SEMrush (SEMR) Competitors

SEMrush (NYSE:SEMR) and Vertex (NASDAQ:VERX) are both computer software companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, valuation, earnings, profitability, media sentiment and analyst recommendations.

Which has more risk and volatility, SEMR or VERX?

SEMrush has a beta of 1.6, indicating that its share price is 60% more volatile than the S&P 500. Comparatively, Vertex has a beta of 0.63, indicating that its share price is 37% less volatile than the S&P 500.

Is SEMR or VERX more profitable?

SEMrush has a net margin of -0.31% compared to Vertex's net margin of -7.09%. Vertex's return on equity of 27.16% beat SEMrush's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
SEMrush	-0.31%	-0.47%	-0.32%
Vertex	-7.09%	27.16%	5.11%

Does the media refer more to SEMR or VERX?

In the previous week, Vertex had 7 more articles in the media than SEMrush. MarketBeat recorded 13 mentions for Vertex and 6 mentions for SEMrush. SEMrush's average media sentiment score of 0.74 beat Vertex's score of 0.72 indicating that SEMrush is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
SEMrush	1 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Vertex	3 Very Positive mention(s)	2 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts prefer SEMR or VERX?

Vertex has a consensus target price of $42.71, indicating a potential upside of 70.45%. Given Vertex's stronger consensus rating and higher possible upside, analysts plainly believe Vertex is more favorable than SEMrush.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SEMrush	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Vertex	1 Sell rating(s)	5 Hold rating(s)	9 Buy rating(s)	1 Strong Buy rating(s)	2.63

Which has stronger earnings and valuation, SEMR or VERX?

SEMrush has higher earnings, but lower revenue than Vertex.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SEMrush	$376.82M	2.83	$8.24M	N/A	N/A
Vertex	$666.78M	5.99	-$52.73M	-$0.33	-75.94

Do insiders and institutionals believe in SEMR or VERX?

32.9% of SEMrush shares are owned by institutional investors. Comparatively, 70.3% of Vertex shares are owned by institutional investors. 55.6% of SEMrush shares are owned by insiders. Comparatively, 43.3% of Vertex shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Vertex beats SEMrush on 10 of the 15 factors compared between the two stocks.