high of $122.00, potentially offering a valuation opportunity given the company's recent earnings beats and revenue growth.
  • Institutional investors have shown recent confidence in the stock, with several large firms such as Envestnet Asset Management Inc. and QRG Capital Management Inc. increasing their holdings significantly during the second quarter.
  • The company maintains a strong return on equity of 20.91% and a net margin of 29.26%, indicating efficient capital management and profitability in its asset management operations.

T. Rowe Price Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in T. Rowe Price Group, Inc. for these reasons:

  • The stock carries a high beta of 1.45, suggesting it is more volatile than the overall market and may experience larger price swings during market downturns.
  • Short interest has been rising, with the number of shares shorted increasing to 27,437,346 as of September 15, 2026, indicating growing bearish sentiment among traders.
  • Analyst consensus remains cautious, with a current rating of "Reduce" and an average price target of $106.15, which is only slightly above the current stock price of $104.62.
  • Recent insider activity shows selling pressure, with Vice President Joshua B. Nelson selling 10,000 shares in August 2026, a 12.30% decrease in his personal ownership of the stock.
  • The company's stock price has declined from its previous close of $105.83 to $104.62, reflecting a recent downward trend that may signal continued pressure on the share price.

TROW Forecast - Frequently Asked Questions

According to the research reports of 13 Wall Street equities research analysts, the average twelve-month stock price forecast for T. Rowe Price Group is $105.92, with a high forecast of $121.00 and a low forecast of $86.00.

13 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for T. Rowe Price Group in the last twelve months. There are currently 3 sell ratings, 9 hold ratings and 1 buy rating for the stock. The consensus among Wall Street research analysts is that investors should "reduce" TROW shares.

According to analysts, T. Rowe Price Group's stock has a predicted upside of 1.25% based on their 12-month stock forecasts.

Over the previous 90 days, T. Rowe Price Group's stock had 2 upgrades and 1 downgrade by analysts.

T. Rowe Price Group has been rated by research analysts at Barclays, BMO Capital Markets, Deutsche Bank Aktiengesellschaft, Evercore, Keefe, Bruyette & Woods, Morgan Stanley, TD Cowen, UBS Group, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like T. Rowe Price Group less than other "finance" companies. The consensus rating for T. Rowe Price Group is Reduce while the average consensus rating for "finance" companies is Hold. Learn more on how TROW compares to other companies.


MarketBeat monitors more than a dozen sources for T. Rowe Price Group analyst ratings, with the most recent rating issued on 9/28/2026.
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