RE/MAX (RMAX) Stock Price, News & Analysis

Company Overview

RE/MAX Holdings, Inc. (NYSE:RMAX) is a global franchisor of real estate brokerage services, offering residential and commercial property transaction support through a network of independently owned and operated offices. The company provides marketing, training, technology platforms and brand recognition for its affiliated agents, facilitating property buying, selling and leasing activities. In addition to core brokerage services, RE/MAX offers ancillary solutions such as mortgage referral, title and escrow coordination, relocation assistance and luxury market specialization.

Established in 1973 by David and Gail Liniger in Denver, Colorado, RE/MAX pioneered a high-commission, agent-driven model designed to attract experienced real estate professionals. The founders’ vision for a cooperative network of self-motivated agents helped the company expand rapidly through a franchising strategy that emphasizes local market expertise under a unified brand identity. RE/MAX went public in August 2013, enabling further investment in technology, digital marketing and global expansion initiatives.

Today, RE/MAX maintains a presence in more than 110 countries and territories across six continents, with a strong foothold in North America, Europe, Latin America and parts of Asia and Africa. The company’s regional structure allows it to adapt its service offerings to local regulations and market conditions, while providing a consistent suite of tools—including customer relationship management software, lead generation platforms and professional development programs—to its franchisees worldwide.

RE/MAX’s leadership team is composed of experienced real estate and franchising executives responsible for strategic growth, operational oversight and brand stewardship. Guided by a board of directors and supported by specialized business units for finance, legal, marketing and technology, the company continues to refine its model through data-driven decision making and ongoing investment in agent training. This integrated approach aims to enhance client experiences, support franchise profitability and sustain RE/MAX’s position as a leading global real estate network.

Key Stats

• Today's Range: $10.75 to $11.00
• 50-Day Range: $8.74 to $11.66
• 52-Week Range: $5.46 to $11.81
• Volume: 29,847 shs
• Average Volume: 461,376 shs
• Market Capitalization: $232.11 million
• P/E Ratio: 1,086.40
• Dividend Yield: N/A
• Price Target: $13.80
• Consensus Rating: Hold

RE/MAX Stock Analysis - MarketRank™

RE/MAX scored higher than 50% of companies evaluated by MarketBeat, and ranked 622nd out of 877 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.4 / 5
• Analyst Rating: Hold

Consensus Rating

RE/MAX has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, 1 buy rating, no hold ratings, and 1 sell rating.

Upside Potential

RE/MAX has a consensus price target of $13.80, representing about 27.8% upside from its current price of $10.80.

Amount of Analyst Coverage

RE/MAX has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of RE/MAX is 1,079.60, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 40.01.

Price to Earnings Ratio vs. Sector

The P/E ratio of RE/MAX is 1,079.60, which means that it is trading at a more expensive P/E ratio than the Finance sector average P/E ratio of about 20.55.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

6.69% of the float of RE/MAX has been sold short.

Short Interest Ratio / Days to Cover

RE/MAX has a short interest ratio ("days to cover") of 4.22.

Change versus previous month

Short interest in RE/MAX has recently decreased by 8.86%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

RE/MAX does not currently pay a dividend.

Dividend Growth

RE/MAX does not have a long track record of dividend growth.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: 0.54

News Sentiment

RE/MAX has a news sentiment score of 0.54. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.76 average news sentiment score of Finance companies.

News Coverage This Week

MarketBeat has tracked 4 news articles for RE/MAX this week, compared to 2 articles on an average week.

Search Interest

3 people have searched for RMAX on MarketBeat in the last 30 days. This is an increase of 200% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, RE/MAX insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $14,028,770.00 in company stock.

Percentage Held by Insiders

6.80% of the stock of RE/MAX is held by insiders.

Percentage Held by Institutions

93.17% of the stock of RE/MAX is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 5/08/2026
• Today: 7/21/2026
• Next Earnings (Estimated): 8/04/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Finance
• Industry: REAL ESTATE OPS
• Sub-Industry: Real Estate
• Current Symbol: NYSE:RMAX
• CIK: 1581091
• Web: www.remax.com
• Phone: (303) 770-5531
• Fax: 303-796-3599
• Employees: 590
• Year Founded: 1973

Price Target and Rating

• Average Price Target for RE/MAX: $13.80
• High Price Target: $13.80
• Low Price Target: $13.80
• Potential Upside/Downside: +26.2%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 2 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.01
• Trailing P/E Ratio: 1,086.40
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $8.15 million
• Net Margins: 0.13%
• Pretax Margin: 2.40%
• Return on Equity: -90.29%
• Return on Assets: 5.82%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.79
• Quick Ratio: 1.79

Sales & Book Value

• Annual Sales: $291.60 million
• Price / Sales: 0.80
• Cash Flow: $2.76 per share
• Price / Cash Flow: 3.96
• Book Value: ($1.44) per share
• Price / Book: -7.59

Miscellaneous

• Outstanding Shares: 21,230,000
• Free Float: 19,789,000
• Market Cap: $232.11 million
• Optionable: Optionable
• Beta: 1.82