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Morgan Stanley (MS) Competitors

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$214.27 +0.34 (+0.16%)
Closing price 07/2/2026 03:59 PM Eastern
Extended Trading
$214.00 -0.26 (-0.12%)
As of 07/2/2026 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

MS vs. TSLA, BAC, C, GS, and JPM

Should you buy Morgan Stanley stock or one of its competitors? MarketBeat compares Morgan Stanley with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Morgan Stanley include Tesla (TSLA), Bank of America (BAC), Citigroup (C), The Goldman Sachs Group (GS), and JPMorgan Chase & Co. (JPM).

How does Morgan Stanley compare to Tesla?

Tesla (NASDAQ:TSLA) and Morgan Stanley (NYSE:MS) are related large-cap companies, but which is the better business? We will compare the two companies based on the strength of their dividends, analyst recommendations, profitability, earnings, risk, media sentiment, institutional ownership and valuation.

In the previous week, Tesla had 127 more articles in the media than Morgan Stanley. MarketBeat recorded 313 mentions for Tesla and 186 mentions for Morgan Stanley. Morgan Stanley's average media sentiment score of 1.27 beat Tesla's score of 0.57 indicating that Morgan Stanley is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Tesla
132 Very Positive mention(s)
52 Positive mention(s)
76 Neutral mention(s)
35 Negative mention(s)
13 Very Negative mention(s)
Positive
Morgan Stanley
137 Very Positive mention(s)
16 Positive mention(s)
16 Neutral mention(s)
8 Negative mention(s)
8 Very Negative mention(s)
Positive

Morgan Stanley has a net margin of 14.65% compared to Tesla's net margin of 3.95%. Morgan Stanley's return on equity of 17.70% beat Tesla's return on equity.

Company Net Margins Return on Equity Return on Assets
Tesla3.95% 4.89% 2.93%
Morgan Stanley 14.65%17.70%1.27%

Morgan Stanley has higher revenue and earnings than Tesla. Morgan Stanley is trading at a lower price-to-earnings ratio than Tesla, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Tesla$94.83B15.58$3.79B$1.09360.96
Morgan Stanley$119.66B2.82$16.86B$11.0419.41

Tesla has a beta of 1.8, suggesting that its stock price is 80% more volatile than the broader market. Comparatively, Morgan Stanley has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market.

Tesla currently has a consensus target price of $403.92, indicating a potential upside of 2.66%. Morgan Stanley has a consensus target price of $210.50, indicating a potential downside of 1.76%. Given Tesla's higher possible upside, equities research analysts plainly believe Tesla is more favorable than Morgan Stanley.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Tesla
4 Sell rating(s)
20 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.38
Morgan Stanley
1 Sell rating(s)
12 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.44

66.2% of Tesla shares are held by institutional investors. Comparatively, 84.2% of Morgan Stanley shares are held by institutional investors. 19.9% of Tesla shares are held by company insiders. Comparatively, 0.2% of Morgan Stanley shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Tesla and Morgan Stanley tied by winning 8 of the 16 factors compared between the two stocks.

How does Morgan Stanley compare to Bank of America?

Morgan Stanley (NYSE:MS) and Bank of America (NYSE:BAC) are both large-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, media sentiment, dividends, valuation, analyst recommendations, institutional ownership, risk and profitability.

Morgan Stanley has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market. Comparatively, Bank of America has a beta of 1.17, suggesting that its share price is 17% more volatile than the broader market.

Bank of America has higher revenue and earnings than Morgan Stanley. Bank of America is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Morgan Stanley$119.66B2.82$16.86B$11.0419.41
Bank of America$191.57B2.17$30.51B$4.0414.52

84.2% of Morgan Stanley shares are held by institutional investors. Comparatively, 70.7% of Bank of America shares are held by institutional investors. 0.2% of Morgan Stanley shares are held by insiders. Comparatively, 0.3% of Bank of America shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, Morgan Stanley had 85 more articles in the media than Bank of America. MarketBeat recorded 186 mentions for Morgan Stanley and 101 mentions for Bank of America. Morgan Stanley's average media sentiment score of 1.27 beat Bank of America's score of 0.77 indicating that Morgan Stanley is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Morgan Stanley
137 Very Positive mention(s)
16 Positive mention(s)
16 Neutral mention(s)
8 Negative mention(s)
8 Very Negative mention(s)
Positive
Bank of America
50 Very Positive mention(s)
16 Positive mention(s)
14 Neutral mention(s)
15 Negative mention(s)
4 Very Negative mention(s)
Positive

Bank of America has a net margin of 16.78% compared to Morgan Stanley's net margin of 14.65%. Morgan Stanley's return on equity of 17.70% beat Bank of America's return on equity.

Company Net Margins Return on Equity Return on Assets
Morgan Stanley14.65% 17.70% 1.27%
Bank of America 16.78%11.49%0.93%

Morgan Stanley pays an annual dividend of $4.00 per share and has a dividend yield of 1.9%. Bank of America pays an annual dividend of $1.12 per share and has a dividend yield of 1.9%. Morgan Stanley pays out 36.2% of its earnings in the form of a dividend. Bank of America pays out 27.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Morgan Stanley has raised its dividend for 12 consecutive years and Bank of America has raised its dividend for 11 consecutive years. Bank of America is clearly the better dividend stock, given its higher yield and lower payout ratio.

Morgan Stanley currently has a consensus target price of $210.50, indicating a potential downside of 1.76%. Bank of America has a consensus target price of $61.60, indicating a potential upside of 5.00%. Given Bank of America's stronger consensus rating and higher possible upside, analysts clearly believe Bank of America is more favorable than Morgan Stanley.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Morgan Stanley
1 Sell rating(s)
12 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.44
Bank of America
0 Sell rating(s)
6 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.78

Summary

Morgan Stanley beats Bank of America on 10 of the 19 factors compared between the two stocks.

How does Morgan Stanley compare to Citigroup?

Morgan Stanley (NYSE:MS) and Citigroup (NYSE:C) are related large-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, risk, institutional ownership, profitability, earnings, media sentiment, dividends and valuation.

Morgan Stanley has higher earnings, but lower revenue than Citigroup. Citigroup is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Morgan Stanley$119.66B2.82$16.86B$11.0419.41
Citigroup$168.30B1.42$14.31B$8.0717.34

In the previous week, Morgan Stanley had 70 more articles in the media than Citigroup. MarketBeat recorded 186 mentions for Morgan Stanley and 116 mentions for Citigroup. Morgan Stanley's average media sentiment score of 1.27 beat Citigroup's score of 0.82 indicating that Morgan Stanley is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Morgan Stanley
137 Very Positive mention(s)
16 Positive mention(s)
16 Neutral mention(s)
8 Negative mention(s)
8 Very Negative mention(s)
Positive
Citigroup
73 Very Positive mention(s)
13 Positive mention(s)
11 Neutral mention(s)
7 Negative mention(s)
11 Very Negative mention(s)
Positive

Morgan Stanley pays an annual dividend of $4.00 per share and has a dividend yield of 1.9%. Citigroup pays an annual dividend of $2.40 per share and has a dividend yield of 1.7%. Morgan Stanley pays out 36.2% of its earnings in the form of a dividend. Citigroup pays out 29.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Morgan Stanley has increased its dividend for 12 consecutive years and Citigroup has increased its dividend for 2 consecutive years. Morgan Stanley is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Morgan Stanley has a net margin of 14.65% compared to Citigroup's net margin of 9.35%. Morgan Stanley's return on equity of 17.70% beat Citigroup's return on equity.

Company Net Margins Return on Equity Return on Assets
Morgan Stanley14.65% 17.70% 1.27%
Citigroup 9.35%9.19%0.67%

84.2% of Morgan Stanley shares are owned by institutional investors. Comparatively, 71.7% of Citigroup shares are owned by institutional investors. 0.2% of Morgan Stanley shares are owned by company insiders. Comparatively, 0.1% of Citigroup shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Morgan Stanley has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market. Comparatively, Citigroup has a beta of 1.11, suggesting that its stock price is 11% more volatile than the broader market.

Morgan Stanley presently has a consensus target price of $210.50, suggesting a potential downside of 1.76%. Citigroup has a consensus target price of $139.62, suggesting a potential downside of 0.23%. Given Citigroup's stronger consensus rating and higher probable upside, analysts plainly believe Citigroup is more favorable than Morgan Stanley.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Morgan Stanley
1 Sell rating(s)
12 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.44
Citigroup
0 Sell rating(s)
5 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.79

Summary

Morgan Stanley beats Citigroup on 14 of the 20 factors compared between the two stocks.

How does Morgan Stanley compare to The Goldman Sachs Group?

Morgan Stanley (NYSE:MS) and The Goldman Sachs Group (NYSE:GS) are both large-cap finance companies, but which is the superior business? We will compare the two companies based on the strength of their risk, valuation, media sentiment, analyst recommendations, dividends, earnings, institutional ownership and profitability.

Morgan Stanley has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market. Comparatively, The Goldman Sachs Group has a beta of 1.3, meaning that its share price is 30% more volatile than the broader market.

The Goldman Sachs Group has higher revenue and earnings than Morgan Stanley. The Goldman Sachs Group is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Morgan Stanley$119.66B2.82$16.86B$11.0419.41
The Goldman Sachs Group$125.10B2.41$17.18B$54.7218.68

84.2% of Morgan Stanley shares are owned by institutional investors. Comparatively, 71.2% of The Goldman Sachs Group shares are owned by institutional investors. 0.2% of Morgan Stanley shares are owned by insiders. Comparatively, 0.6% of The Goldman Sachs Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Morgan Stanley had 76 more articles in the media than The Goldman Sachs Group. MarketBeat recorded 186 mentions for Morgan Stanley and 110 mentions for The Goldman Sachs Group. Morgan Stanley's average media sentiment score of 1.27 beat The Goldman Sachs Group's score of 0.93 indicating that Morgan Stanley is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Morgan Stanley
137 Very Positive mention(s)
16 Positive mention(s)
16 Neutral mention(s)
8 Negative mention(s)
8 Very Negative mention(s)
Positive
The Goldman Sachs Group
63 Very Positive mention(s)
21 Positive mention(s)
13 Neutral mention(s)
7 Negative mention(s)
4 Very Negative mention(s)
Positive

Morgan Stanley pays an annual dividend of $4.00 per share and has a dividend yield of 1.9%. The Goldman Sachs Group pays an annual dividend of $18.00 per share and has a dividend yield of 1.8%. Morgan Stanley pays out 36.2% of its earnings in the form of a dividend. The Goldman Sachs Group pays out 32.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Morgan Stanley has increased its dividend for 12 consecutive years and The Goldman Sachs Group has increased its dividend for 13 consecutive years.

Morgan Stanley presently has a consensus price target of $210.50, indicating a potential downside of 1.76%. The Goldman Sachs Group has a consensus price target of $974.18, indicating a potential downside of 4.68%. Given Morgan Stanley's stronger consensus rating and higher probable upside, analysts clearly believe Morgan Stanley is more favorable than The Goldman Sachs Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Morgan Stanley
1 Sell rating(s)
12 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.44
The Goldman Sachs Group
1 Sell rating(s)
13 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.38

Morgan Stanley has a net margin of 14.65% compared to The Goldman Sachs Group's net margin of 14.13%. Morgan Stanley's return on equity of 17.70% beat The Goldman Sachs Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Morgan Stanley14.65% 17.70% 1.27%
The Goldman Sachs Group 14.13%16.53%0.97%

Summary

Morgan Stanley beats The Goldman Sachs Group on 12 of the 19 factors compared between the two stocks.

How does Morgan Stanley compare to JPMorgan Chase & Co.?

JPMorgan Chase & Co. (NYSE:JPM) and Morgan Stanley (NYSE:MS) are both large-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, dividends, analyst recommendations, risk, media sentiment, profitability and earnings.

JPMorgan Chase & Co. presently has a consensus target price of $340.88, suggesting a potential upside of 2.09%. Morgan Stanley has a consensus target price of $210.50, suggesting a potential downside of 1.76%. Given JPMorgan Chase & Co.'s stronger consensus rating and higher possible upside, research analysts plainly believe JPMorgan Chase & Co. is more favorable than Morgan Stanley.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JPMorgan Chase & Co.
0 Sell rating(s)
15 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.48
Morgan Stanley
1 Sell rating(s)
12 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.44

In the previous week, Morgan Stanley had 47 more articles in the media than JPMorgan Chase & Co.. MarketBeat recorded 186 mentions for Morgan Stanley and 139 mentions for JPMorgan Chase & Co.. Morgan Stanley's average media sentiment score of 1.27 beat JPMorgan Chase & Co.'s score of 0.79 indicating that Morgan Stanley is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
JPMorgan Chase & Co.
71 Very Positive mention(s)
27 Positive mention(s)
20 Neutral mention(s)
8 Negative mention(s)
10 Very Negative mention(s)
Positive
Morgan Stanley
137 Very Positive mention(s)
16 Positive mention(s)
16 Neutral mention(s)
8 Negative mention(s)
8 Very Negative mention(s)
Positive

JPMorgan Chase & Co. has higher revenue and earnings than Morgan Stanley. JPMorgan Chase & Co. is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JPMorgan Chase & Co.$280.35B3.19$57.05B$20.8815.99
Morgan Stanley$119.66B2.82$16.86B$11.0419.41

JPMorgan Chase & Co. has a net margin of 20.66% compared to Morgan Stanley's net margin of 14.65%. Morgan Stanley's return on equity of 17.70% beat JPMorgan Chase & Co.'s return on equity.

Company Net Margins Return on Equity Return on Assets
JPMorgan Chase & Co.20.66% 17.54% 1.30%
Morgan Stanley 14.65%17.70%1.27%

71.6% of JPMorgan Chase & Co. shares are owned by institutional investors. Comparatively, 84.2% of Morgan Stanley shares are owned by institutional investors. 0.4% of JPMorgan Chase & Co. shares are owned by insiders. Comparatively, 0.2% of Morgan Stanley shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

JPMorgan Chase & Co. pays an annual dividend of $6.00 per share and has a dividend yield of 1.8%. Morgan Stanley pays an annual dividend of $4.00 per share and has a dividend yield of 1.9%. JPMorgan Chase & Co. pays out 28.7% of its earnings in the form of a dividend. Morgan Stanley pays out 36.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. JPMorgan Chase & Co. has raised its dividend for 15 consecutive years and Morgan Stanley has raised its dividend for 12 consecutive years.

JPMorgan Chase & Co. has a beta of 0.99, suggesting that its share price is 1% less volatile than the broader market. Comparatively, Morgan Stanley has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market.

Summary

JPMorgan Chase & Co. beats Morgan Stanley on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MS vs. The Competition

MetricMorgan StanleyFIN IndustryFinance SectorNYSE Exchange
Market Cap$337.43B$120.48B$14.10B$23.54B
Dividend Yield1.87%1.65%5.67%3.98%
P/E Ratio19.4115.8920.5931.55
Price / Sales2.825.1543.0522.20
Price / Cash15.8019.9919.4525.36
Price / Book3.313.342.274.81
Net Income$16.86B$7.51B$1.14B$1.07B
7 Day Performance0.67%3.42%0.65%0.56%
1 Month Performance0.86%7.26%2.37%4.54%
1 Year Performance48.28%6.03%12.01%18.23%

Morgan Stanley Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MS
Morgan Stanley
4.3689 of 5 stars
$214.27
+0.2%
$210.50
-1.8%
+48.3%$337.43B$119.66B19.4182,992
TSLA
Tesla
3.3046 of 5 stars
$411.84
+8.5%
$403.07
-2.1%
+25.5%$1.43T$97.88B377.83134,785
BAC
Bank of America
4.9008 of 5 stars
$57.94
+0.1%
$61.60
+6.3%
+19.9%$410.75B$191.57B14.34213,000
C
Citigroup
4.6722 of 5 stars
$142.61
+0.6%
$139.62
-2.1%
+57.8%$241.78B$88.28B17.67226,000
GS
The Goldman Sachs Group
4.6776 of 5 stars
$1,022.03
+0.2%
$974.18
-4.7%
+41.0%$300.79B$125.10B18.6847,400

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This page (NYSE:MS) was last updated on 7/5/2026 by MarketBeat.com Staff.
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