UBS Group (UBS) Stock Forecast & Price Target

Q: What analysts cover UBS Group?

UBS Group has been rated by research analysts at Citigroup , Deutsche Bank Aktiengesellschaft , Keefe, Bruyette & Woods , Morgan Stanley , Royal Bank Of Canada , Weiss Ratings , and Zacks Research in the past 90 days.

$55.40 -0.28 (-0.50%)

As of 03:58 PM Eastern

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UBS Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 11 Analyst Ratings

Sell
2

Hold
5

Buy
4

Based on 11 Wall Street analysts who have issued ratings for UBS Group in the last 12 months, the stock has a consensus rating of "Hold." Out of the 11 analysts, 2 have given a sell rating, 5 have given a hold rating, and 4 have given a buy rating for UBS.

Consensus Price Target

$60.30
8.84% Upside

According to the 11 analysts' twelve-month price targets for UBS Group, the average price target is $60.30. The highest price target for UBS is $60.30, while the lowest price target for UBS is $60.30. The average price target represents a forecasted upside of 8.84% from the current price of $55.40.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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UBS Analyst Ratings Over Time

Type	Current Forecast 9/4/25 to 9/4/26	1 Month Ago 8/5/25 to 8/5/26	3 Months Ago 6/6/25 to 6/6/26	1 Year Ago 9/4/24 to 9/4/25
Strong Buy	0 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	2 Strong Buy rating(s)
Buy	4 Buy rating(s)	4 Buy rating(s)	4 Buy rating(s)	5 Buy rating(s)
Hold	5 Hold rating(s)	4 Hold rating(s)	5 Hold rating(s)	4 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$60.30	$60.30	$60.30	N/A
Forecasted Upside	8.84% Upside	12.42% Upside	28.10% Upside	N/A
Consensus Rating	Hold	Hold	Hold	Moderate Buy

UBS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

UBS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

UBS Group Stock vs. The Competition

Type	UBS Group	Finance Companies	Broader Market
Consensus Rating Score	2.18	2.28	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	8.84% Upside	26.88% Upside	14.03% Upside
News Sentiment Rating	Neutral News See Recent UBS News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/2/2026	Morgan Stanley 3 of 5 stars		Reiterated Rating	Underweight
9/1/2026	Zacks Research 5 of 5 stars		Downgrade	Strong-Buy ➝ Hold
8/5/2026	Royal Bank Of Canada 3 of 5 stars		Reiterated Rating	Outperform
7/31/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy (B)
7/20/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral
6/29/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
6/19/2026	Keefe, Bruyette & Woods Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold ➝ Moderate Sell
4/20/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Flora Bocahut Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Underweight ➝ Equal Weight
2/6/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy ➝ Neutral
12/16/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Antonio Reale Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$44.00 ➝ $60.30	+41.16%
Get the Latest News and Ratings for UBS and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for UBS Group and its competitors with MarketBeat's FREE daily newsletter.
11/4/2025	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
6/3/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Flora Bocahut Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy
5/27/2025	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral
5/6/2025	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	P. Hassler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
1/10/2025	Kepler Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 07:23 PM ET.

Should I Buy UBS Group Stock? UBS Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 4, 2026. Please send any questions or comments about these UBS Group pros and cons to contact@marketbeat.com.

UBS Group
Bull Case

Here are some ways that investors could benefit from investing in UBS Group AG:

UBS Group AG is currently trading at $55.40, which is near its 52-week high of $55.99, indicating strong recent momentum and investor confidence in the bank's performance over the past year.
The company is actively simplifying its balance sheet by launching nine cash tender offers to repurchase up to roughly $6 billion of legacy Credit Suisse notes, a move that reduces refinancing costs and lessens integration concerns while improving the capital structure.
UBS Group AG is expanding its U.S. wealth-management franchise by opening a new office in Irvine and hiring additional staff in Los Angeles, which supports its strategy of growing recurring fee revenue in a key market.
Recent earnings results show strong year-over-year growth, with quarterly revenue up 13.2% and EPS of $0.87, reflecting a robust operational performance that has helped drive the stock's significant rise from its 52-week low of $36.29.
Institutional investors are increasing their stakes in the company, with notable buyers like Norges Bank establishing a new stake worth nearly $4.9 billion and Deutsche Bank AG lifting its position by 19.1% in the fourth quarter, signaling strong professional confidence.

UBS Group
Bear Case

Investors should be bearish about investing in UBS Group AG for these reasons:

UBS Group AG faces a new regulatory investigation into Credit Suisse’s handling of accounts linked to Nazi-era assets, which could increase legal costs and create reputational risks that complicate its Swiss operating environment.
The consensus recommendation from eleven research firms is currently "Hold," with two analysts issuing sell ratings and five assigning hold ratings, suggesting that many experts believe the stock is fairly valued or overvalued after its recent run.
Zacks Research recently downgraded UBS Group AG from a "strong-buy" to a "hold" rating, which may weaken near-term investor sentiment and indicate that the stock's recent gains have priced in much of the positive news.
The company has a high debt-to-equity ratio of 3.84, which indicates a significant level of leverage relative to its equity, potentially increasing financial risk if economic conditions deteriorate or interest rates remain elevated.
UBS Group AG's Chairman, Colm Kelleher, is involved in a prolonged dispute with a Swiss minister, which could create additional regulatory and political headwinds for the bank's operations in its home country.

UBS Forecast - Frequently Asked Questions

According to the research reports of 11 Wall Street equities research analysts, the average twelve-month stock price forecast for UBS Group is $60.30, with a high forecast of $60.30 and a low forecast of $60.30.

11 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for UBS Group in the last year. There are currently 2 sell ratings, 5 hold ratings and 4 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" UBS shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in UBS, but not buy additional shares or sell existing shares.

According to analysts, UBS Group's stock has a predicted upside of 8.84% based on their 12-month stock forecasts.

Over the previous 90 days, UBS Group's stock had 2 downgrades and 1 upgrade by analysts.

UBS Group has been rated by research analysts at Citigroup, Deutsche Bank Aktiengesellschaft, Keefe, Bruyette & Woods, Morgan Stanley, Royal Bank Of Canada, Weiss Ratings, and Zacks Research in the past 90 days.

UBS Group also publishes sell-side equities research reports and recommendations about other companies, which can be viewed at its brokerage rating page.

Analysts like UBS Group less than other "finance" companies. The consensus rating score for UBS Group is 2.18 while the average consensus rating score for "finance" companies is 2.28. Learn more on how UBS compares to other companies.

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MarketBeat monitors more than a dozen sources for UBS Group analyst ratings, with the most recent rating issued on 9/2/2026.

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UBS Group (UBS) Stock Forecast & Price Target