Southwest Airlines (LUV) Competitors $32.28 -0.24 (-0.74%) Closing price 09/22/2025 03:58 PM EasternExtended Trading$32.29 +0.02 (+0.05%) As of 09/22/2025 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock LUV vs. AAL, ALGT, CHRW, JBLU, LSTR, SKYW, UAL, ALK, CPA, and DALShould you be buying Southwest Airlines stock or one of its competitors? The main competitors of Southwest Airlines include American Airlines Group (AAL), Allegiant Travel (ALGT), C.H. Robinson Worldwide (CHRW), JetBlue Airways (JBLU), Landstar System (LSTR), SkyWest (SKYW), United Airlines (UAL), Alaska Air Group (ALK), Copa (CPA), and Delta Air Lines (DAL). These companies are all part of the "transportation" sector. Southwest Airlines vs. Its Competitors American Airlines Group Allegiant Travel C.H. Robinson Worldwide JetBlue Airways Landstar System SkyWest United Airlines Alaska Air Group Copa Delta Air Lines American Airlines Group (NASDAQ:AAL) and Southwest Airlines (NYSE:LUV) are both transportation companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, profitability, valuation, risk, dividends, media sentiment and earnings. Is AAL or LUV more profitable? Southwest Airlines has a net margin of 1.43% compared to American Airlines Group's net margin of 1.05%. Southwest Airlines' return on equity of 6.27% beat American Airlines Group's return on equity.Company Net Margins Return on Equity Return on Assets American Airlines Group1.05% -24.55% 1.68% Southwest Airlines 1.43%6.27%1.83% Which has stronger valuation & earnings, AAL or LUV? American Airlines Group has higher revenue and earnings than Southwest Airlines. American Airlines Group is trading at a lower price-to-earnings ratio than Southwest Airlines, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAmerican Airlines Group$54.21B0.15$846M$0.8015.41Southwest Airlines$27.48B0.62$465M$0.6648.91 Which has more risk & volatility, AAL or LUV? American Airlines Group has a beta of 1.4, meaning that its stock price is 40% more volatile than the S&P 500. Comparatively, Southwest Airlines has a beta of 1.19, meaning that its stock price is 19% more volatile than the S&P 500. Do analysts prefer AAL or LUV? American Airlines Group presently has a consensus price target of $16.59, suggesting a potential upside of 34.54%. Southwest Airlines has a consensus price target of $33.38, suggesting a potential upside of 3.40%. Given American Airlines Group's stronger consensus rating and higher possible upside, equities research analysts plainly believe American Airlines Group is more favorable than Southwest Airlines.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score American Airlines Group 1 Sell rating(s) 7 Hold rating(s) 8 Buy rating(s) 2 Strong Buy rating(s) 2.61Southwest Airlines 4 Sell rating(s) 9 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.06 Does the media refer more to AAL or LUV? In the previous week, American Airlines Group had 2 more articles in the media than Southwest Airlines. MarketBeat recorded 14 mentions for American Airlines Group and 12 mentions for Southwest Airlines. Southwest Airlines' average media sentiment score of 1.41 beat American Airlines Group's score of 0.61 indicating that Southwest Airlines is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment American Airlines Group 9 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 2 Negative mention(s) 1 Very Negative mention(s) Positive Southwest Airlines 8 Very Positive mention(s) 3 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders and institutionals have more ownership in AAL or LUV? 52.4% of American Airlines Group shares are held by institutional investors. Comparatively, 80.8% of Southwest Airlines shares are held by institutional investors. 0.6% of American Airlines Group shares are held by company insiders. Comparatively, 0.8% of Southwest Airlines shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. SummaryAmerican Airlines Group beats Southwest Airlines on 9 of the 17 factors compared between the two stocks. Get Southwest Airlines News Delivered to You Automatically Sign up to receive the latest news and ratings for LUV and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding LUV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart LUV vs. The Competition Export to ExcelMetricSouthwest AirlinesTRANS IndustryTransportation SectorNYSE ExchangeMarket Cap$17.08B$7.97B$7.17B$21.65BDividend Yield2.21%8,199.46%949.05%3.50%P/E Ratio48.9113.2013.9630.23Price / Sales0.622,857.06528.1358.72Price / Cash8.655.197.9618.30Price / Book1.872.842.474.66Net Income$465M$587.12M$558.52M$1.00B7 Day Performance2.11%-1.70%-0.29%1.11%1 Month Performance-1.40%-1.29%5.98%2.95%1 Year Performance8.94%70.13%9.00%15.18% Southwest Airlines Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)LUVSouthwest Airlines4.4704 of 5 stars$32.28-0.7%$33.38+3.4%+11.2%$17.08B$27.48B48.9172,450Positive NewsAALAmerican Airlines Group4.0507 of 5 stars$12.53-3.0%$16.59+32.4%+12.0%$8.27B$54.21B15.68133,300ALGTAllegiant Travel3.6992 of 5 stars$61.56-4.9%$64.33+4.5%+34.1%$1.13B$2.51B-3.865,991Positive NewsCHRWC.H. Robinson Worldwide4.1601 of 5 stars$133.36+0.7%$117.24-12.1%+28.6%$15.80B$17.72B30.4913,781Positive NewsJBLUJetBlue Airways2.3523 of 5 stars$4.91-2.9%$5.16+5.2%-11.7%$1.79B$9.14B-4.4722,793LSTRLandstar System4.6645 of 5 stars$129.05+0.3%$145.17+12.5%-32.5%$4.47B$4.79B27.051,441Positive NewsSKYWSkyWest4.4318 of 5 stars$104.56-2.9%$126.75+21.2%+25.9%$4.23B$3.84B10.6514,610UALUnited Airlines4.4117 of 5 stars$104.51-1.9%$112.57+7.7%+99.7%$33.91B$57.06B10.50107,300Positive NewsALKAlaska Air Group4.7615 of 5 stars$59.11-6.7%$71.15+20.4%+37.1%$6.83B$13.45B24.0933,941CPACopa4.7179 of 5 stars$116.11-1.8%$154.40+33.0%+31.1%$4.79B$3.44B7.567,909Positive NewsDALDelta Air Lines4.7862 of 5 stars$58.38-2.5%$66.93+14.6%+25.5%$38.20B$61.64B8.48100,000Positive News Related Companies and Tools Related Companies American Airlines Group Alternatives Allegiant Travel Alternatives C.H. Robinson Worldwide Alternatives JetBlue Airways Alternatives Landstar System Alternatives SkyWest Alternatives United Airlines Alternatives Alaska Air Group Alternatives Copa Alternatives Delta Air Lines Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:LUV) was last updated on 9/23/2025 by MarketBeat.com Staff From Our PartnersTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredHe Called Nvidia at $1.10. Now, He Says THIS Stock Will…The original Magnificent Seven returned 16,894%—turning $7K into $1.18 million. 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