NIKE (NKE) News Today $62.78 +2.76 (+4.60%) Closing price 05/27/2025 03:59 PM EasternExtended Trading$62.56 -0.22 (-0.35%) As of 05:56 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock Why is NIKE Up Today?NIKE, Inc. (NKE) shares are trading higher today, supported by a mix of positive catalysts and broader market tailwinds, though technical and competitive headwinds persist. Jefferies analyst Randal Konik maintains a Buy rating and $115 price target, citing Nike’s strong market position as competitor HOKA’s sales growth slows. Nike announces price hikes effective in June across key apparel and footwear lines, aiming to offset rising input costs and protect margins. U.S. equity markets rally on the back of delayed EU tariffs, with blue-chip stocks like Nike leading gains in the consumer discretionary sector. Nike returns to Amazon after a multi-quarter absence to boost e-commerce sales and recapture consumers following four consecutive quarters of year-over-year revenue declines. New product innovations—such as the futuristic, stealth-inspired sneaker—reinforce Nike’s reputation for design leadership and may drive fresh consumer demand. A 40% off promotion on the ‘Super Light’ Air VaporMax boosts volume and customer buzz but could pressure near-term margins. A recent Motley Fool podcast discusses Nike’s broader turnaround strategy, though clarity on its execution timeline remains limited. Nike continues to feature in dividend-focused portfolios, highlighting its commitment to shareholder returns amid cyclical pressures. Shares recently slipped below the 50-day moving average, reflecting investor concerns over weakening margins, tariff exposure and slowing same-store sales growth. Lululemon’s latest “victory” in the premium athleisure market underscores intensifying competition, potentially challenging Nike’s market share. Posted 5h agoAI Generated. May Contain Errors. NKE Latest News All Sources Trusted Sources MarketBeat Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 August 2022 July 2022 June 2022 Time Period B. Riley Wealth Advisors Inc. Cuts Holdings in NIKE, Inc. (NYSE:NKE)B. Riley Wealth Advisors Inc. decreased its position in NIKE, Inc. (NYSE:NKE - Free Report) by 17.4% in the fourth quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 25,299 shares of the footwear maker's stock after selling 5,334 shares during theMay 28 at 5:45 AM | marketbeat.comNike’s New Futuristic Sneaker Looks Like a Stealthy StunnerMay 28 at 12:30 AM | msn.comNike's 'Super Light' Air VaporMax Sneakers Are 40% Off Right Now, and Shoppers Say They're 'Really Comfortable'May 28 at 12:30 AM | yahoo.comLululemon scores a huge victory over NikeMay 27 at 7:21 PM | msn.comNike's Turnaround StoryMay 27 at 2:37 PM | fool.comShufro Rose & Co. LLC Acquires New Stake in NIKE, Inc. (NYSE:NKE)Shufro Rose & Co. LLC acquired a new stake in NIKE, Inc. (NYSE:NKE - Free Report) during the fourth quarter, according to its most recent filing with the SEC. The firm acquired 60,177 shares of the footwear maker's stock, valued at approximately $4,554,000. A number of other hedge funds and other iMay 27 at 7:09 AM | marketbeat.comGould Capital LLC Raises Holdings in NIKE, Inc. (NYSE:NKE)Gould Capital LLC grew its position in NIKE, Inc. (NYSE:NKE - Free Report) by 4,671.3% in the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm owned 40,365 shares of the footwear maker's stock after buying an additional 39,519 shares duringMay 27 at 6:12 AM | marketbeat.comPerennial Advisors LLC Takes Position in NIKE, Inc. (NYSE:NKE)Perennial Advisors LLC bought a new stake in shares of NIKE, Inc. (NYSE:NKE - Free Report) in the 4th quarter, according to its most recent filing with the Securities & Exchange Commission. The firm bought 20,946 shares of the footwear maker's stock, valued at approximately $1,585,000. Other laMay 27 at 5:54 AM | marketbeat.comMackenzie Financial Corp Increases Stock Holdings in NIKE, Inc. (NYSE:NKE)Mackenzie Financial Corp lifted its position in NIKE, Inc. (NYSE:NKE - Free Report) by 75.1% in the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 539,650 shares of the footwear maker's stock after purchasing an additional 23May 27 at 5:22 AM | marketbeat.comGF Fund Management CO. LTD. Takes Position in NIKE, Inc. (NYSE:NKE)GF Fund Management CO. LTD. bought a new stake in shares of NIKE, Inc. (NYSE:NKE - Free Report) during the 4th quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The fund bought 42,432 shares of the footwear maker's stock, valued at approxMay 27 at 5:19 AM | marketbeat.comNIKE, Inc. (NYSE:NKE) Shares Sold by Focus Partners Advisor Solutions LLCFocus Partners Advisor Solutions LLC lowered its position in NIKE, Inc. (NYSE:NKE - Free Report) by 52.4% in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 4,019 shares of the footwear maker's stock afterMay 27 at 4:48 AM | marketbeat.comNike (NKE) Returns to Amazon to Rekindle Old FortunesMay 26 at 2:18 PM | tipranks.comTowarzystwo Funduszy Inwestycyjnych Allianz Polska S.A. Buys Shares of 12,213 NIKE, Inc. (NYSE:NKE)Towarzystwo Funduszy Inwestycyjnych Allianz Polska S.A. bought a new stake in shares of NIKE, Inc. (NYSE:NKE - Free Report) during the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm bought 12,213 shares of the footwear makerMay 26 at 6:51 AM | marketbeat.comNorth Star Asset Management Inc. Sells 12,254 Shares of NIKE, Inc. (NYSE:NKE)North Star Asset Management Inc. lessened its holdings in shares of NIKE, Inc. (NYSE:NKE - Free Report) by 13.1% in the fourth quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 81,529 shares of the footweMay 26 at 6:17 AM | marketbeat.comPublic Employees Retirement System of Ohio Cuts Stock Holdings in NIKE, Inc. (NYSE:NKE)Public Employees Retirement System of Ohio reduced its stake in NIKE, Inc. (NYSE:NKE - Free Report) by 5.2% in the fourth quarter, according to its most recent filing with the Securities and Exchange Commission. The fund owned 527,455 shares of the footwear maker's stock after selling 28,872 sharesMay 26 at 5:42 AM | marketbeat.comWoodline Partners LP Reduces Holdings in NIKE, Inc. (NYSE:NKE)Woodline Partners LP reduced its position in NIKE, Inc. (NYSE:NKE - Free Report) by 84.8% in the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 67,308 shares of the footwear maker's stock after selling 376,723 shaMay 26 at 4:37 AM | marketbeat.com3 Dividend Stocks to Double Up on Right NowMay 26 at 4:11 AM | fool.comNike reverses course as weak sales raise alarmMay 25 at 11:00 PM | msn.comStraker Faces Revenue Impact as Nike Ends ContractMay 25 at 10:29 PM | tipranks.comCould This Bear Market Buy Help You Become a Millionaire?May 25 at 3:02 PM | fool.comParr Mcknight Wealth Management Group LLC Invests $2.47 Million in NIKE, Inc. (NYSE:NKE)Parr Mcknight Wealth Management Group LLC purchased a new stake in shares of NIKE, Inc. (NYSE:NKE - Free Report) during the fourth quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor purchased 32,585 shares of the foMay 25 at 7:40 AM | marketbeat.comNIKE, Inc. (NYSE:NKE) is Neo Ivy Capital Management's 7th Largest PositionNeo Ivy Capital Management boosted its position in shares of NIKE, Inc. (NYSE:NKE - Free Report) by 308.6% in the 4th quarter, according to its most recent disclosure with the Securities & Exchange Commission. The firm owned 108,441 shares of the footwear maker's stock after buying an additionaMay 25 at 7:08 AM | marketbeat.comNIKE, Inc. (NYSE:NKE) Shares Sold by Western Wealth Management LLCWestern Wealth Management LLC reduced its stake in shares of NIKE, Inc. (NYSE:NKE - Free Report) by 46.0% in the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 11,792 shares of the footwear maker's stock after selling 10,044 shMay 25 at 6:58 AM | marketbeat.comNovem Group Purchases New Shares in NIKE, Inc. (NYSE:NKE)Novem Group acquired a new position in NIKE, Inc. (NYSE:NKE - Free Report) in the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm acquired 5,369 shares of the footwear maker's stock, valued at approximately $406,000. A number of othMay 25 at 5:30 AM | marketbeat.comWaverly Advisors LLC Grows Holdings in NIKE, Inc. (NYSE:NKE)Waverly Advisors LLC raised its position in NIKE, Inc. (NYSE:NKE - Free Report) by 53.3% during the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 19,591 shares of the footwear maker's stock afterMay 25 at 4:54 AM | marketbeat.comNike will raise prices and return to selling on Amazon: What to knowMay 25 at 1:10 AM | abcnews.go.comHoka's Slowing Sales Growth Could Lift Nike, Jefferies Analysts SayMay 24, 2025 | finance.yahoo.comNike returns to sell footwear, apparel on Amazon for the first time since 2019May 24, 2025 | msn.comNike Stock Price Prediction 2025: Should You Buy NKE After the Retailer Hiked Prices?May 24, 2025 | msn.comHow On is taking on Nike and Adidas in the sneaker raceMay 24, 2025 | cnbc.comBrown Shipley& Co Ltd Has $4.08 Million Stake in NIKE, Inc. (NYSE:NKE)Brown Shipley& Co Ltd decreased its position in shares of NIKE, Inc. (NYSE:NKE - Free Report) by 7.4% in the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 53,859 shares of the footwear maker's stock after selMay 24, 2025 | marketbeat.comNIKE, Inc. (NYSE:NKE) Shares Purchased by BRITISH COLUMBIA INVESTMENT MANAGEMENT CorpBRITISH COLUMBIA INVESTMENT MANAGEMENT Corp boosted its position in shares of NIKE, Inc. (NYSE:NKE - Free Report) by 12.8% during the 4th quarter, according to the company in its most recent disclosure with the SEC. The firm owned 227,987 shares of the footwear maker's stock after buying an additioMay 24, 2025 | marketbeat.comWorldquant Millennium Advisors LLC Has $8.44 Million Stake in NIKE, Inc. (NYSE:NKE)Worldquant Millennium Advisors LLC decreased its stake in shares of NIKE, Inc. (NYSE:NKE - Free Report) by 82.5% during the fourth quarter, according to the company in its most recent filing with the SEC. The fund owned 111,526 shares of the footwear maker's stock after selling 525,619 shares durinMay 24, 2025 | marketbeat.comWestwood Holdings Group Inc. Makes New Investment in NIKE, Inc. (NYSE:NKE)Westwood Holdings Group Inc. acquired a new position in NIKE, Inc. (NYSE:NKE - Free Report) in the 4th quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The firm acquired 4,340 shares of the footwear maker's stock, valued at approximately $328,000. SeveMay 24, 2025 | marketbeat.comNike is raising prices – and returning to AmazonMay 23, 2025 | msn.comNike to Resume Selling on Amazon, Reportedly Ups Prices Amid TariffsMay 23, 2025 | msn.comHoka's Slowing Sales Growth Could Lift Nike, Jefferies Analysts SayMay 23, 2025 | investopedia.comNike comes back to Amazon following a six year absenceMay 23, 2025 | msn.comBaby Boomers: 2 Dow Dividend Stocks Worth Rotating Into After a Volatile QuarterMay 23, 2025 | 247wallst.comPinnacle Investment Management Ltd Invests $757,000 in NIKE, Inc. (NYSE:NKE)Pinnacle Investment Management Ltd purchased a new stake in NIKE, Inc. (NYSE:NKE - Free Report) in the fourth quarter, according to its most recent disclosure with the Securities & Exchange Commission. The institutional investor purchased 10,000 shares of the footwear maker's stock, valued atMay 23, 2025 | marketbeat.comAmes National Corp Purchases New Position in NIKE, Inc. (NYSE:NKE)Ames National Corp purchased a new stake in shares of NIKE, Inc. (NYSE:NKE - Free Report) in the fourth quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor purchased 6,328 shares of the footwear maker's stock, valued at apMay 23, 2025 | marketbeat.comUSS Investment Management Ltd Sells 31,375 Shares of NIKE, Inc. (NYSE:NKE)USS Investment Management Ltd lessened its holdings in NIKE, Inc. (NYSE:NKE - Free Report) by 11.1% in the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 251,316 shares of the footwear maker's stock after sellMay 23, 2025 | marketbeat.comNIKE, Inc. (NYSE:NKE) Shares Bought by Vident Advisory LLCVident Advisory LLC raised its position in NIKE, Inc. (NYSE:NKE - Free Report) by 13.8% in the 4th quarter, according to its most recent filing with the SEC. The firm owned 53,572 shares of the footwear maker's stock after acquiring an additional 6,477 shares during the period. Vident Advisory LLC'May 23, 2025 | marketbeat.comRoyal Bank of Canada Cuts NIKE (NYSE:NKE) Price Target to $65.00May 23, 2025 | americanbankingnews.comNike Plans to Increase Prices Next Week and Resume Selling on AmazonMay 22, 2025 | insidermonkey.comNike is coming back to Amazon — and raising pricesMay 22, 2025 | msn.comNike Plans to Increase Prices Next Week and Resume Selling on AmazonMay 22, 2025 | msn.comAdidas, Puma expected to hike prices due to tariffs following Nike's lead: ‘Moment they were waiting for'May 22, 2025 | nypost.comBill Ackman Now Has $12 Billion In Just 11 StocksMay 22, 2025 | 247wallst.comNike’s Strategic Moves and Growth Potential Make It a Compelling Buy OpportunityMay 22, 2025 | tipranks.com Get NIKE News Delivered to You Automatically Sign up to receive the latest news and ratings for NKE and its competitors with MarketBeat's FREE daily newsletter. Email Address Related Videos NKE Media Mentions By Week NKE Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. NKE News Sentiment▼0.850.97▲Average Consumer Discretionary News Sentiment NKE News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. NKE Articles This Week▼7554▲NKE Articles Average Week Get NIKE News Delivered to You Automatically Sign up to receive the latest news and ratings for NKE and its competitors with MarketBeat's FREE daily newsletter. 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