Free Trial

Sun Life Financial (SLF) Stock Forecast & Price Target

Sun Life Financial logo
$60.83 -1.13 (-1.82%)
Closing price 10/9/2025 03:59 PM Eastern
Extended Trading
$60.82 0.00 (-0.01%)
As of 10/9/2025 04:35 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
1
Hold
2
Buy
6

Based on 9 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 9 analysts, 1 has given a sell rating, 2 have given a hold rating, 5 have given a buy rating, and 1 has given a strong buy rating for SLF.

Consensus Price Target

$88.50
45.49% Upside
According to the 9 analysts' twelve-month price targets for Sun Life Financial, the average price target is $88.50. The highest price target for SLF is $89.00, while the lowest price target for SLF is $88.00. The average price target represents a forecasted upside of 45.49% from the current price of $60.83.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
Get the Latest News and Ratings for SLF and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Sun Life Financial and its competitors.

Sign Up
By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

SLF Analyst Ratings Over Time

TypeCurrent Forecast
10/10/24 to 10/10/25
1 Month Ago
9/10/24 to 9/10/25
3 Months Ago
7/12/24 to 7/12/25
1 Year Ago
10/11/23 to 10/10/24
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
5 Buy rating(s)
2 Buy rating(s)
4 Buy rating(s)
1 Buy rating(s)
Hold
2 Hold rating(s)
2 Hold rating(s)
0 Hold rating(s)
1 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$88.50$88.00$88.00N/A
Forecasted Upside45.49% Upside49.89% Upside41.71% UpsideN/A
Consensus RatingModerate BuyModerate BuyModerate BuyBuy

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Sun Life Financial Stock vs. The Competition

TypeSun Life FinancialFinance CompaniesS&P 500
Consensus Rating Score
2.67
2.31
2.52
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside45.49% Upside122.12% Upside172.90% Upside
News Sentiment Rating
Positive News

See Recent SLF News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/9/2025Evercore ISI
3 of 5 stars
 Reiterated RatingOutperform
10/8/2025Barclays
3 of 5 stars
 Reiterated RatingUnderweight
10/8/2025Weiss Ratings
0 of 5 stars
 Reiterated RatingBuy (B)
10/7/2025TD Securities
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 UpgradeHoldBuy
10/7/2025Morgan Stanley
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 Set Target$89.00+46.67%
9/4/2025Argus
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 UpgradeStrong-Buy
8/7/2025National Bank Financial
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 DowngradeStrong-BuyHold
7/31/2025Scotiabank
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 UpgradeHold
5/12/2025BMO Capital Markets
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 Reiterated RatingOutperform
5/12/2025Royal Bank Of Canada
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
Boost TargetOutperform$82.00 ➝ $88.00+41.25%
2/13/2025Cormark
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
UpgradeHoldModerate Buy
2/22/2024Jefferies Financial Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 Initiated CoverageBuy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 08:30 AM ET.


Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, October 7, 2025. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

  • The company reported earnings per share (EPS) of $1.29 for the latest quarter, which met analysts' expectations, indicating stable performance.
  • Sun Life Financial Inc. has shown a significant year-over-year growth in EPS, increasing from $1.11 to $1.29, suggesting improving profitability.
  • The current stock price is around $88.00, which aligns with the consensus target price set by analysts, indicating potential for growth.
  • With a return on equity of 17.21%, the company demonstrates effective management of shareholder equity, which is a positive sign for investors.
  • Analysts have given the stock an average rating of "Moderate Buy," reflecting overall positive sentiment in the market.

Sun Life Financial
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

  • The company reported revenue of $6.65 billion, which fell short of the consensus estimate of $7.34 billion, indicating potential challenges in revenue generation.
  • Sun Life Financial Inc. has received mixed ratings from analysts, with one "Sell" rating, which may indicate some concerns about the stock's future performance.
  • The net margin of 7.59% suggests that while the company is profitable, there may be room for improvement in cost management.
  • Recent downgrades from some analysts, including a shift from "strong-buy" to "hold," may signal caution among investors regarding the stock's short-term outlook.
  • Market conditions can be volatile, and any economic downturn could impact the financial services sector, including Sun Life Financial Inc.

SLF Forecast - Frequently Asked Questions

According to the research reports of 9 Wall Street equities research analysts, the average twelve-month stock price forecast for Sun Life Financial is $88.50, with a high forecast of $89.00 and a low forecast of $88.00.

9 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last year. There is currently 1 sell rating, 2 hold ratings, 5 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" SLF shares.

According to analysts, Sun Life Financial's stock has a predicted upside of 45.49% based on their 12-month stock forecasts.

Over the previous 90 days, Sun Life Financial's stock had 3 upgrades and 1 downgrade by analysts.

Sun Life Financial has been rated by research analysts at Argus, Barclays, Evercore ISI, Morgan Stanley, National Bank Financial, Scotiabank, TD Securities, and Weiss Ratings in the past 90 days.

Analysts like Sun Life Financial more than other "finance" companies. The consensus rating for Sun Life Financial is Moderate Buy while the average consensus rating for "finance" companies is Hold. Learn more on how SLF compares to other companies.


This page (NYSE:SLF) was last updated on 10/10/2025 by MarketBeat.com Staff
From Our Partners