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British American Tobacco (BTI) Stock Forecast & Price Target

British American Tobacco logo
$56.01 +0.58 (+1.05%)
Closing price 09/5/2025 03:59 PM Eastern
Extended Trading
$56.08 +0.06 (+0.11%)
As of 09/5/2025 07:58 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

British American Tobacco - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
2
Hold
0
Buy
4

Based on 6 Wall Street analysts who have issued ratings for British American Tobacco in the last 12 months, the stock has a consensus rating of "Hold." Out of the 6 analysts, 2 have given a sell rating, and 4 have given a buy rating for BTI.

Consensus Price Target

$40.00
-28.59% Downside
According to the 6 analysts' twelve-month price targets for British American Tobacco, the average price target is $40.00. The highest price target for BTI is $40.00, while the lowest price target for BTI is $40.00. The average price target represents a forecasted downside of -28.59% from the current price of $56.01.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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BTI Analyst Ratings Over Time

TypeCurrent Forecast
9/7/24 to 9/7/25
1 Month Ago
8/8/24 to 8/8/25
3 Months Ago
6/9/24 to 6/9/25
1 Year Ago
9/8/23 to 9/7/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
4 Buy rating(s)
4 Buy rating(s)
2 Buy rating(s)
2 Buy rating(s)
Hold
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
Sell
2 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$40.00$33.00$33.00N/A
Forecasted Upside-28.59% Downside-42.36% Downside-31.06% DownsideN/A
Consensus RatingHoldModerate BuyModerate BuyBuy

BTI Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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BTI Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

British American Tobacco Stock vs. The Competition

TypeBritish American TobaccoConsumer Staples CompaniesS&P 500
Consensus Rating Score
2.33
2.54
2.53
Consensus RatingHoldModerate BuyModerate Buy
Predicted Upside-28.59% Downside115.98% Upside10.35% Upside
News Sentiment Rating
Positive News

See Recent BTI News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/2/2025Royal Bank Of Canada
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 DowngradeSector PerformUnderperform
8/15/2025Morgan Stanley
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Rashad Kawan
Not Rated
Reiterated RatingUnderweight$40.00-30.35%
7/9/2025Jefferies Financial Group
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Andrei Ionita
Not Rated
Initiated CoverageBuy
6/13/2025Barclays
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 Reiterated RatingOverweight
4/30/2025Bank of America
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 Initiated CoverageBuy
1/27/2025UBS Group
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UpgradeNeutralBuy
9/25/2023Citigroup
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 Initiated CoverageBuy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 12:59 AM ET.


Should I Buy British American Tobacco Stock? BTI Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 5, 2025. Please send any questions or comments about these British American Tobacco pros and cons to contact@marketbeat.com.

British American Tobacco
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in British American Tobacco p.l.c.:

  • The current stock price is around $55, which reflects a significant increase from its 52-week low, indicating potential for growth.
  • Institutional investors have shown strong interest, with notable increases in holdings by firms like Citigroup and JPMorgan Chase, suggesting confidence in the company's future performance.
  • British American Tobacco p.l.c. has a diverse product portfolio, including modern oral nicotine products and vapour products, which are gaining popularity among consumers.
  • The company maintains a solid market capitalization of approximately $113.72 billion, indicating its stability and presence in the market.
  • With a relatively low price-to-earnings ratio, investors may find the stock to be undervalued compared to its earnings potential.

British American Tobacco
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in British American Tobacco p.l.c. for these reasons:

  • The stock has experienced volatility, with a recent trading down of about 3%, which may indicate market uncertainty.
  • Analysts have mixed ratings, with some firms issuing a "hold" rating, suggesting caution among market experts.
  • The company operates in a highly regulated industry, which can lead to potential legal and compliance risks that may affect profitability.
  • With a beta of 0.40, the stock is less volatile than the market, which may limit potential high returns for aggressive investors.
  • There is a growing trend towards reduced tobacco consumption globally, which could impact long-term sales and growth prospects for traditional products.

BTI Forecast - Frequently Asked Questions

According to the research reports of 6 Wall Street equities research analysts, the average twelve-month stock price forecast for British American Tobacco is $40.00, with a high forecast of $40.00 and a low forecast of $40.00.

6 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for British American Tobacco in the last twelve months. There are currently 2 sell ratings and 4 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" BTI shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BTI, but not buy additional shares or sell existing shares.

According to analysts, British American Tobacco's stock has a predicted downside of -28.59% based on their 12-month stock forecasts.

Over the previous 90 days, British American Tobacco's stock had 1 downgrade by analysts.

British American Tobacco has been rated by research analysts at Barclays, Jefferies Financial Group, Morgan Stanley, and Royal Bank Of Canada in the past 90 days.

Analysts like British American Tobacco less than other "consumer staples" companies. The consensus rating for British American Tobacco is Hold while the average consensus rating for "consumer staples" companies is Moderate Buy. Learn more on how BTI compares to other companies.


This page (NYSE:BTI) was last updated on 9/7/2025 by MarketBeat.com Staff
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