FirstCash (FCFS) Stock Price, News & Analysis

Company Overview

FirstCash Holdings, Inc. is a specialty financial services and retail company that operates pawn stores in the United States and Mexico. Through its pawn operations, the company provides short-term, collateral-backed loans to consumers who pledge personal property as security. Customers can reclaim their pledged items by repaying the loan and applicable fees within the required period.

The company also generates revenue by selling merchandise that has been forfeited on pawn loans or acquired through other purchasing activities. Its stores typically offer pre-owned jewelry, electronics, tools, sporting goods, musical instruments and other consumer products. FirstCash may also purchase unwanted gold and other precious-metal items from consumers through its retail locations.

FirstCash traces its history to the development of pawn-store operations in the United States and expanded significantly through acquisitions, including its 2016 combination with Cash America International. The combined company adopted the FirstCash name and strengthened its presence across the U.S. and Mexico. FirstCash is headquartered in Fort Worth, Texas, and is led by President and Chief Executive Officer Rick Wessel.

Key Stats

• Today's Range: $184.48 to $194.31
• 50-Day Range: $172.75 to $236.43
• 52-Week Range: $146.95 to $238.93
• Volume: 598,827 shs
• Average Volume: 558,699 shs
• Market Capitalization: $8.31 billion
• P/E Ratio: 20.99
• Dividend Yield: 0.95%
• Price Target: $247.50
• Consensus Rating: Moderate Buy

FirstCash Stock Analysis - MarketRank™

FirstCash scored higher than 92% of companies evaluated by MarketBeat, and ranked 124th out of 860 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

FirstCash has received a consensus rating of Moderate Buy. The company's average rating score is 2.83, and is based on no strong buy ratings, 5 buy ratings, 1 hold rating, and no sell ratings.

Upside Potential

FirstCash has a consensus price target of $247.50, representing about 27.8% upside from its current price of $193.71.

Amount of Analyst Coverage

FirstCash has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 13.33%

Earnings Growth

Earnings for FirstCash are expected to grow by 13.33% in the coming year, from $11.03 to $12.50 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of FirstCash is 20.99, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 26.99.

Price to Earnings Ratio vs. Sector

The P/E ratio of FirstCash is 20.99, which means that it is trading at a more expensive P/E ratio than the Finance sector average P/E ratio of about 20.86.

Price to Book Value per Share Ratio

FirstCash has a P/B Ratio of 3.74. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

6.65% of the float of FirstCash has been sold short.

Short Interest Ratio / Days to Cover

FirstCash has a short interest ratio ("days to cover") of 8.63.

Change versus previous month

Short interest in FirstCash has recently increased by 15.78%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

FirstCash has a dividend yield of 0.93%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

FirstCash has been increasing its dividend for 8 years.

Dividend Coverage

The dividend payout ratio of FirstCash is 18.20%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, FirstCash will have a dividend payout ratio of 13.44% next year. This indicates that FirstCash will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.6 / 5
• News Sentiment: 0.81

News Sentiment

FirstCash has a news sentiment score of 0.81. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.68 average news sentiment score of Finance companies.

News Coverage This Week

MarketBeat has tracked 11 news articles for FirstCash this week, compared to 3 articles on an average week.

Search Interest

6 people have searched for FCFS on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.

MarketBeat Follows

Only 1 people have added FirstCash to their MarketBeat watchlist in the last 30 days. This is a decrease of -75% compared to the previous 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, FirstCash insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $3,051,281.00 in company stock.

Percentage Held by Insiders

2.86% of the stock of FirstCash is held by insiders.

Percentage Held by Institutions

80.30% of the stock of FirstCash is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 8/28 Dividend: 8/14/2026
• Ex-Dividend for 8/28 Dividend: 8/14/2026
• Dividend Payable: 8/28/2026
• Last Earnings: 10/22/2026
• Today: 11/02/2026
• Record date for 11/24 Dividend: 11/13/2026
• Ex-Dividend for 11/24 Dividend: 11/13/2026
• Dividend Payable: 11/24/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Finance
• Industry: Consumer Finance
• Sub-Industry: Consumer Finance
• Current Symbol: NASDAQ:FCFS
• CIK: 840489
• Web: www.firstcash.com
• Phone: (817) 258-2650
• Fax: 817-461-7019
• Employees: 22,000
• Year Founded: 1988

Price Target and Rating

• Average Price Target for FirstCash: $247.50
• High Price Target: $255.00
• Low Price Target: $235.00
• Potential Upside/Downside: +27.8%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.83
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): $9.23
• Trailing P/E Ratio: 20.99
• Forward P/E Ratio: 15.50
• P/E Growth: N/A
• Net Income: $330.38 million
• Net Margins: 9.48%
• Pretax Margin: 12.92%
• Return on Equity: 20.17%
• Return on Assets: 8.52%

Debt

• Debt-to-Equity Ratio: 1.08
• Current Ratio: 4.81
• Quick Ratio: 3.42

Sales & Book Value

• Annual Sales: $3.66 billion
• Price / Sales: 2.27
• Cash Flow: $17.56 per share
• Price / Cash Flow: 11.03
• Book Value: $53.01 per share
• Price / Book: 3.65

Miscellaneous

• Outstanding Shares: 42,890,000
• Free Float: 41,661,000
• Market Cap: $8.31 billion
• Optionable: Optionable
• Beta: 0.55