Brown-Forman (BF.B) Stock Forecast & Price Target

$27.55 -0.87 (-3.06%)

As of 03:58 PM Eastern

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Brown-Forman - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Reduce

Based on 10 Analyst Ratings

Sell
3

Hold
7

Buy
0

Based on 10 Wall Street analysts who have issued ratings for Brown-Forman in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 10 analysts, 3 have given a sell rating, and 7 have given a hold rating for BF.B.

Consensus Price Target

$26.20
-4.90% Downside

According to the 10 analysts' twelve-month price targets for Brown-Forman, the average price target is $26.20. The highest price target for BF.B is $30.00, while the lowest price target for BF.B is $20.00. The average price target represents a forecasted downside of -4.90% from the current price of $27.55.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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BF.B Analyst Ratings Over Time

Type	Current Forecast 8/17/25 to 8/17/26	1 Month Ago 7/18/25 to 7/18/26	3 Months Ago 5/19/25 to 5/19/26	1 Year Ago 8/17/24 to 8/17/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	0 Buy rating(s)	0 Buy rating(s)	1 Buy rating(s)	2 Buy rating(s)
Hold	7 Hold rating(s)	7 Hold rating(s)	4 Hold rating(s)	7 Hold rating(s)
Sell	3 Sell rating(s)	3 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$26.20	$26.00	$27.43	$39.39
Forecasted Upside	-4.90% Downside	1.38% Upside	6.10% Upside	29.53% Upside
Consensus Rating	Reduce	Reduce	Reduce	Hold

BF.B Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BF.B Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Brown-Forman Stock vs. The Competition

Type	Brown-Forman	Consumer Staples Companies	Broader Market
Consensus Rating Score	1.70	2.24	2.53
Consensus Rating	Reduce	Hold	Moderate Buy
Predicted Upside	-5.23% Downside	151.43% Upside	11.75% Upside
News Sentiment Rating	Neutral News See Recent BF.B News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/3/2026	Citigroup 4 of 5 stars	Filippo Falorni 2 of 5 stars	Boost Target	Neutral	$26.00 ➝ $28.00	+0.16%
6/26/2026	TD Cowen 3 of 5 stars	Seamus Cassidy Not Rated	Boost Target	Hold	$25.00 ➝ $29.00	+3.91%
6/25/2026	Barclays 3 of 5 stars	Lauren Lieberman 2 of 5 stars	Downgrade	Overweight ➝ Equal Weight	$27.00	-2.88%
6/8/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Underperform ➝ Neutral	$28.00	+6.81%
6/5/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kevin Grundy Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Underperform	$19.00 ➝ $20.00	-23.50%
6/5/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Underweight	$23.00	-12.03%
6/2/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nik Modi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Sector Perform	$30.00	+20.37%
5/13/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nadine Sarwat Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform	$29.00 ➝ $29.00	+11.28%
4/29/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Drew Levine Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Neutral ➝ Underweight	$27.00 ➝ $23.00	-17.07%
3/16/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Grom Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$30.00 ➝ $25.00	+8.34%
Get the Latest News and Ratings for BF.B and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Brown-Forman and its competitors with MarketBeat's FREE daily newsletter.
7/9/2025	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	C. Pitcher Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong Sell ➝ Hold	$30.00	+5.97%
4/9/2025	Roth Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$38.00	+20.95%
4/2/2025	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	J. Lastra Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Hold	$37.50	+12.02%
12/16/2024	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	W. Chappell Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Hold	$50.00 ➝ $45.00	+0.04%
12/6/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gerald Pascarelli Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Hold

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 07:29 PM ET.

Should I Buy Brown-Forman Stock? BF.B Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, August 14, 2026. Please send any questions or comments about these Brown-Forman pros and cons to contact@marketbeat.com.

Brown-Forman
Bull Case

Here are some ways that investors could benefit from investing in Brown-Forman Co.:

The current stock price is above its consensus price target, indicating potential for growth and a favorable investment opportunity.
Brown-Forman Co. has a strong reputation as a dividend aristocrat, boasting a 42-year streak of increasing its dividend payout, which can provide a reliable income stream for investors.
The company is home to iconic brands like Jack Daniel's, which, despite recent sales challenges, still holds significant market recognition and consumer loyalty.
Brown-Forman Co. operates in a growing industry, with the spirits market expected to see a compound annual growth rate, suggesting long-term potential for revenue growth.
The company has a diverse portfolio of products, including whiskey, vodka, and ready-to-drink cocktails, which can help mitigate risks associated with market fluctuations in specific segments.

Brown-Forman
Bear Case

Investors should be bearish about investing in Brown-Forman Co. for these reasons:

Recent sales of the Jack Daniel's brand have shown a decline, which has negatively impacted the overall performance of the company's whiskey portfolio.
The stock has experienced a significant drop over the past five years, falling over 59%, raising concerns about its long-term viability and investor confidence.
There are regulatory risks associated with potential mergers or acquisitions, which could complicate the company's strategic options and affect stock performance.
Shifts in consumer preferences, particularly among younger generations, have led to a decline in alcohol consumption, posing a challenge for future sales growth.
The overall alcohol industry is facing low single-digit growth, which may not be sufficient to attract investors looking for more robust returns.

BF.B Forecast - Frequently Asked Questions

According to the research reports of 10 Wall Street equities research analysts, the average twelve-month stock price forecast for Brown-Forman is $26.20, with a high forecast of $30.00 and a low forecast of $20.00.

10 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Brown-Forman in the last twelve months. There are currently 3 sell ratings and 7 hold ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "reduce" BF.B shares.

According to analysts, Brown-Forman's stock has a predicted downside of -4.90% based on their 12-month stock forecasts.

Over the previous 90 days, Brown-Forman's stock had 1 upgrade and 1 downgrade by analysts.

Brown-Forman has been rated by research analysts at Bank of America, Barclays, BNP Paribas Exane, Citigroup, Morgan Stanley, Royal Bank Of Canada, and TD Cowen in the past 90 days.

Analysts like Brown-Forman less than other "consumer staples" companies. The consensus rating for Brown-Forman is Reduce while the average consensus rating for "consumer staples" companies is Hold. Learn more on how BF.B compares to other companies.

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This page (NYSE:BF.B) was last updated on 8/17/2026 by MarketBeat.com Staff.

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Brown-Forman (BF.B) Stock Forecast & Price Target

Brown-Forman - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

BF.B Analyst Ratings Over Time

BF.B Analyst Recommendations By Month

BF.B Price Targets by Month

Brown-Forman Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Brown-Forman Stock? BF.B Pros and Cons Explained

Brown-Forman
Bull Case

Brown-Forman
Bear Case

BF.B Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Brown-Forman Recommendations

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Stock Ideas and Recommendations

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Brown-Forman (BF.B) Stock Forecast & Price Target

Brown-Forman - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

BF.B Analyst Ratings Over Time

BF.B Analyst Recommendations By Month

BF.B Price Targets by Month

Brown-Forman Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Brown-Forman Stock? BF.B Pros and Cons Explained

Brown-Forman Bull Case

Brown-Forman Bear Case

BF.B Forecast - Frequently Asked Questions

What is Brown-Forman's forecast for 2026?

Should I buy or sell Brown-Forman stock right now?

Does Brown-Forman's stock price have much downside?

Has Brown-Forman been upgraded or downgraded by Wall Street analysts recently?

What analysts cover Brown-Forman?

Do Wall Street analysts like Brown-Forman more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Brown-Forman Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Brown-Forman
Bull Case

Brown-Forman
Bear Case