Altria Group (MO) Stock Forecast & Price Target

$64.21 +0.66 (+1.04%)

Closing price 08/8/2025 03:59 PM Eastern

Extended Trading

$64.22 +0.02 (+0.02%)

As of 08/8/2025 07:57 PM Eastern

Altria Group - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 9 Analyst Ratings

Sell
2

Hold
5

Buy
2

Based on 9 Wall Street analysts who have issued ratings for Altria Group in the last 12 months, the stock has a consensus rating of "Hold." Out of the 9 analysts, 2 have given a sell rating, 5 have given a hold rating, and 2 have given a buy rating for MO.

Consensus Price Target

$59.13
-7.92% Downside

According to the 9 analysts' twelve-month price targets for Altria Group, the average price target is $59.13. The highest price target for MO is $65.00, while the lowest price target for MO is $50.00. The average price target represents a forecasted downside of -7.92% from the current price of $64.21.

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MO Analyst Ratings Over Time

Type	Current Forecast 8/9/24 to 8/9/25	1 Month Ago 7/10/24 to 7/10/25	3 Months Ago 5/11/24 to 5/11/25	1 Year Ago 8/10/23 to 8/9/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	2 Buy rating(s)	2 Buy rating(s)	2 Buy rating(s)	2 Buy rating(s)
Hold	5 Hold rating(s)	5 Hold rating(s)	4 Hold rating(s)	3 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$59.13	$56.75	$56.00	$47.90
Forecasted Upside	-7.92% Downside	-3.06% Downside	-5.82% Downside	-5.01% Downside
Consensus Rating	Hold	Hold	Hold	Hold

MO Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

MO Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Altria Group Stock vs. The Competition

Type	Altria Group	Consumer Staples Companies	S&P 500
Consensus Rating Score	2.00	2.55	2.53
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	-7.92% Downside	120.42% Upside	13.84% Upside
News Sentiment Rating	Positive News See Recent MO News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
8/6/2025	Barclays 3 of 5 stars	Gaurav Jain Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Underweight ➝ Underweight	$49.00 ➝ $57.00	-9.87%
7/31/2025	Stifel Nicolaus 4 of 5 stars	Matthew Smith Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$63.00 ➝ $65.00	+4.55%
7/31/2025	Morgan Stanley 3 of 5 stars	Eric Serotta Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$57.00 ➝ $62.00	+0.77%
7/9/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Edward Mundy Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Underperform	$50.00	-15.98%
7/2/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Faham Baig Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Sell ➝ Neutral	$47.00 ➝ $59.00	+1.48%
5/22/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating	Gerald Pascarelli Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold
4/25/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	Adam Spielman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$52.00 ➝ $55.00	-5.35%
4/1/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating	Damian McNeela Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$60.00	+7.04%
12/6/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$55.00 ➝ $65.00	+14.14%
5/31/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	T. Conrad Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold
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Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 05:18 AM ET.

Should I Buy Altria Group Stock? MO Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, August 6, 2025. Please send any questions or comments about these Altria Group pros and cons to contact@marketbeat.com.

Altria Group
Bull Case

Here are some ways that investors could benefit from investing in Altria Group, Inc.:

The current stock price is around $63, reflecting a stable market position and potential for growth.
Altria Group, Inc. reported earnings per share (EPS) of $1.44, exceeding analysts' expectations, indicating strong financial performance.
The company has a significant market capitalization, which suggests a robust presence in the market and potential for long-term stability.
Recent analyst upgrades have set target prices above the current stock price, indicating potential upside for investors.
Altria Group, Inc. has a high net margin, showcasing its ability to maintain profitability even in competitive markets.

Altria Group
Bear Case

Investors should be bearish about investing in Altria Group, Inc. for these reasons:

There are concerns regarding the company's long-term growth due to regulatory pressures in the tobacco industry.
Recent reductions in institutional holdings, such as Silver Coast Investments LLC decreasing its stake by over 37%, may indicate a lack of confidence among investors.
Analysts have assigned a mix of ratings, with some indicating "underperform," which could signal potential challenges ahead.
The stock has shown volatility, with trading volumes fluctuating significantly, which may pose risks for investors seeking stability.
Altria Group, Inc. has a negative return on equity, suggesting inefficiencies in generating profit from shareholders' equity, which could deter potential investors.

MO Forecast - Frequently Asked Questions

: According to the research reports of 9 Wall Street equities research analysts, the average twelve-month stock price forecast for Altria Group is $59.13, with a high forecast of $65.00 and a low forecast of $50.00.
: 9 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Altria Group in the last twelve months. There are currently 2 sell ratings, 5 hold ratings and 2 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" MO shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in MO, but not buy additional shares or sell existing shares.
: According to analysts, Altria Group's stock has a predicted downside of -7.92% based on their 12-month stock forecasts.
: Over the previous 90 days, Altria Group's stock had 2 upgrades by analysts.
: Altria Group has been rated by research analysts at Barclays, Jefferies Financial Group, Morgan Stanley, Needham & Company LLC, Stifel Nicolaus, and UBS Group in the past 90 days.
: Analysts like Altria Group less than other "consumer staples" companies. The consensus rating for Altria Group is Hold while the average consensus rating for "consumer staples" companies is Moderate Buy. Learn more on how MO compares to other companies.

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This page (NYSE:MO) was last updated on 8/9/2025 by MarketBeat.com Staff

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Altria Group (MO) Stock Forecast & Price Target