Primo Brands (PRMB) Competitors $22.34 +0.06 (+0.28%) Closing price 10/24/2025 03:59 PM EasternExtended Trading$22.03 -0.31 (-1.40%) As of 10/24/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock PRMB vs. CELH, ZVIA, KOF, CCEP, FMX, COKE, FIZZ, CHA, COCO, and WESTShould you be buying Primo Brands stock or one of its competitors? The main competitors of Primo Brands include Celsius (CELH), Zevia PBC (ZVIA), Coca Cola Femsa (KOF), Coca-Cola Europacific Partners (CCEP), Fomento Economico Mexicano (FMX), Coca-Cola Consolidated (COKE), National Beverage (FIZZ), Chagee (CHA), Vita Coco (COCO), and Westrock Coffee (WEST). These companies are all part of the "consumer staples" sector. Primo Brands vs. Its Competitors Celsius Zevia PBC Coca Cola Femsa Coca-Cola Europacific Partners Fomento Economico Mexicano Coca-Cola Consolidated National Beverage Chagee Vita Coco Westrock Coffee Celsius (NASDAQ:CELH) and Primo Brands (NYSE:PRMB) are both consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, risk, earnings, profitability, analyst recommendations, dividends, valuation and media sentiment. Do insiders & institutionals hold more shares of CELH or PRMB? 61.0% of Celsius shares are owned by institutional investors. Comparatively, 87.7% of Primo Brands shares are owned by institutional investors. 2.6% of Celsius shares are owned by company insiders. Comparatively, 58.4% of Primo Brands shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. Which has stronger earnings & valuation, CELH or PRMB? Celsius has higher earnings, but lower revenue than Primo Brands. Primo Brands is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioCelsius$1.67B9.81$145.07M$0.37171.22Primo Brands$6.05B1.38-$16.40M-$0.11-203.11 Do analysts rate CELH or PRMB? Celsius presently has a consensus target price of $64.45, suggesting a potential upside of 1.74%. Primo Brands has a consensus target price of $34.00, suggesting a potential upside of 52.18%. Given Primo Brands' higher probable upside, analysts plainly believe Primo Brands is more favorable than Celsius.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Celsius 1 Sell rating(s) 4 Hold rating(s) 19 Buy rating(s) 0 Strong Buy rating(s) 2.75Primo Brands 0 Sell rating(s) 5 Hold rating(s) 9 Buy rating(s) 0 Strong Buy rating(s) 2.64 Which has more volatility & risk, CELH or PRMB? Celsius has a beta of 1.38, suggesting that its stock price is 38% more volatile than the S&P 500. Comparatively, Primo Brands has a beta of 0.76, suggesting that its stock price is 24% less volatile than the S&P 500. Does the media prefer CELH or PRMB? In the previous week, Celsius had 21 more articles in the media than Primo Brands. MarketBeat recorded 24 mentions for Celsius and 3 mentions for Primo Brands. Celsius' average media sentiment score of 1.09 beat Primo Brands' score of 0.67 indicating that Celsius is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Celsius 14 Very Positive mention(s) 1 Positive mention(s) 6 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Primo Brands 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is CELH or PRMB more profitable? Celsius has a net margin of 7.91% compared to Primo Brands' net margin of -1.20%. Celsius' return on equity of 36.88% beat Primo Brands' return on equity.Company Net Margins Return on Equity Return on Assets Celsius7.91% 36.88% 10.24% Primo Brands -1.20%9.64%2.91% SummaryCelsius beats Primo Brands on 12 of the 16 factors compared between the two stocks. Get Primo Brands News Delivered to You Automatically Sign up to receive the latest news and ratings for PRMB and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRMB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRMB vs. The Competition Export to ExcelMetricPrimo BrandsBEVERAGES IndustryStaples SectorNYSE ExchangeMarket Cap$8.34B$44.50B$15.99B$21.98BDividend Yield1.78%2.63%3.15%3.57%P/E Ratio-203.1120.3918.0133.40Price / Sales1.382.8147.2691.10Price / Cash14.1822.6414.6324.54Price / Book2.4610.887.174.66Net Income-$16.40M$1.47B$680.91M$1.02B7 Day Performance1.10%0.85%0.62%2.22%1 Month Performance-0.69%2.68%0.27%2.07%1 Year PerformanceN/A15.83%-0.23%14.05% Primo Brands Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRMBPrimo Brands3.7953 of 5 stars$22.34+0.3%$34.00+52.2%N/A$8.34B$6.05B-203.1113,700Analyst ForecastCELHCelsius2.562 of 5 stars$65.44+0.9%$63.15-3.5%+99.8%$16.85B$1.36B176.541,073Positive NewsAnalyst ForecastZVIAZevia PBC3.286 of 5 stars$2.29+0.7%$4.61+101.9%+104.5%$171.26M$158.37M-10.39130News CoverageAnalyst ForecastKOFCoca Cola Femsa4.5374 of 5 stars$83.54-2.7%$105.00+25.7%+2.5%$140.36B$15.35B14.63116,719News CoveragePositive NewsEarnings ReportAnalyst ForecastCCEPCoca-Cola Europacific Partners1.9839 of 5 stars$90.57+0.0%$92.40+2.0%+17.4%$41.76B$22.12B18.6441,800Positive NewsFMXFomento Economico Mexicano2.9213 of 5 stars$96.01-0.1%$100.97+5.2%-1.0%$34.36B$42.88B32.66388,999News CoverageUpcoming EarningsAnalyst ForecastCOKECoca-Cola Consolidated0.9182 of 5 stars$133.31+1.2%N/A+1.0%$11.58B$6.90B19.8817,000Positive NewsUpcoming EarningsAnalyst ForecastShort Interest ↑FIZZNational Beverage1.7928 of 5 stars$36.40+0.6%$39.00+7.2%-21.5%$3.40B$1.20B18.271,681News CoveragePositive NewsCHAChagee3.3034 of 5 stars$16.81+5.2%$36.44+116.8%N/A$3.09B$1.70B0.004,800News CoverageAnalyst ForecastCOCOVita Coco2.4255 of 5 stars$41.39+1.0%$40.63-1.8%+35.4%$2.35B$516.01M38.65280Upcoming EarningsAnalyst ForecastWESTWestrock Coffee2.215 of 5 stars$4.91+3.0%$10.00+103.9%-24.0%$464.08M$850.73M-5.211,408News CoverageAnalyst Forecast Related Companies and Tools Related Companies Celsius Alternatives Zevia PBC Alternatives Coca Cola Femsa Alternatives Coca-Cola Europacific Partners Alternatives Fomento Economico Mexicano Alternatives Coca-Cola Consolidated Alternatives National Beverage Alternatives Chagee Alternatives Vita Coco Alternatives Westrock Coffee Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PRMB) was last updated on 10/25/2025 by MarketBeat.com Staff From Our PartnersNEW LAW: Congress Approves Setup For Digital Dollar?Trump Ally Says Congress Approved the Setup for a Digital Dollar 2.0 But according to Rep. Marjorie Taylor ...Goldco Precious Metals | SponsoredIf You Keep Cash In A U.S. Bank Account… Read This NOWThe Treasury Department just issued a stunning warning: U.S. banks could lose up to $6.6 trillion of custom...Banyan Hill Publishing | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | Sponsored$100 Trillion “AI Metal” Found in American Ghost TownJeff Brown recently traveled to a ghost town in the middle of an American desert… To investigate what could...Brownstone Research | SponsoredClaim Your Share of $5.39 BILLION in AI Equity ChecksThe U.S. government just took advantage of Public Law 81-774 to crack down on AI companies... In turn, enfo...Angel Publishing | SponsoredMove $1,000 into this stock before Nov 6The End of Tesla? "Hold onto your Tesla stock." That's the message insiders at Tesla have been giving staff...Altimetry | Sponsored$4,200 gold is nice ... but here’s what most gold bugs are missingGold just surged past $4,200, but Weiss Ratings expert Sean Brodrick says the real upside is in select gold st...Weiss Ratings | SponsoredBuy UBER immediatelyBULLISH: It's time to buy this 'hidden' AI stock An award-winning stock-rating system has turned BULLISH on...Chaikin Analytics | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Primo Brands Corporation Please log in to your account or sign up in order to add this asset to your watchlist. Share Primo Brands With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Free PRMB Stock Alerts