NYSE:KR Kroger (KR) Stock Price, News & Analysis $63.70 -0.99 (-1.52%) As of 02:44 PM Eastern This is a fair market value price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Kroger Stock (NYSE:KR) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Kroger alerts:Sign Up Key Stats Today's Range$63.23▼$65.5150-Day Range$64.63▼$74.1152-Week Range$58.60▼$76.58Volume3.51 million shsAverage Volume6.29 million shsMarket Capitalization$39.03 billionP/E Ratio41.64Dividend Yield2.20%Price Target$74.87Consensus RatingModerate Buy Company Overview The Kroger Co. (NYSE: KR) is one of the largest supermarket operators in the United States, offering a wide range of retail grocery and related services. Founded in Cincinnati in 1883 by Bernard Kroger, the company operates a portfolio of supermarket and multi-department store banners and provides customers with fresh foods, packaged groceries, deli and bakery items, meat and seafood, produce, and prepared foods. Kroger’s stores commonly include pharmacy services and fuel centers, positioning the company as a broad-based neighborhood retail destination for everyday needs. In addition to traditional in-store retailing, Kroger manufactures and distributes a variety of private-label brands and operates its own food production and supply-chain facilities. The company has invested in e-commerce and omnichannel capabilities to support grocery pickup and delivery, digital promotions and loyalty programs, and other customer-facing technologies. Kroger’s product and service mix also extends to private-label offerings designed to address consumer preferences for value and specialty choices, as well as partnerships and initiatives aimed at improving supply-chain efficiency and fresh food sourcing. Kroger’s operations are concentrated across the United States, where it serves customers through multiple regional banners and formats. The company has expanded its footprint over time through organic growth and acquisitions of regional grocery chains, while also pursuing investments in automation and digital fulfillment to adapt to changing consumer behavior. Rodney McMullen has served as Kroger’s chief executive officer since 2014, guiding the company through initiatives focused on technological modernization, customer loyalty, and competitive positioning within the U.S. grocery industry.AI Generated. May Contain Errors. Read More Kroger Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks82nd Percentile Overall ScoreKR MarketRank™: Kroger scored higher than 82% of companies evaluated by MarketBeat, and ranked 77th out of 200 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.6 / 5Analyst RatingModerate Buy Consensus RatingKroger has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on no strong buy ratings, 8 buy ratings, 8 hold ratings, and no sell ratings.Upside PotentialKroger has a consensus price target of $74.87, representing about 17.0% upside from its current price of $63.99.Amount of Analyst CoverageKroger has been the subject of 9 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Kroger's stock forecast and price target. Earnings and Valuation1.3 / 5Proj. Earnings Growth7.44% Earnings GrowthEarnings for Kroger are expected to grow by 7.44% in the coming year, from $5.24 to $5.63 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Kroger is 41.86, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 39.02.Price to Earnings Ratio vs. SectorThe P/E ratio of Kroger is 41.86, which means that it is trading at a more expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 20.52.Price to Earnings Growth RatioKroger has a PEG Ratio of 1.72. PEG Ratios above 1 indicate that a company could be overvalued.Price to Book Value per Share RatioKroger has a P/B Ratio of 6.82. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.Read more about Kroger's valuation and earnings. Short Interest3.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted4.22% of the float of Kroger has been sold short.Short Interest Ratio / Days to CoverKroger has a short interest ratio ("days to cover") of 5.58.Change versus previous monthShort interest in Kroger has recently decreased by 0.64%, indicating that investor sentiment is improving. Dividend3.3 / 5Dividend StrengthStrong Dividend YieldKroger pays a meaningful dividend of 2.17%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthKroger has been increasing its dividend for 19 years.Dividend CoverageThe dividend payout ratio of Kroger is 91.50%. Payout ratios above 75% are not desirable because they may not be sustainable.Dividend SustainabilityBased on earnings estimates, Kroger will have a dividend payout ratio of 24.87% next year. This indicates that Kroger will be able to sustain or increase its dividend.Read more about Kroger's dividend. News and Social Media2.7 / 5News Sentiment0.35 News SentimentKroger has a news sentiment score of 0.35. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.54 average news sentiment score of Retail/Wholesale companies.News Coverage This WeekMarketBeat has tracked 43 news articles for Kroger this week, compared to 10 articles on an average week.Search InterestOnly 18 people have searched for KR on MarketBeat in the last 30 days. This is a decrease of -44% compared to the previous 30 days.MarketBeat Follows25 people have added Kroger to their MarketBeat watchlist in the last 30 days. This is an increase of 2,400% compared to the previous 30 days. Company Ownership0.7 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Kroger insiders have not sold or bought any company stock.Percentage Held by Insiders0.41% of the stock of Kroger is held by insiders.Percentage Held by Institutions80.93% of the stock of Kroger is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Kroger's insider trading history. Receive KR Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Kroger and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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KR Stock News HeadlinesDollar General, Dollar Tree Face Mounting Pressures Amid Macro Headwinds, Deutsche Bank SaysMay 27 at 6:12 PM | finance.yahoo.comKroger Announces Retirement of Executive Vice President MassaMay 27 at 3:11 PM | tipranks.comElon’s big June 30 announcementMost investors are focused on the historic $1.75 trillion SpaceX IPO expected around June 30. But there's a lesser-known angle that could matter more to your portfolio. One under-the-radar tech firm has already shipped 5 billion critical components to SpaceX - making it a linchpin of the operation. Because SpaceX has been private, this partnership has gone almost entirely unnoticed by Wall Street.May 28 at 1:00 AM | Weiss Ratings (Ad)Americans Are About to Pay Even More at the Grocery StoreMay 27 at 1:12 PM | finance.yahoo.comKroger (KR) Stock Drops Despite Market Gains: Important Facts to NoteMay 26 at 10:50 PM | finance.yahoo.comPopeyes biscuit mix launches at Walmart, Target, KrogerMay 26 at 5:49 PM | yahoo.com‘We Want to Be America’s Best Grocer’: Kroger’s Aggressive Plan to Beat Walmart and CostcoMay 26 at 5:49 PM | msn.comIs Kroger open on Memorial Day this year? Here's what to knowMay 26 at 5:49 PM | msn.comSee More Headlines KR Stock Analysis - Frequently Asked Questions How have KR shares performed this year? Kroger's stock was trading at $62.52 at the start of the year. Since then, KR shares have increased by 2.3% and is now trading at $63.9880. How were Kroger's earnings last quarter? The Kroger Co. (NYSE:KR) posted its earnings results on Thursday, March, 5th. The company reported $1.28 EPS for the quarter, topping the consensus estimate of $1.20 by $0.08. The firm's revenue for the quarter was up 1.2% on a year-over-year basis. Read the conference call transcript. When did Kroger's stock split? Kroger shares split before market open on Tuesday, July 14th 2015.The 2-1 split was announced on Thursday, June 25th 2015. The newly created shares were issued to shareholders after the closing bell on Monday, July 13th 2015. An investor that had 100 shares of stock prior to the split would have 200 shares after the split. Is Kroger buying back stock? Kroger's Board of Directors approved a share repurchase program on Wednesday, December 11th 2024, which allows the company to repurchase $7,500,000,000 in outstanding shares, according to EventVestor. This means that the company could buy up to 16.9% of its shares through open market purchases. Shares buyback programs are generally an indication that the company's management believes its stock is undervalued. Does Kroger have any subsidiaries? The following companies are subsidiaries of Kroger: Home Chef, Murray’s Cheese LLC, ModernHealth LTC, Roundy's, Vitacost, YOU Technology, Harris Teeter, and others. Who are Kroger's major shareholders? Top institutional shareholders of Kroger include Dimensional Fund Advisors LP (2.01%), Bank of America Corp DE (0.99%), Bank of New York Mellon Corp (0.63%) and Amundi (0.54%). Insiders that own company stock include Stuart Aitken, Mary Ellen Adcock, Yael Cosset, Kenneth C Kimball, Timothy A Massa, Christine S Wheatley, Clyde R Moore, Valerie L Jabbar, Gabriel Arreaga, Todd A Foley, Carin L Fike and Brian W Nichols. View institutional ownership trends. How do I buy shares of Kroger? Shares of KR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Kroger own? Based on aggregate information from My MarketBeat watchlists, some other companies that Kroger investors own include Verizon Communications (VZ), Meta Platforms (META), NVIDIA (NVDA), Salesforce (CRM), Advanced Micro Devices (AMD), Home Depot (HD) and Company Calendar Record date for 3/1 Dividend2/13/2026Ex-Dividend for 3/1 Dividend2/13/2026Dividend Payable3/01/2026Last Earnings3/05/2026Record date for 6/1 Dividend5/15/2026Ex-Dividend for 6/1 Dividend5/15/2026Today5/28/2026Dividend Payable6/01/2026Next Earnings (Estimated)6/18/2026AGM 20266/25/2026Fiscal Year End1/31/2027Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Yellow Zone (1w+) 1-Year History May 25 Aug 25 Nov 25 Feb 26 May 26 For the last 7 days, KR's financial health has been in the Yellow zone, according to TradeSmith. Industry, Sector and Symbol Stock ExchangeNYSE SectorRetail/Wholesale Industry RETAIL - SUPERMKT Sub-IndustryFood Retail Current SymbolNYSE:KR CIK56873 Webwww.thekrogerco.com Phone(513) 762-4000Fax513-762-1575Employees403,000Year Founded1883Price Target and Rating Average Price Target for Kroger$74.87 High Price Target$85.00 Low Price Target$68.00 Potential Upside/Downside+17.5%Consensus RatingModerate Buy Rating Score (0-4)2.50 Research Coverage16 Analysts Profitability EPS (Trailing Twelve Months)$1.53 Trailing P/E Ratio41.64 Forward P/E Ratio12.16 P/E Growth1.72Net Income$1.02 billion Net Margins0.69% Pretax Margin0.81% Return on Equity41.08% Return on Assets6.15% Debt Debt-to-Equity Ratio2.66 Current Ratio0.80 Quick Ratio0.42 Sales & Book Value Annual Sales$147.64 billion Price / Sales0.26 Cash Flow$11.10 per share Price / Cash Flow5.74 Book Value$9.38 per share Price / Book6.79Miscellaneous Outstanding Shares612,630,000Free Float610,122,000Market Cap$39.03 billion OptionableOptionable Beta0.46 Social Links Metaverse Stocks And Why You Can't Ignore ThemThinking about investing in Meta, Roblox, or Unity? 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