NIKE (NKE) News Today $66.82 -1.64 (-2.40%) Closing price 03:59 PM EasternExtended Trading$66.70 -0.12 (-0.18%) As of 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock Why Is NIKE Down Today?Toggle Visibility of Why Is NIKE Down Today?NIKE, Inc. (NKE) — the stock is trading lower today amid mixed headlines: strong analyst interest and upbeat longer‑term earnings revisions are competing with near‑term estimate cuts and tariff worries that could pressure margins. Positive Sentiment: BTIG initiated coverage with a "strong‑buy" and $100 price target, signaling substantial upside from current levels and likely supporting investor interest. NIKE (NYSE:NKE) Upgraded to Strong‑Buy at BTIG Research Positive Sentiment: Zacks Research raised several forward estimates (notably Q1 2028 and FY2027/28 upside) which supports a more bullish multi‑quarter outlook despite mixed nearer‑term calls. Zacks Research Issues Positive Forecast for NIKE Earnings Positive Sentiment: Sanford C. Bernstein assigned a "Buy" rating, adding another institutional endorsement that could help demand for shares. NIKE Earns "Buy" Rating from Sanford C. Bernstein Positive Sentiment: Analyst and commentary pieces (e.g., Seeking Alpha) argue Nike's operational turnaround and brand momentum can outweigh short‑term tariff headwinds, a bullish thematic view for longer‑term investors. Nike's Comeback: Strong Turnaround Signals... Neutral Sentiment: Market screener coverage flagged NIKE as an apparel stock to watch today, which may boost short‑term volume but is not a fundamental catalyst by itself. Apparel Stocks Worth Watching - October 16th Neutral Sentiment: Corporate headlines like renaming the world headquarters after co‑founder Phil Knight are positive PR but have limited direct impact on near‑term earnings. Nike renames its world headquarters after Phil Knight Negative Sentiment: Barron's reports and other coverage highlight rising tariff costs across industries; tariffs could force price increases or compress margins for Nike if costs can't be fully passed to consumers. Nike and 3 More Companies Raising the Alarm About Tariff Costs Negative Sentiment: Zacks also trimmed several near‑term quarterly estimates (Q2/Q3 2026 and other nearer quarters), reflecting potential short‑term demand or margin pressure that could weigh on earnings and the stock until the turnaround shows sustained traction. Analysts Set Expectations for NIKE's Q2 Earnings Bottom line for investors: analyst initiation and upward long‑term estimate revisions are supportive, but tariff risk and trimmed near‑term forecasts are keeping sentiment mixed and likely explain why shares are trading down today. Monitor upcoming quarterly guidance and any tariff/cost‑pass‑through commentary for direction.Posted 2h agoAI Generated. May Contain Errors. NKE Latest News All Sources Trusted Sources MarketBeat Barchart Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent October 2025 September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 Time Period Nike and 3 More Companies Raising the Alarm About Tariff CostsOctober 16 at 4:20 PM | barrons.comApparel Stocks Worth Watching - October 16thOctober 16 at 1:07 PM | marketbeat.comNike's Comeback: Strong Turnaround Signals Overpower Near-Term Tariff RisksOctober 16 at 10:14 AM | seekingalpha.comZacks Research Issues Positive Forecast for NIKE EarningsOctober 16 at 8:25 AM | marketbeat.comLancaster Investment Management Acquires Shares of 349,379 NIKE, Inc. $NKEOctober 16 at 7:32 AM | marketbeat.comAware Super Pty Ltd as trustee of Aware Super Raises Stake in NIKE, Inc. $NKEOctober 16 at 6:58 AM | marketbeat.comNIKE (NYSE:NKE) Upgraded to Strong-Buy at BTIG ResearchOctober 16 at 6:51 AM | marketbeat.comWealthPLAN Partners LLC Reduces Position in NIKE, Inc. $NKEOctober 16 at 6:45 AM | marketbeat.comTurtle Creek Wealth Advisors LLC Raises Position in NIKE, Inc. $NKEOctober 16 at 6:26 AM | marketbeat.comWealthPlan Investment Management LLC Has $6.64 Million Stake in NIKE, Inc. $NKEOctober 16 at 6:15 AM | marketbeat.comPatten & Patten Inc. TN Sells 15,991 Shares of NIKE, Inc. $NKEOctober 16 at 5:52 AM | marketbeat.comCallahan Advisors LLC Cuts Position in NIKE, Inc. $NKEOctober 16 at 5:51 AM | marketbeat.comGenerali Asset Management SPA SGR Sells 20,027 Shares of NIKE, Inc. $NKEOctober 16 at 5:30 AM | marketbeat.comWill Nike’s (NKE) Turnaround Efforts Redefine Its Leadership in a Shifting Retail Landscape?October 16 at 5:14 AM | uk.finance.yahoo.comBTIG Initiates Coverage of NIKE (NKE) with Buy RecommendationOctober 16 at 5:14 AM | msn.comAtria Wealth Solutions Inc. Sells 14,785 Shares of NIKE, Inc. $NKEOctober 16 at 4:28 AM | marketbeat.comNike’s CEO Says Its Turnaround Will ‘Take a While.’ Is NKE Stock Worth the Wait?October 15 at 12:11 AM | finance.yahoo.comPromising Apparel Stocks To Follow Today - October 15thOctober 15 at 1:03 PM | marketbeat.comNike renames its world headquarters after co-founder Phil KnightOctober 15 at 10:46 AM | msn.comAnalysts Set Expectations for NIKE's Q2 Earnings (NYSE:NKE)October 15 at 7:51 AM | marketbeat.comKennon Green & Company LLC Sells 5,344 Shares of NIKE, Inc. $NKEOctober 15 at 6:42 AM | marketbeat.comArlington Financial Advisors LLC Boosts Stock Position in NIKE, Inc. $NKEOctober 15 at 5:38 AM | marketbeat.comBoston Trust Walden Corp Sells 79,301 Shares of NIKE, Inc. $NKEOctober 15 at 5:18 AM | marketbeat.comEnvestnet Portfolio Solutions Inc. Acquires 8,386 Shares of NIKE, Inc. $NKEOctober 15 at 4:32 AM | marketbeat.comNIKE (NYSE:NKE) Earns "Buy" Rating from Sanford C. BernsteinOctober 15 at 2:52 AM | americanbankingnews.comNike renames Oregon headquarters after co-founder Philip KnightOctober 14 at 7:30 PM | msn.comNike initiated with a Buy at BTIG, named ‘Top Pick’October 14 at 7:30 PM | msn.comBank of America Securities Maintains Buy Rating on NIKE (NKE) StockOctober 14 at 7:30 PM | finance.yahoo.comNike’s (NKE) Road to Recovery: Innovation, Competition, and Steady Dividend GrowthOctober 14 at 3:10 PM | insidermonkey.comBest Apparel Stocks To Research - October 14thOctober 14 at 1:02 PM | marketbeat.comNike’s CEO Says Its Turnaround Will ‘Take a While.’ Is NKE Stock Worth the Wait?October 14 at 12:31 PM | barchart.comMorningstar Investment Management LLC Purchases New Position in NIKE, Inc. $NKEOctober 14 at 6:57 AM | marketbeat.comHarbour Trust & Investment Management Co Decreases Position in NIKE, Inc. $NKEOctober 14 at 6:56 AM | marketbeat.comBroad Peak Investment Advisers Pte Ltd Takes Position in NIKE, Inc. $NKEOctober 14 at 6:15 AM | marketbeat.comNike CEO Elliott Hill's first year: Wall Street grades his comeback plan a B.October 14 at 5:56 AM | businessinsider.comVest Financial LLC Sells 73,049 Shares of NIKE, Inc. $NKEOctober 14 at 5:11 AM | marketbeat.comAllspring Global Investments Holdings LLC Has $67.69 Million Stock Position in NIKE, Inc. $NKEOctober 14 at 4:47 AM | marketbeat.comConcurrent Investment Advisors LLC Increases Stock Holdings in NIKE, Inc. $NKEOctober 14 at 4:24 AM | marketbeat.comNIKE's (NKE) "Buy" Rating Reaffirmed at Sanford C. BernsteinOctober 13 at 4:04 PM | marketbeat.comBest Apparel Stocks To Research - October 13thOctober 13 at 1:13 PM | marketbeat.comLeith Wheeler Investment Counsel Ltd. Makes New Investment in NIKE, Inc. $NKEOctober 13 at 6:47 AM | marketbeat.comVanguard Personalized Indexing Management LLC Has $8.01 Million Stock Holdings in NIKE, Inc. $NKEOctober 13 at 6:19 AM | marketbeat.comNIKE, Inc. $NKE Stake Lowered by Johnson Investment Counsel Inc.October 13 at 6:18 AM | marketbeat.comEastern Bank Sells 5,957 Shares of NIKE, Inc. $NKEOctober 13 at 6:10 AM | marketbeat.comIFP Advisors Inc Has $1.39 Million Stake in NIKE, Inc. $NKEOctober 13 at 6:08 AM | marketbeat.comS&P 500 Gains and Losses Today: Nike Stock Loses Air After Weak Sales ReportOctober 12, 2025 | investopedia.comRBC Capital Keeps Their Buy Rating on Nike (NKE)October 12, 2025 | theglobeandmail.comGW Henssler & Associates Ltd. Has $19.55 Million Holdings in NIKE, Inc. $NKEOctober 12, 2025 | marketbeat.comNIKE, Inc. $NKE Shares Sold by Mitchell Sinkler & Starr PAOctober 12, 2025 | marketbeat.comAdvocate Group LLC Has $3.24 Million Holdings in NIKE, Inc. $NKEOctober 12, 2025 | marketbeat.com Get NIKE News Delivered to You Automatically Sign up to receive the latest news and ratings for NKE and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. NKE Media Mentions By Week NKE Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. NKE News Sentiment▼1.000.68▲Average Consumer Discretionary News Sentiment NKE News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. NKE Articles This Week▼8246▲NKE Articles Average Week Get the Latest News and Ratings for NKE and Related Stocks Enter your email address to receive the latest news and analysts' ratings for NIKE and its competitors. Sign Up View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. 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