NYSE:PLNT Planet Fitness (PLNT) Stock Price, News & Analysis $42.47 +0.62 (+1.47%) Closing price 10/2/2026 03:59 PM EasternExtended Trading$42.39 -0.08 (-0.18%) As of 10/2/2026 07:49 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest About Planet Fitness Stock (NYSE:PLNT) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Planet Fitness alerts:Sign Up Key Stats Today's Range$41.77▼$43.0850-Day Range$40.54▼$56.6352-Week Range$37.03▼$114.26Volume1.71 million shsAverage Volume2.71 million shsMarket Capitalization$3.21 billionP/E Ratio14.40Dividend YieldN/APrice Target$70.24Consensus RatingModerate Buy Company Overview Planet Fitness, Inc. (NYSE: PLNT) is a fitness center franchisor and operator known for its “Judgement Free Zone” brand. The company provides affordable, no-commitment gym memberships designed to appeal to a broad range of consumers, including first-time and casual gym users. Planet Fitness clubs typically offer cardiovascular and strength-training equipment, free weights, locker rooms, fitness training and other member amenities. The company also provides digital fitness content and tools through its mobile app and online platforms. Its business model is primarily franchise-based, supplemented by company-operated locations and revenue from membership fees, franchise royalties, equipment and other services. The company traces its origins to a fitness club founded by Michael and Marc Grondahl in Dover, New Hampshire, in 1992. Planet Fitness began expanding through franchising in the early 2000s and became a publicly traded company in 2015. Its network serves members primarily in the United States, along with select international markets including Canada and the Dominican Republic.AI Generated. May Contain Errors. Read More Planet Fitness Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks95th Percentile Overall ScorePLNT MarketRank™: Planet Fitness scored higher than 95% of companies evaluated by MarketBeat, and ranked 66th out of 477 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion4.3 / 5Analyst RatingModerate Buy Consensus RatingPlanet Fitness has received a consensus rating of Moderate Buy. The company's average rating score is 2.55, and is based on 1 strong buy rating, 11 buy ratings, 9 hold ratings, and 1 sell rating.Upside PotentialPlanet Fitness has a consensus price target of $70.24, representing about 65.4% upside from its current price of $42.47.Amount of Analyst CoveragePlanet Fitness has been the subject of 11 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Planet Fitness' stock forecast and price target. Earnings and Valuation3.8 / 5Proj. Earnings Growth9.03% Earnings GrowthEarnings for Planet Fitness are expected to grow by 9.03% in the coming year, from $3.21 to $3.50 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Planet Fitness is 14.40, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.66.Price to Earnings Ratio vs. SectorThe P/E ratio of Planet Fitness is 14.40, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 44.30.Price to Earnings Growth RatioPlanet Fitness has a PEG Ratio of 0.91. PEG Ratios below 1 indicate that a company could be undervalued.Read more about Planet Fitness' valuation and earnings. Short Interest1.0 / 5Short Interest LevelBearish Percentage of Shares Shorted10.62% of the float of Planet Fitness has been sold short.Short Interest Ratio / Days to CoverPlanet Fitness has a short interest ratio ("days to cover") of 5.16.Change versus previous monthShort interest in Planet Fitness has recently increased by 7.78%, indicating that investor sentiment is decreasing significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldPlanet Fitness does not currently pay a dividend.Dividend GrowthPlanet Fitness does not have a long track record of dividend growth. News and Social Media2.2 / 5News Sentiment0.46 News SentimentPlanet Fitness has a news sentiment score of 0.46. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.News Coverage This WeekMarketBeat has tracked 5 news articles for Planet Fitness this week, compared to 8 articles on an average week.Search Interest36 people have searched for PLNT on MarketBeat in the last 30 days. This is an increase of 20% compared to the previous 30 days.MarketBeat FollowsOnly 1 people have added Planet Fitness to their MarketBeat watchlist in the last 30 days. This is a decrease of -50% compared to the previous 30 days. Company Ownership3.6 / 5Insider TradingAcquiring Shares Cluster Insider Buying2 insiders have purchased shares of Planet Fitness in the last three months. Multiple insiders buying is a strong bullish signal.Net Insider BuyingOver the last three months, insiders have purchased a net $253,523.00 in company stock, which represents 0.0079% of the company's market cap.Insider Buying vs. Insider SellingIn the past three months, Planet Fitness insiders have bought 70.71% more of their company's stock than they have sold. Specifically, they have bought $612,063.00 in company stock and sold $358,540.00 in company stock.Percentage Held by Insiders0.90% of the stock of Planet Fitness is held by insiders.Percentage Held by Institutions95.53% of the stock of Planet Fitness is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Planet Fitness' insider trading history. Receive PLNT Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Planet Fitness and its competitors with MarketBeat's FREE daily newsletter. 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PLNT Stock News HeadlinesAnalysts Offer Insights on Consumer Cyclical Companies: Planet Fitness (PLNT) and Cracker Barrel (CBRL)October 1 at 7:34 AM | theglobeandmail.comPlanet Fitness, Inc. (NYSE:PLNT) Stock Has Consensus Target Price of $70.24 According to BrokeragesOctober 1 at 2:15 AM | americanbankingnews.comHow options let you do more with less capitalWould you rather spend $5,000 buying 100 shares of a $50 stock, or control those same 100 shares for a fraction of the cost? That's the core advantage options offer traders at every level. The Beginner's Guide to Options breaks down leverage, income strategies, and real trade examples in plain English — including a little-known approach many traders use to reduce costs and improve profit potential. Download your free copy before this offer expires.October 4 at 1:00 AM | Base Camp Trading (Ad)Planet Fitness COO Dumps 23% of His Direct Equity Stake After the Stock CrashedSeptember 30, 2026 | fool.comFitness Stocks To Keep An Eye On - September 28thSeptember 29, 2026 | americanbankingnews.comFitness Stocks To Follow Today - September 23rdSeptember 26, 2026 | americanbankingnews.comPlanet Fitness (NYSE:PLNT) Director Christopher Tanco Purchases 2,328 Shares of StockSeptember 17, 2026 | insidertrades.comLife Time Keeps Beating Expectations, But Insiders Are Selling Into Strength (PLNT)Life Time Group beat earnings and raised guidance again, with shares up 62% in 2025, even as insiders sold over $1 billion in stock in recent months.September 10, 2026 | marketbeat.comSee More Headlines PLNT Stock Analysis - Frequently Asked Questions How have PLNT shares performed this year? Planet Fitness' stock was trading at $108.51 on January 1st, 2026. Since then, PLNT shares have decreased by 60.9% and is now trading at $42.4670. How were Planet Fitness' earnings last quarter? Planet Fitness, Inc. (NYSE:PLNT) issued its quarterly earnings data on Thursday, August, 6th. The company reported $0.88 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.85 by $0.03. The firm's quarterly revenue was up 7.1% on a year-over-year basis. Read the conference call transcript. When did Planet Fitness IPO? Planet Fitness (PLNT) raised $202 million in an initial public offering on Thursday, August 6th 2015. The company issued 13,500,000 shares at a price of $14.00-$16.00 per share. J.P. Morgan Securities Merrill Lynch, Jefferies and Credit Suisse Securities served as the underwriters for the IPO and Guggenheim Securities, Baird, William Blair, Piper Jaffray and Cowen and Company were co-managers. Who are Planet Fitness' major shareholders? Top institutional shareholders of Planet Fitness include Versant Capital Management Inc. Insiders that own company stock include Stephen Spinelli Jr, Craig R Benson, William Bode, Jennifer Simmons, Brian O'donnell, Frances G Rathke, Christopher Tanco and Christopher Rondeau. View institutional ownership trends. How do I buy shares of Planet Fitness? Shares of PLNT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Planet Fitness own? Based on aggregate information from My MarketBeat watchlists, some other companies that Planet Fitness investors own include NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Netflix (NFLX), Tesla (TSLA), PayPal (PYPL) and Broadcom (AVGO). Company Calendar Last Earnings8/06/2026Today10/04/2026Next Earnings (Estimated)11/05/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Red Zone (1w+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 For the last 12 days, PLNT's financial health has been in the Red zone, according to TradeSmith. Industry, Sector and Symbol Stock ExchangeNYSE SectorConsumer Discretionary Industry Hotels, Restaurants & Leisure Sub-IndustryLeisure Facilities Current SymbolNYSE:PLNT CIK1637207 Webwww.planetfitness.com Phone(603) 750-0001FaxN/AEmployees4,020Year Founded1992Price Target and Rating Average Price Target for Planet Fitness$70.24 High Price Target$106.00 Low Price Target$50.00 Potential Upside/Downside+65.4%Consensus RatingModerate Buy Rating Score (0-4)2.55 Research Coverage22 Analysts Profitability EPS (Trailing Twelve Months)$2.95 Trailing P/E Ratio14.40 Forward P/E Ratio13.23 P/E Growth0.91Net Income$219.10 million Net Margins16.88% Pretax Margin23.71% Return on Equity-59.46% Return on Assets8.60% Debt Debt-to-Equity RatioN/A Current Ratio1.58 Quick Ratio1.56 Sales & Book Value Annual Sales$1.32 billion Price / Sales2.42 Cash Flow$5.20 per share Price / Cash Flow8.17 Book Value($5.99) per share Price / Book-7.09Miscellaneous Outstanding Shares75,530,000Free Float74,853,000Market Cap$3.21 billion OptionableOptionable Beta1.05 Social Links The 7 Hottest IPO Stories of 2026MarketBeat just released its list of the 7 hottest IPOs expected to hit Wall Street in 2026. 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