e.l.f. Beauty (ELF) Stock Price, News & Analysis

Company Overview

e.l.f. Beauty (NYSE: ELF) is an American cosmetics company known for offering an extensive range of affordable, trend-driven makeup and skincare products. The company’s portfolio spans foundations, lipsticks, mascaras, brushes, serums, masks and other beauty essentials, all positioned at accessible price points. e.l.f. Beauty maintains a direct-to-consumer platform through its e-commerce site and engages in widespread retail partnerships with major chains such as Target, Walmart, Ulta Beauty and Amazon.

Founded in 2004 and headquartered in Oakland, California, e.l.f. Beauty has built its brand around the mantra of delivering “premium quality at wallet-friendly prices.” After more than a decade of growth in the U.S. market, the company completed its initial public offering in July 2016, trading on the New York Stock Exchange under the ticker symbol ELF. Since going public, e.l.f. Beauty has expanded both its product offering and geographic reach.

Today, e.l.f. Beauty serves customers in North America, Europe, Asia and select international markets, leveraging a combination of owned retail channels, third-party e-commerce platforms and brick-and-mortar partnerships. The company regularly introduces new collections and limited-edition launches, staying attuned to social media and influencer trends to drive product innovation and consumer engagement.

Under the leadership of President and Chief Executive Officer Tarang Amin, who was appointed in 2018, e.l.f. Beauty continues to pursue growth through both internal development and strategic acquisitions, including the addition of niche skincare brands. The management team emphasizes operational efficiency, digital marketing, and sustainability initiatives as core pillars of the company’s long-term strategy.

Key Stats

• Today's Range: $55.31 to $57.17
• 50-Day Range: $50.66 to $74.64
• 52-Week Range: $49.72 to $150.99
• Volume: 2.31 million shs
• Average Volume: 2.64 million shs
• Market Capitalization: $3.40 billion
• P/E Ratio: 124.45
• Dividend Yield: N/A
• Price Target: $82.75
• Consensus Rating: Moderate Buy

e.l.f. Beauty Stock Analysis - MarketRank™

e.l.f. Beauty scored higher than 83% of companies evaluated by MarketBeat, and ranked 43rd out of 150 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

e.l.f. Beauty has received a consensus rating of Moderate Buy. The company's average rating score is 2.61, and is based on 1 strong buy rating, 10 buy ratings, 6 hold ratings, and 1 sell rating.

Upside Potential

e.l.f. Beauty has a consensus price target of $82.75, representing about 45.7% upside from its current price of $56.81.

Amount of Analyst Coverage

e.l.f. Beauty has been the subject of 14 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: 14.29%

Earnings Growth

Earnings for e.l.f. Beauty are expected to grow by 14.29% in the coming year, from $2.45 to $2.80 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of e.l.f. Beauty is 123.54, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 39.17.

Price to Earnings Ratio vs. Sector

The P/E ratio of e.l.f. Beauty is 123.54, which means that it is trading at a more expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 25.77.

Price to Earnings Growth Ratio

e.l.f. Beauty has a PEG Ratio of 2.19. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

e.l.f. Beauty has a P/B Ratio of 2.99. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

15.70% of the float of e.l.f. Beauty has been sold short.

Short Interest Ratio / Days to Cover

e.l.f. Beauty has a short interest ratio ("days to cover") of 2.66, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in e.l.f. Beauty has recently increased by 21.26%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

e.l.f. Beauty does not currently pay a dividend.

Dividend Growth

e.l.f. Beauty does not have a long track record of dividend growth.

News and Social Media

• Score: 4.4 / 5
• News Sentiment: 0.98

News Sentiment

e.l.f. Beauty has a news sentiment score of 0.98. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.78 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 13 news articles for e.l.f. Beauty this week, compared to 9 articles on an average week.

Search Interest

103 people have searched for ELF on MarketBeat in the last 30 days. This is an increase of 54% compared to the previous 30 days.

MarketBeat Follows

16 people have added e.l.f. Beauty to their MarketBeat watchlist in the last 30 days. This is an increase of 300% compared to the previous 30 days.

Company Ownership

• Score: 1.6 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, e.l.f. Beauty insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $13,315,490.00 in company stock.

Percentage Held by Insiders

3.90% of the stock of e.l.f. Beauty is held by insiders.

Percentage Held by Institutions

92.44% of the stock of e.l.f. Beauty is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 5/20/2026
• Today: 5/28/2026
• Fireside chat: 5/29/2026
• 2026 Baird Global Consumer, Technology & Services Conference: 6/02/2026
• 23rd annual dbAccess Global Consumer Conference: 6/04/2026
• Oppenheimer 26th Annual Consumer Growth and E-Commerce Conference: 6/09/2026
• Next Earnings (Estimated): 8/05/2026
• Fiscal Year End: 3/31/2027

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: COSMETICS&TLTRS
• Sub-Industry: Consumer Goods
• Current Symbol: NYSE:ELF
• CIK: 1600033
• Web: www.elfcosmetics.com
• Phone: (510) 778-7787
• Fax: N/A
• Employees: 300
• Year Founded: 2004

Price Target and Rating

• Average Price Target for e.l.f. Beauty: $82.75
• High Price Target: $135.00
• Low Price Target: $50.00
• Potential Upside/Downside: +45.9%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.61
• Research Coverage: 18 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.46
• Trailing P/E Ratio: 123.29
• Forward P/E Ratio: 23.15
• P/E Growth: 2.19
• Net Income: $26.32 million
• Net Margins: 1.61%
• Pretax Margin: 2.47%
• Return on Equity: 11.02%
• Return on Assets: 5.59%

Debt

• Debt-to-Equity Ratio: 0.72
• Current Ratio: 2.35
• Quick Ratio: 1.69

Sales & Book Value

• Annual Sales: $1.64 billion
• Price / Sales: 2.06
• Cash Flow: $3.51 per share
• Price / Cash Flow: 16.14
• Book Value: $19.02 per share
• Price / Book: 2.98

Miscellaneous

• Outstanding Shares: 59,440,000
• Free Float: 57,123,000
• Market Cap: $3.37 billion
• Optionable: Optionable
• Beta: 1.71