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Xerox (XRX) Competitors

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$2.77 +0.09 (+3.36%)
Closing price 07/17/2026 04:00 PM Eastern
Extended Trading
$2.75 -0.02 (-0.87%)
As of 07/17/2026 07:28 PM Eastern
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XRX vs. ZBRA, TNC, ASTE, NWPX, and NSSC

Should you buy Xerox stock or one of its competitors? MarketBeat compares Xerox with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Xerox include Zebra Technologies (ZBRA), Tennant (TNC), Astec Industries (ASTE), NWPX Infrastructure (NWPX), and NAPCO Security Technologies (NSSC). These companies are all part of the "industrials" sector.

How does Xerox compare to Zebra Technologies?

Zebra Technologies (NASDAQ:ZBRA) and Xerox (NASDAQ:XRX) are both industrials companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, earnings, analyst recommendations, institutional ownership, risk, media sentiment, profitability and valuation.

Zebra Technologies currently has a consensus price target of $327.00, indicating a potential upside of 22.29%. Xerox has a consensus price target of $2.50, indicating a potential downside of 9.75%. Given Zebra Technologies' stronger consensus rating and higher probable upside, analysts clearly believe Zebra Technologies is more favorable than Xerox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zebra Technologies
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.62
Xerox
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

Zebra Technologies has higher earnings, but lower revenue than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zebra Technologies$5.40B2.36$419M$8.2732.33
Xerox$7.02B0.05-$1.03B-$8.32N/A

91.0% of Zebra Technologies shares are owned by institutional investors. Comparatively, 85.4% of Xerox shares are owned by institutional investors. 0.9% of Zebra Technologies shares are owned by company insiders. Comparatively, 1.5% of Xerox shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Zebra Technologies has a net margin of 7.49% compared to Xerox's net margin of -14.09%. Zebra Technologies' return on equity of 18.91% beat Xerox's return on equity.

Company Net Margins Return on Equity Return on Assets
Zebra Technologies7.49% 18.91% 8.30%
Xerox -14.09%-12.08%-0.70%

In the previous week, Zebra Technologies had 6 more articles in the media than Xerox. MarketBeat recorded 8 mentions for Zebra Technologies and 2 mentions for Xerox. Zebra Technologies' average media sentiment score of 0.80 beat Xerox's score of 0.61 indicating that Zebra Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zebra Technologies
3 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Xerox
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Zebra Technologies has a beta of 1.6, meaning that its stock price is 60% more volatile than the broader market. Comparatively, Xerox has a beta of 2.4, meaning that its stock price is 140% more volatile than the broader market.

Summary

Zebra Technologies beats Xerox on 13 of the 16 factors compared between the two stocks.

How does Xerox compare to Tennant?

Xerox (NASDAQ:XRX) and Tennant (NYSE:TNC) are both small-cap industrials companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, profitability, earnings, dividends, valuation, risk and institutional ownership.

Tennant has lower revenue, but higher earnings than Xerox. Xerox is trading at a lower price-to-earnings ratio than Tennant, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Xerox$7.02B0.05-$1.03B-$8.32N/A
Tennant$1.20B1.22$43.80M$1.6651.95

Xerox has a beta of 2.4, meaning that its share price is 140% more volatile than the broader market. Comparatively, Tennant has a beta of 1.12, meaning that its share price is 12% more volatile than the broader market.

Xerox pays an annual dividend of $0.10 per share and has a dividend yield of 3.6%. Tennant pays an annual dividend of $1.24 per share and has a dividend yield of 1.4%. Xerox pays out -1.2% of its earnings in the form of a dividend. Tennant pays out 74.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Tennant has raised its dividend for 53 consecutive years. Xerox is clearly the better dividend stock, given its higher yield and lower payout ratio.

85.4% of Xerox shares are owned by institutional investors. Comparatively, 93.3% of Tennant shares are owned by institutional investors. 1.5% of Xerox shares are owned by company insiders. Comparatively, 3.5% of Tennant shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Tennant had 4 more articles in the media than Xerox. MarketBeat recorded 6 mentions for Tennant and 2 mentions for Xerox. Xerox's average media sentiment score of 0.61 beat Tennant's score of 0.07 indicating that Xerox is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Xerox
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Tennant
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Xerox presently has a consensus price target of $2.50, indicating a potential downside of 9.75%. Tennant has a consensus price target of $91.00, indicating a potential upside of 5.52%. Given Tennant's stronger consensus rating and higher probable upside, analysts clearly believe Tennant is more favorable than Xerox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Xerox
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
Tennant
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.75

Tennant has a net margin of 2.55% compared to Xerox's net margin of -14.09%. Tennant's return on equity of 14.87% beat Xerox's return on equity.

Company Net Margins Return on Equity Return on Assets
Xerox-14.09% -12.08% -0.70%
Tennant 2.55%14.87%7.17%

Summary

Tennant beats Xerox on 15 of the 20 factors compared between the two stocks.

How does Xerox compare to Astec Industries?

Astec Industries (NASDAQ:ASTE) and Xerox (NASDAQ:XRX) are both small-cap industrials companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, profitability, dividends, media sentiment, risk, analyst recommendations, earnings and institutional ownership.

Astec Industries pays an annual dividend of $0.52 per share and has a dividend yield of 0.9%. Xerox pays an annual dividend of $0.10 per share and has a dividend yield of 3.6%. Astec Industries pays out 46.4% of its earnings in the form of a dividend. Xerox pays out -1.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Xerox is clearly the better dividend stock, given its higher yield and lower payout ratio.

Astec Industries has a beta of 1.34, indicating that its stock price is 34% more volatile than the broader market. Comparatively, Xerox has a beta of 2.4, indicating that its stock price is 140% more volatile than the broader market.

Xerox has a consensus price target of $2.50, suggesting a potential downside of 9.75%. Given Xerox's higher probable upside, analysts plainly believe Xerox is more favorable than Astec Industries.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Astec Industries
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
2 Strong Buy rating(s)
3.00
Xerox
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

93.2% of Astec Industries shares are owned by institutional investors. Comparatively, 85.4% of Xerox shares are owned by institutional investors. 1.0% of Astec Industries shares are owned by insiders. Comparatively, 1.5% of Xerox shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Astec Industries has higher earnings, but lower revenue than Xerox. Xerox is trading at a lower price-to-earnings ratio than Astec Industries, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Astec Industries$1.41B0.90$38.80M$1.1249.19
Xerox$7.02B0.05-$1.03B-$8.32N/A

In the previous week, Astec Industries had 2 more articles in the media than Xerox. MarketBeat recorded 4 mentions for Astec Industries and 2 mentions for Xerox. Astec Industries' average media sentiment score of 1.19 beat Xerox's score of 0.61 indicating that Astec Industries is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Astec Industries
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Xerox
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Astec Industries has a net margin of 1.75% compared to Xerox's net margin of -14.09%. Astec Industries' return on equity of 10.09% beat Xerox's return on equity.

Company Net Margins Return on Equity Return on Assets
Astec Industries1.75% 10.09% 5.24%
Xerox -14.09%-12.08%-0.70%

Summary

Astec Industries beats Xerox on 12 of the 18 factors compared between the two stocks.

How does Xerox compare to NWPX Infrastructure?

NWPX Infrastructure (NASDAQ:NWPX) and Xerox (NASDAQ:XRX) are both small-cap industrials companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, valuation, earnings, risk, dividends, analyst recommendations, profitability and media sentiment.

NWPX Infrastructure has a net margin of 7.66% compared to Xerox's net margin of -14.09%. NWPX Infrastructure's return on equity of 10.80% beat Xerox's return on equity.

Company Net Margins Return on Equity Return on Assets
NWPX Infrastructure7.66% 10.80% 7.00%
Xerox -14.09%-12.08%-0.70%

NWPX Infrastructure presently has a consensus target price of $110.00, suggesting a potential downside of 20.41%. Xerox has a consensus target price of $2.50, suggesting a potential downside of 9.75%. Given Xerox's higher possible upside, analysts plainly believe Xerox is more favorable than NWPX Infrastructure.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NWPX Infrastructure
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.80
Xerox
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

NWPX Infrastructure has higher earnings, but lower revenue than Xerox. Xerox is trading at a lower price-to-earnings ratio than NWPX Infrastructure, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NWPX Infrastructure$526M2.53$35.41M$4.2832.29
Xerox$7.02B0.05-$1.03B-$8.32N/A

80.6% of NWPX Infrastructure shares are owned by institutional investors. Comparatively, 85.4% of Xerox shares are owned by institutional investors. 3.3% of NWPX Infrastructure shares are owned by insiders. Comparatively, 1.5% of Xerox shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

NWPX Infrastructure has a beta of 1.07, suggesting that its share price is 7% more volatile than the broader market. Comparatively, Xerox has a beta of 2.4, suggesting that its share price is 140% more volatile than the broader market.

In the previous week, NWPX Infrastructure and NWPX Infrastructure both had 2 articles in the media. NWPX Infrastructure's average media sentiment score of 1.04 beat Xerox's score of 0.61 indicating that NWPX Infrastructure is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NWPX Infrastructure
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Xerox
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

NWPX Infrastructure beats Xerox on 12 of the 16 factors compared between the two stocks.

How does Xerox compare to NAPCO Security Technologies?

NAPCO Security Technologies (NASDAQ:NSSC) and Xerox (NASDAQ:XRX) are both small-cap industrials companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, media sentiment, risk, profitability, valuation and earnings.

NAPCO Security Technologies has a net margin of 18.70% compared to Xerox's net margin of -14.09%. NAPCO Security Technologies' return on equity of 28.93% beat Xerox's return on equity.

Company Net Margins Return on Equity Return on Assets
NAPCO Security Technologies18.70% 28.93% 24.39%
Xerox -14.09%-12.08%-0.70%

NAPCO Security Technologies has higher earnings, but lower revenue than Xerox. Xerox is trading at a lower price-to-earnings ratio than NAPCO Security Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NAPCO Security Technologies$181.62M7.11$43.41M$1.0434.73
Xerox$7.02B0.05-$1.03B-$8.32N/A

85.1% of NAPCO Security Technologies shares are held by institutional investors. Comparatively, 85.4% of Xerox shares are held by institutional investors. 5.7% of NAPCO Security Technologies shares are held by insiders. Comparatively, 1.5% of Xerox shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

NAPCO Security Technologies has a beta of 1.44, indicating that its stock price is 44% more volatile than the broader market. Comparatively, Xerox has a beta of 2.4, indicating that its stock price is 140% more volatile than the broader market.

NAPCO Security Technologies pays an annual dividend of $0.60 per share and has a dividend yield of 1.7%. Xerox pays an annual dividend of $0.10 per share and has a dividend yield of 3.6%. NAPCO Security Technologies pays out 57.7% of its earnings in the form of a dividend. Xerox pays out -1.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. NAPCO Security Technologies has raised its dividend for 2 consecutive years. Xerox is clearly the better dividend stock, given its higher yield and lower payout ratio.

NAPCO Security Technologies presently has a consensus target price of $48.67, suggesting a potential upside of 34.74%. Xerox has a consensus target price of $2.50, suggesting a potential downside of 9.75%. Given NAPCO Security Technologies' stronger consensus rating and higher possible upside, equities research analysts clearly believe NAPCO Security Technologies is more favorable than Xerox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NAPCO Security Technologies
0 Sell rating(s)
2 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.75
Xerox
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

In the previous week, Xerox had 1 more articles in the media than NAPCO Security Technologies. MarketBeat recorded 2 mentions for Xerox and 1 mentions for NAPCO Security Technologies. NAPCO Security Technologies' average media sentiment score of 1.91 beat Xerox's score of 0.61 indicating that NAPCO Security Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NAPCO Security Technologies
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Xerox
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

NAPCO Security Technologies beats Xerox on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding XRX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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XRX vs. The Competition

MetricXeroxComputer peripheral equipment IndustryIndustrials SectorNASDAQ Exchange
Market Cap$350.49M$350.49M$9.41B$12.43B
Dividend Yield3.73%3.73%3.52%8.84%
P/E Ratio-0.33N/A26.8723.89
Price / Sales0.050.051,959.4890.49
Price / Cash1.281.2827.4260.07
Price / Book0.790.794.406.18
Net Income-$1.03B-$1.03B$791.21M$331.73M
7 Day Performance-1.77%-1.77%-0.28%-2.04%
1 Month Performance-8.28%-8.28%-1.09%-2.14%
1 Year Performance-45.36%-45.36%14.39%17.28%

Xerox Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
XRX
Xerox
1.8917 of 5 stars
$2.77
+3.4%
$2.50
-9.7%
-44.0%$350.49M$7.02BN/A22,900
ZBRA
Zebra Technologies
4.4888 of 5 stars
$266.71
-2.1%
$327.00
+22.6%
-18.9%$12.98B$5.40B32.2510,700
TNC
Tennant
2.8705 of 5 stars
$85.24
-0.4%
$91.00
+6.8%
+6.1%$1.46B$1.20B51.354,484
ASTE
Astec Industries
2.2326 of 5 stars
$55.82
-1.4%
N/A+41.6%$1.30B$1.41B49.844,468
NWPX
NWPX Infrastructure
1.7652 of 5 stars
$133.19
-0.5%
$110.00
-17.4%
+234.8%$1.29B$526M31.121,318

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This page (NASDAQ:XRX) was last updated on 7/18/2026 by MarketBeat.com Staff.
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