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Morgan Stanley (MS) Competitors

Morgan Stanley logo
$214.11 -1.07 (-0.50%)
Closing price 07/24/2026 03:59 PM Eastern
Extended Trading
$213.13 -0.98 (-0.46%)
As of 07/24/2026 07:23 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
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MS vs. TSLA, BAC, C, GS, and JPM

Should you buy Morgan Stanley stock or one of its competitors? MarketBeat compares Morgan Stanley with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Morgan Stanley include Tesla (TSLA), Bank of America (BAC), Citigroup (C), The Goldman Sachs Group (GS), and JPMorgan Chase & Co. (JPM).

How does Morgan Stanley compare to Tesla?

Morgan Stanley (NYSE:MS) and Tesla (NASDAQ:TSLA) are related large-cap companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, valuation, analyst recommendations, media sentiment, profitability, earnings, dividends and risk.

Morgan Stanley has higher earnings, but lower revenue than Tesla. Morgan Stanley is trading at a lower price-to-earnings ratio than Tesla, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Morgan Stanley$73.05B4.62$16.86B$12.3717.31
Tesla$103.62B11.35$3.79B$1.08289.84

In the previous week, Tesla had 189 more articles in the media than Morgan Stanley. MarketBeat recorded 431 mentions for Tesla and 242 mentions for Morgan Stanley. Morgan Stanley's average media sentiment score of 1.41 beat Tesla's score of 0.18 indicating that Morgan Stanley is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Morgan Stanley
196 Very Positive mention(s)
16 Positive mention(s)
13 Neutral mention(s)
12 Negative mention(s)
5 Very Negative mention(s)
Positive
Tesla
111 Very Positive mention(s)
77 Positive mention(s)
91 Neutral mention(s)
96 Negative mention(s)
45 Very Negative mention(s)
Neutral

Morgan Stanley has a net margin of 15.65% compared to Tesla's net margin of 3.67%. Morgan Stanley's return on equity of 19.51% beat Tesla's return on equity.

Company Net Margins Return on Equity Return on Assets
Morgan Stanley15.65% 19.51% 1.38%
Tesla 3.67%3.82%2.27%

Morgan Stanley currently has a consensus target price of $224.50, suggesting a potential upside of 4.85%. Tesla has a consensus target price of $404.95, suggesting a potential upside of 29.36%. Given Tesla's higher possible upside, analysts plainly believe Tesla is more favorable than Morgan Stanley.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Morgan Stanley
1 Sell rating(s)
11 Hold rating(s)
12 Buy rating(s)
2 Strong Buy rating(s)
2.58
Tesla
4 Sell rating(s)
20 Hold rating(s)
21 Buy rating(s)
1 Strong Buy rating(s)
2.41

84.2% of Morgan Stanley shares are held by institutional investors. Comparatively, 66.2% of Tesla shares are held by institutional investors. 0.2% of Morgan Stanley shares are held by company insiders. Comparatively, 19.9% of Tesla shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Morgan Stanley has a beta of 1.23, indicating that its stock price is 23% more volatile than the broader market. Comparatively, Tesla has a beta of 1.8, indicating that its stock price is 80% more volatile than the broader market.

Summary

Tesla beats Morgan Stanley on 9 of the 17 factors compared between the two stocks.

How does Morgan Stanley compare to Bank of America?

Morgan Stanley (NYSE:MS) and Bank of America (NYSE:BAC) are both large-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, media sentiment, risk, profitability, dividends and earnings.

Bank of America has higher revenue and earnings than Morgan Stanley. Bank of America is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Morgan Stanley$73.05B4.62$16.86B$12.3717.31
Bank of America$191.57B2.30$30.51B$4.3614.22

84.2% of Morgan Stanley shares are owned by institutional investors. Comparatively, 70.7% of Bank of America shares are owned by institutional investors. 0.2% of Morgan Stanley shares are owned by insiders. Comparatively, 0.3% of Bank of America shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Morgan Stanley presently has a consensus price target of $224.50, indicating a potential upside of 4.85%. Bank of America has a consensus price target of $63.77, indicating a potential upside of 2.86%. Given Morgan Stanley's higher possible upside, research analysts plainly believe Morgan Stanley is more favorable than Bank of America.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Morgan Stanley
1 Sell rating(s)
11 Hold rating(s)
12 Buy rating(s)
2 Strong Buy rating(s)
2.58
Bank of America
0 Sell rating(s)
6 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.78

Morgan Stanley pays an annual dividend of $4.60 per share and has a dividend yield of 2.1%. Bank of America pays an annual dividend of $1.12 per share and has a dividend yield of 1.8%. Morgan Stanley pays out 37.2% of its earnings in the form of a dividend. Bank of America pays out 25.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Morgan Stanley has increased its dividend for 12 consecutive years and Bank of America has increased its dividend for 11 consecutive years. Morgan Stanley is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Morgan Stanley had 115 more articles in the media than Bank of America. MarketBeat recorded 242 mentions for Morgan Stanley and 127 mentions for Bank of America. Morgan Stanley's average media sentiment score of 1.41 beat Bank of America's score of 0.87 indicating that Morgan Stanley is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Morgan Stanley
196 Very Positive mention(s)
16 Positive mention(s)
13 Neutral mention(s)
12 Negative mention(s)
5 Very Negative mention(s)
Positive
Bank of America
71 Very Positive mention(s)
19 Positive mention(s)
20 Neutral mention(s)
8 Negative mention(s)
8 Very Negative mention(s)
Positive

Bank of America has a net margin of 17.56% compared to Morgan Stanley's net margin of 15.65%. Morgan Stanley's return on equity of 19.51% beat Bank of America's return on equity.

Company Net Margins Return on Equity Return on Assets
Morgan Stanley15.65% 19.51% 1.38%
Bank of America 17.56%12.20%0.98%

Morgan Stanley has a beta of 1.23, indicating that its stock price is 23% more volatile than the broader market. Comparatively, Bank of America has a beta of 1.17, indicating that its stock price is 17% more volatile than the broader market.

Summary

Morgan Stanley beats Bank of America on 13 of the 20 factors compared between the two stocks.

How does Morgan Stanley compare to Citigroup?

Morgan Stanley (NYSE:MS) and Citigroup (NYSE:C) are related large-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, risk, analyst recommendations, dividends, institutional ownership, valuation, earnings and profitability.

Morgan Stanley has a net margin of 15.65% compared to Citigroup's net margin of 10.23%. Morgan Stanley's return on equity of 19.51% beat Citigroup's return on equity.

Company Net Margins Return on Equity Return on Assets
Morgan Stanley15.65% 19.51% 1.38%
Citigroup 10.23%10.15%0.72%

84.2% of Morgan Stanley shares are owned by institutional investors. Comparatively, 71.7% of Citigroup shares are owned by institutional investors. 0.2% of Morgan Stanley shares are owned by company insiders. Comparatively, 0.1% of Citigroup shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Morgan Stanley pays an annual dividend of $4.60 per share and has a dividend yield of 2.1%. Citigroup pays an annual dividend of $2.68 per share and has a dividend yield of 2.0%. Morgan Stanley pays out 37.2% of its earnings in the form of a dividend. Citigroup pays out 28.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Morgan Stanley has raised its dividend for 12 consecutive years and Citigroup has raised its dividend for 2 consecutive years. Morgan Stanley is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Morgan Stanley has higher earnings, but lower revenue than Citigroup. Citigroup is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Morgan Stanley$73.05B4.62$16.86B$12.3717.31
Citigroup$91.38B2.46$14.31B$9.2614.25

Morgan Stanley presently has a consensus target price of $224.50, suggesting a potential upside of 4.85%. Citigroup has a consensus target price of $145.67, suggesting a potential upside of 10.39%. Given Citigroup's stronger consensus rating and higher probable upside, analysts clearly believe Citigroup is more favorable than Morgan Stanley.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Morgan Stanley
1 Sell rating(s)
11 Hold rating(s)
12 Buy rating(s)
2 Strong Buy rating(s)
2.58
Citigroup
0 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.89

In the previous week, Morgan Stanley had 147 more articles in the media than Citigroup. MarketBeat recorded 242 mentions for Morgan Stanley and 95 mentions for Citigroup. Morgan Stanley's average media sentiment score of 1.41 beat Citigroup's score of 0.57 indicating that Morgan Stanley is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Morgan Stanley
196 Very Positive mention(s)
16 Positive mention(s)
13 Neutral mention(s)
12 Negative mention(s)
5 Very Negative mention(s)
Positive
Citigroup
52 Very Positive mention(s)
11 Positive mention(s)
5 Neutral mention(s)
20 Negative mention(s)
6 Very Negative mention(s)
Positive

Morgan Stanley has a beta of 1.23, indicating that its share price is 23% more volatile than the broader market. Comparatively, Citigroup has a beta of 1.11, indicating that its share price is 11% more volatile than the broader market.

Summary

Morgan Stanley beats Citigroup on 14 of the 19 factors compared between the two stocks.

How does Morgan Stanley compare to The Goldman Sachs Group?

Morgan Stanley (NYSE:MS) and The Goldman Sachs Group (NYSE:GS) are both large-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, earnings, dividends, profitability, risk, valuation and analyst recommendations.

The Goldman Sachs Group has lower revenue, but higher earnings than Morgan Stanley. The Goldman Sachs Group is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Morgan Stanley$73.05B4.62$16.86B$12.3717.31
The Goldman Sachs Group$66.20B4.72$17.18B$64.7916.36

Morgan Stanley pays an annual dividend of $4.60 per share and has a dividend yield of 2.1%. The Goldman Sachs Group pays an annual dividend of $20.00 per share and has a dividend yield of 1.9%. Morgan Stanley pays out 37.2% of its earnings in the form of a dividend. The Goldman Sachs Group pays out 30.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Morgan Stanley has increased its dividend for 12 consecutive years and The Goldman Sachs Group has increased its dividend for 13 consecutive years.

Morgan Stanley presently has a consensus target price of $224.50, indicating a potential upside of 4.85%. The Goldman Sachs Group has a consensus target price of $1,061.43, indicating a potential upside of 0.15%. Given Morgan Stanley's stronger consensus rating and higher probable upside, equities analysts clearly believe Morgan Stanley is more favorable than The Goldman Sachs Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Morgan Stanley
1 Sell rating(s)
11 Hold rating(s)
12 Buy rating(s)
2 Strong Buy rating(s)
2.58
The Goldman Sachs Group
1 Sell rating(s)
12 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.43

In the previous week, Morgan Stanley had 112 more articles in the media than The Goldman Sachs Group. MarketBeat recorded 242 mentions for Morgan Stanley and 130 mentions for The Goldman Sachs Group. Morgan Stanley's average media sentiment score of 1.41 beat The Goldman Sachs Group's score of 0.78 indicating that Morgan Stanley is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Morgan Stanley
196 Very Positive mention(s)
16 Positive mention(s)
13 Neutral mention(s)
12 Negative mention(s)
5 Very Negative mention(s)
Positive
The Goldman Sachs Group
73 Very Positive mention(s)
23 Positive mention(s)
11 Neutral mention(s)
11 Negative mention(s)
12 Very Negative mention(s)
Positive

Morgan Stanley has a net margin of 15.65% compared to The Goldman Sachs Group's net margin of 15.53%. Morgan Stanley's return on equity of 19.51% beat The Goldman Sachs Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Morgan Stanley15.65% 19.51% 1.38%
The Goldman Sachs Group 15.53%18.59%1.07%

84.2% of Morgan Stanley shares are held by institutional investors. Comparatively, 71.2% of The Goldman Sachs Group shares are held by institutional investors. 0.2% of Morgan Stanley shares are held by insiders. Comparatively, 0.6% of The Goldman Sachs Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Morgan Stanley has a beta of 1.23, indicating that its stock price is 23% more volatile than the broader market. Comparatively, The Goldman Sachs Group has a beta of 1.3, indicating that its stock price is 30% more volatile than the broader market.

Summary

Morgan Stanley beats The Goldman Sachs Group on 13 of the 20 factors compared between the two stocks.

How does Morgan Stanley compare to JPMorgan Chase & Co.?

Morgan Stanley (NYSE:MS) and JPMorgan Chase & Co. (NYSE:JPM) are both large-cap finance companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, media sentiment, institutional ownership, valuation, dividends, analyst recommendations, earnings and profitability.

Morgan Stanley presently has a consensus price target of $224.50, indicating a potential upside of 4.85%. JPMorgan Chase & Co. has a consensus price target of $358.67, indicating a potential upside of 1.64%. Given Morgan Stanley's higher possible upside, equities research analysts clearly believe Morgan Stanley is more favorable than JPMorgan Chase & Co..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Morgan Stanley
1 Sell rating(s)
11 Hold rating(s)
12 Buy rating(s)
2 Strong Buy rating(s)
2.58
JPMorgan Chase & Co.
0 Sell rating(s)
11 Hold rating(s)
16 Buy rating(s)
1 Strong Buy rating(s)
2.64

JPMorgan Chase & Co. has a net margin of 21.86% compared to Morgan Stanley's net margin of 15.65%. Morgan Stanley's return on equity of 19.51% beat JPMorgan Chase & Co.'s return on equity.

Company Net Margins Return on Equity Return on Assets
Morgan Stanley15.65% 19.51% 1.38%
JPMorgan Chase & Co. 21.86%18.23%1.33%

JPMorgan Chase & Co. has higher revenue and earnings than Morgan Stanley. JPMorgan Chase & Co. is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Morgan Stanley$73.05B4.62$16.86B$12.3717.31
JPMorgan Chase & Co.$194.81B4.85$57.05B$23.3415.12

Morgan Stanley has a beta of 1.23, indicating that its stock price is 23% more volatile than the broader market. Comparatively, JPMorgan Chase & Co. has a beta of 0.99, indicating that its stock price is 1% less volatile than the broader market.

Morgan Stanley pays an annual dividend of $4.60 per share and has a dividend yield of 2.1%. JPMorgan Chase & Co. pays an annual dividend of $6.00 per share and has a dividend yield of 1.7%. Morgan Stanley pays out 37.2% of its earnings in the form of a dividend. JPMorgan Chase & Co. pays out 25.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Morgan Stanley has raised its dividend for 12 consecutive years and JPMorgan Chase & Co. has raised its dividend for 15 consecutive years.

84.2% of Morgan Stanley shares are held by institutional investors. Comparatively, 71.6% of JPMorgan Chase & Co. shares are held by institutional investors. 0.2% of Morgan Stanley shares are held by company insiders. Comparatively, 0.4% of JPMorgan Chase & Co. shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, Morgan Stanley had 94 more articles in the media than JPMorgan Chase & Co.. MarketBeat recorded 242 mentions for Morgan Stanley and 148 mentions for JPMorgan Chase & Co.. Morgan Stanley's average media sentiment score of 1.41 beat JPMorgan Chase & Co.'s score of 0.85 indicating that Morgan Stanley is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Morgan Stanley
196 Very Positive mention(s)
16 Positive mention(s)
13 Neutral mention(s)
12 Negative mention(s)
5 Very Negative mention(s)
Positive
JPMorgan Chase & Co.
85 Very Positive mention(s)
25 Positive mention(s)
14 Neutral mention(s)
15 Negative mention(s)
9 Very Negative mention(s)
Positive

Summary

Morgan Stanley and JPMorgan Chase & Co. tied by winning 10 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MS vs. The Competition

Export
MetricMorgan StanleyFIN IndustryFinance SectorNYSE Exchange
Market Cap$339.40B$123.96B$14.35B$23.46B
Dividend Yield1.83%1.64%5.72%4.21%
P/E Ratio17.3115.3320.4230.72
Price / Sales4.624.9245.2085.54
Price / Cash15.8920.0119.2131.69
Price / Book3.313.292.254.73
Net Income$16.86B$7.51B$1.14B$1.07B
7 Day Performance-0.54%-0.12%-0.47%-0.44%
1 Month Performance-3.16%5.92%1.21%0.73%
1 Year Performance49.73%6.56%12.28%14.12%

Morgan Stanley Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MS
Morgan Stanley
4.4924 of 5 stars		$214.11
-0.5%		$224.50
+4.9%		+50.3%$339.40B$73.05B17.3182,992
TSLA
Tesla
4.6903 of 5 stars		$369.57
-3.0%		$408.07
+10.4%		+2.5%$1.43T$94.83B339.06134,785
BAC
Bank of America
4.6456 of 5 stars		$60.41
-1.4%		$63.77
+5.6%		+28.1%$434.81B$121.10B13.86213,000
C
Citigroup
4.8915 of 5 stars		$128.73
-0.5%		$145.67
+13.2%		+38.3%$220.63B$168.30B13.90226,000
GS
The Goldman Sachs Group
4.2039 of 5 stars		$1,054.16
-1.0%		$1,061.43
+0.7%		+47.4%$314.25B$125.10B16.2747,400

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This page (NYSE:MS) was last updated on 7/25/2026 by MarketBeat.com Staff.
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