Ulta Beauty (ULTA) Stock Price, News & Analysis

Company Overview

Ulta Beauty, Inc. is a specialty beauty retailer that operates stores and an e-commerce platform in the United States. The company offers a broad assortment of prestige and mass-market beauty products, including cosmetics, skincare, haircare products, fragrances, bath and body items, and beauty tools.

In addition to merchandise, Ulta Beauty provides salon services such as hair styling, hair treatments, and related services at many of its locations. Its stores typically combine product retailing with salon operations and may also offer beauty services provided by licensed professionals. The company has expanded its reach through digital shopping, loyalty programs, brand partnerships, and shop-in-shop locations through its Ulta Beauty at Target arrangement.

Founded in 1990 as Ulta Salon, Cosmetics & Fragrance, the company is headquartered in Bolingbrook, Illinois, and became a publicly traded company in 2007. Ulta Beauty primarily serves customers across the United States through its nationwide store network and online channels. Kecia Steelman became the company’s chief executive officer in 2024.

Key Stats

• Today's Range: $535.77 to $546.34
• 50-Day Range: $475.36 to $565.15
• 52-Week Range: $443.60 to $714.97
• Volume: 150,284 shs
• Average Volume: 679,057 shs
• Market Capitalization: $23.37 billion
• P/E Ratio: 19.90
• Dividend Yield: N/A
• Price Target: $627.83
• Consensus Rating: Moderate Buy

Ulta Beauty Stock Analysis - MarketRank™

Ulta Beauty scored higher than 77% of companies evaluated by MarketBeat, and ranked 208th out of 481 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.7 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Ulta Beauty has received a consensus rating of Moderate Buy. The company's average rating score is 2.75, and is based on no strong buy ratings, 24 buy ratings, 8 hold ratings, and no sell ratings.

Upside Potential

Ulta Beauty has a consensus price target of $627.83, representing about 16.6% upside from its current price of $538.39.

Amount of Analyst Coverage

Ulta Beauty has been the subject of 19 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 11.30%

Earnings Growth

Earnings for Ulta Beauty are expected to grow by 11.30% in the coming year, from $28.95 to $32.22 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Ulta Beauty is 19.61, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.92.

Price to Earnings Ratio vs. Sector

The P/E ratio of Ulta Beauty is 19.61, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 44.17.

Price to Earnings Growth Ratio

Ulta Beauty has a PEG Ratio of 1.63. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Ulta Beauty has a P/B Ratio of 8.71. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

5.72% of the float of Ulta Beauty has been sold short.

Short Interest Ratio / Days to Cover

Ulta Beauty has a short interest ratio ("days to cover") of 4.3.

Change versus previous month

Short interest in Ulta Beauty has recently increased by 9.03%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Ulta Beauty does not currently pay a dividend.

Dividend Growth

Ulta Beauty does not have a long track record of dividend growth.

News and Social Media

• Score: 3.9 / 5
• News Sentiment: 1.16

News Sentiment

Ulta Beauty has a news sentiment score of 1.16. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.47 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 13 news articles for Ulta Beauty this week, compared to 8 articles on an average week.

Search Interest

Only 40 people have searched for ULTA on MarketBeat in the last 30 days. This is a decrease of -17% compared to the previous 30 days.

MarketBeat Follows

11 people have added Ulta Beauty to their MarketBeat watchlist in the last 30 days. This is an increase of 57% compared to the previous 30 days.

Company Ownership

• Score: 1.4 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Ulta Beauty insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $1,414,146.00 in company stock.

Percentage Held by Insiders

0.20% of the stock of Ulta Beauty is held by insiders.

Percentage Held by Institutions

90.39% of the stock of Ulta Beauty is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/27/2026
• Today: 10/02/2026
• Next Earnings (Estimated): 12/03/2026
• Fiscal Year End: 1/31/2027

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Specialty Retail
• Sub-Industry: Other Specialty Retail
• Current Symbol: NASDAQ:ULTA
• CIK: 1403568
• Web: www.ulta.com
• Phone: (630) 410-4800
• Fax: N/A
• Employees: 65,000
• Year Founded: 1990

Price Target and Rating

• Average Price Target for Ulta Beauty: $627.83
• High Price Target: $731.00
• Low Price Target: $500.00
• Potential Upside/Downside: +15.1%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.75
• Research Coverage: 32 Analysts

Profitability

• EPS (Trailing Twelve Months): $27.44
• Trailing P/E Ratio: 19.82
• Forward P/E Ratio: 18.84
• P/E Growth: 1.63
• Net Income: $1.15 billion
• Net Margins: 9.34%
• Pretax Margin: 12.39%
• Return on Equity: 45.40%
• Return on Assets: 17.37%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.35
• Quick Ratio: 0.29

Sales & Book Value

• Annual Sales: $12.39 billion
• Price / Sales: 1.88
• Cash Flow: $32.74 per share
• Price / Cash Flow: 16.66
• Book Value: $61.83 per share
• Price / Book: 8.82

Miscellaneous

• Outstanding Shares: 42,760,000
• Free Float: 42,671,000
• Market Cap: $23.33 billion
• Optionable: Optionable
• Beta: 0.84