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Royal Caribbean Cruises (RCL) Stock Forecast & Price Target

Royal Caribbean Cruises logo
$321.38 -6.04 (-1.84%)
Closing price 03:59 PM Eastern
Extended Trading
$320.90 -0.48 (-0.15%)
As of 06:51 PM Eastern
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Royal Caribbean Cruises - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
7
Buy
15

Based on 22 Wall Street analysts who have issued ratings for Royal Caribbean Cruises in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 22 analysts, 7 have given a hold rating, 14 have given a buy rating, and 1 has given a strong buy rating for RCL.

Consensus Price Target

$353.40
9.96% Upside
According to the 22 analysts' twelve-month price targets for Royal Caribbean Cruises, the average price target is $353.40. The highest price target for RCL is $425.00, while the lowest price target for RCL is $296.00. The average price target represents a forecasted upside of 9.96% from the current price of $321.39.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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RCL Analyst Ratings Over Time

TypeCurrent Forecast
8/6/25 to 8/6/26
1 Month Ago
7/7/25 to 7/7/26
3 Months Ago
5/8/25 to 5/8/26
1 Year Ago
8/6/24 to 8/6/25
Strong Buy
1 Strong Buy rating(s)
2 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
14 Buy rating(s)
14 Buy rating(s)
16 Buy rating(s)
18 Buy rating(s)
Hold
7 Hold rating(s)
6 Hold rating(s)
4 Hold rating(s)
4 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$353.40$345.58$347.10$321.10
Forecasted Upside9.96% Upside22.49% Upside26.23% Upside2.35% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

RCL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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RCL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Royal Caribbean Cruises Stock vs. The Competition

TypeRoyal Caribbean CruisesConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.73
2.21
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside9.83% Upside138.43% Upside11.93% Upside
News Sentiment Rating
Positive News

See Recent RCL News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
8/3/2026
UBS Group AG logo
UBS Group
4 of 5 stars
Robin Farley
Robin Farley
Not Rated
Reiterated RatingBuy$367.00+13.29%
7/30/2026
Morgan Stanley logo
Morgan Stanley
4 of 5 stars
Jamie Rollo
Jamie Rollo
Not Rated
Boost TargetEqual Weight$280.00 ➝ $300.00-7.42%
7/29/2026
Susquehanna logo
Susquehanna
5 of 5 stars
Boost TargetPositive$350.00 ➝ $372.00+15.24%
7/29/2026Boost TargetBuy$410.00 ➝ $415.00+28.07%
7/29/2026Boost TargetOverweight$361.00 ➝ $388.00+20.20%
7/29/2026Boost TargetBuy$327.00 ➝ $362.00+12.15%
7/29/2026 DowngradeStrong-BuyHold
7/28/2026 Reiterated RatingOutperform
7/7/2026Initiated CoverageOutperform$370.00+31.15%
6/18/2026 Reiterated RatingBuy (B-)
6/18/2026 UpgradeStrong SellHold
6/1/2026Initiated CoverageBuyHold$304.00+6.80%
5/22/2026Lower TargetHold$318.00 ➝ $297.00+13.93%
5/15/2026Lower TargetBuy$350.00 ➝ $337.00+29.58%
5/1/2026 Set Target$380.00+42.27%
5/1/2026 Set Target$296.00+11.24%
5/1/2026Lower TargetOverweight$351.00 ➝ $340.00+28.75%
4/8/2026Lower TargetOverweight$376.00 ➝ $341.00+22.11%
2/6/2026Boost TargetBuy$415.00 ➝ $425.00+23.74%
1/30/2026Reiterated RatingOutperform$380.00+10.32%
1/30/2026Boost TargetBuy$310.00 ➝ $370.00+13.63%
1/30/2026Boost TargetHold$275.00 ➝ $334.00-3.03%
1/12/2026Boost TargetNeutral$325.00 ➝ $330.00+9.08%
10/31/2025 Set Target$360.00+25.87%
5/9/2025Lower TargetOutperform$300.00 ➝ $265.00+14.14%
4/25/2025Initiated CoverageBuy$279.00+31.92%
4/21/2025UpgradeStrong-Buy
3/27/2025Initiated CoverageOutperform$262.00+19.22%
1/29/2025Boost TargetBuy$280.00 ➝ $305.00+15.22%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 07:17 PM ET.


Should I Buy Royal Caribbean Cruises Stock? RCL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, July 31, 2026. Please send any questions or comments about these Royal Caribbean Cruises pros and cons to contact@marketbeat.com.

Royal Caribbean Cruises
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Royal Caribbean Cruises Ltd.:

  • The company has recently raised its full-year earnings per share (EPS) guidance, indicating strong financial performance and positive growth expectations.
  • Royal Caribbean Cruises Ltd. reported a second-quarter adjusted EPS that exceeded analyst estimates, showcasing its ability to generate higher-than-expected profits.
  • With a current stock price around $720, the company is positioned well in the market, reflecting investor confidence and potential for future growth.
  • The firm has a solid dividend payout ratio, which suggests a commitment to returning value to shareholders while maintaining sufficient reinvestment in the business.
  • Management has highlighted record booking volumes and pricing, indicating strong demand for its cruise offerings, which could lead to sustained revenue growth.

Royal Caribbean Cruises
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Royal Caribbean Cruises Ltd. for these reasons:

  • The company operates in a highly competitive industry, which can lead to pricing pressures and impact profit margins.
  • Economic uncertainties and fluctuations in consumer spending can adversely affect travel and leisure industries, including cruise lines.
  • While the dividend yield is attractive, it is important to consider the sustainability of dividends in the face of potential economic downturns.
  • Royal Caribbean Cruises Ltd. is exposed to geopolitical risks and environmental regulations that could impact operations and profitability.
  • Investors should be cautious of potential overvaluation, as high stock prices can lead to increased volatility and risk if market conditions change.

RCL Forecast - Frequently Asked Questions

According to the research reports of 22 Wall Street equities research analysts, the average twelve-month stock price forecast for Royal Caribbean Cruises is $353.40, with a high forecast of $425.00 and a low forecast of $296.00.

22 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Royal Caribbean Cruises in the last twelve months. There are currently 7 hold ratings, 14 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" RCL shares.

According to analysts, Royal Caribbean Cruises's stock has a predicted upside of 9.96% based on their 12-month stock forecasts.

Over the previous 90 days, Royal Caribbean Cruises's stock had 3 upgrades and 2 downgrades by analysts.

Analysts like Royal Caribbean Cruises more than other "consumer discretionary" companies. The consensus rating for Royal Caribbean Cruises is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how RCL compares to other companies.


This page (NYSE:RCL) was last updated on 8/6/2026 by MarketBeat.com Staff.
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