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Citigroup (C) Competitors

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$139.21 +0.48 (+0.34%)
Closing price 08/14/2026 03:59 PM Eastern
Extended Trading
$139.15 -0.06 (-0.04%)
As of 08/14/2026 07:58 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

C vs. BAC, DAL, GS, JPM, and MS

Should you buy Citigroup stock or one of its competitors? Citigroup's main competitors and comparable companies include Bank of America (BAC), Delta Air Lines (DAL), The Goldman Sachs Group (GS), JPMorgan Chase & Co. (JPM), and Morgan Stanley (MS). Companies are selected based on similarities in market, industry, and size.

How does Citigroup compare to Bank of America?

Citigroup (NYSE:C) and Bank of America (NYSE:BAC) are both large-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, dividends, analyst recommendations, earnings, risk, profitability and valuation.

71.7% of Citigroup shares are held by institutional investors. Comparatively, 70.7% of Bank of America shares are held by institutional investors. 0.1% of Citigroup shares are held by company insiders. Comparatively, 0.3% of Bank of America shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Bank of America has a net margin of 17.56% compared to Citigroup's net margin of 10.23%. Bank of America's return on equity of 12.20% beat Citigroup's return on equity.

Company Net Margins Return on Equity Return on Assets
Citigroup10.23% 10.15% 0.72%
Bank of America 17.56%12.20%0.98%

Citigroup pays an annual dividend of $2.68 per share and has a dividend yield of 1.9%. Bank of America pays an annual dividend of $1.12 per share and has a dividend yield of 1.7%. Citigroup pays out 28.9% of its earnings in the form of a dividend. Bank of America pays out 25.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Citigroup has increased its dividend for 2 consecutive years and Bank of America has increased its dividend for 11 consecutive years.

Citigroup presently has a consensus price target of $145.22, indicating a potential upside of 4.32%. Bank of America has a consensus price target of $64.08, indicating a potential downside of 0.58%. Given Citigroup's stronger consensus rating and higher probable upside, equities research analysts clearly believe Citigroup is more favorable than Bank of America.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citigroup
0 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.89
Bank of America
0 Sell rating(s)
6 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.78

In the previous week, Bank of America had 11 more articles in the media than Citigroup. MarketBeat recorded 102 mentions for Bank of America and 91 mentions for Citigroup. Citigroup's average media sentiment score of 0.77 beat Bank of America's score of 0.63 indicating that Citigroup is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Citigroup
50 Very Positive mention(s)
19 Positive mention(s)
7 Neutral mention(s)
8 Negative mention(s)
7 Very Negative mention(s)
Positive
Bank of America
44 Very Positive mention(s)
20 Positive mention(s)
20 Neutral mention(s)
13 Negative mention(s)
3 Very Negative mention(s)
Positive

Citigroup has a beta of 1.12, meaning that its stock price is 12% more volatile than the broader market. Comparatively, Bank of America has a beta of 1.17, meaning that its stock price is 17% more volatile than the broader market.

Bank of America has higher revenue and earnings than Citigroup. Bank of America is trading at a lower price-to-earnings ratio than Citigroup, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citigroup$91.38B2.60$14.31B$9.2615.03
Bank of America$191.57B2.35$30.51B$4.3614.78

Summary

Bank of America beats Citigroup on 11 of the 20 factors compared between the two stocks.

How does Citigroup compare to Delta Air Lines?

Delta Air Lines (NYSE:DAL) and Citigroup (NYSE:C) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, earnings, risk, analyst recommendations, institutional ownership, dividends, media sentiment and valuation.

In the previous week, Citigroup had 67 more articles in the media than Delta Air Lines. MarketBeat recorded 91 mentions for Citigroup and 24 mentions for Delta Air Lines. Delta Air Lines' average media sentiment score of 0.95 beat Citigroup's score of 0.77 indicating that Delta Air Lines is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Delta Air Lines
15 Very Positive mention(s)
4 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Citigroup
50 Very Positive mention(s)
19 Positive mention(s)
7 Neutral mention(s)
8 Negative mention(s)
7 Very Negative mention(s)
Positive

Citigroup has higher revenue and earnings than Delta Air Lines. Delta Air Lines is trading at a lower price-to-earnings ratio than Citigroup, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Delta Air Lines$68.29B0.86$5.01B$6.0314.80
Citigroup$91.38B2.60$14.31B$9.2615.03

Delta Air Lines pays an annual dividend of $0.86 per share and has a dividend yield of 1.0%. Citigroup pays an annual dividend of $2.68 per share and has a dividend yield of 1.9%. Delta Air Lines pays out 14.3% of its earnings in the form of a dividend. Citigroup pays out 28.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Delta Air Lines has increased its dividend for 1 consecutive years and Citigroup has increased its dividend for 2 consecutive years. Citigroup is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Delta Air Lines presently has a consensus target price of $100.40, indicating a potential upside of 12.47%. Citigroup has a consensus target price of $145.22, indicating a potential upside of 4.32%. Given Delta Air Lines' stronger consensus rating and higher possible upside, equities research analysts clearly believe Delta Air Lines is more favorable than Citigroup.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Delta Air Lines
0 Sell rating(s)
2 Hold rating(s)
23 Buy rating(s)
0 Strong Buy rating(s)
2.92
Citigroup
0 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.89

69.9% of Delta Air Lines shares are held by institutional investors. Comparatively, 71.7% of Citigroup shares are held by institutional investors. 0.8% of Delta Air Lines shares are held by company insiders. Comparatively, 0.1% of Citigroup shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Delta Air Lines has a beta of 1.31, suggesting that its share price is 31% more volatile than the broader market. Comparatively, Citigroup has a beta of 1.12, suggesting that its share price is 12% more volatile than the broader market.

Citigroup has a net margin of 10.23% compared to Delta Air Lines' net margin of 5.79%. Delta Air Lines' return on equity of 17.52% beat Citigroup's return on equity.

Company Net Margins Return on Equity Return on Assets
Delta Air Lines5.79% 17.52% 4.32%
Citigroup 10.23%10.15%0.72%

Summary

Citigroup beats Delta Air Lines on 11 of the 20 factors compared between the two stocks.

How does Citigroup compare to The Goldman Sachs Group?

The Goldman Sachs Group (NYSE:GS) and Citigroup (NYSE:C) are both large-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, analyst recommendations, profitability, dividends, institutional ownership, earnings, media sentiment and valuation.

The Goldman Sachs Group has a net margin of 15.53% compared to Citigroup's net margin of 10.23%. The Goldman Sachs Group's return on equity of 19.16% beat Citigroup's return on equity.

Company Net Margins Return on Equity Return on Assets
The Goldman Sachs Group15.53% 19.16% 1.07%
Citigroup 10.23%10.15%0.72%

In the previous week, The Goldman Sachs Group had 25 more articles in the media than Citigroup. MarketBeat recorded 116 mentions for The Goldman Sachs Group and 91 mentions for Citigroup. The Goldman Sachs Group's average media sentiment score of 0.81 beat Citigroup's score of 0.77 indicating that The Goldman Sachs Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
The Goldman Sachs Group
61 Very Positive mention(s)
17 Positive mention(s)
24 Neutral mention(s)
12 Negative mention(s)
2 Very Negative mention(s)
Positive
Citigroup
50 Very Positive mention(s)
19 Positive mention(s)
7 Neutral mention(s)
8 Negative mention(s)
7 Very Negative mention(s)
Positive

The Goldman Sachs Group pays an annual dividend of $20.00 per share and has a dividend yield of 1.9%. Citigroup pays an annual dividend of $2.68 per share and has a dividend yield of 1.9%. The Goldman Sachs Group pays out 30.9% of its earnings in the form of a dividend. Citigroup pays out 28.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. The Goldman Sachs Group has raised its dividend for 13 consecutive years and Citigroup has raised its dividend for 2 consecutive years. The Goldman Sachs Group is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

The Goldman Sachs Group currently has a consensus price target of $1,062.86, indicating a potential upside of 2.31%. Citigroup has a consensus price target of $145.22, indicating a potential upside of 4.32%. Given Citigroup's stronger consensus rating and higher possible upside, analysts clearly believe Citigroup is more favorable than The Goldman Sachs Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
The Goldman Sachs Group
1 Sell rating(s)
11 Hold rating(s)
10 Buy rating(s)
2 Strong Buy rating(s)
2.54
Citigroup
0 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.89

The Goldman Sachs Group has a beta of 1.3, suggesting that its share price is 30% more volatile than the broader market. Comparatively, Citigroup has a beta of 1.12, suggesting that its share price is 12% more volatile than the broader market.

71.2% of The Goldman Sachs Group shares are owned by institutional investors. Comparatively, 71.7% of Citigroup shares are owned by institutional investors. 0.6% of The Goldman Sachs Group shares are owned by insiders. Comparatively, 0.1% of Citigroup shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

The Goldman Sachs Group has higher earnings, but lower revenue than Citigroup. Citigroup is trading at a lower price-to-earnings ratio than The Goldman Sachs Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
The Goldman Sachs Group$66.20B4.57$17.18B$64.7916.03
Citigroup$91.38B2.60$14.31B$9.2615.03

Summary

The Goldman Sachs Group beats Citigroup on 13 of the 19 factors compared between the two stocks.

How does Citigroup compare to JPMorgan Chase & Co.?

JPMorgan Chase & Co. (NYSE:JPM) and Citigroup (NYSE:C) are both large-cap finance companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, media sentiment, profitability, institutional ownership, earnings and risk.

JPMorgan Chase & Co. has higher revenue and earnings than Citigroup. Citigroup is trading at a lower price-to-earnings ratio than JPMorgan Chase & Co., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JPMorgan Chase & Co.$194.91B4.94$57.05B$23.3415.53
Citigroup$91.38B2.60$14.31B$9.2615.03

71.6% of JPMorgan Chase & Co. shares are owned by institutional investors. Comparatively, 71.7% of Citigroup shares are owned by institutional investors. 0.4% of JPMorgan Chase & Co. shares are owned by insiders. Comparatively, 0.1% of Citigroup shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

JPMorgan Chase & Co. has a net margin of 21.86% compared to Citigroup's net margin of 10.23%. JPMorgan Chase & Co.'s return on equity of 18.23% beat Citigroup's return on equity.

Company Net Margins Return on Equity Return on Assets
JPMorgan Chase & Co.21.86% 18.23% 1.33%
Citigroup 10.23%10.15%0.72%

JPMorgan Chase & Co. presently has a consensus target price of $359.96, indicating a potential downside of 0.71%. Citigroup has a consensus target price of $145.22, indicating a potential upside of 4.32%. Given Citigroup's stronger consensus rating and higher probable upside, analysts plainly believe Citigroup is more favorable than JPMorgan Chase & Co..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JPMorgan Chase & Co.
0 Sell rating(s)
11 Hold rating(s)
16 Buy rating(s)
1 Strong Buy rating(s)
2.64
Citigroup
0 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.89

JPMorgan Chase & Co. pays an annual dividend of $6.00 per share and has a dividend yield of 1.7%. Citigroup pays an annual dividend of $2.68 per share and has a dividend yield of 1.9%. JPMorgan Chase & Co. pays out 25.7% of its earnings in the form of a dividend. Citigroup pays out 28.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. JPMorgan Chase & Co. has increased its dividend for 15 consecutive years and Citigroup has increased its dividend for 2 consecutive years.

JPMorgan Chase & Co. has a beta of 0.99, suggesting that its stock price is 1% less volatile than the broader market. Comparatively, Citigroup has a beta of 1.12, suggesting that its stock price is 12% more volatile than the broader market.

In the previous week, JPMorgan Chase & Co. had 51 more articles in the media than Citigroup. MarketBeat recorded 142 mentions for JPMorgan Chase & Co. and 91 mentions for Citigroup. Citigroup's average media sentiment score of 0.77 beat JPMorgan Chase & Co.'s score of 0.74 indicating that Citigroup is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
JPMorgan Chase & Co.
66 Very Positive mention(s)
29 Positive mention(s)
20 Neutral mention(s)
15 Negative mention(s)
9 Very Negative mention(s)
Positive
Citigroup
50 Very Positive mention(s)
19 Positive mention(s)
7 Neutral mention(s)
8 Negative mention(s)
7 Very Negative mention(s)
Positive

Summary

JPMorgan Chase & Co. beats Citigroup on 13 of the 20 factors compared between the two stocks.

How does Citigroup compare to Morgan Stanley?

Citigroup (NYSE:C) and Morgan Stanley (NYSE:MS) are both large-cap finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, earnings, media sentiment, dividends, analyst recommendations, institutional ownership, valuation and profitability.

Morgan Stanley has lower revenue, but higher earnings than Citigroup. Citigroup is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citigroup$91.38B2.60$14.31B$9.2615.03
Morgan Stanley$73.05B4.69$16.86B$12.3717.57

Citigroup pays an annual dividend of $2.68 per share and has a dividend yield of 1.9%. Morgan Stanley pays an annual dividend of $4.60 per share and has a dividend yield of 2.1%. Citigroup pays out 28.9% of its earnings in the form of a dividend. Morgan Stanley pays out 37.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Citigroup has increased its dividend for 2 consecutive years and Morgan Stanley has increased its dividend for 12 consecutive years. Morgan Stanley is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

71.7% of Citigroup shares are owned by institutional investors. Comparatively, 84.2% of Morgan Stanley shares are owned by institutional investors. 0.1% of Citigroup shares are owned by insiders. Comparatively, 0.2% of Morgan Stanley shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Morgan Stanley has a net margin of 15.65% compared to Citigroup's net margin of 10.23%. Morgan Stanley's return on equity of 19.31% beat Citigroup's return on equity.

Company Net Margins Return on Equity Return on Assets
Citigroup10.23% 10.15% 0.72%
Morgan Stanley 15.65%19.31%1.33%

In the previous week, Morgan Stanley had 108 more articles in the media than Citigroup. MarketBeat recorded 199 mentions for Morgan Stanley and 91 mentions for Citigroup. Morgan Stanley's average media sentiment score of 1.56 beat Citigroup's score of 0.77 indicating that Morgan Stanley is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Citigroup
50 Very Positive mention(s)
19 Positive mention(s)
7 Neutral mention(s)
8 Negative mention(s)
7 Very Negative mention(s)
Positive
Morgan Stanley
168 Very Positive mention(s)
11 Positive mention(s)
10 Neutral mention(s)
6 Negative mention(s)
3 Very Negative mention(s)
Very Positive

Citigroup has a beta of 1.12, meaning that its stock price is 12% more volatile than the broader market. Comparatively, Morgan Stanley has a beta of 1.22, meaning that its stock price is 22% more volatile than the broader market.

Citigroup presently has a consensus price target of $145.22, indicating a potential upside of 4.32%. Morgan Stanley has a consensus price target of $224.75, indicating a potential upside of 3.42%. Given Citigroup's stronger consensus rating and higher possible upside, analysts clearly believe Citigroup is more favorable than Morgan Stanley.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citigroup
0 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.89
Morgan Stanley
1 Sell rating(s)
11 Hold rating(s)
12 Buy rating(s)
2 Strong Buy rating(s)
2.58

Summary

Morgan Stanley beats Citigroup on 14 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding C and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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C vs. The Competition

MetricCitigroupBanks IndustryFinance SectorNYSE Exchange
Market Cap$237.64B$23.93B$14.15B$24.30B
Dividend Yield1.95%3.14%5.87%3.68%
P/E Ratio15.0328.2929.3430.85
Price / Sales2.609.76513.69137.30
Price / Cash11.6916.3337.4932.80
Price / Book1.221.383.716.82
Net Income$14.31B$2.57B$1.31B$1.06B
7 Day Performance3.15%1.05%0.77%0.55%
1 Month Performance3.09%3.26%1.56%2.90%
1 Year Performance48.63%27.82%12.52%19.10%

Citigroup Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
C
Citigroup
4.8882 of 5 stars
$139.21
+0.3%
$145.22
+4.3%
+45.9%$237.64B$91.38B15.03226,000
BAC
Bank of America
4.4042 of 5 stars
$63.15
+0.2%
$64.08
+1.5%
+35.2%$441.73B$191.57B14.48213,000
DAL
Delta Air Lines
4.5055 of 5 stars
$91.31
-0.7%
$100.40
+10.0%
+51.2%$60.07B$68.29B15.14100,000
GS
The Goldman Sachs Group
4.1903 of 5 stars
$1,040.33
+0.8%
$1,062.86
+2.2%
+38.9%$302.70B$66.20B16.0647,400
JPM
JPMorgan Chase & Co.
4.2421 of 5 stars
$357.44
+0.3%
$359.33
+0.5%
+23.3%$957.98B$194.91B15.31318,512

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This page (NYSE:C) was last updated on 8/15/2026 by MarketBeat.com Staff.
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