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Sun Life Financial (SLF) Stock Forecast & Price Target

Sun Life Financial logo
$60.30 +0.16 (+0.27%)
Closing price 03:59 PM Eastern
Extended Trading
$60.32 +0.02 (+0.03%)
As of 04:38 PM Eastern
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Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
1
Hold
2
Buy
4

Based on 7 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 7 analysts, 1 has given a sell rating, 2 have given a hold rating, 3 have given a buy rating, and 1 has given a strong buy rating for SLF.

Consensus Price Target

$88.00
45.93% Upside
According to the 7 analysts' twelve-month price targets for Sun Life Financial, the average price target is $88.00. The highest price target for SLF is $88.00, while the lowest price target for SLF is $88.00. The average price target represents a forecasted upside of 45.93% from the current price of $60.30.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SLF Analyst Ratings Over Time

TypeCurrent Forecast
10/3/24 to 10/3/25
1 Month Ago
9/3/24 to 9/3/25
3 Months Ago
7/5/24 to 7/5/25
1 Year Ago
10/4/23 to 10/3/24
Strong Buy
1 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
3 Buy rating(s)
2 Buy rating(s)
4 Buy rating(s)
1 Buy rating(s)
Hold
2 Hold rating(s)
2 Hold rating(s)
1 Hold rating(s)
1 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$88.00$88.00$88.00N/A
Forecasted Upside45.93% Upside51.56% Upside35.51% UpsideN/A
Consensus RatingModerate BuyHoldModerate BuyBuy

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Sun Life Financial Stock vs. The Competition

TypeSun Life FinancialFinance CompaniesS&P 500
Consensus Rating Score
2.50
2.51
2.53
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside46.29% Upside21.50% Upside11.01% Upside
News Sentiment Rating
Positive News

See Recent SLF News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/27/2025Weiss Ratings
0 of 5 stars
 Reiterated RatingBuy (B)
9/4/2025Argus
4 of 5 stars
 UpgradeStrong-Buy
8/7/2025National Bank Financial
5 of 5 stars
 DowngradeStrong-BuyHold
7/31/2025Scotiabank
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 UpgradeHold
7/7/2025Barclays
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DowngradeEqual WeightUnderweight
5/12/2025BMO Capital Markets
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 Reiterated RatingOutperform
5/12/2025Royal Bank Of Canada
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Boost TargetOutperform$82.00 ➝ $88.00+41.25%
2/13/2025Cormark
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UpgradeHoldModerate Buy
2/22/2024Jefferies Financial Group
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 Initiated CoverageBuy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 07:20 PM ET.


Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, October 2, 2025. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

  • The company reported earnings per share (EPS) of $1.29 for the latest quarter, which met analysts' expectations, indicating strong performance and stability.
  • Sun Life Financial Inc. has shown a significant year-over-year growth in EPS, increasing from $1.11 in the same quarter last year, which reflects improving profitability.
  • With a return on equity of 17.21%, the company demonstrates effective management and the ability to generate profits from shareholders' equity, which is attractive to investors.
  • The current stock price is around $88.00, which aligns with the consensus target price set by analysts, suggesting potential for growth in value.
  • Analysts have given the stock an average rating of "Moderate Buy," indicating a generally positive outlook for future performance.

Sun Life Financial
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

  • The company reported revenue of $6.65 billion, which fell short of the consensus estimate of $7.34 billion, indicating potential challenges in revenue generation.
  • Sun Life Financial Inc. has received mixed ratings from analysts, with one "Sell" rating, which may signal caution among some investors.
  • The net margin of 7.59% suggests that while the company is profitable, there may be concerns about cost management and overall efficiency.
  • Recent downgrades from some analysts, including a shift from "strong-buy" to "hold," may indicate a more cautious outlook on the stock's performance.
  • Market conditions and economic factors could impact the financial services sector, which may pose risks to the company's future growth and profitability.

SLF Forecast - Frequently Asked Questions

According to the research reports of 7 Wall Street equities research analysts, the average twelve-month stock price forecast for Sun Life Financial is $88.00, with a high forecast of $88.00 and a low forecast of $88.00.

7 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last year. There is currently 1 sell rating, 2 hold ratings, 3 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" SLF shares.

According to analysts, Sun Life Financial's stock has a predicted upside of 45.93% based on their 12-month stock forecasts.

Over the previous 90 days, Sun Life Financial's stock had 2 upgrades and 2 downgrades by analysts.

Sun Life Financial has been rated by research analysts at Argus, Barclays, National Bank Financial, Scotiabank, and Weiss Ratings in the past 90 days.

Analysts like Sun Life Financial more than other "finance" companies. The consensus rating for Sun Life Financial is Moderate Buy while the average consensus rating for "finance" companies is Hold. Learn more on how SLF compares to other companies.


This page (NYSE:SLF) was last updated on 10/3/2025 by MarketBeat.com Staff
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