Broadridge Financial Solutions (BR) Competitors

Automatic Data Processing (NASDAQ:ADP) and Broadridge Financial Solutions (NYSE:BR) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, dividends, earnings, profitability, valuation, media sentiment, institutional ownership and analyst recommendations.

Is ADP or BR a better dividend stock?

Automatic Data Processing pays an annual dividend of $6.16 per share and has a dividend yield of 2.0%. Broadridge Financial Solutions pays an annual dividend of $3.52 per share and has a dividend yield of 1.5%. Automatic Data Processing pays out 63.1% of its earnings in the form of a dividend. Broadridge Financial Solutions pays out 52.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Automatic Data Processing has increased its dividend for 49 consecutive years and Broadridge Financial Solutions has increased its dividend for 18 consecutive years. Automatic Data Processing is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Does the media favor ADP or BR?

In the previous week, Automatic Data Processing had 9 more articles in the media than Broadridge Financial Solutions. MarketBeat recorded 23 mentions for Automatic Data Processing and 14 mentions for Broadridge Financial Solutions. Broadridge Financial Solutions' average media sentiment score of 1.47 beat Automatic Data Processing's score of 1.47 indicating that Broadridge Financial Solutions is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Automatic Data Processing	22 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Broadridge Financial Solutions	14 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is ADP or BR more profitable?

Automatic Data Processing has a net margin of 19.79% compared to Broadridge Financial Solutions' net margin of 11.65%. Automatic Data Processing's return on equity of 77.33% beat Broadridge Financial Solutions' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Automatic Data Processing	19.79%	77.33%	7.18%
Broadridge Financial Solutions	11.65%	44.82%	12.28%

Do analysts rate ADP or BR?

Automatic Data Processing currently has a consensus target price of $309.62, indicating a potential upside of 2.59%. Broadridge Financial Solutions has a consensus target price of $250.83, indicating a potential upside of 4.89%. Given Broadridge Financial Solutions' stronger consensus rating and higher possible upside, analysts plainly believe Broadridge Financial Solutions is more favorable than Automatic Data Processing.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Automatic Data Processing	1 Sell rating(s)	9 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.15
Broadridge Financial Solutions	0 Sell rating(s)	5 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.29

Which has more volatility & risk, ADP or BR?

Automatic Data Processing has a beta of 0.76, meaning that its stock price is 24% less volatile than the S&P 500. Comparatively, Broadridge Financial Solutions has a beta of 0.94, meaning that its stock price is 6% less volatile than the S&P 500.

Do institutionals & insiders have more ownership in ADP or BR?

80.0% of Automatic Data Processing shares are owned by institutional investors. Comparatively, 90.0% of Broadridge Financial Solutions shares are owned by institutional investors. 0.2% of Automatic Data Processing shares are owned by insiders. Comparatively, 1.3% of Broadridge Financial Solutions shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Which has preferable valuation & earnings, ADP or BR?

Automatic Data Processing has higher revenue and earnings than Broadridge Financial Solutions. Automatic Data Processing is trading at a lower price-to-earnings ratio than Broadridge Financial Solutions, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Automatic Data Processing	$19.04B	6.43	$3.75B	$9.77	30.89
Broadridge Financial Solutions	$6.77B	4.15	$698.10M	$6.65	35.96

Summary

Automatic Data Processing beats Broadridge Financial Solutions on 10 of the 19 factors compared between the two stocks.