Sun Life Financial (SLF) Stock Forecast & Price Target

$59.62 +0.39 (+0.66%)

As of 03:59 PM Eastern

Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Buy

Based on 3 Analyst Ratings

Sell
0

Hold
1

Buy
2

Based on 3 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Buy." Out of the 3 analysts, 1 has given a hold rating, 1 has given a buy rating, and 1 has given a strong buy rating for SLF.

Consensus Price Target

N/A

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SLF Analyst Ratings Over Time

Type	Current Forecast 4/30/24 to 4/30/25	1 Month Ago 3/31/24 to 3/31/25	3 Months Ago 1/31/24 to 1/30/25	1 Year Ago 5/1/23 to 4/30/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	1 Buy rating(s)	1 Buy rating(s)	2 Buy rating(s)	3 Buy rating(s)
Hold	1 Hold rating(s)	1 Hold rating(s)	1 Hold rating(s)	0 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	N/A	N/A	N/A	$77.00
Forecasted Upside	N/A	N/A	N/A	50.82% Upside
Consensus Rating	Buy	Buy	Buy	Buy

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Sun Life Financial Stock vs. The Competition

Type	Sun Life Financial	Finance Companies	S&P 500
Consensus Rating Score	3.00	2.53	2.54
Consensus Rating	Buy	Moderate Buy	Moderate Buy
Predicted Upside	N/A	31.22% Upside	19.70% Upside
News Sentiment Rating	Positive News See Recent SLF News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
2/13/2025	Cormark 4 of 5 stars	L. Persaud Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Moderate Buy
1/15/2025	National Bank Financial 4 of 5 stars	G. Dechaine Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Sector Perform ➝ Outperform
9/5/2024	Barclays 3 of 5 stars	A. Scott Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Equal Weight
6/3/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Heal Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
2/22/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy
8/10/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$79.00 ➝ $77.00	+51.10%
5/15/2023	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Sector Perform ➝ Outperform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 09:26 PM ET.

Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, April 29, 2025. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

The current stock price is around $56, which is relatively stable compared to its 52-week high of $62.85, indicating potential for growth.
Sun Life Financial Inc. reported strong earnings, with an EPS of $1.20, surpassing expectations, which reflects solid financial performance.
The company has a healthy return on equity of 16.86%, suggesting effective management and profitability in generating returns for shareholders.
With a dividend yield of approximately 4.03%, investors can benefit from regular income, making it attractive for income-focused investors.
The firm operates in diverse segments including Asset Management and various geographical markets, which can help mitigate risks associated with economic fluctuations.

Sun Life Financial
Bear Case

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

The stock has experienced lower trading volumes recently, which may indicate reduced investor interest and could lead to increased volatility.
Sun Life Financial Inc. has a P/E ratio of 15.19, which, while reasonable, may suggest that the stock is fully valued compared to its earnings growth potential.
The company recently cut its dividend, which could signal financial strain or a shift in strategy that may concern income-focused investors.
With a beta of 0.87, the stock is less volatile than the market, but this could also mean limited upside potential during market rallies.
The firm’s net margin of 8.08% may be lower than some competitors, indicating potential challenges in maintaining profitability in a competitive landscape.

SLF Forecast - Frequently Asked Questions

: 3 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last twelve months. There is currently 1 hold rating, 1 buy rating and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "buy" SLF shares.
: According to analysts, Sun Life Financial's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.
: Over the previous 90 days, Sun Life Financial's stock had 1 upgrade by analysts.
: Sun Life Financial has been rated by research analysts at Cormark in the past 90 days.
: Analysts like Sun Life Financial more than other "finance" companies. The consensus rating for Sun Life Financial is Buy while the average consensus rating for "finance" companies is Moderate Buy. Learn more on how SLF compares to other companies.

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This page (NYSE:SLF) was last updated on 4/30/2025 by MarketBeat.com Staff

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Sun Life Financial (SLF) Stock Forecast & Price Target