Roku (ROKU) News Today $95.24 -1.91 (-1.97%) Closing price 04:00 PM EasternExtended Trading$95.30 +0.07 (+0.07%) As of 05:41 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock Why Is Roku Down Today?Toggle Visibility of Why Is Roku Down Today?Roku, Inc. (NASDAQ: ROKU) shares are trading lower as investors digest a mix of strategic platform integrations, content and distribution partnerships, strong usage metrics, and sizable insider sales. While enhanced YouTube TV features and new European TV deals bolster Roku’s growth outlook, heavy insider disposals weigh on near-term sentiment. Positive Sentiment: Roku’s Sports app now showcases YouTube TV and enables live game streaming via YouTube TV, enhancing content options and ARPU potential. Roku starts showcasing YouTube TV Roku Sports can now stream YouTube TV games Positive Sentiment: Partnership with Vestel will embed Roku OS in European smart TVs, targeting rapid international expansion against Samsung and LG. Roku Teams Up with Vestel Positive Sentiment: A bullish Seeking Alpha piece sees 10–20% upside over 12–18 months, citing Roku’s AVOD/FAST growth, ad-tech partnerships (including Amazon DSP) and expanding ad inventory. Roku Setting Up For Major 12–18 Months Ahead Positive Sentiment: Streaming on Roku devices has surpassed broadcast TV viewing for the third consecutive month, underscoring strong user engagement and ad monetization prospects. Streaming surpasses broadcast TV Neutral Sentiment: Walmart’s clearance of the Roku Premiere at near-cost pricing may boost user adoption but could compress device-revenue margins. Walmart Clears Out Roku Premiere Neutral Sentiment: Roku’s Bank of America Media, Communications & Entertainment conference presentation provided limited new guidance beyond its Q3 outlook. BofA conference transcript Neutral Sentiment: MarketBeat noted a 1.7% rally earlier this week but questioned if the recent pullback is a buying opportunity, reflecting mixed analyst views. Stock Price Up 1.7%—Should You Buy? Negative Sentiment: Insiders, including CAO Matthew Banks and director Charles Collier, sold over $2 million of Roku shares this week, trimming their stakes by 30–98%—a potential signal of reduced insider confidence. Insider Selling Alert Overall, Roku’s enhanced platform integrations and robust usage trends support its mid-term growth narrative, but heavy insider selling is pressuring the stock in the near term.Posted 1h agoAI Generated. May Contain Errors. ROKU Latest News All Sources Trusted Sources MarketBeat Barchart Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 Time Period Roku just gave YouTube TV subscribers a major upgrade — here's how it worksSeptember 5 at 12:40 PM | msn.comDuquesne Family Office LLC Buys Shares of 493,600 Roku, Inc. $ROKUSeptember 5 at 8:56 AM | marketbeat.comRoku (NASDAQ:ROKU) CAO Sells $213,313.00 in StockSeptember 5 at 8:23 AM | insidertrades.comSamsung, LG and Google have nothing on Roku — here’s why it’s still my favorite streaming platform in 2025September 5 at 7:38 AM | msn.comRoku Setting Up For Major 12-18 Months AheadSeptember 5 at 5:03 AM | seekingalpha.comGraham Capital Management L.P. Trims Holdings in Roku, Inc. $ROKUSeptember 5 at 4:42 AM | marketbeat.com‘This Old House': Roku Fixes Up Youth-Skewing Spin-Off Aimed At Millennial HomebuyersSeptember 4 at 9:36 PM | msn.com‘This Old House’: Roku Fixes Up Youth-Skewing Spin-Off Aimed At Millennial HomebuyersSeptember 4 at 4:35 PM | msn.comRoku Media Sets Lisa Holme as Head of ContentSeptember 4 at 4:35 PM | msn.comRoku Hires Lisa Holme As Head of ContentSeptember 4 at 4:35 PM | msn.comRoku, Inc. (ROKU) Presents At Bank Of America 2025 Media, Communications & Entertainment Conference TranscriptSeptember 4 at 3:04 PM | seekingalpha.comRoku (NASDAQ:ROKU) Stock Price Up 1.7% - Should You Buy?September 4 at 2:56 PM | marketbeat.comArdsley Advisory Partners LP Takes $2.68 Million Position in Roku, Inc. $ROKUSeptember 4 at 7:21 AM | marketbeat.comJump Financial LLC Has $285,000 Stock Holdings in Roku, Inc. $ROKUSeptember 4 at 4:19 AM | marketbeat.comRoku says streaming on its devices surpasses broadcast TV for third monthSeptember 4 at 2:38 AM | msn.comRoku (NASDAQ:ROKU) Shares Down 1.5% - Time to Sell?September 3 at 3:41 PM | marketbeat.comRoku, Inc. (ROKU) Presents At Citi's 2025 Global Technology, Media And Telecommunications Conference TranscriptSeptember 3 at 1:03 PM | seekingalpha.comDeal Alert: Roku Streaming Stick Plus 4K is Only $29September 3 at 10:38 AM | msn.comRoku (NASDAQ:ROKU) Given "Market Outperform" Rating at JMP SecuritiesSeptember 3 at 10:34 AM | marketbeat.comPerbak Capital Partners LLP Takes $259,000 Position in Roku, Inc. $ROKUSeptember 3 at 5:56 AM | marketbeat.comJMP Securities Reaffirms "Market Outperform" Rating for Roku (NASDAQ:ROKU)September 3 at 2:13 AM | americanbankingnews.comMetavasi Capital LP Buys 22,000 Shares of Roku, Inc. $ROKUSeptember 2 at 8:14 AM | marketbeat.comDark Forest Capital Management LP Raises Position in Roku, Inc. $ROKUSeptember 2 at 6:40 AM | marketbeat.comKestra Advisory Services LLC Raises Stock Position in Roku, Inc. $ROKUSeptember 2 at 4:06 AM | marketbeat.comIeq Capital LLC Increases Stock Position in Roku, Inc. $ROKUSeptember 1, 2025 | marketbeat.comHow to watch Padres vs Twins on Roku: What both teams can gain from national broadcastAugust 31, 2025 | msn.comPrediction: These Could Be the Next Tech Multibagger StocksAugust 31, 2025 | fool.comRoku, Inc. $ROKU Shares Purchased by Ardmore Road Asset Management LPAugust 31, 2025 | marketbeat.comMagnetar Financial LLC Buys Shares of 59,673 Roku, Inc. $ROKUAugust 31, 2025 | marketbeat.comOMERS ADMINISTRATION Corp Has $2.09 Million Holdings in Roku, Inc. $ROKUAugust 31, 2025 | marketbeat.comCaisse DE Depot ET Placement DU Quebec Makes New $1.06 Million Investment in Roku, Inc. $ROKUAugust 31, 2025 | marketbeat.comRoku, Inc. $ROKU Stock Position Raised by American Century Companies Inc.August 31, 2025 | marketbeat.comRoku (NASDAQ:ROKU) Stock Price Down 1.6% - What's Next?August 30, 2025 | marketbeat.comDriehaus Capital Management LLC Acquires New Holdings in Roku, Inc. $ROKUAugust 30, 2025 | marketbeat.comTrexquant Investment LP Takes Position in Roku, Inc. $ROKUAugust 30, 2025 | marketbeat.comLandscape Capital Management L.L.C. Purchases Shares of 32,847 Roku, Inc. $ROKUAugust 30, 2025 | marketbeat.comBeck Bode LLC Buys 11,455 Shares of Roku, Inc. $ROKUAugust 29, 2025 | marketbeat.comRoku Chief Financial Officer to Present at Upcoming ConferencesAugust 28, 2025 | businesswire.comRoku, Inc. $ROKU Shares Sold by HighTower Advisors LLCAugust 28, 2025 | marketbeat.com‘People can see inside your house’: Woman buys brand-new Roku TV from Walmart. Then she turns it on, sees someone else’s living roomAugust 27, 2025 | msn.comRoku (NASDAQ:ROKU) Trading Up 1.5% - Still a Buy?August 27, 2025 | marketbeat.comHsbc Holdings PLC Has $3.42 Million Holdings in Roku, Inc. $ROKUAugust 27, 2025 | marketbeat.comNorthern Trust Corp Has $53.24 Million Holdings in Roku, Inc. $ROKUAugust 27, 2025 | marketbeat.comThis 58" Hisense 4K Roku smart TV is just $214August 26, 2025 | msn.comInsider Selling: Roku (NASDAQ:ROKU) Insider Sells 10,269 Shares of StockAugust 26, 2025 | marketbeat.com1 Soaring Stock With More Upside Potential to Buy and HoldAugust 26, 2025 | fool.comLabor Day Deal: Roku’s Streaming Stick Plus 2025 Is Nearly a Third OffAugust 26, 2025 | msn.comVirtus Advisers LLC Invests $226,000 in Roku, Inc. $ROKUAugust 26, 2025 | marketbeat.comComerica Bank Has $21.47 Million Position in Roku, Inc. $ROKUAugust 26, 2025 | marketbeat.comRoku, Inc. $ROKU Position Increased by Northwestern Mutual Wealth Management Co.August 26, 2025 | marketbeat.com Get Roku News Delivered to You Automatically Sign up to receive the latest news and ratings for ROKU and its competitors with MarketBeat's FREE daily newsletter. 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Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. ROKU News Sentiment▼0.690.78▲Average Consumer Discretionary News Sentiment ROKU News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. ROKU Articles This Week▼4035▲ROKU Articles Average Week Get the Latest News and Ratings for ROKU and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Roku and its competitors. 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