eBay (EBAY) Stock Price, News & Analysis

Company Overview

eBay Inc. is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price "Buy It Now" transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company's core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more. In addition to basic buyer and seller listings, eBay offers seller tools and services — including listing management, shipping solutions, seller analytics, payment processing through its managed payments program, buyer protection policies, and promoted listings advertising — designed to streamline commerce and improve trust and convenience on the platform. eBay also develops mobile applications and web-based tools to support transactions and customer engagement around the world.

eBay serves a global audience with significant activity in North America, Europe and the Asia‑Pacific region, facilitating cross-border trade through localized sites and international shipping options. Leadership priorities in recent years have emphasized improving the buyer and seller experience, expanding managed payments, enhancing marketplace trust through measures such as authentication services for high-value items, and investing in technology and advertising products to drive engagement. Jamie Iannone has led the company as chief executive officer, overseeing strategic initiatives to modernize the platform and grow transactions across both consumer and professional seller segments.

Key Stats

• Today's Range: $106.56 to $111.00
• 50-Day Range: $104.94 to $117.44
• 52-Week Range: $78.03 to $119.31
• Volume: 5.11 million shs
• Average Volume: 5.04 million shs
• Market Capitalization: $47.82 billion
• P/E Ratio: 22.30
• Dividend Yield: 1.15%
• Price Target: $116.69
• Consensus Rating: Hold

eBay Stock Analysis - MarketRank™

eBay scored higher than 91% of companies evaluated by MarketBeat, and ranked 118th out of 484 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.8 / 5
• Analyst Rating: Hold

Consensus Rating

eBay has received a consensus rating of Hold. The company's average rating score is 2.36, and is based on no strong buy ratings, 14 buy ratings, 17 hold ratings, and 2 sell ratings.

Upside/Downside

The consensus price target for eBay is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

eBay has been the subject of 21 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 10.63%

Earnings Growth

Earnings for eBay are expected to grow by 10.63% in the coming year, from $4.89 to $5.41 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of eBay is 22.30, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.44.

Price to Earnings Ratio vs. Sector

The P/E ratio of eBay is 22.30, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 46.50.

Price to Earnings Growth Ratio

eBay has a PEG Ratio of 2.69. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

eBay has a P/B Ratio of 10.55. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

3.18% of the float of eBay has been sold short.

Short Interest Ratio / Days to Cover

eBay has a short interest ratio ("days to cover") of 5.54.

Change versus previous month

Short interest in eBay has recently decreased by 5.29%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Yield

eBay pays a meaningful dividend of 1.11%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

eBay has been increasing its dividend for 7 years.

Dividend Coverage

The dividend payout ratio of eBay is 25.67%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, eBay will have a dividend payout ratio of 22.92% next year. This indicates that eBay will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.4 / 5
• News Sentiment: 0.49

News Sentiment

eBay has a news sentiment score of 0.49. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 64 news articles for eBay this week, compared to 10 articles on an average week.

Search Interest

19 people have searched for EBAY on MarketBeat in the last 30 days. This is an increase of 533% compared to the previous 30 days.

MarketBeat Follows

6 people have added eBay to their MarketBeat watchlist in the last 30 days. This is an increase of 50% compared to the previous 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, eBay insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $9,953,842.00 in company stock.

Percentage Held by Insiders

0.67% of the stock of eBay is held by insiders.

Percentage Held by Institutions

87.48% of the stock of eBay is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 6/12 Dividend: 5/29/2026
• Ex-Dividend for 6/12 Dividend: 5/29/2026
• Dividend Payable: 6/12/2026
• Last Earnings: 8/05/2026
• Today: 8/10/2026
• Record date for 9/11 Dividend: 8/28/2026
• Ex-Dividend for 9/11 Dividend: 8/28/2026
• Dividend Payable: 9/11/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Broadline Retail
• Sub-Industry: Broadline Retail
• Current Symbol: NASDAQ:EBAY
• CIK: 1065088
• Web: www.ebay.com
• Phone: (408) 376-7008
• Fax: 408-376-6200
• Employees: 12,300
• Year Founded: 1995

Price Target and Rating

• Average Price Target for eBay: $116.69
• High Price Target: $145.00
• Low Price Target: $88.00
• Potential Upside/Downside: +8.3%
• Consensus Rating: Hold
• Rating Score (0-4): 2.36
• Research Coverage: 33 Analysts

Profitability

• EPS (Trailing Twelve Months): $4.83
• Trailing P/E Ratio: 22.30
• Forward P/E Ratio: 22.03
• P/E Growth: 2.69
• Net Income: $2.03 billion
• Net Margins: 18.50%
• Pretax Margin: 20.73%
• Return on Equity: 47.88%
• Return on Assets: 12.38%

Debt

• Debt-to-Equity Ratio: 1.10
• Current Ratio: 1.02
• Quick Ratio: 1.02

Sales & Book Value

• Annual Sales: $11.10 billion
• Price / Sales: 4.31
• Cash Flow: $5.03 per share
• Price / Cash Flow: 21.40
• Book Value: $10.21 per share
• Price / Book: 10.55

Miscellaneous

• Outstanding Shares: 444,000,000
• Free Float: 441,025,000
• Market Cap: $47.82 billion
• Optionable: Optionable
• Beta: 1.37