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Primo Brands (PRMB) Competitors

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$22.34 +0.06 (+0.28%)
Closing price 10/24/2025 03:59 PM Eastern
Extended Trading
$22.03 -0.31 (-1.40%)
As of 10/24/2025 07:59 PM Eastern
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PRMB vs. CELH, ZVIA, KOF, CCEP, FMX, COKE, FIZZ, CHA, COCO, and WEST

Should you be buying Primo Brands stock or one of its competitors? The main competitors of Primo Brands include Celsius (CELH), Zevia PBC (ZVIA), Coca Cola Femsa (KOF), Coca-Cola Europacific Partners (CCEP), Fomento Economico Mexicano (FMX), Coca-Cola Consolidated (COKE), National Beverage (FIZZ), Chagee (CHA), Vita Coco (COCO), and Westrock Coffee (WEST). These companies are all part of the "consumer staples" sector.

Primo Brands vs. Its Competitors

Celsius (NASDAQ:CELH) and Primo Brands (NYSE:PRMB) are both consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, risk, earnings, profitability, analyst recommendations, dividends, valuation and media sentiment.

61.0% of Celsius shares are owned by institutional investors. Comparatively, 87.7% of Primo Brands shares are owned by institutional investors. 2.6% of Celsius shares are owned by company insiders. Comparatively, 58.4% of Primo Brands shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Celsius has higher earnings, but lower revenue than Primo Brands. Primo Brands is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Celsius$1.67B9.81$145.07M$0.37171.22
Primo Brands$6.05B1.38-$16.40M-$0.11-203.11

Celsius presently has a consensus target price of $64.45, suggesting a potential upside of 1.74%. Primo Brands has a consensus target price of $34.00, suggesting a potential upside of 52.18%. Given Primo Brands' higher probable upside, analysts plainly believe Primo Brands is more favorable than Celsius.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Celsius
1 Sell rating(s)
4 Hold rating(s)
19 Buy rating(s)
0 Strong Buy rating(s)
2.75
Primo Brands
0 Sell rating(s)
5 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.64

Celsius has a beta of 1.38, suggesting that its stock price is 38% more volatile than the S&P 500. Comparatively, Primo Brands has a beta of 0.76, suggesting that its stock price is 24% less volatile than the S&P 500.

In the previous week, Celsius had 21 more articles in the media than Primo Brands. MarketBeat recorded 24 mentions for Celsius and 3 mentions for Primo Brands. Celsius' average media sentiment score of 1.09 beat Primo Brands' score of 0.67 indicating that Celsius is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Celsius
14 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primo Brands
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Celsius has a net margin of 7.91% compared to Primo Brands' net margin of -1.20%. Celsius' return on equity of 36.88% beat Primo Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Celsius7.91% 36.88% 10.24%
Primo Brands -1.20%9.64%2.91%

Summary

Celsius beats Primo Brands on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRMB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRMB vs. The Competition

MetricPrimo BrandsBEVERAGES IndustryStaples SectorNYSE Exchange
Market Cap$8.34B$44.50B$15.99B$21.98B
Dividend Yield1.78%2.63%3.15%3.57%
P/E Ratio-203.1120.3918.0133.40
Price / Sales1.382.8147.2691.10
Price / Cash14.1822.6414.6324.54
Price / Book2.4610.887.174.66
Net Income-$16.40M$1.47B$680.91M$1.02B
7 Day Performance1.10%0.85%0.62%2.22%
1 Month Performance-0.69%2.68%0.27%2.07%
1 Year PerformanceN/A15.83%-0.23%14.05%

Primo Brands Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRMB
Primo Brands
3.7953 of 5 stars
$22.34
+0.3%
$34.00
+52.2%
N/A$8.34B$6.05B-203.1113,700Analyst Forecast
CELH
Celsius
2.562 of 5 stars
$65.44
+0.9%
$63.15
-3.5%
+99.8%$16.85B$1.36B176.541,073Positive News
Analyst Forecast
ZVIA
Zevia PBC
3.286 of 5 stars
$2.29
+0.7%
$4.61
+101.9%
+104.5%$171.26M$158.37M-10.39130News Coverage
Analyst Forecast
KOF
Coca Cola Femsa
4.5374 of 5 stars
$83.54
-2.7%
$105.00
+25.7%
+2.5%$140.36B$15.35B14.63116,719News Coverage
Positive News
Earnings Report
Analyst Forecast
CCEP
Coca-Cola Europacific Partners
1.9839 of 5 stars
$90.57
+0.0%
$92.40
+2.0%
+17.4%$41.76B$22.12B18.6441,800Positive News
FMX
Fomento Economico Mexicano
2.9213 of 5 stars
$96.01
-0.1%
$100.97
+5.2%
-1.0%$34.36B$42.88B32.66388,999News Coverage
Upcoming Earnings
Analyst Forecast
COKE
Coca-Cola Consolidated
0.9182 of 5 stars
$133.31
+1.2%
N/A+1.0%$11.58B$6.90B19.8817,000Positive News
Upcoming Earnings
Analyst Forecast
Short Interest ↑
FIZZ
National Beverage
1.7928 of 5 stars
$36.40
+0.6%
$39.00
+7.2%
-21.5%$3.40B$1.20B18.271,681News Coverage
Positive News
CHA
Chagee
3.3034 of 5 stars
$16.81
+5.2%
$36.44
+116.8%
N/A$3.09B$1.70B0.004,800News Coverage
Analyst Forecast
COCO
Vita Coco
2.4255 of 5 stars
$41.39
+1.0%
$40.63
-1.8%
+35.4%$2.35B$516.01M38.65280Upcoming Earnings
Analyst Forecast
WEST
Westrock Coffee
2.215 of 5 stars
$4.91
+3.0%
$10.00
+103.9%
-24.0%$464.08M$850.73M-5.211,408News Coverage
Analyst Forecast

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This page (NYSE:PRMB) was last updated on 10/25/2025 by MarketBeat.com Staff
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