NYSE:SO - Southern Price Target & Analyst Ratings Sign in or create an account to add this stock to your watchlist. Get Started $44.01 +0.72 (+1.66 %) (As of 09/21/2018 04:00 PM ET)Previous Close$44.01Today's Range$43.15 - $44.1452-Week Range$42.38 - $53.51Volume13.12 million shsAverage Volume6.62 million shsMarket Capitalization$43.90 billionP/E Ratio14.57Dividend Yield5.54%Beta-0.06 Company ProfileDiscussionAnalyst RatingsChartDividend HistoryEarnings HistoryFinancialsInsider TradesHeadlinesOptions ChainSEC FilingsSocial Media Share on FacebookShare on TwitterShare on LinkedInShare on RedditShare on StocktwitsPrint this articleShare by Email Analyst Ratings Southern (NYSE:SO) Price Target and Consensus Rating (How are Consensus Ratings Calculated?) MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.16 Wall Street analysts have issued ratings and price targets for Southern in the last 12 months. Their average twelve-month price target is $46.3214, suggesting that the stock has a possible upside of 5.25%. The high price target for SO is $53.00 and the low price target for SO is $43.00. There are currently 7 sell ratings, 8 hold ratings and 1 buy rating for the stock, resulting in a consensus rating of "Hold."Today30 Days Ago90 Days Ago180 Days AgoConsensus Rating: HoldHoldHoldHoldConsensus Rating Score: 1.631.722.132.00Ratings Breakdown: 7 Sell Rating(s)8 Hold Rating(s)1 Buy Rating(s)0 Strong Buy Rating(s)7 Sell Rating(s)9 Hold Rating(s)2 Buy Rating(s)0 Strong Buy Rating(s)4 Sell Rating(s)6 Hold Rating(s)6 Buy Rating(s)0 Strong Buy Rating(s)6 Sell Rating(s)5 Hold Rating(s)6 Buy Rating(s)0 Strong Buy Rating(s)Consensus Price Target: $46.3214$47.0333$48.3214$48.90Price Target Upside: 5.25% upside4.15% upside6.69% upside11.59% upsideSouthern (NYSE:SO) Consensus Price Target History Southern (NYSE:SO) Analyst Ratings History Show: Only the Most Recent Rating From Each Brokerage All Ratings For This Stock DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails9/21/2018Morgan StanleyLower Price TargetUnderweight ➝ Sell$45.00 ➝ $44.00High8/22/2018Bank of AmericaLower Price TargetUnderperform ➝ Underperform$47.00 ➝ $46.00Low8/9/2018Credit Suisse GroupDowngradeNeutral ➝ Underperform$46.00 ➝ $43.00Low8/9/2018Evercore ISIDowngradeIn-Line ➝ UnderperformMedium8/9/2018BarclaysDowngradeOverweight ➝ Equal Weight$51.00 ➝ $48.00Medium8/9/2018ScotiabankReiterated RatingHold$44.00Low8/8/2018GuggenheimDowngradeBuy ➝ Neutral$50.00 ➝ $47.00Low8/8/2018CitigroupDowngradeNeutral ➝ Sell$45.00Low8/6/2018SunTrust BanksReiterated RatingHold$50.00Low7/24/2018Howard WeilInitiated CoverageSector Perform$45.00Low6/26/2018Deutsche BankDowngradeBuy ➝ Hold$48.00Low4/10/2018JPMorgan Chase & Co.Boost Price TargetUnderweight ➝ Underweight$43.00 ➝ $45.00Medium2/2/2018UBS GroupInitiated CoverageNeutral$46.00Low1/23/2018MizuhoDowngradeBuy ➝ Neutral$44.50Medium1/10/2018Goldman Sachs GroupReiterated RatingNeutral ➝ SellLow12/22/2017Royal Bank of CanadaReiterated RatingBuyLow9/12/2017Jefferies Financial GroupReiterated RatingBuy$55.00 ➝ $56.00Low9/1/2017KeyCorpReiterated RatingHoldLow7/10/2017MacquarieUpgradeNeutral ➝ Outperform$52.00Low3/30/2017BMO Capital MarketsReiterated RatingHold$53.00Low3/3/2017ArgusDowngradeBuy ➝ HoldN/A(Data available from 9/22/2016 forward) This page was last updated on 9/22/2018 by MarketBeat.com StaffFeatured Article: How is an ETF different from a mutual fund?