Bright Scholar Education (BEDU) Competitors

Bright Scholar Education (NYSE:BEDU) and Chegg (NYSE:CHGG) are both small-cap personal services companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, risk, earnings, media sentiment and dividends.

Do institutionals and insiders hold more shares of BEDU or CHGG?

26.0% of Bright Scholar Education shares are held by institutional investors. Comparatively, 95.2% of Chegg shares are held by institutional investors. 84.8% of Bright Scholar Education shares are held by company insiders. Comparatively, 3.7% of Chegg shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Do analysts recommend BEDU or CHGG?

Chegg has a consensus price target of $1.70, indicating a potential upside of 22.74%. Given Chegg's stronger consensus rating and higher possible upside, analysts clearly believe Chegg is more favorable than Bright Scholar Education.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bright Scholar Education	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Chegg	3 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	1.88

Is BEDU or CHGG more profitable?

Chegg has a net margin of -53.67% compared to Bright Scholar Education's net margin of -58.44%. Bright Scholar Education's return on equity of 2.31% beat Chegg's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bright Scholar Education	-58.44%	2.31%	0.61%
Chegg	-53.67%	-12.31%	-3.27%

Which has higher valuation and earnings, BEDU or CHGG?

Bright Scholar Education has higher earnings, but lower revenue than Chegg. Chegg is trading at a lower price-to-earnings ratio than Bright Scholar Education, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bright Scholar Education	$175.19M	0.31	-$140.52M	-$4.70	-0.39
Chegg	$617.57M	0.24	-$837.07M	-$2.61	-0.53

Which has more risk and volatility, BEDU or CHGG?

Bright Scholar Education has a beta of 0.34, indicating that its stock price is 66% less volatile than the S&P 500. Comparatively, Chegg has a beta of 1.85, indicating that its stock price is 85% more volatile than the S&P 500.

Does the media favor BEDU or CHGG?

In the previous week, Chegg had 4 more articles in the media than Bright Scholar Education. MarketBeat recorded 5 mentions for Chegg and 1 mentions for Bright Scholar Education. Bright Scholar Education's average media sentiment score of 1.00 beat Chegg's score of 0.27 indicating that Bright Scholar Education is being referred to more favorably in the media.

Company	Overall Sentiment
Bright Scholar Education	Positive
Chegg	Neutral

Summary

Chegg beats Bright Scholar Education on 9 of the 16 factors compared between the two stocks.