Morgan Stanley (MS) Stock Forecast & Price Target

$210.93 +0.87 (+0.41%)

Closing price 07/31/2026 03:59 PM Eastern

Extended Trading

$210.41 -0.52 (-0.25%)

As of 07/31/2026 07:53 PM Eastern

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Morgan Stanley - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 26 Analyst Ratings

Sell
1

Hold
11

Buy
14

Based on 26 Wall Street analysts who have issued ratings for Morgan Stanley in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 26 analysts, 1 has given a sell rating, 11 have given a hold rating, 12 have given a buy rating, and 2 have given a strong buy rating for MS.

Consensus Price Target

$224.50
6.43% Upside

According to the 26 analysts' twelve-month price targets for Morgan Stanley, the average price target is $224.50. The highest price target for MS is $262.00, while the lowest price target for MS is $195.00. The average price target represents a forecasted upside of 6.43% from the current price of $210.93.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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MS Analyst Ratings Over Time

Type	Current Forecast 8/1/25 to 8/1/26	1 Month Ago 7/2/25 to 7/2/26	3 Months Ago 5/3/25 to 5/3/26	1 Year Ago 8/1/24 to 8/1/25
Strong Buy	2 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	12 Buy rating(s)	12 Buy rating(s)	11 Buy rating(s)	5 Buy rating(s)
Hold	11 Hold rating(s)	12 Hold rating(s)	11 Hold rating(s)	8 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$224.50	$210.50	$201.89	$138.25
Forecasted Upside	6.43% Upside	-1.76% Downside	6.09% Upside	-0.60% Downside
Consensus Rating	Moderate Buy	Hold	Moderate Buy	Moderate Buy

MS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

MS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Morgan Stanley Stock vs. The Competition

Type	Morgan Stanley	Finance Companies	Broader Market
Consensus Rating Score	2.58	2.27	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	6.43% Upside	34.44% Upside	13.49% Upside
News Sentiment Rating	Very Positive News See Recent MS News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
7/21/2026	HSBC 3 of 5 stars	Dominic Ball Not Rated	Boost Target	Hold	$190.00 ➝ $215.00	+1.91%
7/20/2026	Royal Bank Of Canada 2 of 5 stars	Gerard Cassidy 4 of 5 stars	Reiterated Rating	Sector Perform	$243.00	+12.88%
7/17/2026	BMO Capital Markets 3 of 5 stars	Brennan Hawken Not Rated	Boost Target	Outperform	$240.00 ➝ $250.00	+14.48%
7/17/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Keith Horowitz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$220.00 ➝ $235.00	+7.62%
7/17/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
7/16/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jason Goldberg Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$230.00 ➝ $262.00	+14.65%
7/16/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mike Mayo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$225.00 ➝ $240.00	+5.02%
7/16/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kian Abouhossein Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$187.00 ➝ $195.00	-10.02%
7/16/2026	Keefe, Bruyette & Woods Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Christopher McGratty Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$225.00 ➝ $250.00	+9.40%
7/7/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
Get the Latest News and Ratings for MS and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Morgan Stanley and its competitors with MarketBeat's FREE daily newsletter.
7/7/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ebrahim Poonawala Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$225.00 ➝ $250.00	+13.20%
7/7/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Erika Najarian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$214.00 ➝ $255.00	+14.25%
7/6/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
7/6/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Richard Ramsden Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$211.00 ➝ $233.00	+8.74%
7/2/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy (B-)
6/30/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris Kotowski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Market Perform ➝ Underperform
6/25/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$183.00 ➝ $195.00	-12.50%
5/27/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
5/19/2026	CICC Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$175.00 ➝ $200.00	+4.31%
5/7/2026	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$185.00 ➝ $220.00	+14.62%
5/5/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$175.00 ➝ $198.00	+4.67%
4/27/2026	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
4/24/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$195.00 ➝ $205.00	+9.26%
4/16/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$210.00 ➝ $225.00	+17.60%
4/16/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Devin Ryan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform
4/1/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$221.00 ➝ $197.00	+18.55%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 07:04 PM ET.

Should I Buy Morgan Stanley Stock? MS Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, July 29, 2026. Please send any questions or comments about these Morgan Stanley pros and cons to contact@marketbeat.com.

Morgan Stanley
Bull Case

Here are some ways that investors could benefit from investing in Morgan Stanley:

The company recently increased its quarterly dividend to $1.15, reflecting a commitment to returning value to shareholders. This increase indicates strong financial health and a positive outlook.
Morgan Stanley's current dividend payout ratio is approximately 32.34%, suggesting that the company retains a significant portion of its earnings for growth while still rewarding shareholders.
Recent developments in the digital asset space, including the launch of the MSSE Ethereum Trust and MSOL Solana Trust, position Morgan Stanley to capitalize on the growing interest in cryptocurrencies, potentially generating new fee revenue.
The firm has demonstrated strong performance in investment banking, advising on significant transactions worth billions, which reinforces its competitive position and could lead to increased revenue from advisory services.
The current stock price is around $70, which may be considered attractive for investors looking for growth opportunities in a leading financial services firm.

Morgan Stanley
Bear Case

Investors should be bearish about investing in Morgan Stanley for these reasons:

Despite positive developments, there are concerns about potential profit-taking and broader risk reduction across financial and technology stocks, which could negatively impact Morgan Stanley's stock performance.
The financial services sector is facing increased scrutiny and regulatory challenges, which could affect profitability and operational flexibility for firms like Morgan Stanley.
Market volatility and economic uncertainties may lead to fluctuations in investment banking revenues, impacting overall financial performance.
While the company has a strong position, competition in the financial services industry is fierce, and any loss of market share could hinder growth prospects.
Recent market trends indicate a cautious sentiment among investors, which may lead to reduced demand for financial services, affecting Morgan Stanley's revenue streams.

MS Forecast - Frequently Asked Questions

According to the research reports of 26 Wall Street equities research analysts, the average twelve-month stock price forecast for Morgan Stanley is $224.50, with a high forecast of $262.00 and a low forecast of $195.00.

26 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Morgan Stanley in the last year. There is currently 1 sell rating, 11 hold ratings, 12 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" MS shares.

According to analysts, Morgan Stanley's stock has a predicted upside of 6.43% based on their 12-month stock forecasts.

Over the previous 90 days, Morgan Stanley's stock had 2 upgrades and 2 downgrades by analysts.

Morgan Stanley has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, CICC Research, Citigroup, Daiwa Securities Group, Dbs Bank, Evercore, Freedom Capital, HSBC, Jefferies Financial Group, JPMorgan Chase & Co., Keefe, Bruyette & Woods, Oppenheimer, Rothschild & Co Redburn, Royal Bank Of Canada, The Goldman Sachs Group, UBS Group, Weiss Ratings, Wells Fargo & Company, and Zacks Research in the past 90 days.

Morgan Stanley also publishes sell-side equities research reports and recommendations about other companies, which can be viewed at its brokerage rating page.

Analysts like Morgan Stanley more than other "finance" companies. The consensus rating for Morgan Stanley is Moderate Buy while the average consensus rating for "finance" companies is Hold. Learn more on how MS compares to other companies.

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This page (NYSE:MS) was last updated on 8/1/2026 by MarketBeat.com Staff.

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Morgan Stanley (MS) Stock Forecast & Price Target