NYSE:PRU - Prudential Financial Price Target & Analyst Ratings Sign in or create an account to add this stock to your watchlist. Get Started $93.95 -0.20 (-0.21 %) (As of 02/19/2019 04:00 PM ET)Previous Close$94.15Today's Range$92.60 - $94.2752-Week Range$75.61 - $111.18Volume2.04 million shsAverage Volume2.31 million shsMarket Capitalization$38.80 billionP/E Ratio8.04Dividend Yield3.82%Beta1.41 ProfileDiscussionAnalyst RatingsChartDividendEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesOptions ChainSEC FilingsSocial Media Share on FacebookShare on TwitterShare on LinkedInShare on RedditShare on StocktwitsPrint this articleShare by Email Analyst Ratings Prudential Financial (NYSE:PRU) Price Target and Consensus Rating (How are Consensus Ratings Calculated?) MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.12 Wall Street analysts have issued ratings and price targets for Prudential Financial in the last 12 months. Their average twelve-month price target is $113.9583, suggesting that the stock has a possible upside of 21.30%. The high price target for PRU is $130.00 and the low price target for PRU is $85.50. There are currently 3 hold ratings, 8 buy ratings and 1 strong buy rating for the stock, resulting in a consensus rating of "Buy."Today30 Days Ago90 Days Ago180 Days AgoConsensus Rating: BuyBuyBuyBuyConsensus Rating Score: 2.832.832.772.73Ratings Breakdown: 0 Sell Rating(s)3 Hold Rating(s)8 Buy Rating(s)1 Strong Buy Rating(s)0 Sell Rating(s)3 Hold Rating(s)8 Buy Rating(s)1 Strong Buy Rating(s)0 Sell Rating(s)4 Hold Rating(s)8 Buy Rating(s)1 Strong Buy Rating(s)0 Sell Rating(s)4 Hold Rating(s)11 Buy Rating(s)0 Strong Buy Rating(s)Consensus Price Target: $113.9583$113.9583$119.50$116.8462Price Target Upside: 21.30% upside33.28% upside22.04% upside18.94% upsidePrudential Financial (NYSE:PRU) Consensus Price Target History Prudential Financial (NYSE:PRU) Analyst Ratings History Show: Only the Most Recent Rating From Each Brokerage All Ratings For This Stock DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails1/9/2019Evercore ISIUpgradeIn-Line ➝ Outperform$85.50Medium1/9/2019Keefe, Bruyette & WoodsReiterated RatingBuy$113.00Medium1/8/2019Wells Fargo & CoInitiated CoverageOutperform ➝ Outperform$105.00Low11/8/2018Morgan StanleyLower Price TargetEqual Weight ➝ Equal Weight$122.00 ➝ $120.00High10/8/2018UBS GroupBoost Price TargetBuy ➝ Buy$125.00 ➝ $126.00Low9/10/2018Goldman Sachs GroupUpgradeBuy ➝ Conviction-BuyLow8/17/2018Credit Suisse GroupLower Price TargetNeutral ➝ Neutral$102.00 ➝ $98.00Low8/7/2018B. RileyBoost Price TargetBuy ➝ Buy$116.00 ➝ $124.00Low8/3/2018Royal Bank of CanadaReiterated RatingBuy$122.00Low7/9/2018BarclaysLower Price TargetOverweight ➝ Overweight$135.00 ➝ $130.00High5/4/2018Deutsche BankLower Price TargetHold ➝ Hold$125.00 ➝ $113.00Low3/26/2018Bank of AmericaInitiated CoverageBuy$117.00High1/11/2018Sandler O'NeillReiterated RatingBuy$134.00Medium1/11/2018Atlantic SecuritiesUpgradeNeutral ➝ OverweightMedium10/17/2017CitigroupUpgradeNeutral ➝ Buy$103.00N/A10/10/2017FBR & CoUpgradeNeutral ➝ Buy$117.00 ➝ $100.00N/A4/3/2017JPMorgan Chase & Co.Boost Price TargetOverweight$108.00 ➝ $113.00Low(Data available from 2/19/2017 forward) This page was last updated on 2/19/2019 by MarketBeat.com StaffFeatured Article: How accurate is the Rule of 72?