Prudential Financial (PRU) Stock Forecast & Price Target

$100.76 +0.91 (+0.91%)

Closing price 10/17/2025 03:59 PM Eastern

Extended Trading

$100.66 -0.11 (-0.10%)

As of 10/17/2025 05:21 PM Eastern

Compare

Prudential Financial - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Hold

Based on 12 Analyst Ratings

Sell
1

Hold
10

Buy
1

Based on 12 Wall Street analysts who have issued ratings for Prudential Financial in the last 12 months, the stock has a consensus rating of "Hold." Out of the 12 analysts, 1 has given a sell rating, 10 have given a hold rating, and 1 has given a buy rating for PRU.

Consensus Price Target

$122.27
21.35% Upside

According to the 12 analysts' twelve-month price targets for Prudential Financial, the average price target is $122.27. The highest price target for PRU is $152.00, while the lowest price target for PRU is $101.00. The average price target represents a forecasted upside of 21.35% from the current price of $100.76.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Get the Latest News and Ratings for PRU and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Prudential Financial and its competitors.

By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

PRU Analyst Ratings Over Time

Type	Current Forecast 10/18/24 to 10/18/25	1 Month Ago 9/18/24 to 9/18/25	3 Months Ago 7/20/24 to 7/20/25	1 Year Ago 10/19/23 to 10/18/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	1 Buy rating(s)	1 Buy rating(s)	1 Buy rating(s)	1 Buy rating(s)
Hold	10 Hold rating(s)	10 Hold rating(s)	10 Hold rating(s)	11 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$122.27	$122.08	$121.62	$123.69
Forecasted Upside	21.35% Upside	17.50% Upside	17.72% Upside	-2.89% Downside
Consensus Rating	Hold	Hold	Hold	Hold

PRU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PRU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Prudential Financial Stock vs. The Competition

Type	Prudential Financial	Finance Companies	S&P 500
Consensus Rating Score	2.00	2.31	2.52
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	21.35% Upside	26.30% Upside	13.60% Upside
News Sentiment Rating	Positive News See Recent PRU News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/8/2025	Barclays 3 of 5 stars	Alex Scott Not Rated	Lower Target	Equal Weight	$120.00 ➝ $117.00	+13.90%
10/8/2025	Weiss Ratings 0 of 5 stars		Reiterated Rating	Hold (C)
10/7/2025	Morgan Stanley 3 of 5 stars	Nigel Dally Not Rated	Boost Target	Equal Weight	$117.00 ➝ $118.00	+13.91%
9/16/2025	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tracy Benguigui Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Peer Perform
7/16/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Elyse Greenspan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$116.00 ➝ $113.00	+11.64%
7/16/2025	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Barnidge Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$109.00 ➝ $108.00	+4.74%
7/8/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jimmy Bhullar Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$126.00 ➝ $136.00	+25.61%
5/27/2025	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Meredith Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$122.00 ➝ $110.00	+5.81%
5/7/2025	Keefe, Bruyette & Woods Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ryan Krueger Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Market Perform	$120.00 ➝ $117.00	+14.85%
1/23/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jack Matten Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Underperform	$101.00	-13.91%
Get the Latest News and Ratings for PRU and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Prudential Financial and its competitors with MarketBeat's FREE daily newsletter.
12/10/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$149.00 ➝ $152.00	+24.75%
11/27/2024	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Kligerman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$130.00 ➝ $133.00	+2.67%
11/14/2024	Evercore ISI Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	T. Gallagher Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Underperform ➝ Inline	$117.00 ➝ $140.00	+11.76%
10/10/2024	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$109.00 ➝ $118.00	-3.03%
8/8/2024	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	K. Heal Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy
7/23/2024	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$104.00 ➝ $120.00	-3.61%
2/9/2024	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Market Perform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 08:17 PM ET.

Should I Buy Prudential Financial Stock? PRU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, October 14, 2025. Please send any questions or comments about these Prudential Financial pros and cons to contact@marketbeat.com.

Prudential Financial
Bull Case

Here are some ways that investors could benefit from investing in Prudential Financial, Inc.:

The current stock price is around $109, which may present a buying opportunity for investors looking for value in the financial sector.
Prudential Financial, Inc. has a strong dividend yield of 5.2%, providing a steady income stream for investors through its quarterly dividend payments.
Research analysts forecast earnings per share (EPS) of 14.36 for the current year, indicating potential growth in profitability.
The company has recently received upgrades in its stock ratings, with several analysts moving from "sell" to "hold," suggesting improved investor sentiment.
Prudential Financial, Inc. operates in both insurance and investment management, diversifying its revenue streams and reducing risk exposure.

Prudential Financial
Bear Case

Investors should be bearish about investing in Prudential Financial, Inc. for these reasons:

The company's revenue has decreased by 2.5% compared to the same quarter last year, indicating potential challenges in maintaining growth.
The dividend payout ratio is currently at 119.73%, which means the company is paying out more in dividends than it earns, raising concerns about sustainability.
Insider ownership is relatively low at 0.25%, which may suggest a lack of confidence from executives in the company's future performance.
Some analysts have lowered their price targets for Prudential Financial, indicating a cautious outlook on the stock's performance.
Market volatility and economic uncertainties could impact the financial services sector, potentially affecting Prudential Financial's operations and profitability.

PRU Forecast - Frequently Asked Questions

: According to the research reports of 12 Wall Street equities research analysts, the average twelve-month stock price forecast for Prudential Financial is $122.27, with a high forecast of $152.00 and a low forecast of $101.00.
: 12 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Prudential Financial in the last twelve months. There is currently 1 sell rating, 10 hold ratings and 1 buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" PRU shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in PRU, but not buy additional shares or sell existing shares.
: According to analysts, Prudential Financial's stock has a predicted upside of 21.35% based on their 12-month stock forecasts.
: Prudential Financial has been rated by research analysts at Barclays, Morgan Stanley, Weiss Ratings, and Wolfe Research in the past 90 days.
: Analysts like Prudential Financial less than other "finance" companies. The consensus rating score for Prudential Financial is 2.00 while the average consensus rating score for "finance" companies is 2.31. Learn more on how PRU compares to other companies.

Stock Forecasts and Research Tools

Related Companies

Today's Ratings

Top-Rated Stocks

More Ratings Tools

This page (NYSE:PRU) was last updated on 10/18/2025 by MarketBeat.com Staff

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Prudential Financial (PRU) Stock Forecast & Price Target