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NIKE (NKE) News Today

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$62.78 +2.76 (+4.60%)
Closing price 05/27/2025 03:59 PM Eastern
Extended Trading
$62.56 -0.22 (-0.35%)
As of 05:56 AM Eastern
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Why is NIKE Up Today?

NIKE, Inc. (NKE) shares are trading higher today, supported by a mix of positive catalysts and broader market tailwinds, though technical and competitive headwinds persist.

  • Jefferies analyst Randal Konik maintains a Buy rating and $115 price target, citing Nike’s strong market position as competitor HOKA’s sales growth slows.
  • Nike announces price hikes effective in June across key apparel and footwear lines, aiming to offset rising input costs and protect margins.
  • U.S. equity markets rally on the back of delayed EU tariffs, with blue-chip stocks like Nike leading gains in the consumer discretionary sector.
  • Nike returns to Amazon after a multi-quarter absence to boost e-commerce sales and recapture consumers following four consecutive quarters of year-over-year revenue declines.
  • New product innovations—such as the futuristic, stealth-inspired sneaker—reinforce Nike’s reputation for design leadership and may drive fresh consumer demand.
  • A 40% off promotion on the ‘Super Light’ Air VaporMax boosts volume and customer buzz but could pressure near-term margins.
  • A recent Motley Fool podcast discusses Nike’s broader turnaround strategy, though clarity on its execution timeline remains limited.
  • Nike continues to feature in dividend-focused portfolios, highlighting its commitment to shareholder returns amid cyclical pressures.
  • Shares recently slipped below the 50-day moving average, reflecting investor concerns over weakening margins, tariff exposure and slowing same-store sales growth.
  • Lululemon’s latest “victory” in the premium athleisure market underscores intensifying competition, potentially challenging Nike’s market share.
Posted 5h agoAI Generated. May Contain Errors.

NKE Latest News

NIKE, Inc. stock logo
B. Riley Wealth Advisors Inc. Cuts Holdings in NIKE, Inc. (NYSE:NKE)
B. Riley Wealth Advisors Inc. decreased its position in NIKE, Inc. (NYSE:NKE - Free Report) by 17.4% in the fourth quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 25,299 shares of the footwear maker's stock after selling 5,334 shares during the
Lululemon scores a huge victory over Nike
Nike's Turnaround Story
NIKE, Inc. stock logo
Shufro Rose & Co. LLC Acquires New Stake in NIKE, Inc. (NYSE:NKE)
Shufro Rose & Co. LLC acquired a new stake in NIKE, Inc. (NYSE:NKE - Free Report) during the fourth quarter, according to its most recent filing with the SEC. The firm acquired 60,177 shares of the footwear maker's stock, valued at approximately $4,554,000. A number of other hedge funds and other i
NIKE, Inc. stock logo
Gould Capital LLC Raises Holdings in NIKE, Inc. (NYSE:NKE)
Gould Capital LLC grew its position in NIKE, Inc. (NYSE:NKE - Free Report) by 4,671.3% in the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm owned 40,365 shares of the footwear maker's stock after buying an additional 39,519 shares during
NIKE, Inc. stock logo
Perennial Advisors LLC Takes Position in NIKE, Inc. (NYSE:NKE)
Perennial Advisors LLC bought a new stake in shares of NIKE, Inc. (NYSE:NKE - Free Report) in the 4th quarter, according to its most recent filing with the Securities & Exchange Commission. The firm bought 20,946 shares of the footwear maker's stock, valued at approximately $1,585,000. Other la
NIKE, Inc. stock logo
Mackenzie Financial Corp Increases Stock Holdings in NIKE, Inc. (NYSE:NKE)
Mackenzie Financial Corp lifted its position in NIKE, Inc. (NYSE:NKE - Free Report) by 75.1% in the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 539,650 shares of the footwear maker's stock after purchasing an additional 23
NIKE, Inc. stock logo
GF Fund Management CO. LTD. Takes Position in NIKE, Inc. (NYSE:NKE)
GF Fund Management CO. LTD. bought a new stake in shares of NIKE, Inc. (NYSE:NKE - Free Report) during the 4th quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The fund bought 42,432 shares of the footwear maker's stock, valued at approx
NIKE, Inc. stock logo
NIKE, Inc. (NYSE:NKE) Shares Sold by Focus Partners Advisor Solutions LLC
Focus Partners Advisor Solutions LLC lowered its position in NIKE, Inc. (NYSE:NKE - Free Report) by 52.4% in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 4,019 shares of the footwear maker's stock after
NIKE, Inc. stock logo
Towarzystwo Funduszy Inwestycyjnych Allianz Polska S.A. Buys Shares of 12,213 NIKE, Inc. (NYSE:NKE)
Towarzystwo Funduszy Inwestycyjnych Allianz Polska S.A. bought a new stake in shares of NIKE, Inc. (NYSE:NKE - Free Report) during the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm bought 12,213 shares of the footwear maker
NIKE, Inc. stock logo
North Star Asset Management Inc. Sells 12,254 Shares of NIKE, Inc. (NYSE:NKE)
North Star Asset Management Inc. lessened its holdings in shares of NIKE, Inc. (NYSE:NKE - Free Report) by 13.1% in the fourth quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 81,529 shares of the footwe
NIKE, Inc. stock logo
Public Employees Retirement System of Ohio Cuts Stock Holdings in NIKE, Inc. (NYSE:NKE)
Public Employees Retirement System of Ohio reduced its stake in NIKE, Inc. (NYSE:NKE - Free Report) by 5.2% in the fourth quarter, according to its most recent filing with the Securities and Exchange Commission. The fund owned 527,455 shares of the footwear maker's stock after selling 28,872 shares
NIKE, Inc. stock logo
Woodline Partners LP Reduces Holdings in NIKE, Inc. (NYSE:NKE)
Woodline Partners LP reduced its position in NIKE, Inc. (NYSE:NKE - Free Report) by 84.8% in the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 67,308 shares of the footwear maker's stock after selling 376,723 sha
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Straker Faces Revenue Impact as Nike Ends Contract
NIKE, Inc. stock logo
Parr Mcknight Wealth Management Group LLC Invests $2.47 Million in NIKE, Inc. (NYSE:NKE)
Parr Mcknight Wealth Management Group LLC purchased a new stake in shares of NIKE, Inc. (NYSE:NKE - Free Report) during the fourth quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor purchased 32,585 shares of the fo
NIKE, Inc. stock logo
NIKE, Inc. (NYSE:NKE) is Neo Ivy Capital Management's 7th Largest Position
Neo Ivy Capital Management boosted its position in shares of NIKE, Inc. (NYSE:NKE - Free Report) by 308.6% in the 4th quarter, according to its most recent disclosure with the Securities & Exchange Commission. The firm owned 108,441 shares of the footwear maker's stock after buying an additiona
NIKE, Inc. stock logo
NIKE, Inc. (NYSE:NKE) Shares Sold by Western Wealth Management LLC
Western Wealth Management LLC reduced its stake in shares of NIKE, Inc. (NYSE:NKE - Free Report) by 46.0% in the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 11,792 shares of the footwear maker's stock after selling 10,044 sh
NIKE, Inc. stock logo
Novem Group Purchases New Shares in NIKE, Inc. (NYSE:NKE)
Novem Group acquired a new position in NIKE, Inc. (NYSE:NKE - Free Report) in the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm acquired 5,369 shares of the footwear maker's stock, valued at approximately $406,000. A number of oth
NIKE, Inc. stock logo
Waverly Advisors LLC Grows Holdings in NIKE, Inc. (NYSE:NKE)
Waverly Advisors LLC raised its position in NIKE, Inc. (NYSE:NKE - Free Report) by 53.3% during the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 19,591 shares of the footwear maker's stock after
NIKE, Inc. stock logo
Brown Shipley& Co Ltd Has $4.08 Million Stake in NIKE, Inc. (NYSE:NKE)
Brown Shipley& Co Ltd decreased its position in shares of NIKE, Inc. (NYSE:NKE - Free Report) by 7.4% in the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 53,859 shares of the footwear maker's stock after sel
NIKE, Inc. stock logo
NIKE, Inc. (NYSE:NKE) Shares Purchased by BRITISH COLUMBIA INVESTMENT MANAGEMENT Corp
BRITISH COLUMBIA INVESTMENT MANAGEMENT Corp boosted its position in shares of NIKE, Inc. (NYSE:NKE - Free Report) by 12.8% during the 4th quarter, according to the company in its most recent disclosure with the SEC. The firm owned 227,987 shares of the footwear maker's stock after buying an additio
NIKE, Inc. stock logo
Worldquant Millennium Advisors LLC Has $8.44 Million Stake in NIKE, Inc. (NYSE:NKE)
Worldquant Millennium Advisors LLC decreased its stake in shares of NIKE, Inc. (NYSE:NKE - Free Report) by 82.5% during the fourth quarter, according to the company in its most recent filing with the SEC. The fund owned 111,526 shares of the footwear maker's stock after selling 525,619 shares durin
NIKE, Inc. stock logo
Westwood Holdings Group Inc. Makes New Investment in NIKE, Inc. (NYSE:NKE)
Westwood Holdings Group Inc. acquired a new position in NIKE, Inc. (NYSE:NKE - Free Report) in the 4th quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The firm acquired 4,340 shares of the footwear maker's stock, valued at approximately $328,000. Seve
NIKE, Inc. stock logo
Pinnacle Investment Management Ltd Invests $757,000 in NIKE, Inc. (NYSE:NKE)
Pinnacle Investment Management Ltd purchased a new stake in NIKE, Inc. (NYSE:NKE - Free Report) in the fourth quarter, according to its most recent disclosure with the Securities & Exchange Commission. The institutional investor purchased 10,000 shares of the footwear maker's stock, valued at
NIKE, Inc. stock logo
Ames National Corp Purchases New Position in NIKE, Inc. (NYSE:NKE)
Ames National Corp purchased a new stake in shares of NIKE, Inc. (NYSE:NKE - Free Report) in the fourth quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor purchased 6,328 shares of the footwear maker's stock, valued at ap
NIKE, Inc. stock logo
USS Investment Management Ltd Sells 31,375 Shares of NIKE, Inc. (NYSE:NKE)
USS Investment Management Ltd lessened its holdings in NIKE, Inc. (NYSE:NKE - Free Report) by 11.1% in the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 251,316 shares of the footwear maker's stock after sell
NIKE, Inc. stock logo
NIKE, Inc. (NYSE:NKE) Shares Bought by Vident Advisory LLC
Vident Advisory LLC raised its position in NIKE, Inc. (NYSE:NKE - Free Report) by 13.8% in the 4th quarter, according to its most recent filing with the SEC. The firm owned 53,572 shares of the footwear maker's stock after acquiring an additional 6,477 shares during the period. Vident Advisory LLC'
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NKE Media Mentions By Week

NKE Media Sentiment

Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press.

NKE
News Sentiment

0.85

0.97

Average
Consumer Discretionary
News Sentiment

NKE News Coverage

We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week.

NKE Articles
This Week

75

54

NKE Articles
Average Week

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This page (NYSE:NKE) was last updated on 5/28/2025 by MarketBeat.com Staff
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