Sun Life Financial (SLF) Stock Forecast & Price Target

$58.01 +0.41 (+0.71%)

Closing price 08/13/2025 03:59 PM Eastern

Extended Trading

$58.54 +0.53 (+0.91%)

As of 08/13/2025 07:08 PM Eastern

Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 5 Analyst Ratings

Sell
1

Hold
2

Buy
2

Based on 5 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Hold." Out of the 5 analysts, 1 has given a sell rating, 2 have given a hold rating, and 2 have given a buy rating for SLF.

Consensus Price Target

$88.00
51.70% Upside

According to the 5 analysts' twelve-month price targets for Sun Life Financial, the average price target is $88.00. The highest price target for SLF is $88.00, while the lowest price target for SLF is $88.00. The average price target represents a forecasted upside of 51.70% from the current price of $58.01.

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SLF Analyst Ratings Over Time

Type	Current Forecast 8/14/24 to 8/14/25	1 Month Ago 7/15/24 to 7/15/25	3 Months Ago 5/16/24 to 5/16/25	1 Year Ago 8/15/23 to 8/14/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	2 Buy rating(s)	4 Buy rating(s)	4 Buy rating(s)	1 Buy rating(s)
Hold	2 Hold rating(s)	0 Hold rating(s)	1 Hold rating(s)	0 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$88.00	$88.00	$88.00	N/A
Forecasted Upside	51.70% Upside	41.80% Upside	39.98% Upside	N/A
Consensus Rating	Hold	Moderate Buy	Buy	Strong Buy

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Sun Life Financial Stock vs. The Competition

Type	Sun Life Financial	Finance Companies	S&P 500
Consensus Rating Score	2.20	2.54	2.53
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	51.70% Upside	19.74% Upside	10.86% Upside
News Sentiment Rating	Positive News See Recent SLF News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
8/7/2025	National Bank Financial 5 of 5 stars		Downgrade	Strong-Buy ➝ Hold
7/31/2025	Scotiabank 5 of 5 stars		Upgrade	Hold
7/7/2025	Barclays 3 of 5 stars	A. Scott Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Equal Weight ➝ Underweight
5/12/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform
5/12/2025	Royal Bank Of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Darko Mihelic Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$82.00 ➝ $88.00	+41.25%
2/13/2025	Cormark Subscribe to MarketBeat All Access for the recommendation accuracy rating	L. Persaud Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Moderate Buy
6/3/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Heal Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
2/22/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 07:00 AM ET.

Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, August 9, 2025. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

The current stock price is around $61.52, which may present a buying opportunity for investors looking for value in the financial services sector.
Sun Life Financial Inc. reported a revenue of $7.91 billion in the latest quarter, significantly exceeding analyst expectations, indicating strong business performance.
The company has a solid return on equity of 17.33%, suggesting effective management and profitability in generating returns for shareholders.
Analysts forecast earnings per share of 5.19 for the current year, reflecting positive growth expectations and potential for increased shareholder value.
Institutional investors hold over 52% of the company's stock, which often indicates confidence in the company's long-term prospects and stability.

Sun Life Financial
Bear Case

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

Despite strong recent performance, the company posted a lower earnings per share of $1.40 during the same quarter last year, which may raise concerns about growth sustainability.
One equities research analyst has rated the stock with a sell rating, which could indicate potential risks or challenges ahead for the company.
The stock has a beta of 0.90, suggesting it is less volatile than the market, which may limit potential high returns for aggressive investors.
The current P/E ratio of 15.65 may suggest that the stock is fairly valued, leaving less room for significant price appreciation in the near term.
Market sentiment may be cautious given the mixed ratings from analysts, with a consensus rating of "Hold," indicating uncertainty about future performance.

SLF Forecast - Frequently Asked Questions

: According to the research reports of 5 Wall Street equities research analysts, the average twelve-month stock price forecast for Sun Life Financial is $88.00, with a high forecast of $88.00 and a low forecast of $88.00.
: 5 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last year. There is currently 1 sell rating, 2 hold ratings and 2 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" SLF shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SLF, but not buy additional shares or sell existing shares.
: According to analysts, Sun Life Financial's stock has a predicted upside of 51.70% based on their 12-month stock forecasts.
: Over the previous 90 days, Sun Life Financial's stock had 2 downgrades and 1 upgrade by analysts.
: Sun Life Financial has been rated by research analysts at Barclays, National Bank Financial, and Scotiabank in the past 90 days.
: Analysts like Sun Life Financial less than other "finance" companies. The consensus rating for Sun Life Financial is Hold while the average consensus rating for "finance" companies is Moderate Buy. Learn more on how SLF compares to other companies.

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This page (NYSE:SLF) was last updated on 8/14/2025 by MarketBeat.com Staff

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Sun Life Financial (SLF) Stock Forecast & Price Target