Prudential Financial (PRU) Stock Forecast & Price Target

$119.39 +0.64 (+0.54%)

Closing price 09/25/2026 03:59 PM Eastern

Extended Trading

$119.00 -0.38 (-0.32%)

As of 09/25/2026 07:30 PM Eastern

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Prudential Financial - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Reduce

Based on 16 Analyst Ratings

Sell
5

Hold
10

Buy
1

Based on 16 Wall Street analysts who have issued ratings for Prudential Financial in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 16 analysts, 5 have given a sell rating, 10 have given a hold rating, and 1 has given a buy rating for PRU.

Consensus Price Target

$109.31
-8.44% Downside

According to the 16 analysts' twelve-month price targets for Prudential Financial, the average price target is $109.31. The highest price target for PRU is $131.00, while the lowest price target for PRU is $87.00. The average price target represents a forecasted downside of -8.44% from the current price of $119.39.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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PRU Analyst Ratings Over Time

Type	Current Forecast 9/26/25 to 9/26/26	1 Month Ago 8/27/25 to 8/27/26	3 Months Ago 6/28/25 to 6/28/26	1 Year Ago 9/26/24 to 9/26/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	1 Buy rating(s)	1 Buy rating(s)	0 Buy rating(s)	1 Buy rating(s)
Hold	10 Hold rating(s)	11 Hold rating(s)	11 Hold rating(s)	10 Hold rating(s)
Sell	5 Sell rating(s)	5 Sell rating(s)	5 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$109.31	$109.31	$101.92	$122.08
Forecasted Upside	-8.44% Downside	-9.24% Downside	-5.97% Downside	16.99% Upside
Consensus Rating	Reduce	Reduce	Reduce	Hold

PRU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PRU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Prudential Financial Stock vs. The Competition

Type	Prudential Financial	Finance Companies	Broader Market
Consensus Rating Score	1.75	2.27	2.53
Consensus Rating	Reduce	Hold	Moderate Buy
Predicted Upside	-8.44% Downside	35.11% Upside	19.21% Upside
News Sentiment Rating	Positive News See Recent PRU News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/24/2026	Morgan Stanley 3 of 5 stars	Nigel Dally 2 of 5 stars	Boost Target	Underweight	$92.00 ➝ $105.00	-13.67%
8/19/2026	Wells Fargo & Company 3 of 5 stars	Wesley Carmichael Not Rated	Boost Target	Underweight	$103.00 ➝ $110.00	-11.76%
8/17/2026	JPMorgan Chase & Co. 3 of 5 stars	Pablo Singzon Not Rated	Boost Target	Neutral	$129.00 ➝ $131.00	+4.47%
8/11/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Newsome Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$110.00 ➝ $128.00	+4.96%
8/11/2026	Keefe, Bruyette & Woods Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ryan Krueger Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Market Perform	$113.00 ➝ $123.00	+0.86%
7/22/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Kligerman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$102.00 ➝ $114.00	-4.15%
7/16/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold (C+) ➝ Buy (B-)
7/10/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Suneet Kamath Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$105.00 ➝ $110.00	-4.99%
7/9/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Yaron Kinar Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$101.00 ➝ $109.00	-4.47%
7/7/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Scott Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Underweight	$90.00 ➝ $92.00	-20.68%
Get the Latest News and Ratings for PRU and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Prudential Financial and its competitors with MarketBeat's FREE daily newsletter.
6/12/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong Sell ➝ Hold
6/9/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jacob Kilstein Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Hold
4/23/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Zaremski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Underperform	$91.00 ➝ $87.00	-8.42%
4/14/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jay Cohen Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$112.00 ➝ $104.00	+5.21%
4/9/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Ward Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$105.00 ➝ $98.00	+1.00%
3/6/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thomas Gallagher Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Negative
9/16/2025	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tracy Benguigui Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Peer Perform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 05:47 AM ET.

Should I Buy Prudential Financial Stock? PRU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 24, 2026. Please send any questions or comments about these Prudential Financial pros and cons to contact@marketbeat.com.

Prudential Financial
Bull Case

Here are some ways that investors could benefit from investing in Prudential Financial, Inc.:

Prudential Financial, Inc. recently rebranded its U.S. financial advice business to Prudential Wealth Advisors, signaling a strategic evolution toward a modern wealth management platform that aims to help clients navigate their financial lives through personalized advice and comprehensive solutions.
The company demonstrated strong earnings performance in the second quarter of 2026, reporting earnings per share of $4.08, which significantly exceeded the consensus estimate of $3.52, indicating that the firm is generating higher profits than analysts anticipated.
Investors can benefit from a high dividend yield of 4.76%, as the company recently paid a quarterly dividend of $1.40 per share, providing a substantial income stream that is attractive to yield-focused investors despite the current stock price of $118.63.
Prudential Financial, Inc. is advancing its strategy to sharpen its focus on core businesses by planning to sell its entire stake in Alexander Forbes Group Holdings Limited for $185 million, which will help the company withdraw from emerging markets and streamline its global footprint.
Institutional confidence in the stock is growing, as evidenced by State Street Corp increasing its holdings by 1.2% in the second quarter and BlackRock Inc. acquiring a new stake valued at approximately $3.5 billion, suggesting that large financial institutions are positioning themselves for potential growth.

Prudential Financial
Bear Case

Investors should be bearish about investing in Prudential Financial, Inc. for these reasons:

The stock currently carries an average analyst rating of "Reduce" with a consensus price target of $109.31, which is below the current stock price of $118.63, suggesting that analysts believe the stock is overvalued and may face downward pressure.
Short interest in the stock has been rising, with shares shorted increasing to 15,112,857 as of September 15, 2026, representing a month-to-month change of 11.56%, which indicates that a significant number of traders are betting against the stock's future performance.
Recent insider activity has been predominantly negative, with EVP Ann Kappler selling 7,652 shares in August 2026 and major shareholder Insurance Co Of Ame Prudential selling 214,746 shares in July 2026, which may signal a lack of confidence from those with the most knowledge of the company's internal operations.
The company faces a challenging valuation environment with a P/E ratio of 7.72, which, while low, is accompanied by a "Reduce" consensus rating from sixteen ratings firms, including five sell ratings and ten hold ratings, reflecting widespread caution among professional investors regarding the stock's upside potential.
Prudential Financial, Inc. is undergoing a significant strategic shift by exiting emerging markets, which may introduce execution risks and potential disruptions to revenue streams as the company narrows its global footprint and focuses on core businesses, a move that could impact long-term growth expectations.

PRU Forecast - Frequently Asked Questions

According to the research reports of 16 Wall Street equities research analysts, the average twelve-month stock price forecast for Prudential Financial is $109.31, with a high forecast of $131.00 and a low forecast of $87.00.

16 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Prudential Financial in the last twelve months. There are currently 5 sell ratings, 10 hold ratings and 1 buy rating for the stock. The consensus among Wall Street analysts is that investors should "reduce" PRU shares.

According to analysts, Prudential Financial's stock has a predicted downside of -8.44% based on their 12-month stock forecasts.

Over the previous 90 days, Prudential Financial's stock had 1 upgrade by analysts.

Prudential Financial has been rated by research analysts at Barclays, Jefferies Financial Group, JPMorgan Chase & Co., Keefe, Bruyette & Woods, Mizuho, Morgan Stanley, Piper Sandler, TD Cowen, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like Prudential Financial less than other "finance" companies. The consensus rating for Prudential Financial is Reduce while the average consensus rating for "finance" companies is Hold. Learn more on how PRU compares to other companies.

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MarketBeat monitors more than a dozen sources for Prudential Financial analyst ratings, with the most recent rating issued on 8/24/2026.

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Prudential Financial (PRU) Stock Forecast & Price Target