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Prudential Financial (PRU) Stock Forecast & Price Target

Prudential Financial logo
$103.51 +0.29 (+0.28%)
As of 12:32 PM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

Prudential Financial - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
1
Hold
11
Buy
1

Based on 13 Wall Street analysts who have issued ratings for Prudential Financial in the last 12 months, the stock has a consensus rating of "Hold." Out of the 13 analysts, 1 has given a sell rating, 11 have given a hold rating, and 1 has given a buy rating for PRU.

Consensus Price Target

$122.17
18.02% Upside
According to the 13 analysts' twelve-month price targets for Prudential Financial, the average price target is $122.17. The highest price target for PRU is $152.00, while the lowest price target for PRU is $101.00. The average price target represents a forecasted upside of 18.02% from the current price of $103.51.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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PRU Analyst Ratings Over Time

TypeCurrent Forecast
10/7/24 to 10/7/25
1 Month Ago
9/7/24 to 9/7/25
3 Months Ago
7/9/24 to 7/9/25
1 Year Ago
10/8/23 to 10/7/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
1 Buy rating(s)
1 Buy rating(s)
1 Buy rating(s)
1 Buy rating(s)
Hold
11 Hold rating(s)
9 Hold rating(s)
10 Hold rating(s)
9 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$122.17$122.08$121.92$123.36
Forecasted Upside18.02% Upside15.59% Upside14.43% Upside2.41% Upside
Consensus RatingHoldHoldHoldHold

PRU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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PRU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Prudential Financial Stock vs. The Competition

TypePrudential FinancialFinance CompaniesS&P 500
Consensus Rating Score
2.00
2.30
2.51
Consensus RatingHoldHoldModerate Buy
Predicted Upside18.29% Upside120.47% Upside169.99% Upside
News Sentiment Rating
Positive News

See Recent PRU News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/7/2025Morgan Stanley
3 of 5 stars
Nigel Dally
Not Rated
Boost TargetEqual Weight$117.00 ➝ $118.00+13.91%
9/27/2025Weiss Ratings
0 of 5 stars
 Reiterated RatingHold (C)
9/16/2025Wolfe Research
3 of 5 stars
Tracy Benguigui
Not Rated
Initiated CoveragePeer Perform
7/17/2025Barclays
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Boost TargetEqual Weight$119.00 ➝ $120.00+17.46%
7/16/2025Wells Fargo & Company
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Lower TargetEqual Weight$116.00 ➝ $113.00+11.64%
7/16/2025Piper Sandler
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Lower TargetNeutral$109.00 ➝ $108.00+4.74%
7/8/2025JPMorgan Chase & Co.
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Boost TargetNeutral$126.00 ➝ $136.00+25.61%
5/27/2025UBS Group
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Lower TargetNeutral$122.00 ➝ $110.00+5.81%
5/7/2025Keefe, Bruyette & Woods
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Lower TargetMarket Perform$120.00 ➝ $117.00+14.85%
1/23/2025BMO Capital Markets
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Initiated CoverageUnderperform$101.00-13.91%
12/10/2024Jefferies Financial Group
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 Boost TargetBuy$149.00 ➝ $152.00+24.75%
11/27/2024TD Cowen
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Boost TargetHold$130.00 ➝ $133.00+2.67%
11/14/2024Evercore ISI
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UpgradeUnderperformInline$117.00 ➝ $140.00+11.76%
10/10/2024Bank of America
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 Boost TargetNeutral$109.00 ➝ $118.00-3.03%
8/8/2024Argus
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UpgradeStrong-Buy
7/23/2024Citigroup
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 Boost TargetNeutral$104.00 ➝ $120.00-3.61%
2/9/2024Raymond James Financial
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 DowngradeStrong-BuyMarket Perform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 12:19 PM ET.


Should I Buy Prudential Financial Stock? PRU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, October 4, 2025. Please send any questions or comments about these Prudential Financial pros and cons to contact@marketbeat.com.

Prudential Financial
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Prudential Financial, Inc.:

  • The current stock price is around $108, which may present a buying opportunity for investors looking for value in the financial sector.
  • Prudential Financial, Inc. reported earnings per share of $3.58, exceeding analysts' expectations, indicating strong financial performance.
  • The company has a solid dividend yield of 5.2%, providing a reliable income stream for investors.
  • Analysts have a consensus price target of $122.08, suggesting potential upside from the current stock price.
  • Prudential Financial, Inc. has a return on equity of 15.80%, reflecting effective management and profitability in generating returns for shareholders.

Prudential Financial
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Prudential Financial, Inc. for these reasons:

  • The company experienced a revenue decline of 2.5% compared to the same quarter last year, which may raise concerns about growth prospects.
  • Prudential Financial, Inc. has a high dividend payout ratio of 119.73%, indicating that it pays out more in dividends than it earns, which could be unsustainable.
  • Recent analyst ratings show a predominance of "Hold" ratings, suggesting that many analysts are cautious about the stock's short-term performance.
  • Market volatility in the financial sector could impact Prudential Financial, Inc.'s stock performance, making it a riskier investment.
  • One analyst has issued a "Sell" rating, indicating potential concerns about the company's future performance.

PRU Forecast - Frequently Asked Questions

According to the research reports of 13 Wall Street equities research analysts, the average twelve-month stock price forecast for Prudential Financial is $122.17, with a high forecast of $152.00 and a low forecast of $101.00.

13 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Prudential Financial in the last year. There is currently 1 sell rating, 11 hold ratings and 1 buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" PRU shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in PRU, but not buy additional shares or sell existing shares.

According to analysts, Prudential Financial's stock has a predicted upside of 18.02% based on their 12-month stock forecasts.

Prudential Financial has been rated by research analysts at Barclays, Morgan Stanley, Piper Sandler, Weiss Ratings, Wells Fargo & Company, and Wolfe Research in the past 90 days.

Analysts like Prudential Financial less than other "finance" companies. The consensus rating score for Prudential Financial is 2.00 while the average consensus rating score for "finance" companies is 2.31. Learn more on how PRU compares to other companies.


This page (NYSE:PRU) was last updated on 10/7/2025 by MarketBeat.com Staff
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