Southern (SO) Stock Forecast & Price Target

Q: What analysts cover Southern?

Southern has been rated by research analysts at Barclays , BMO Capital Markets , Jefferies Financial Group , JPMorgan Chase & Co. , KeyCorp , Mizuho , Morgan Stanley , Truist Financial , and Weiss Ratings in the past 90 days.

$92.83 -0.07 (-0.07%)

Closing price 08/7/2026 03:59 PM Eastern

Extended Trading

$92.73 -0.10 (-0.11%)

As of 08/7/2026 08:00 PM Eastern

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Southern - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 20 Analyst Ratings

Sell
2

Hold
11

Buy
7

Based on 20 Wall Street analysts who have issued ratings for Southern in the last 12 months, the stock has a consensus rating of "Hold." Out of the 20 analysts, 2 have given a sell rating, 11 have given a hold rating, and 7 have given a buy rating for SO.

Consensus Price Target

$100.26
8.00% Upside

According to the 20 analysts' twelve-month price targets for Southern, the average price target is $100.26. The highest price target for SO is $112.00, while the lowest price target for SO is $79.00. The average price target represents a forecasted upside of 8.00% from the current price of $92.83.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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SO Analyst Ratings Over Time

Type	Current Forecast 8/9/25 to 8/9/26	1 Month Ago 7/10/25 to 7/10/26	3 Months Ago 5/11/25 to 5/11/26	1 Year Ago 8/9/24 to 8/9/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	7 Buy rating(s)	7 Buy rating(s)	7 Buy rating(s)	4 Buy rating(s)
Hold	11 Hold rating(s)	12 Hold rating(s)	12 Hold rating(s)	9 Hold rating(s)
Sell	2 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$100.26	$99.26	$99.85	$94.29
Forecasted Upside	8.00% Upside	3.81% Upside	7.25% Upside	-0.49% Downside
Consensus Rating	Hold	Hold	Hold	Hold

SO Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SO Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Southern Stock vs. The Competition

Type	Southern	Utilities Companies	Broader Market
Consensus Rating Score	2.25	2.36	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	8.00% Upside	60.24% Upside	11.64% Upside
News Sentiment Rating	Positive News See Recent SO News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
7/31/2026	Mizuho 3 of 5 stars		Set Target		$106.00	+13.21%
7/29/2026	Weiss Ratings 5 of 5 stars		Reiterated Rating	Buy (B)
7/27/2026	BMO Capital Markets 3 of 5 stars	James Thalacker 3 of 5 stars	Boost Target	Outperform	$102.00 ➝ $104.00	+6.98%
7/23/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Sophie Karp Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Sector Weight ➝ Underweight	$79.00	-17.54%
7/22/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	David Arcaro Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Underweight
7/16/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jeremy Tonet Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$101.00 ➝ $104.00	+8.69%
6/22/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$99.00	+5.55%
6/18/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nicholas Campanella Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$99.00 ➝ $98.00	+5.79%
5/29/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Richard Sunderland Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$103.00 ➝ $100.00	+8.64%
5/1/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$104.00	+7.34%
Get the Latest News and Ratings for SO and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Southern and its competitors with MarketBeat's FREE daily newsletter.
4/10/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
3/6/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Shelby Tucker Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$108.00 ➝ $112.00	+15.24%
3/5/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nicholas Amicucci Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	In-Line ➝ Outperform	$111.00	+13.65%
2/20/2026	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Weisel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Sector Perform	$101.00 ➝ $103.00	+8.81%
2/20/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Shahriar Pourreza Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Underweight ➝ Equal Weight	$84.00 ➝ $96.00	+0.88%
1/23/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stephen D'Ambrisi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Sector Perform	$105.00	+20.24%
12/17/2025	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Daniel Ford Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$98.00 ➝ $94.00	+9.82%
11/6/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Neutral	$98.00	+7.17%
10/21/2025	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Neutral
10/17/2025	LADENBURG THALM/SH SH Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Fremont Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Neutral	$99.50 ➝ $102.50	+4.12%
5/2/2025	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	S. Pourreza Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$93.00 ➝ $93.00	+2.16%
8/29/2024	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$86.00 ➝ $87.00	+1.78%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 10:49 PM ET.

Should I Buy Southern Stock? SO Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, August 9, 2026. Please send any questions or comments about these Southern pros and cons to contact@marketbeat.com.

Southern
Bull Case

Here are some ways that investors could benefit from investing in The Southern Company:

The Southern Company recently reported earnings per share that exceeded analyst expectations, indicating strong financial performance and potential for growth.
The current stock price is around $100, which may present a favorable entry point for investors looking for utility stocks.
The company has a solid dividend yield of approximately 3.3%, providing a reliable income stream for investors.
With a revenue increase of 0.1% compared to the same quarter last year, The Southern Company demonstrates resilience in a competitive market.
The firm has a strong return on equity of 12.93%, suggesting effective management and profitability relative to shareholder equity.

Southern
Bear Case

Investors should be bearish about investing in The Southern Company for these reasons:

The company’s revenue for the latest quarter fell short of analyst expectations, which may raise concerns about future growth potential.
With a dividend payout ratio of 72.90%, there may be limited room for future dividend increases, which could affect income-focused investors.
Several analysts have issued mixed ratings on the stock, with some recommending a hold, indicating uncertainty about its future performance.
The Southern Company operates in a highly regulated industry, which can lead to challenges and uncertainties in operational flexibility and profitability.
Market conditions and competition in the energy sector could impact The Southern Company's ability to maintain its current performance levels.

SO Forecast - Frequently Asked Questions

According to the research reports of 20 Wall Street equities research analysts, the average twelve-month stock price forecast for Southern is $100.26, with a high forecast of $112.00 and a low forecast of $79.00.

20 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Southern in the last twelve months. There are currently 2 sell ratings, 11 hold ratings and 7 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" SO shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SO, but not buy additional shares or sell existing shares.

According to analysts, Southern's stock has a predicted upside of 8.00% based on their 12-month stock forecasts.

Over the previous 90 days, Southern's stock had 1 downgrade by analysts.

Southern has been rated by research analysts at Barclays, BMO Capital Markets, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Mizuho, Morgan Stanley, Truist Financial, and Weiss Ratings in the past 90 days.

Analysts like Southern less than other "utilities" companies. The consensus rating score for Southern is 2.25 while the average consensus rating score for "utilities" companies is 2.36. Learn more on how SO compares to other companies.

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This page (NYSE:SO) was last updated on 8/9/2026 by MarketBeat.com Staff.

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Southern (SO) Stock Forecast & Price Target