Sun Life Financial (SLF) Stock Forecast & Price Target

$60.38 -0.62 (-1.02%)

Closing price 08/1/2025 03:59 PM Eastern

Extended Trading

$60.38 -0.01 (-0.01%)

As of 08/1/2025 06:13 PM Eastern

Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 5 Analyst Ratings

Sell
1

Hold
1

Buy
3

Based on 5 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Hold." Out of the 5 analysts, 1 has given a sell rating, 1 has given a hold rating, and 3 have given a buy rating for SLF.

Consensus Price Target

$88.00
45.74% Upside

According to the 5 analysts' twelve-month price targets for Sun Life Financial, the average price target is $88.00. The highest price target for SLF is $88.00, while the lowest price target for SLF is $88.00. The average price target represents a forecasted upside of 45.74% from the current price of $60.38.

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SLF Analyst Ratings Over Time

Type	Current Forecast 8/3/24 to 8/3/25	1 Month Ago 7/4/24 to 7/4/25	3 Months Ago 5/5/24 to 5/5/25	1 Year Ago 8/4/23 to 8/3/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	3 Buy rating(s)	4 Buy rating(s)	2 Buy rating(s)	2 Buy rating(s)
Hold	1 Hold rating(s)	1 Hold rating(s)	1 Hold rating(s)	0 Hold rating(s)
Sell	1 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$88.00	$88.00	N/A	$77.00
Forecasted Upside	45.74% Upside	35.51% Upside	N/A	60.28% Upside
Consensus Rating	Hold	Moderate Buy	Buy	Buy

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Sun Life Financial Stock vs. The Competition

Type	Sun Life Financial	Finance Companies	S&P 500
Consensus Rating Score	2.40	2.54	2.53
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	45.74% Upside	25.78% Upside	14.55% Upside
News Sentiment Rating	Positive News See Recent SLF News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
7/31/2025	Scotiabank 5 of 5 stars		Upgrade	Hold
7/7/2025	Barclays 3 of 5 stars	A. Scott Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Equal Weight ➝ Underweight
5/12/2025	BMO Capital Markets 4 of 5 stars		Reiterated Rating	Outperform ➝ Outperform
5/12/2025	Royal Bank Of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Darko Mihelic Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$82.00 ➝ $88.00	+41.25%
2/13/2025	Cormark Subscribe to MarketBeat All Access for the recommendation accuracy rating	L. Persaud Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Moderate Buy
1/15/2025	National Bank Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Dechaine Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Sector Perform ➝ Outperform
6/3/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Heal Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
2/22/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy
8/10/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$79.00 ➝ $77.00	+51.10%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 12:06 AM ET.

Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, July 30, 2025. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

The company recently reported earnings per share (EPS) of $1.27, exceeding analysts' expectations, which indicates strong financial performance and potential for growth.
Sun Life Financial Inc. has increased its quarterly dividend to $0.6332, reflecting a commitment to returning value to shareholders and a healthy dividend yield of approximately 4.07%.
The firm has a solid return on equity of 17.33%, suggesting effective management and profitability in generating returns for shareholders.
With a market capitalization of around $35 billion, Sun Life Financial Inc. is well-positioned in the financial services sector, providing stability and growth potential.
The current stock price is around $63.74, which is near its 50-day moving average, indicating a stable price trend that may attract investors looking for reliable investments.

Sun Life Financial
Bear Case

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

The company’s EPS has decreased from $1.40 in the same quarter last year, which may raise concerns about declining profitability.
Analysts have mixed ratings on the stock, with one sell rating and one hold rating, indicating uncertainty in the stock's future performance.
Barclays recently downgraded the stock from "equal weight" to "underweight," suggesting a potential decrease in value and investor caution.
The stock has a price-to-earnings ratio of 15.80, which may be considered high compared to industry averages, potentially indicating overvaluation.
Despite a strong revenue report of $7.91 billion, the significant difference from analysts' expectations may suggest volatility in future earnings forecasts.

SLF Forecast - Frequently Asked Questions

: According to the research reports of 5 Wall Street equities research analysts, the average twelve-month stock price forecast for Sun Life Financial is $88.00, with a high forecast of $88.00 and a low forecast of $88.00.
: 5 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last year. There is currently 1 sell rating, 1 hold rating and 3 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" SLF shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SLF, but not buy additional shares or sell existing shares.
: According to analysts, Sun Life Financial's stock has a predicted upside of 45.74% based on their 12-month stock forecasts.
: Over the previous 90 days, Sun Life Financial's stock had 1 upgrade and 1 downgrade by analysts.
: Sun Life Financial has been rated by research analysts at Barclays, BMO Capital Markets, Royal Bank Of Canada, and Scotiabank in the past 90 days.
: Analysts like Sun Life Financial less than other "finance" companies. The consensus rating for Sun Life Financial is Hold while the average consensus rating for "finance" companies is Moderate Buy. Learn more on how SLF compares to other companies.

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This page (NYSE:SLF) was last updated on 8/3/2025 by MarketBeat.com Staff

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Sun Life Financial (SLF) Stock Forecast & Price Target