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Morgan Stanley (MS) Competitors

Morgan Stanley logo
$217.73 +0.58 (+0.27%)
As of 09/4/2026 03:58 PM Eastern
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MS vs. TSLA, BAC, C, GS, and JPM

Should you buy Morgan Stanley stock or one of its competitors? Morgan Stanley's main competitors and comparable companies include Tesla (TSLA), Bank of America (BAC), Citigroup (C), The Goldman Sachs Group (GS), and JPMorgan Chase & Co. (JPM). Companies are selected based on similarities in market, industry, and size.

How does Morgan Stanley compare to Tesla?

Tesla (NASDAQ:TSLA) and Morgan Stanley (NYSE:MS) are related large-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, valuation, media sentiment, analyst recommendations, risk, dividends, institutional ownership and profitability.

66.2% of Tesla shares are held by institutional investors. Comparatively, 84.2% of Morgan Stanley shares are held by institutional investors. 19.9% of Tesla shares are held by insiders. Comparatively, 0.2% of Morgan Stanley shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Morgan Stanley has a net margin of 15.65% compared to Tesla's net margin of 3.67%. Morgan Stanley's return on equity of 19.31% beat Tesla's return on equity.

Company Net Margins Return on Equity Return on Assets
Tesla3.67% 3.82% 2.27%
Morgan Stanley 15.65%19.31%1.33%

In the previous week, Tesla had 269 more articles in the media than Morgan Stanley. MarketBeat recorded 438 mentions for Tesla and 169 mentions for Morgan Stanley. Morgan Stanley's average media sentiment score of 1.40 beat Tesla's score of 0.78 indicating that Morgan Stanley is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Tesla
234 Very Positive mention(s)
59 Positive mention(s)
79 Neutral mention(s)
51 Negative mention(s)
14 Very Negative mention(s)
Positive
Morgan Stanley
134 Very Positive mention(s)
11 Positive mention(s)
10 Neutral mention(s)
8 Negative mention(s)
6 Very Negative mention(s)
Positive

Morgan Stanley has higher revenue and earnings than Tesla. Morgan Stanley is trading at a lower price-to-earnings ratio than Tesla, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Tesla$94.83B14.75$3.79B$1.08327.85
Morgan Stanley$119.66B2.87$16.86B$12.3717.60

Tesla currently has a consensus target price of $401.74, suggesting a potential upside of 13.46%. Morgan Stanley has a consensus target price of $224.75, suggesting a potential upside of 3.22%. Given Tesla's higher probable upside, equities analysts plainly believe Tesla is more favorable than Morgan Stanley.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Tesla
4 Sell rating(s)
18 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.44
Morgan Stanley
1 Sell rating(s)
10 Hold rating(s)
12 Buy rating(s)
3 Strong Buy rating(s)
2.65

Tesla has a beta of 1.84, indicating that its share price is 84% more volatile than the broader market. Comparatively, Morgan Stanley has a beta of 1.21, indicating that its share price is 21% more volatile than the broader market.

Summary

Morgan Stanley beats Tesla on 9 of the 17 factors compared between the two stocks.

How does Morgan Stanley compare to Bank of America?

Morgan Stanley (NYSE:MS) and Bank of America (NYSE:BAC) are both large-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, profitability, earnings, valuation, institutional ownership, analyst recommendations, dividends and risk.

84.2% of Morgan Stanley shares are held by institutional investors. Comparatively, 70.7% of Bank of America shares are held by institutional investors. 0.2% of Morgan Stanley shares are held by insiders. Comparatively, 0.3% of Bank of America shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Morgan Stanley pays an annual dividend of $4.60 per share and has a dividend yield of 2.1%. Bank of America pays an annual dividend of $1.12 per share and has a dividend yield of 1.8%. Morgan Stanley pays out 37.2% of its earnings in the form of a dividend. Bank of America pays out 25.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Morgan Stanley has increased its dividend for 12 consecutive years and Bank of America has increased its dividend for 11 consecutive years. Morgan Stanley is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Morgan Stanley currently has a consensus target price of $224.75, suggesting a potential upside of 3.22%. Bank of America has a consensus target price of $64.08, suggesting a potential upside of 2.30%. Given Morgan Stanley's higher probable upside, analysts clearly believe Morgan Stanley is more favorable than Bank of America.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Morgan Stanley
1 Sell rating(s)
10 Hold rating(s)
12 Buy rating(s)
3 Strong Buy rating(s)
2.65
Bank of America
0 Sell rating(s)
6 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.78

Bank of America has a net margin of 17.56% compared to Morgan Stanley's net margin of 15.65%. Morgan Stanley's return on equity of 19.31% beat Bank of America's return on equity.

Company Net Margins Return on Equity Return on Assets
Morgan Stanley15.65% 19.31% 1.33%
Bank of America 17.56%12.20%0.98%

Morgan Stanley has a beta of 1.21, indicating that its stock price is 21% more volatile than the broader market. Comparatively, Bank of America has a beta of 1.15, indicating that its stock price is 15% more volatile than the broader market.

In the previous week, Morgan Stanley had 55 more articles in the media than Bank of America. MarketBeat recorded 169 mentions for Morgan Stanley and 114 mentions for Bank of America. Morgan Stanley's average media sentiment score of 1.40 beat Bank of America's score of 0.89 indicating that Morgan Stanley is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Morgan Stanley
134 Very Positive mention(s)
11 Positive mention(s)
10 Neutral mention(s)
8 Negative mention(s)
6 Very Negative mention(s)
Positive
Bank of America
69 Very Positive mention(s)
17 Positive mention(s)
17 Neutral mention(s)
5 Negative mention(s)
5 Very Negative mention(s)
Positive

Bank of America has higher revenue and earnings than Morgan Stanley. Bank of America is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Morgan Stanley$119.66B2.87$16.86B$12.3717.60
Bank of America$191.57B2.29$30.51B$4.3614.37

Summary

Morgan Stanley beats Bank of America on 13 of the 20 factors compared between the two stocks.

How does Morgan Stanley compare to Citigroup?

Citigroup (NYSE:C) and Morgan Stanley (NYSE:MS) are both large-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their risk, dividends, profitability, media sentiment, valuation, institutional ownership, analyst recommendations and earnings.

Citigroup pays an annual dividend of $2.68 per share and has a dividend yield of 1.9%. Morgan Stanley pays an annual dividend of $4.60 per share and has a dividend yield of 2.1%. Citigroup pays out 28.9% of its earnings in the form of a dividend. Morgan Stanley pays out 37.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Citigroup has increased its dividend for 2 consecutive years and Morgan Stanley has increased its dividend for 12 consecutive years. Morgan Stanley is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Citigroup presently has a consensus target price of $145.22, suggesting a potential upside of 5.39%. Morgan Stanley has a consensus target price of $224.75, suggesting a potential upside of 3.22%. Given Citigroup's stronger consensus rating and higher possible upside, research analysts plainly believe Citigroup is more favorable than Morgan Stanley.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citigroup
0 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.89
Morgan Stanley
1 Sell rating(s)
10 Hold rating(s)
12 Buy rating(s)
3 Strong Buy rating(s)
2.65

71.7% of Citigroup shares are owned by institutional investors. Comparatively, 84.2% of Morgan Stanley shares are owned by institutional investors. 0.1% of Citigroup shares are owned by insiders. Comparatively, 0.2% of Morgan Stanley shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Citigroup has a beta of 1.12, indicating that its stock price is 12% more volatile than the broader market. Comparatively, Morgan Stanley has a beta of 1.21, indicating that its stock price is 21% more volatile than the broader market.

In the previous week, Morgan Stanley had 75 more articles in the media than Citigroup. MarketBeat recorded 169 mentions for Morgan Stanley and 94 mentions for Citigroup. Morgan Stanley's average media sentiment score of 1.40 beat Citigroup's score of 0.60 indicating that Morgan Stanley is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Citigroup
50 Very Positive mention(s)
10 Positive mention(s)
14 Neutral mention(s)
8 Negative mention(s)
11 Very Negative mention(s)
Positive
Morgan Stanley
134 Very Positive mention(s)
11 Positive mention(s)
10 Neutral mention(s)
8 Negative mention(s)
6 Very Negative mention(s)
Positive

Morgan Stanley has a net margin of 15.65% compared to Citigroup's net margin of 10.23%. Morgan Stanley's return on equity of 19.31% beat Citigroup's return on equity.

Company Net Margins Return on Equity Return on Assets
Citigroup10.23% 10.15% 0.72%
Morgan Stanley 15.65%19.31%1.33%

Morgan Stanley has lower revenue, but higher earnings than Citigroup. Citigroup is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citigroup$168.30B1.40$14.31B$9.2614.88
Morgan Stanley$119.66B2.87$16.86B$12.3717.60

Summary

Morgan Stanley beats Citigroup on 15 of the 20 factors compared between the two stocks.

How does Morgan Stanley compare to The Goldman Sachs Group?

The Goldman Sachs Group (NYSE:GS) and Morgan Stanley (NYSE:MS) are both large-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, media sentiment, dividends, institutional ownership, analyst recommendations, valuation, earnings and risk.

The Goldman Sachs Group has a beta of 1.29, suggesting that its stock price is 29% more volatile than the broader market. Comparatively, Morgan Stanley has a beta of 1.21, suggesting that its stock price is 21% more volatile than the broader market.

The Goldman Sachs Group pays an annual dividend of $20.00 per share and has a dividend yield of 1.9%. Morgan Stanley pays an annual dividend of $4.60 per share and has a dividend yield of 2.1%. The Goldman Sachs Group pays out 30.9% of its earnings in the form of a dividend. Morgan Stanley pays out 37.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. The Goldman Sachs Group has increased its dividend for 13 consecutive years and Morgan Stanley has increased its dividend for 12 consecutive years.

71.2% of The Goldman Sachs Group shares are owned by institutional investors. Comparatively, 84.2% of Morgan Stanley shares are owned by institutional investors. 0.6% of The Goldman Sachs Group shares are owned by company insiders. Comparatively, 0.2% of Morgan Stanley shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Morgan Stanley had 71 more articles in the media than The Goldman Sachs Group. MarketBeat recorded 169 mentions for Morgan Stanley and 98 mentions for The Goldman Sachs Group. Morgan Stanley's average media sentiment score of 1.40 beat The Goldman Sachs Group's score of 0.99 indicating that Morgan Stanley is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
The Goldman Sachs Group
58 Very Positive mention(s)
17 Positive mention(s)
14 Neutral mention(s)
8 Negative mention(s)
1 Very Negative mention(s)
Positive
Morgan Stanley
134 Very Positive mention(s)
11 Positive mention(s)
10 Neutral mention(s)
8 Negative mention(s)
6 Very Negative mention(s)
Positive

Morgan Stanley has a net margin of 15.65% compared to The Goldman Sachs Group's net margin of 15.53%. Morgan Stanley's return on equity of 19.31% beat The Goldman Sachs Group's return on equity.

Company Net Margins Return on Equity Return on Assets
The Goldman Sachs Group15.53% 19.16% 1.07%
Morgan Stanley 15.65%19.31%1.33%

The Goldman Sachs Group presently has a consensus target price of $1,062.86, suggesting a potential upside of 2.39%. Morgan Stanley has a consensus target price of $224.75, suggesting a potential upside of 3.22%. Given Morgan Stanley's stronger consensus rating and higher probable upside, analysts plainly believe Morgan Stanley is more favorable than The Goldman Sachs Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
The Goldman Sachs Group
1 Sell rating(s)
11 Hold rating(s)
10 Buy rating(s)
2 Strong Buy rating(s)
2.54
Morgan Stanley
1 Sell rating(s)
10 Hold rating(s)
12 Buy rating(s)
3 Strong Buy rating(s)
2.65

The Goldman Sachs Group has higher revenue and earnings than Morgan Stanley. The Goldman Sachs Group is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
The Goldman Sachs Group$125.10B2.42$17.18B$64.7916.02
Morgan Stanley$119.66B2.87$16.86B$12.3717.60

Summary

Morgan Stanley beats The Goldman Sachs Group on 13 of the 20 factors compared between the two stocks.

How does Morgan Stanley compare to JPMorgan Chase & Co.?

Morgan Stanley (NYSE:MS) and JPMorgan Chase & Co. (NYSE:JPM) are both large-cap finance companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, valuation, institutional ownership, dividends, analyst recommendations, risk and earnings.

Morgan Stanley has a beta of 1.21, suggesting that its share price is 21% more volatile than the broader market. Comparatively, JPMorgan Chase & Co. has a beta of 0.98, suggesting that its share price is 2% less volatile than the broader market.

Morgan Stanley presently has a consensus target price of $224.75, suggesting a potential upside of 3.22%. JPMorgan Chase & Co. has a consensus target price of $359.96, suggesting a potential upside of 0.49%. Given Morgan Stanley's stronger consensus rating and higher possible upside, research analysts plainly believe Morgan Stanley is more favorable than JPMorgan Chase & Co..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Morgan Stanley
1 Sell rating(s)
10 Hold rating(s)
12 Buy rating(s)
3 Strong Buy rating(s)
2.65
JPMorgan Chase & Co.
0 Sell rating(s)
11 Hold rating(s)
16 Buy rating(s)
1 Strong Buy rating(s)
2.64

84.2% of Morgan Stanley shares are held by institutional investors. Comparatively, 71.6% of JPMorgan Chase & Co. shares are held by institutional investors. 0.2% of Morgan Stanley shares are held by insiders. Comparatively, 0.4% of JPMorgan Chase & Co. shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

In the previous week, Morgan Stanley had 73 more articles in the media than JPMorgan Chase & Co.. MarketBeat recorded 169 mentions for Morgan Stanley and 96 mentions for JPMorgan Chase & Co.. Morgan Stanley's average media sentiment score of 1.40 beat JPMorgan Chase & Co.'s score of 1.00 indicating that Morgan Stanley is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Morgan Stanley
134 Very Positive mention(s)
11 Positive mention(s)
10 Neutral mention(s)
8 Negative mention(s)
6 Very Negative mention(s)
Positive
JPMorgan Chase & Co.
60 Very Positive mention(s)
17 Positive mention(s)
12 Neutral mention(s)
6 Negative mention(s)
1 Very Negative mention(s)
Positive

JPMorgan Chase & Co. has a net margin of 21.86% compared to Morgan Stanley's net margin of 15.65%. Morgan Stanley's return on equity of 19.31% beat JPMorgan Chase & Co.'s return on equity.

Company Net Margins Return on Equity Return on Assets
Morgan Stanley15.65% 19.31% 1.33%
JPMorgan Chase & Co. 21.86%18.23%1.33%

Morgan Stanley pays an annual dividend of $4.60 per share and has a dividend yield of 2.1%. JPMorgan Chase & Co. pays an annual dividend of $6.00 per share and has a dividend yield of 1.7%. Morgan Stanley pays out 37.2% of its earnings in the form of a dividend. JPMorgan Chase & Co. pays out 25.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Morgan Stanley has increased its dividend for 12 consecutive years and JPMorgan Chase & Co. has increased its dividend for 15 consecutive years.

JPMorgan Chase & Co. has higher revenue and earnings than Morgan Stanley. JPMorgan Chase & Co. is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Morgan Stanley$119.66B2.87$16.86B$12.3717.60
JPMorgan Chase & Co.$280.35B3.40$57.05B$23.3415.35

Summary

Morgan Stanley beats JPMorgan Chase & Co. on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MS vs. The Competition

Export
MetricMorgan StanleyCapital Markets IndustryFinance SectorNYSE Exchange
Market Cap$342.51B$5.72B$14.28B$23.69B
Dividend Yield2.12%7.39%5.88%3.72%
P/E Ratio17.6031.6426.1729.32
Price / Sales2.871,242.70520.0220.78
Price / Cash16.0448.2139.5933.23
Price / Book3.191.982.137.60
Net Income$16.86B$419.47M$1.32B$1.07B
7 Day Performance1.42%7.29%3.83%-0.05%
1 Month Performance-0.43%0.61%1.60%-0.24%
1 Year Performance46.89%7.46%11.96%12.79%

Morgan Stanley Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MS
Morgan Stanley
3.9749 of 5 stars		$217.73
+0.3%		$224.75
+3.2%		+44.7%$342.51B$119.66B17.6082,992
TSLA
Tesla
3.5795 of 5 stars		$348.95
-3.8%		$401.74
+15.1%		+4.6%$1.43T$94.83B323.10134,785
BAC
Bank of America
4.6236 of 5 stars		$62.36
+1.1%		$64.08
+2.8%		+23.7%$431.38B$191.57B14.30213,000
C
Citigroup
4.5556 of 5 stars		$131.65
0.0%		$145.22
+10.3%		+42.0%$224.54B$168.30B14.22226,000
GS
The Goldman Sachs Group
3.9159 of 5 stars		$1,036.86
-0.2%		$1,062.86
+2.5%		+38.8%$302.61B$125.10B16.0047,400

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This page (NYSE:MS) was last updated on 9/5/2026 by MarketBeat.com Staff.
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