Bright Scholar Education (BEDU) Competitors

Bright Scholar Education (NYSE:BEDU) and Chegg (NYSE:CHGG) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, community ranking, earnings, analyst recommendations, dividends, profitability, media sentiment, institutional ownership and valuation.

Does the MarketBeat Community favor BEDU or CHGG?

Chegg received 584 more outperform votes than Bright Scholar Education when rated by MarketBeat users. Likewise, 66.47% of users gave Chegg an outperform vote while only 60.63% of users gave Bright Scholar Education an outperform vote.

Company	Underperform	Outperform
Bright Scholar Education	Outperform Votes 211 60.63%	Underperform Votes 137 39.37%
Chegg	Outperform Votes 795 66.47%	Underperform Votes 401 33.53%

Do insiders & institutionals believe in BEDU or CHGG?

26.0% of Bright Scholar Education shares are owned by institutional investors. Comparatively, 95.2% of Chegg shares are owned by institutional investors. 84.8% of Bright Scholar Education shares are owned by insiders. Comparatively, 3.7% of Chegg shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Which has more risk and volatility, BEDU or CHGG?

Bright Scholar Education has a beta of 0.36, indicating that its stock price is 64% less volatile than the S&P 500. Comparatively, Chegg has a beta of 1.78, indicating that its stock price is 78% more volatile than the S&P 500.

Is BEDU or CHGG more profitable?

Bright Scholar Education has a net margin of -55.92% compared to Chegg's net margin of -124.05%. Chegg's return on equity of 2.36% beat Bright Scholar Education's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bright Scholar Education	-55.92%	-0.35%	-0.10%
Chegg	-124.05%	2.36%	1.04%

Does the media refer more to BEDU or CHGG?

In the previous week, Chegg had 1 more articles in the media than Bright Scholar Education. MarketBeat recorded 3 mentions for Chegg and 2 mentions for Bright Scholar Education. Chegg's average media sentiment score of 0.62 beat Bright Scholar Education's score of 0.00 indicating that Chegg is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Bright Scholar Education	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Chegg	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts rate BEDU or CHGG?

Chegg has a consensus price target of $1.70, suggesting a potential upside of 23.91%. Given Chegg's stronger consensus rating and higher possible upside, analysts clearly believe Chegg is more favorable than Bright Scholar Education.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bright Scholar Education	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Chegg	3 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.57

Which has higher earnings and valuation, BEDU or CHGG?

Chegg has higher revenue and earnings than Bright Scholar Education. Bright Scholar Education is trading at a lower price-to-earnings ratio than Chegg, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bright Scholar Education	$175.19M	0.30	-$140.52M	-$4.70	-0.38
Chegg	$564.61M	0.26	$18.18M	-$8.29	-0.17

Summary

Chegg beats Bright Scholar Education on 13 of the 17 factors compared between the two stocks.