Ford Motor (F) Stock Forecast & Price Target

Q: What analysts cover Ford Motor?

Ford Motor has been rated by research analysts at Barclays , BNP Paribas Exane , Citigroup , Dbs Bank , DZ Bank , Jefferies Financial Group , JPMorgan Chase & Co. , Piper Sandler , Royal Bank Of Canada , TD Cowen , Weiss Ratings , Wells Fargo & Company , and Zacks Research in the past 90 days.

$13.48 -0.52 (-3.68%)

Closing price 09/9/2026 03:59 PM Eastern

Extended Trading

$13.51 +0.03 (+0.20%)

As of 09/9/2026 08:00 PM Eastern

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Ford Motor - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 19 Analyst Ratings

Sell
1

Hold
10

Buy
8

Based on 19 Wall Street analysts who have issued ratings for Ford Motor in the last 12 months, the stock has a consensus rating of "Hold." Out of the 19 analysts, 1 has given a sell rating, 10 have given a hold rating, and 8 have given a buy rating for F.

Consensus Price Target

$15.68
16.24% Upside

According to the 19 analysts' twelve-month price targets for Ford Motor, the average price target is $15.68. The highest price target for F is $20.00, while the lowest price target for F is $11.00. The average price target represents a forecasted upside of 16.24% from the current price of $13.49.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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F Analyst Ratings Over Time

Type	Current Forecast 9/10/25 to 9/10/26	1 Month Ago 8/11/25 to 8/11/26	3 Months Ago 6/12/25 to 6/12/26	1 Year Ago 9/10/24 to 9/10/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	8 Buy rating(s)	8 Buy rating(s)	5 Buy rating(s)	2 Buy rating(s)
Hold	10 Hold rating(s)	10 Hold rating(s)	10 Hold rating(s)	12 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	3 Sell rating(s)
Consensus Price Target	$15.68	$15.68	$14.63	$10.53
Forecasted Upside	16.24% Upside	12.12% Upside	-1.32% Downside	-7.89% Downside
Consensus Rating	Hold	Hold	Hold	Reduce

F Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

F Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Ford Motor Stock vs. The Competition

Type	Ford Motor	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.37	2.20	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	15.17% Upside	188.01% Upside	16.28% Upside
News Sentiment Rating	Neutral News See Recent F News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/11/2026	Dbs Bank 5 of 5 stars		Upgrade	Hold ➝ Moderate Buy
8/4/2026	Zacks Research 5 of 5 stars		Downgrade	Strong-Buy ➝ Hold
7/31/2026	DZ Bank 4 of 5 stars		Upgrade	Sell ➝ Hold	$16.00	+7.21%
7/30/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	James Picariello Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$14.00 ➝ $14.50	-2.32%
7/29/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rajat Gupta Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$16.00 ➝ $17.00	+9.22%
7/29/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Itay Michaeli Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$13.00 ➝ $15.00	-2.76%
7/29/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alexander Potter Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$16.00 ➝ $17.00	+9.57%
7/29/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tom Narayan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Sector Perform	$13.00 ➝ $15.00	-3.32%
7/29/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Ward Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$19.00 ➝ $20.00	+33.69%
7/27/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Philippe Houchois Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$14.50 ➝ $17.50	+21.99%
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7/9/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Dan Levy Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$13.00 ➝ $14.00	+3.46%
6/25/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Colin Langan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Underweight	$10.00 ➝ $11.00	-22.88%
6/24/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy (B)
6/11/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Delaney Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$13.00 ➝ $16.00	+11.54%
6/8/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Spak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$14.00 ➝ $17.00	+12.96%
5/29/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Murphy Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$17.00 ➝ $20.00	+13.54%
5/13/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Percoco Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Equal Weight	$14.00	+4.45%
1/13/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Wesley Brooks Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$9.80 ➝ $12.80	-8.60%
12/22/2025	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris McNally Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	In-Line	$12.00 ➝ $14.00	+3.74%
4/30/2025	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Emmanuel Rosner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Underperform ➝ Peer Perform
4/9/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Daniel Roeska Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Market Perform ➝ Underperform	$9.40 ➝ $7.00	-19.31%
10/30/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Hold	$11.00 ➝ $10.00	-3.89%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 02:05 AM ET.

Should I Buy Ford Motor Stock? F Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, September 7, 2026. Please send any questions or comments about these Ford Motor pros and cons to contact@marketbeat.com.

Ford Motor
Bull Case

Here are some ways that investors could benefit from investing in Ford Motor:

Ford Motor is targeting more than 100,000 first-year sales for its new Fathom electric truck, which is priced at approximately $30,000. This affordable model is intended to restart momentum in the company's electric vehicle business and expand its addressable market, offering a potential catalyst for growth in a segment where the company has previously struggled to gain significant market share.
The company is actively diversifying its revenue streams by bidding for the U.K. Ministry of Defence's £2 billion Light Mobility Vehicle program in partnership with General Dynamics Land Systems and Ricardo. Additionally, Ford Motor is marketing its Ranger pickups for potential NATO military contracts, which could provide a new growth avenue and reduce reliance on traditional consumer vehicle sales.
With the stock currently trading at $14.62, Ford Motor offers a compelling value proposition supported by a 4.10% dividend yield. This high yield, combined with the company's status as a value stock, may attract income-focused investors who are looking for stable cash flow returns despite the cyclical nature of the automotive industry.
Institutional investor sentiment has improved recently, as evidenced by the Saudi Central Bank raising its stake in Ford Motor by 89.9% during the second quarter. This significant increase in ownership, along with other institutional buyers like NEOS Investment Management LLC, suggests that large-scale investors are gaining confidence in the company's long-term prospects.
Ford Motor's F-Series production has rebounded, which is a positive indicator for the company's core business. The F-Series remains a critical profit driver for the automaker, and the improvement in production capacity could help offset some of the challenges posed by weak U.S. sales and soft electric vehicle demand in other segments.

Ford Motor
Bear Case

Investors should be bearish about investing in Ford Motor for these reasons:

Ford Motor is facing significant quality and cost concerns due to a recall of approximately 149,000 Mustang vehicles from the 2024 to 2026 model years. The recall is necessary because wiring defects could cause a loss of drive power and disable key functions, which may add repair costs and reinforce concerns about the company's product quality and operational efficiency.
The sustainability of Ford Motor's dividend is under scrutiny, with analysts warning that cyclical earnings, heavy debt, and substantial spending needs could pressure the payout during a downturn. The company's negative net margin of 3.93% and high debt-to-equity ratio of 3.07 suggest that maintaining the current dividend level may be challenging if economic conditions worsen.
Despite the rebound in F-Series production, the overall outlook for Ford Motor remains mixed due to weak U.S. sales, soft electric vehicle demand, and rising costs. These factors continue to limit the bullish case for the stock, as the company struggles to achieve profitability in its electric vehicle segment while facing increased competition in the traditional vehicle market.
Ford Motor's negative price-to-earnings ratio of -7.82 indicates that the company is currently unprofitable on a trailing basis. This negative valuation metric, combined with the company's negative net margin, suggests that investors may face significant financial risks if the company fails to improve its profitability in the near term.
The company's high beta of 1.83 indicates that Ford Motor's stock is more volatile than the overall market. This heightened volatility could lead to larger price swings, making the stock a riskier investment for investors who are seeking stability and consistent returns in their portfolios.

F Forecast - Frequently Asked Questions

According to the research reports of 19 Wall Street equities research analysts, the average twelve-month stock price forecast for Ford Motor is $15.68, with a high forecast of $20.00 and a low forecast of $11.00.

19 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Ford Motor in the last twelve months. There is currently 1 sell rating, 10 hold ratings and 8 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" F shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in F, but not buy additional shares or sell existing shares.

According to analysts, Ford Motor's stock has a predicted upside of 16.24% based on their 12-month stock forecasts.

Over the previous 90 days, Ford Motor's stock had 5 upgrades and 1 downgrade by analysts.

Ford Motor has been rated by research analysts at Barclays, BNP Paribas Exane, Citigroup, Dbs Bank, DZ Bank, Jefferies Financial Group, JPMorgan Chase & Co., Piper Sandler, Royal Bank Of Canada, TD Cowen, Weiss Ratings, Wells Fargo & Company, and Zacks Research in the past 90 days.

Analysts like Ford Motor more than other "consumer discretionary" companies. The consensus rating score for Ford Motor is 2.37 while the average consensus rating score for "consumer discretionary" companies is 2.20. Learn more on how F compares to other companies.

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MarketBeat monitors more than a dozen sources for Ford Motor analyst ratings, with the most recent rating issued on 8/11/2026.

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Ford Motor (F) Stock Forecast & Price Target