Primo Brands (PRMB) Competitors $22.09 +0.06 (+0.29%) Closing price 10/3/2025 03:59 PM EasternExtended Trading$22.10 +0.01 (+0.05%) As of 10/3/2025 05:02 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock PRMB vs. CELH, ZVIA, KOF, CCEP, FMX, COKE, FIZZ, CHA, COCO, and WESTShould you be buying Primo Brands stock or one of its competitors? The main competitors of Primo Brands include Celsius (CELH), Zevia PBC (ZVIA), Coca Cola Femsa (KOF), Coca-Cola Europacific Partners (CCEP), Fomento Economico Mexicano (FMX), Coca-Cola Consolidated (COKE), National Beverage (FIZZ), Chagee (CHA), Vita Coco (COCO), and Westrock Coffee (WEST). These companies are all part of the "consumer staples" sector. Primo Brands vs. Its Competitors Celsius Zevia PBC Coca Cola Femsa Coca-Cola Europacific Partners Fomento Economico Mexicano Coca-Cola Consolidated National Beverage Chagee Vita Coco Westrock Coffee Celsius (NASDAQ:CELH) and Primo Brands (NYSE:PRMB) are both consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, media sentiment, profitability, dividends, analyst recommendations, institutional ownership, earnings and risk. Do analysts recommend CELH or PRMB? Celsius currently has a consensus price target of $62.40, suggesting a potential upside of 6.30%. Primo Brands has a consensus price target of $36.18, suggesting a potential upside of 63.76%. Given Primo Brands' higher probable upside, analysts clearly believe Primo Brands is more favorable than Celsius.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Celsius 1 Sell rating(s) 3 Hold rating(s) 19 Buy rating(s) 0 Strong Buy rating(s) 2.78Primo Brands 1 Sell rating(s) 3 Hold rating(s) 9 Buy rating(s) 0 Strong Buy rating(s) 2.62 Is CELH or PRMB more profitable? Celsius has a net margin of 7.91% compared to Primo Brands' net margin of -1.20%. Celsius' return on equity of 36.88% beat Primo Brands' return on equity.Company Net Margins Return on Equity Return on Assets Celsius7.91% 36.88% 10.24% Primo Brands -1.20%9.64%2.91% Does the media favor CELH or PRMB? In the previous week, Celsius had 16 more articles in the media than Primo Brands. MarketBeat recorded 22 mentions for Celsius and 6 mentions for Primo Brands. Celsius' average media sentiment score of 0.80 beat Primo Brands' score of 0.35 indicating that Celsius is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Celsius 14 Very Positive mention(s) 1 Positive mention(s) 7 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Primo Brands 2 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Which has more volatility & risk, CELH or PRMB? Celsius has a beta of 1.38, suggesting that its stock price is 38% more volatile than the S&P 500. Comparatively, Primo Brands has a beta of 0.76, suggesting that its stock price is 24% less volatile than the S&P 500. Which has preferable earnings and valuation, CELH or PRMB? Celsius has higher earnings, but lower revenue than Primo Brands. Primo Brands is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioCelsius$1.67B9.09$145.07M$0.37158.65Primo Brands$6.05B1.36-$16.40M-$0.11-200.85 Do institutionals & insiders have more ownership in CELH or PRMB? 61.0% of Celsius shares are owned by institutional investors. Comparatively, 87.7% of Primo Brands shares are owned by institutional investors. 2.6% of Celsius shares are owned by company insiders. Comparatively, 58.4% of Primo Brands shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. SummaryCelsius beats Primo Brands on 12 of the 16 factors compared between the two stocks. Get Primo Brands News Delivered to You Automatically Sign up to receive the latest news and ratings for PRMB and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRMB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRMB vs. The Competition Export to ExcelMetricPrimo BrandsBEVERAGES IndustryStaples SectorNYSE ExchangeMarket Cap$8.23B$42.50B$15.71B$21.65BDividend Yield1.83%2.83%3.19%3.56%P/E Ratio-200.8516.3217.9729.80Price / Sales1.362.7447.6994.43Price / Cash14.0222.2814.6824.75Price / Book2.4310.687.224.60Net Income-$16.40M$1.40B$678.07M$999.94M7 Day Performance-0.34%0.08%7.06%2.07%1 Month Performance-11.96%-1.19%1.85%3.89%1 Year PerformanceN/A10.48%-1.82%13.14% Primo Brands Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRMBPrimo Brands3.9796 of 5 stars$22.09+0.3%$36.18+63.8%N/A$8.23B$6.05B-200.8513,700Positive NewsShort Interest ↑CELHCelsius3.6845 of 5 stars$56.56+4.0%$61.95+9.5%+97.4%$14.60B$1.36B152.961,073Analyst UpgradeZVIAZevia PBC3.562 of 5 stars$2.75+1.3%$4.61+68.0%+127.8%$205.74M$155.05M-12.48130Positive NewsKOFCoca Cola Femsa4.7487 of 5 stars$83.38-1.0%$105.00+25.9%-7.6%$139.83B$15.35B14.57116,719Positive NewsCCEPCoca-Cola Europacific Partners2.4308 of 5 stars$89.30-0.2%$92.40+3.5%+14.3%$41.16B$22.12B18.3741,800Positive NewsFMXFomento Economico Mexicano2.8041 of 5 stars$99.14+0.6%$100.97+1.8%-3.2%$35.47B$42.88B33.72388,999Positive NewsCOKECoca-Cola Consolidated0.9654 of 5 stars$116.05+0.6%N/A-5.2%$10.08B$6.90B17.3217,000Positive NewsFIZZNational Beverage1.7878 of 5 stars$36.86-0.6%$39.00+5.8%-16.6%$3.45B$1.20B18.541,681CHAChageeN/A$16.89+0.1%$36.44+115.7%N/A$3.10B$1.70B0.004,800COCOVita Coco2.4033 of 5 stars$41.47+3.8%$39.00-6.0%+51.1%$2.36B$516.01M38.83280Analyst ForecastInsider TradeWESTWestrock Coffee2.0984 of 5 stars$4.63-0.9%$10.00+116.0%-20.9%$438.51M$850.73M-4.931,408 Related Companies and Tools Related Companies Celsius Alternatives Zevia PBC Alternatives Coca Cola Femsa Alternatives Coca-Cola Europacific Partners Alternatives Fomento Economico Mexicano Alternatives Coca-Cola Consolidated Alternatives National Beverage Alternatives Chagee Alternatives Vita Coco Alternatives Westrock Coffee Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PRMB) was last updated on 10/4/2025 by MarketBeat.com Staff From Our PartnersNvidia Times 1,000,000Nvidia’s latest AI chip is a $25,000 powerhouse — with 80 billion transistors and the ability to perform 60 tr...Paradigm Press | SponsoredURGENT: The Market's 3 Red Flags Are FlashingThe warning signs that preceded the 2008 crash are reappearing: an irrational NASDAQ bubble, a record-high gol...StockEarnings | SponsoredNvidia CEO Makes First Ever Tesla AnnouncementWhile headlines focus on Tesla’s car sales, tech analyst Jeff Brown says the real story is Tesla’s role in a $...Brownstone Research | SponsoredClaim Your Share of $5.39 BILLION in AI Equity ChecksThe U.S. government just took advantage of Public Law 81-774 to crack down on AI companies... 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