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Southern (SO) Stock Forecast & Price Target

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$91.31 -0.35 (-0.38%)
Closing price 03:59 PM Eastern
Extended Trading
$90.73 -0.58 (-0.64%)
As of 07:49 PM Eastern
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Southern - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
1
Hold
10
Buy
5

Based on 16 Wall Street analysts who have issued ratings for Southern in the last 12 months, the stock has a consensus rating of "Hold." Out of the 16 analysts, 1 has given a sell rating, 10 have given a hold rating, and 5 have given a buy rating for SO.

Consensus Price Target

$92.93
1.78% Upside
According to the 16 analysts' twelve-month price targets for Southern, the average price target is $92.93. The highest price target for SO is $100.00, while the lowest price target for SO is $78.00. The average price target represents a forecasted upside of 1.78% from the current price of $91.31.
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SO Analyst Ratings Over Time

TypeCurrent Forecast
7/8/24 to 7/8/25
1 Month Ago
6/8/24 to 6/8/25
3 Months Ago
4/9/24 to 4/9/25
1 Year Ago
7/9/23 to 7/8/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
5 Buy rating(s)
5 Buy rating(s)
5 Buy rating(s)
7 Buy rating(s)
Hold
10 Hold rating(s)
9 Hold rating(s)
9 Hold rating(s)
5 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$92.93$92.64$92.00$76.14
Forecasted Upside1.78% Upside4.97% Upside4.68% Upside-2.13% Downside
Consensus Rating
Hold
Hold
Hold
Hold

SO Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SO Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Southern Stock vs. The Competition

TypeSouthernUtilities CompaniesS&P 500
Consensus Rating Score
2.25
2.48
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside1.78% Upside18.50% Upside10.40% Upside
News Sentiment Rating
Very Positive News

See Recent SO News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
6/18/2025Morgan Stanley
3 of 5 stars
Stephen Byrd
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Lower TargetEqual Weight ➝ Equal Weight$91.00 ➝ $90.00+1.63%
6/13/2025Raymond James Financial
4 of 5 stars
J.R. Weston
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Initiated CoverageOutperform$98.00+8.59%
6/5/2025Jefferies Financial Group
2 of 5 stars
Julien Dumoulin-Smith
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UpgradeHold ➝ Buy$102.00 ➝ $100.00+13.15%
5/14/2025KeyCorp
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Sophie Karp
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DowngradeSector Weight ➝ Underweight$78.00-8.86%
5/2/2025Wells Fargo & Company
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Neil Kalton
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Boost TargetEqual Weight ➝ Equal Weight$95.00 ➝ $99.00+8.62%
5/2/2025Guggenheim
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S. Pourreza
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Reiterated RatingNeutral ➝ Neutral$93.00 ➝ $93.00+2.16%
5/2/2025Evercore ISI
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Durgesh Chopra
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Boost TargetIn-Line ➝ In-Line$90.00 ➝ $94.00+2.84%
4/22/2025Barclays
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Nicholas Campanella
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Boost TargetEqual Weight ➝ Equal Weight$83.00 ➝ $90.00-1.68%
4/8/2025JPMorgan Chase & Co.
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Jeremy Tonet
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UpgradeUnderweight ➝ Neutral$94.00+7.81%
3/21/2025UBS Group
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Daniel Ford
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Boost TargetNeutral ➝ Neutral$94.00 ➝ $97.00+8.56%
2/3/2025Mizuho
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A. Crowdell
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Boost TargetNeutral ➝ Neutral$83.00 ➝ $85.00+0.94%
12/12/2024Scotiabank
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 Boost TargetSector Outperform ➝ Sector Outperform$96.00 ➝ $98.00+16.64%
11/1/2024BMO Capital Markets
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 Lower TargetOutperform ➝ Outperform$99.00 ➝ $97.00+8.70%
8/29/2024Bank of America
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 Boost TargetNeutral ➝ Neutral$86.00 ➝ $87.00+1.78%
8/2/2024The Goldman Sachs Group
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 Boost TargetBuy ➝ Buy$83.00 ➝ $94.00+7.27%
8/2/2024Wolfe Research
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S. Fleishman
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DowngradeOutperform ➝ Peer Perform
5/15/2024Argus
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 Boost TargetBuy ➝ Buy$75.00 ➝ $90.00+13.42%
2/21/2024Royal Bank Of Canada
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 Reiterated RatingOutperform ➝ Outperform$80.00+18.82%
12/8/2023Citigroup
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 Initiated CoverageBuy$82.00+14.45%
8/9/2023LADENBURG THALM/SH SH
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 Initiated CoverageBuy$72.00+4.64%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 10:26 PM ET.


Should I Buy Southern Stock? SO Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, July 6, 2025. Please send any questions or comments about these Southern pros and cons to contact@marketbeat.com.

Southern
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in The Southern Company:

  • The current stock price is around $90.97, which may present a buying opportunity for investors looking for value in the utilities sector.
  • The Southern Company recently increased its quarterly dividend to $0.74 per share, reflecting a commitment to returning value to shareholders. This increase indicates financial stability and growth potential.
  • The company reported a strong earnings performance, with earnings per share of $1.23, surpassing analysts' expectations. This suggests effective management and operational efficiency.
  • With a market capitalization of approximately $99.98 billion, The Southern Company is a significant player in the utilities market, providing a sense of security for investors.
  • The company has shown a year-over-year revenue increase of 17.0%, indicating robust growth and demand for its services.

Southern
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in The Southern Company for these reasons:

  • The stock has a relatively high P/E ratio of 21.71, which may suggest that it is overvalued compared to its earnings, potentially limiting future price appreciation.
  • The company has a debt-to-equity ratio of 1.69, indicating a higher level of debt compared to equity. This could pose risks in times of rising interest rates or economic downturns.
  • Despite recent positive earnings, one analyst has rated the stock with a sell rating, which may indicate concerns about future performance.
  • The consensus rating for the stock is "Hold," suggesting that analysts are not overwhelmingly bullish, which could reflect uncertainty in the market.
  • Recent price target adjustments by analysts have shown a downward trend, with some targets being lowered, which may indicate a lack of confidence in the stock's near-term performance.

SO Forecast - Frequently Asked Questions

According to the research reports of 16 Wall Street equities research analysts, the average twelve-month stock price forecast for Southern is $92.93, with a high forecast of $100.00 and a low forecast of $78.00.

16 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Southern in the last twelve months. There is currently 1 sell rating, 10 hold ratings and 5 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" SO shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SO, but not buy additional shares or sell existing shares.

According to analysts, Southern's stock has a predicted upside of 1.78% based on their 12-month stock forecasts.

Over the previous 90 days, Southern's stock had 1 upgrade and 1 downgrade by analysts.

Southern has been rated by research analysts at Barclays, Evercore ISI, Guggenheim, Jefferies Financial Group, KeyCorp, Morgan Stanley, Raymond James Financial, and Wells Fargo & Company in the past 90 days.

Analysts like Southern less than other "utilities" companies. The consensus rating score for Southern is 2.25 while the average consensus rating score for "utilities" companies is 2.48. Learn more on how SO compares to other companies.


This page (NYSE:SO) was last updated on 7/8/2025 by MarketBeat.com Staff
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