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Morgan Stanley (MS) Competitors

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$214.19 +1.53 (+0.72%)
Closing price 06/12/2026 03:59 PM Eastern
Extended Trading
$214.32 +0.14 (+0.06%)
As of 06/12/2026 07:57 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

MS vs. TSLA, BAC, C, GS, and JPM

Should you buy Morgan Stanley stock or one of its competitors? MarketBeat compares Morgan Stanley with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Morgan Stanley include Tesla (TSLA), Bank of America (BAC), Citigroup (C), The Goldman Sachs Group (GS), and JPMorgan Chase & Co. (JPM).

How does Morgan Stanley compare to Tesla?

Tesla (NASDAQ:TSLA) and Morgan Stanley (NYSE:MS) are related large-cap companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, profitability, valuation, institutional ownership, earnings, dividends, risk and media sentiment.

Morgan Stanley has a net margin of 14.65% compared to Tesla's net margin of 3.95%. Morgan Stanley's return on equity of 17.70% beat Tesla's return on equity.

Company Net Margins Return on Equity Return on Assets
Tesla3.95% 4.89% 2.93%
Morgan Stanley 14.65%17.70%1.27%

In the previous week, Tesla had 22 more articles in the media than Morgan Stanley. MarketBeat recorded 261 mentions for Tesla and 239 mentions for Morgan Stanley. Morgan Stanley's average media sentiment score of 1.39 beat Tesla's score of 0.72 indicating that Morgan Stanley is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Tesla
122 Very Positive mention(s)
48 Positive mention(s)
56 Neutral mention(s)
27 Negative mention(s)
3 Very Negative mention(s)
Positive
Morgan Stanley
194 Very Positive mention(s)
16 Positive mention(s)
12 Neutral mention(s)
9 Negative mention(s)
6 Very Negative mention(s)
Positive

Morgan Stanley has higher revenue and earnings than Tesla. Morgan Stanley is trading at a lower price-to-earnings ratio than Tesla, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Tesla$94.83B16.10$3.79B$1.09372.87
Morgan Stanley$119.66B2.82$16.86B$11.0419.40

Tesla has a beta of 1.8, meaning that its stock price is 80% more volatile than the broader market. Comparatively, Morgan Stanley has a beta of 1.23, meaning that its stock price is 23% more volatile than the broader market.

66.2% of Tesla shares are held by institutional investors. Comparatively, 84.2% of Morgan Stanley shares are held by institutional investors. 19.9% of Tesla shares are held by company insiders. Comparatively, 0.2% of Morgan Stanley shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Tesla currently has a consensus price target of $404.37, indicating a potential downside of 0.51%. Morgan Stanley has a consensus price target of $206.35, indicating a potential downside of 3.66%. Given Tesla's higher possible upside, research analysts clearly believe Tesla is more favorable than Morgan Stanley.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Tesla
5 Sell rating(s)
17 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.39
Morgan Stanley
0 Sell rating(s)
12 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.50

Summary

Tesla and Morgan Stanley tied by winning 8 of the 16 factors compared between the two stocks.

How does Morgan Stanley compare to Bank of America?

Morgan Stanley (NYSE:MS) and Bank of America (NYSE:BAC) are both large-cap finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, valuation, risk, media sentiment, profitability, dividends, earnings and analyst recommendations.

Bank of America has a net margin of 16.78% compared to Morgan Stanley's net margin of 14.65%. Morgan Stanley's return on equity of 17.70% beat Bank of America's return on equity.

Company Net Margins Return on Equity Return on Assets
Morgan Stanley14.65% 17.70% 1.27%
Bank of America 16.78%11.49%0.93%

Morgan Stanley pays an annual dividend of $4.00 per share and has a dividend yield of 1.9%. Bank of America pays an annual dividend of $1.12 per share and has a dividend yield of 2.0%. Morgan Stanley pays out 36.2% of its earnings in the form of a dividend. Bank of America pays out 27.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Morgan Stanley has increased its dividend for 12 consecutive years and Bank of America has increased its dividend for 11 consecutive years. Bank of America is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Morgan Stanley had 112 more articles in the media than Bank of America. MarketBeat recorded 239 mentions for Morgan Stanley and 127 mentions for Bank of America. Morgan Stanley's average media sentiment score of 1.39 beat Bank of America's score of 1.03 indicating that Morgan Stanley is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Morgan Stanley
194 Very Positive mention(s)
16 Positive mention(s)
12 Neutral mention(s)
9 Negative mention(s)
6 Very Negative mention(s)
Positive
Bank of America
90 Very Positive mention(s)
13 Positive mention(s)
11 Neutral mention(s)
9 Negative mention(s)
3 Very Negative mention(s)
Positive

84.2% of Morgan Stanley shares are held by institutional investors. Comparatively, 70.7% of Bank of America shares are held by institutional investors. 0.2% of Morgan Stanley shares are held by company insiders. Comparatively, 0.3% of Bank of America shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Morgan Stanley currently has a consensus target price of $206.35, suggesting a potential downside of 3.66%. Bank of America has a consensus target price of $61.06, suggesting a potential upside of 9.11%. Given Bank of America's stronger consensus rating and higher possible upside, analysts plainly believe Bank of America is more favorable than Morgan Stanley.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Morgan Stanley
0 Sell rating(s)
12 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.50
Bank of America
0 Sell rating(s)
5 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.81

Morgan Stanley has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market. Comparatively, Bank of America has a beta of 1.19, meaning that its share price is 19% more volatile than the broader market.

Bank of America has higher revenue and earnings than Morgan Stanley. Bank of America is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Morgan Stanley$119.66B2.82$16.86B$11.0419.40
Bank of America$191.57B2.07$30.51B$4.0413.85

Summary

Morgan Stanley beats Bank of America on 10 of the 19 factors compared between the two stocks.

How does Morgan Stanley compare to Citigroup?

Citigroup (NYSE:C) and Morgan Stanley (NYSE:MS) are related large-cap companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, risk, valuation, earnings, dividends and media sentiment.

Citigroup presently has a consensus price target of $137.62, suggesting a potential downside of 1.47%. Morgan Stanley has a consensus price target of $206.35, suggesting a potential downside of 3.66%. Given Citigroup's stronger consensus rating and higher possible upside, research analysts plainly believe Citigroup is more favorable than Morgan Stanley.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citigroup
0 Sell rating(s)
5 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.80
Morgan Stanley
0 Sell rating(s)
12 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.50

Morgan Stanley has a net margin of 14.65% compared to Citigroup's net margin of 9.35%. Morgan Stanley's return on equity of 17.70% beat Citigroup's return on equity.

Company Net Margins Return on Equity Return on Assets
Citigroup9.35% 9.19% 0.67%
Morgan Stanley 14.65%17.70%1.27%

In the previous week, Morgan Stanley had 96 more articles in the media than Citigroup. MarketBeat recorded 239 mentions for Morgan Stanley and 143 mentions for Citigroup. Morgan Stanley's average media sentiment score of 1.39 beat Citigroup's score of 0.91 indicating that Morgan Stanley is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Citigroup
92 Very Positive mention(s)
16 Positive mention(s)
14 Neutral mention(s)
11 Negative mention(s)
10 Very Negative mention(s)
Positive
Morgan Stanley
194 Very Positive mention(s)
16 Positive mention(s)
12 Neutral mention(s)
9 Negative mention(s)
6 Very Negative mention(s)
Positive

71.7% of Citigroup shares are owned by institutional investors. Comparatively, 84.2% of Morgan Stanley shares are owned by institutional investors. 0.1% of Citigroup shares are owned by company insiders. Comparatively, 0.2% of Morgan Stanley shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Morgan Stanley has lower revenue, but higher earnings than Citigroup. Citigroup is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citigroup$168.30B1.42$14.31B$8.0717.31
Morgan Stanley$119.66B2.82$16.86B$11.0419.40

Citigroup pays an annual dividend of $2.40 per share and has a dividend yield of 1.7%. Morgan Stanley pays an annual dividend of $4.00 per share and has a dividend yield of 1.9%. Citigroup pays out 29.7% of its earnings in the form of a dividend. Morgan Stanley pays out 36.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Citigroup has increased its dividend for 2 consecutive years and Morgan Stanley has increased its dividend for 12 consecutive years. Morgan Stanley is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Citigroup has a beta of 1.12, suggesting that its share price is 12% more volatile than the broader market. Comparatively, Morgan Stanley has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market.

Summary

Morgan Stanley beats Citigroup on 14 of the 20 factors compared between the two stocks.

How does Morgan Stanley compare to The Goldman Sachs Group?

Morgan Stanley (NYSE:MS) and The Goldman Sachs Group (NYSE:GS) are both large-cap finance companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, earnings, media sentiment, valuation, analyst recommendations, risk, dividends and profitability.

Morgan Stanley has a beta of 1.23, meaning that its stock price is 23% more volatile than the broader market. Comparatively, The Goldman Sachs Group has a beta of 1.3, meaning that its stock price is 30% more volatile than the broader market.

The Goldman Sachs Group has higher revenue and earnings than Morgan Stanley. Morgan Stanley is trading at a lower price-to-earnings ratio than The Goldman Sachs Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Morgan Stanley$119.66B2.82$16.86B$11.0419.40
The Goldman Sachs Group$125.10B2.51$17.18B$54.7219.42

Morgan Stanley pays an annual dividend of $4.00 per share and has a dividend yield of 1.9%. The Goldman Sachs Group pays an annual dividend of $18.00 per share and has a dividend yield of 1.7%. Morgan Stanley pays out 36.2% of its earnings in the form of a dividend. The Goldman Sachs Group pays out 32.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Morgan Stanley has raised its dividend for 12 consecutive years and The Goldman Sachs Group has raised its dividend for 13 consecutive years.

In the previous week, Morgan Stanley had 57 more articles in the media than The Goldman Sachs Group. MarketBeat recorded 239 mentions for Morgan Stanley and 182 mentions for The Goldman Sachs Group. Morgan Stanley's average media sentiment score of 1.39 beat The Goldman Sachs Group's score of 0.84 indicating that Morgan Stanley is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Morgan Stanley
194 Very Positive mention(s)
16 Positive mention(s)
12 Neutral mention(s)
9 Negative mention(s)
6 Very Negative mention(s)
Positive
The Goldman Sachs Group
101 Very Positive mention(s)
32 Positive mention(s)
22 Neutral mention(s)
16 Negative mention(s)
10 Very Negative mention(s)
Positive

Morgan Stanley has a net margin of 14.65% compared to The Goldman Sachs Group's net margin of 14.13%. Morgan Stanley's return on equity of 17.70% beat The Goldman Sachs Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Morgan Stanley14.65% 17.70% 1.27%
The Goldman Sachs Group 14.13%16.53%0.97%

Morgan Stanley currently has a consensus price target of $206.35, suggesting a potential downside of 3.66%. The Goldman Sachs Group has a consensus price target of $941.82, suggesting a potential downside of 11.35%. Given Morgan Stanley's stronger consensus rating and higher possible upside, equities analysts plainly believe Morgan Stanley is more favorable than The Goldman Sachs Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Morgan Stanley
0 Sell rating(s)
12 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.50
The Goldman Sachs Group
0 Sell rating(s)
14 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.39

84.2% of Morgan Stanley shares are owned by institutional investors. Comparatively, 71.2% of The Goldman Sachs Group shares are owned by institutional investors. 0.2% of Morgan Stanley shares are owned by company insiders. Comparatively, 0.6% of The Goldman Sachs Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Morgan Stanley beats The Goldman Sachs Group on 11 of the 19 factors compared between the two stocks.

How does Morgan Stanley compare to JPMorgan Chase & Co.?

Morgan Stanley (NYSE:MS) and JPMorgan Chase & Co. (NYSE:JPM) are both large-cap finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, media sentiment, dividends, valuation, profitability, institutional ownership, earnings and analyst recommendations.

Morgan Stanley has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market. Comparatively, JPMorgan Chase & Co. has a beta of 1, meaning that its share price has a similar volatility profile to the broader market.

JPMorgan Chase & Co. has higher revenue and earnings than Morgan Stanley. JPMorgan Chase & Co. is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Morgan Stanley$119.66B2.82$16.86B$11.0419.40
JPMorgan Chase & Co.$280.35B3.06$57.05B$20.8815.35

84.2% of Morgan Stanley shares are owned by institutional investors. Comparatively, 71.6% of JPMorgan Chase & Co. shares are owned by institutional investors. 0.2% of Morgan Stanley shares are owned by insiders. Comparatively, 0.4% of JPMorgan Chase & Co. shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

In the previous week, Morgan Stanley had 78 more articles in the media than JPMorgan Chase & Co.. MarketBeat recorded 239 mentions for Morgan Stanley and 161 mentions for JPMorgan Chase & Co.. Morgan Stanley's average media sentiment score of 1.39 beat JPMorgan Chase & Co.'s score of 0.92 indicating that Morgan Stanley is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Morgan Stanley
194 Very Positive mention(s)
16 Positive mention(s)
12 Neutral mention(s)
9 Negative mention(s)
6 Very Negative mention(s)
Positive
JPMorgan Chase & Co.
101 Very Positive mention(s)
19 Positive mention(s)
17 Neutral mention(s)
14 Negative mention(s)
8 Very Negative mention(s)
Positive

JPMorgan Chase & Co. has a net margin of 20.66% compared to Morgan Stanley's net margin of 14.65%. Morgan Stanley's return on equity of 17.70% beat JPMorgan Chase & Co.'s return on equity.

Company Net Margins Return on Equity Return on Assets
Morgan Stanley14.65% 17.70% 1.27%
JPMorgan Chase & Co. 20.66%17.54%1.30%

Morgan Stanley pays an annual dividend of $4.00 per share and has a dividend yield of 1.9%. JPMorgan Chase & Co. pays an annual dividend of $6.00 per share and has a dividend yield of 1.9%. Morgan Stanley pays out 36.2% of its earnings in the form of a dividend. JPMorgan Chase & Co. pays out 28.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Morgan Stanley has increased its dividend for 12 consecutive years and JPMorgan Chase & Co. has increased its dividend for 15 consecutive years. JPMorgan Chase & Co. is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Morgan Stanley currently has a consensus target price of $206.35, indicating a potential downside of 3.66%. JPMorgan Chase & Co. has a consensus target price of $339.08, indicating a potential upside of 5.78%. Given JPMorgan Chase & Co.'s higher possible upside, analysts clearly believe JPMorgan Chase & Co. is more favorable than Morgan Stanley.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Morgan Stanley
0 Sell rating(s)
12 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.50
JPMorgan Chase & Co.
0 Sell rating(s)
15 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.48

Summary

JPMorgan Chase & Co. beats Morgan Stanley on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MS vs. The Competition

MetricMorgan StanleyFIN IndustryFinance SectorNYSE Exchange
Market Cap$337.60B$116.98B$13.88B$23.34B
Dividend Yield1.87%1.61%5.75%4.05%
P/E Ratio19.4014.8920.1731.33
Price / Sales2.824.35140.30100.15
Price / Cash15.8119.4919.5018.65
Price / Book3.313.222.244.69
Net Income$16.86B$7.51B$1.14B$1.08B
7 Day Performance0.82%3.65%1.32%2.11%
1 Month Performance10.18%3.91%1.35%1.95%
1 Year Performance65.47%13.60%12.62%24.11%

Morgan Stanley Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MS
Morgan Stanley
4.1096 of 5 stars
$214.19
+0.7%
$206.35
-3.7%
+65.5%$337.60B$119.66B19.4082,992
TSLA
Tesla
2.7624 of 5 stars
$408.95
+4.6%
$404.37
-1.1%
+24.9%$1.47T$94.83B375.18134,785
BAC
Bank of America
4.8359 of 5 stars
$53.62
-0.4%
$61.06
+13.9%
+27.1%$382.01B$191.57B13.27213,000
C
Citigroup
4.4326 of 5 stars
$133.34
+0.7%
$137.62
+3.2%
+83.1%$225.94B$168.30B16.52226,000
GS
The Goldman Sachs Group
4.1414 of 5 stars
$1,045.74
+0.7%
$943.95
-9.7%
+73.3%$306.42B$125.10B19.1147,400

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This page (NYSE:MS) was last updated on 6/14/2026 by MarketBeat.com Staff.
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