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Morgan Stanley (MS) Competitors

Morgan Stanley logo
$218.59 +0.95 (+0.44%)
Closing price 08/13/2026 03:59 PM Eastern
Extended Trading
$219.96 +1.37 (+0.63%)
As of 09:11 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
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MS vs. TSLA, BAC, C, GS, and JPM

Should you buy Morgan Stanley stock or one of its competitors? Morgan Stanley's main competitors and comparable companies include Tesla (TSLA), Bank of America (BAC), Citigroup (C), The Goldman Sachs Group (GS), and JPMorgan Chase & Co. (JPM). Companies are selected based on similarities in market, industry, and size.

How does Morgan Stanley compare to Tesla?

Morgan Stanley (NYSE:MS) and Tesla (NASDAQ:TSLA) are related large-cap companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, risk, media sentiment, analyst recommendations, profitability, dividends, valuation and earnings.

84.2% of Morgan Stanley shares are held by institutional investors. Comparatively, 66.2% of Tesla shares are held by institutional investors. 0.2% of Morgan Stanley shares are held by company insiders. Comparatively, 19.9% of Tesla shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Morgan Stanley has a beta of 1.22, indicating that its stock price is 22% more volatile than the broader market. Comparatively, Tesla has a beta of 1.83, indicating that its stock price is 83% more volatile than the broader market.

Morgan Stanley has a net margin of 15.65% compared to Tesla's net margin of 3.67%. Morgan Stanley's return on equity of 19.31% beat Tesla's return on equity.

Company Net Margins Return on Equity Return on Assets
Morgan Stanley15.65% 19.31% 1.33%
Tesla 3.67%3.82%2.27%

Morgan Stanley has higher revenue and earnings than Tesla. Morgan Stanley is trading at a lower price-to-earnings ratio than Tesla, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Morgan Stanley$119.66B2.88$16.86B$12.3717.67
Tesla$94.83B14.16$3.79B$1.08314.78

Morgan Stanley currently has a consensus price target of $224.75, indicating a potential upside of 2.82%. Tesla has a consensus price target of $401.74, indicating a potential upside of 18.17%. Given Tesla's higher possible upside, analysts plainly believe Tesla is more favorable than Morgan Stanley.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Morgan Stanley
1 Sell rating(s)
11 Hold rating(s)
12 Buy rating(s)
2 Strong Buy rating(s)
2.58
Tesla
4 Sell rating(s)
19 Hold rating(s)
21 Buy rating(s)
1 Strong Buy rating(s)
2.42

In the previous week, Morgan Stanley had 12 more articles in the media than Tesla. MarketBeat recorded 202 mentions for Morgan Stanley and 190 mentions for Tesla. Morgan Stanley's average media sentiment score of 1.58 beat Tesla's score of 0.46 indicating that Morgan Stanley is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Morgan Stanley
171 Very Positive mention(s)
11 Positive mention(s)
10 Neutral mention(s)
7 Negative mention(s)
2 Very Negative mention(s)
Very Positive
Tesla
68 Very Positive mention(s)
36 Positive mention(s)
42 Neutral mention(s)
30 Negative mention(s)
3 Very Negative mention(s)
Neutral

Summary

Morgan Stanley beats Tesla on 10 of the 17 factors compared between the two stocks.

How does Morgan Stanley compare to Bank of America?

Bank of America (NYSE:BAC) and Morgan Stanley (NYSE:MS) are both large-cap finance companies, but which is the better business? We will compare the two companies based on the strength of their earnings, institutional ownership, dividends, media sentiment, profitability, analyst recommendations, risk and valuation.

Bank of America has a beta of 1.17, indicating that its share price is 17% more volatile than the broader market. Comparatively, Morgan Stanley has a beta of 1.22, indicating that its share price is 22% more volatile than the broader market.

Bank of America has higher earnings, but lower revenue than Morgan Stanley. Bank of America is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bank of America$119.24B3.77$30.51B$4.3614.73
Morgan Stanley$119.66B2.88$16.86B$12.3717.67

Bank of America has a net margin of 17.56% compared to Morgan Stanley's net margin of 15.65%. Morgan Stanley's return on equity of 19.31% beat Bank of America's return on equity.

Company Net Margins Return on Equity Return on Assets
Bank of America17.56% 12.20% 0.98%
Morgan Stanley 15.65%19.31%1.33%

Bank of America currently has a consensus price target of $64.08, indicating a potential downside of 0.20%. Morgan Stanley has a consensus price target of $224.75, indicating a potential upside of 2.82%. Given Morgan Stanley's higher probable upside, analysts clearly believe Morgan Stanley is more favorable than Bank of America.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bank of America
0 Sell rating(s)
6 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.78
Morgan Stanley
1 Sell rating(s)
11 Hold rating(s)
12 Buy rating(s)
2 Strong Buy rating(s)
2.58

70.7% of Bank of America shares are owned by institutional investors. Comparatively, 84.2% of Morgan Stanley shares are owned by institutional investors. 0.3% of Bank of America shares are owned by insiders. Comparatively, 0.2% of Morgan Stanley shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Morgan Stanley had 101 more articles in the media than Bank of America. MarketBeat recorded 202 mentions for Morgan Stanley and 101 mentions for Bank of America. Morgan Stanley's average media sentiment score of 1.58 beat Bank of America's score of 0.66 indicating that Morgan Stanley is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bank of America
40 Very Positive mention(s)
23 Positive mention(s)
22 Neutral mention(s)
12 Negative mention(s)
2 Very Negative mention(s)
Positive
Morgan Stanley
171 Very Positive mention(s)
11 Positive mention(s)
10 Neutral mention(s)
7 Negative mention(s)
2 Very Negative mention(s)
Very Positive

Bank of America pays an annual dividend of $1.28 per share and has a dividend yield of 2.0%. Morgan Stanley pays an annual dividend of $4.60 per share and has a dividend yield of 2.1%. Bank of America pays out 29.4% of its earnings in the form of a dividend. Morgan Stanley pays out 37.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Bank of America has increased its dividend for 11 consecutive years and Morgan Stanley has increased its dividend for 12 consecutive years. Morgan Stanley is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Morgan Stanley beats Bank of America on 13 of the 20 factors compared between the two stocks.

How does Morgan Stanley compare to Citigroup?

Morgan Stanley (NYSE:MS) and Citigroup (NYSE:C) are both large-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, valuation, profitability, media sentiment, institutional ownership, analyst recommendations, dividends and risk.

Morgan Stanley presently has a consensus price target of $224.75, indicating a potential upside of 2.82%. Citigroup has a consensus price target of $145.22, indicating a potential upside of 4.67%. Given Citigroup's stronger consensus rating and higher probable upside, analysts plainly believe Citigroup is more favorable than Morgan Stanley.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Morgan Stanley
1 Sell rating(s)
11 Hold rating(s)
12 Buy rating(s)
2 Strong Buy rating(s)
2.58
Citigroup
0 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.89

Morgan Stanley has a net margin of 15.65% compared to Citigroup's net margin of 10.23%. Morgan Stanley's return on equity of 19.31% beat Citigroup's return on equity.

Company Net Margins Return on Equity Return on Assets
Morgan Stanley15.65% 19.31% 1.33%
Citigroup 10.23%10.15%0.72%

Morgan Stanley pays an annual dividend of $4.60 per share and has a dividend yield of 2.1%. Citigroup pays an annual dividend of $2.68 per share and has a dividend yield of 1.9%. Morgan Stanley pays out 37.2% of its earnings in the form of a dividend. Citigroup pays out 28.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Morgan Stanley has increased its dividend for 12 consecutive years and Citigroup has increased its dividend for 2 consecutive years. Morgan Stanley is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Morgan Stanley has higher earnings, but lower revenue than Citigroup. Citigroup is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Morgan Stanley$119.66B2.88$16.86B$12.3717.67
Citigroup$168.30B1.41$14.31B$9.2614.98

84.2% of Morgan Stanley shares are owned by institutional investors. Comparatively, 71.7% of Citigroup shares are owned by institutional investors. 0.2% of Morgan Stanley shares are owned by company insiders. Comparatively, 0.1% of Citigroup shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Morgan Stanley had 105 more articles in the media than Citigroup. MarketBeat recorded 202 mentions for Morgan Stanley and 97 mentions for Citigroup. Morgan Stanley's average media sentiment score of 1.58 beat Citigroup's score of 0.76 indicating that Morgan Stanley is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Morgan Stanley
171 Very Positive mention(s)
11 Positive mention(s)
10 Neutral mention(s)
7 Negative mention(s)
2 Very Negative mention(s)
Very Positive
Citigroup
54 Very Positive mention(s)
17 Positive mention(s)
8 Neutral mention(s)
11 Negative mention(s)
7 Very Negative mention(s)
Positive

Morgan Stanley has a beta of 1.22, meaning that its share price is 22% more volatile than the broader market. Comparatively, Citigroup has a beta of 1.12, meaning that its share price is 12% more volatile than the broader market.

Summary

Morgan Stanley beats Citigroup on 14 of the 19 factors compared between the two stocks.

How does Morgan Stanley compare to The Goldman Sachs Group?

Morgan Stanley (NYSE:MS) and The Goldman Sachs Group (NYSE:GS) are both large-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, analyst recommendations, institutional ownership, media sentiment, profitability, risk, earnings and dividends.

In the previous week, Morgan Stanley had 93 more articles in the media than The Goldman Sachs Group. MarketBeat recorded 202 mentions for Morgan Stanley and 109 mentions for The Goldman Sachs Group. Morgan Stanley's average media sentiment score of 1.58 beat The Goldman Sachs Group's score of 0.81 indicating that Morgan Stanley is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Morgan Stanley
171 Very Positive mention(s)
11 Positive mention(s)
10 Neutral mention(s)
7 Negative mention(s)
2 Very Negative mention(s)
Very Positive
The Goldman Sachs Group
57 Very Positive mention(s)
17 Positive mention(s)
22 Neutral mention(s)
11 Negative mention(s)
2 Very Negative mention(s)
Positive

84.2% of Morgan Stanley shares are owned by institutional investors. Comparatively, 71.2% of The Goldman Sachs Group shares are owned by institutional investors. 0.2% of Morgan Stanley shares are owned by insiders. Comparatively, 0.6% of The Goldman Sachs Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Morgan Stanley presently has a consensus target price of $224.75, indicating a potential upside of 2.82%. The Goldman Sachs Group has a consensus target price of $1,062.86, indicating a potential upside of 1.99%. Given Morgan Stanley's stronger consensus rating and higher probable upside, research analysts clearly believe Morgan Stanley is more favorable than The Goldman Sachs Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Morgan Stanley
1 Sell rating(s)
11 Hold rating(s)
12 Buy rating(s)
2 Strong Buy rating(s)
2.58
The Goldman Sachs Group
1 Sell rating(s)
11 Hold rating(s)
10 Buy rating(s)
2 Strong Buy rating(s)
2.54

Morgan Stanley has a beta of 1.22, suggesting that its share price is 22% more volatile than the broader market. Comparatively, The Goldman Sachs Group has a beta of 1.3, suggesting that its share price is 30% more volatile than the broader market.

Morgan Stanley has a net margin of 15.65% compared to The Goldman Sachs Group's net margin of 15.53%. Morgan Stanley's return on equity of 19.31% beat The Goldman Sachs Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Morgan Stanley15.65% 19.31% 1.33%
The Goldman Sachs Group 15.53%19.16%1.07%

The Goldman Sachs Group has higher revenue and earnings than Morgan Stanley. The Goldman Sachs Group is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Morgan Stanley$119.66B2.88$16.86B$12.3717.67
The Goldman Sachs Group$125.10B2.43$17.18B$64.7916.09

Morgan Stanley pays an annual dividend of $4.60 per share and has a dividend yield of 2.1%. The Goldman Sachs Group pays an annual dividend of $18.00 per share and has a dividend yield of 1.7%. Morgan Stanley pays out 37.2% of its earnings in the form of a dividend. The Goldman Sachs Group pays out 27.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Morgan Stanley has raised its dividend for 12 consecutive years and The Goldman Sachs Group has raised its dividend for 13 consecutive years.

Summary

Morgan Stanley beats The Goldman Sachs Group on 12 of the 19 factors compared between the two stocks.

How does Morgan Stanley compare to JPMorgan Chase & Co.?

Morgan Stanley (NYSE:MS) and JPMorgan Chase & Co. (NYSE:JPM) are both large-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, risk, earnings, valuation, media sentiment, analyst recommendations, institutional ownership and profitability.

84.2% of Morgan Stanley shares are owned by institutional investors. Comparatively, 71.6% of JPMorgan Chase & Co. shares are owned by institutional investors. 0.2% of Morgan Stanley shares are owned by insiders. Comparatively, 0.4% of JPMorgan Chase & Co. shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

JPMorgan Chase & Co. has higher revenue and earnings than Morgan Stanley. JPMorgan Chase & Co. is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Morgan Stanley$119.66B2.88$16.86B$12.3717.67
JPMorgan Chase & Co.$280.35B3.45$57.05B$23.3415.57

In the previous week, Morgan Stanley had 73 more articles in the media than JPMorgan Chase & Co.. MarketBeat recorded 202 mentions for Morgan Stanley and 129 mentions for JPMorgan Chase & Co.. Morgan Stanley's average media sentiment score of 1.58 beat JPMorgan Chase & Co.'s score of 0.82 indicating that Morgan Stanley is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Morgan Stanley
171 Very Positive mention(s)
11 Positive mention(s)
10 Neutral mention(s)
7 Negative mention(s)
2 Very Negative mention(s)
Very Positive
JPMorgan Chase & Co.
67 Very Positive mention(s)
24 Positive mention(s)
17 Neutral mention(s)
9 Negative mention(s)
9 Very Negative mention(s)
Positive

Morgan Stanley pays an annual dividend of $4.60 per share and has a dividend yield of 2.1%. JPMorgan Chase & Co. pays an annual dividend of $6.00 per share and has a dividend yield of 1.7%. Morgan Stanley pays out 37.2% of its earnings in the form of a dividend. JPMorgan Chase & Co. pays out 25.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Morgan Stanley has raised its dividend for 12 consecutive years and JPMorgan Chase & Co. has raised its dividend for 15 consecutive years.

Morgan Stanley has a beta of 1.22, meaning that its stock price is 22% more volatile than the broader market. Comparatively, JPMorgan Chase & Co. has a beta of 0.99, meaning that its stock price is 1% less volatile than the broader market.

Morgan Stanley currently has a consensus target price of $224.75, suggesting a potential upside of 2.82%. JPMorgan Chase & Co. has a consensus target price of $359.33, suggesting a potential downside of 1.11%. Given Morgan Stanley's higher probable upside, analysts clearly believe Morgan Stanley is more favorable than JPMorgan Chase & Co..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Morgan Stanley
1 Sell rating(s)
11 Hold rating(s)
12 Buy rating(s)
2 Strong Buy rating(s)
2.58
JPMorgan Chase & Co.
0 Sell rating(s)
11 Hold rating(s)
16 Buy rating(s)
1 Strong Buy rating(s)
2.64

JPMorgan Chase & Co. has a net margin of 21.86% compared to Morgan Stanley's net margin of 15.65%. Morgan Stanley's return on equity of 19.31% beat JPMorgan Chase & Co.'s return on equity.

Company Net Margins Return on Equity Return on Assets
Morgan Stanley15.65% 19.31% 1.33%
JPMorgan Chase & Co. 21.86%18.23%1.33%

Summary

JPMorgan Chase & Co. beats Morgan Stanley on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MS vs. The Competition

Export
MetricMorgan StanleyCapital Markets IndustryFinance SectorNYSE Exchange
Market Cap$343.28B$5.66B$14.07B$24.29B
Dividend Yield2.11%7.39%5.88%3.69%
P/E Ratio17.6738.6929.5730.23
Price / Sales2.881,234.82512.9220.60
Price / Cash16.0748.3339.9733.80
Price / Book3.203.733.706.69
Net Income$16.86B$417.15M$1.31B$1.06B
7 Day Performance1.09%0.76%0.78%0.45%
1 Month Performance-4.20%1.18%1.83%3.07%
1 Year Performance47.09%7.91%12.22%18.36%

Morgan Stanley Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MS
Morgan Stanley
4.5708 of 5 stars		$218.59
+0.4%		$224.75
+2.8%		+47.9%$343.28B$119.66B17.6782,992
TSLA
Tesla
4.3138 of 5 stars		$322.08
+3.5%		$401.74
+24.7%		+0.2%$1.23T$94.83B298.22134,785
BAC
Bank of America
4.4103 of 5 stars		$62.47
+0.8%		$64.08
+2.6%		+36.0%$439.63B$191.57B14.33213,000
C
Citigroup
4.8995 of 5 stars		$133.51
+0.8%		$145.22
+8.8%		+46.5%$225.90B$168.30B14.42226,000
GS
The Goldman Sachs Group
4.3089 of 5 stars		$1,027.61
+0.9%		$1,062.86
+3.4%		+39.8%$300.43B$125.10B15.8647,400

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This page (NYSE:MS) was last updated on 8/14/2026 by MarketBeat.com Staff.
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