Sony (SONY) Stock Price, News & Analysis

Company Overview

Sony Corporation is a diversified global technology and entertainment conglomerate founded in 1946 by Masaru Ibuka and Akio Morita. Headquartered in Tokyo, Sony has grown from its origins in consumer electronics to become one of the world’s leading innovators in imaging, audio, gaming and content production. Over its history, the company has introduced iconic products such as the Walkman portable music player, PlayStation gaming consoles and Bravia televisions, establishing a reputation for quality and cutting-edge design.

In its electronics segment, Sony develops and manufactures a broad range of products that include high-definition televisions, digital cameras, professional broadcast equipment and audio systems. The company is also a major supplier of image sensors and semiconductors, serving both consumer and industrial markets with technologies that power smartphones, autonomous vehicles and security systems. Through ongoing investment in research and development, Sony aims to maintain leadership in miniaturization, image quality and user experience.

Sony’s entertainment arm encompasses music, motion pictures and interactive gaming. Sony Music Entertainment operates record labels and publishing services, while Sony Pictures Entertainment produces and distributes feature films and television programming globally. The PlayStation brand, managed by Sony Interactive Entertainment, represents one of the world’s most successful gaming platforms, offering consoles, software and network services that support a vibrant developer community and subscriber base.

With operations spanning the Americas, Europe, Asia and the Middle East, Sony serves both consumer and enterprise customers in over 100 countries. Kenichiro Yoshida, appointed President and CEO in 2018, leads a leadership team focused on driving synergies across hardware, content and services. Under this vision, Sony strives to deliver innovative experiences that connect people to entertainment, creativity and technology.

AI Generated. May Contain Errors.

Key Stats

• Today's Range: $25.72 to $26.05
• 50-Day Range: $24.33 to $26.89
• 52-Week Range: $15.96 to $26.95
• Volume: 4.39 million shs
• Average Volume: 4.39 million shs
• Market Capitalization: $157.48 billion
• P/E Ratio: 21.10
• Dividend Yield: 0.38%
• Price Target: $28.00
• Consensus Rating: Buy

Sony Stock Analysis - MarketRank™

Sony scored higher than 34% of companies evaluated by MarketBeat, and ranked 216th out of 293 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.5 / 5
• Analyst Rating: Buy

Consensus Rating

Sony has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 4 buy ratings, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

Sony has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 12.20%

Earnings Growth

Earnings for Sony are expected to grow by 12.20% in the coming year, from $1.23 to $1.38 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Sony is 21.10, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 24.88.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sony is 21.10, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 20.26.

Price to Earnings Growth Ratio

Sony has a PEG Ratio of 12.67. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Sony has a P/B Ratio of 2.80. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.21% of the float of Sony has been sold short.

Short Interest Ratio / Days to Cover

Sony has a short interest ratio ("days to cover") of 2.1, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Sony has recently increased by 9.53%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Sony has a dividend yield of 0.37%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

Sony does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Sony is 8.13%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Sony will have a dividend payout ratio of 7.25% next year. This indicates that Sony will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

0.21% of the float of Sony has been sold short.

Short Interest Ratio / Days to Cover

Sony has a short interest ratio ("days to cover") of 2.1, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Sony has recently increased by 9.53%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.5 / 5
• News Sentiment: 0.45

News Sentiment

Sony has a news sentiment score of 0.45. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.72 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 31 news articles for Sony this week, compared to 18 articles on an average week.

Search Interest

Only 4 people have searched for SONY on MarketBeat in the last 30 days. This is a decrease of -67% compared to the previous 30 days.

MarketBeat Follows

4 people have added Sony to their MarketBeat watchlist in the last 30 days. This is an increase of 33% compared to the previous 30 days.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Sony insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 7.00% of the stock of Sony is held by insiders.

Percentage Held by Institutions

Only 14.05% of the stock of Sony is held by institutions.

SONY Stock Analysis - Frequently Asked Questions

How have SONY shares performed this year?

Sony's stock was trading at $21.16 at the beginning of the year. Since then, SONY stock has increased by 23.1% and is now trading at $26.04.
View the best growth stocks for 2025 here.

How were Sony's earnings last quarter?

Sony Corporation (NYSE:SONY) announced its earnings results on Thursday, February, 13th. The company reported $0.41 EPS for the quarter, beating analysts' consensus estimates of $0.27 by $0.14. The business had revenue of $28.95 billion for the quarter, compared to analysts' expectations of $24.32 billion. Sony had a trailing twelve-month return on equity of 13.76% and a net margin of 8.83%.
Read the conference call transcript.

When did Sony's stock split?

Sony shares split on the morning of Wednesday, October 9th 2024.The 5-1 split was announced on Tuesday, May 14th 2024. The newly created shares were issued to shareholders after the market closes on Tuesday, October 8th 2024. An investor that had 100 shares of stock prior to the split would have 500 shares after the split.

How do I buy shares of Sony?

Shares of SONY stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Sony own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Sony investors own include BlackRock (BLK), Broadcom (AVGO), ServiceNow (NOW), UnitedHealth Group (UNH), The Goldman Sachs Group (GS), Illinois Tool Works (ITW) and Humana (HUM).

Company Calendar

• Last Earnings: 2/13/2025
• Today: 6/30/2025
• Next Earnings (Estimated): 8/06/2025
• Fiscal Year End: 3/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: AUDIO/VIDEO PRD
• Sub-Industry: Recreation
• Current Symbol: NYSE:SONY
• CIK: 313838
• Web: www.sony.com
• Phone: (136) 748-2111
• Fax: 813-6748-2061
• Employees: 113,000
• Year Founded: N/A

Price Target and Rating

• Average Stock Price Target: $28.00
• High Stock Price Target: $33.00
• Low Stock Price Target: $23.00
• Potential Upside/Downside: +7.5%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 6 Analysts

Profitability

• EPS (Most Recent Fiscal Year): $1.23
• Trailing P/E Ratio: 21.10
• Forward P/E Ratio: 21.17
• P/E Growth: 12.67
• Net Income: $7.53 billion
• Net Margins: 8.83%
• Pretax Margin: 11.37%
• Return on Equity: 13.76%
• Return on Assets: 3.26%

Debt

• Debt-to-Equity Ratio: 0.24
• Current Ratio: 0.70
• Quick Ratio: 0.57

Sales & Book Value

• Annual Sales: $85.09 billion
• Price / Sales: 1.85
• Cash Flow: $2.47 per share
• Price / Cash Flow: 10.53
• Book Value: $9.29 per share
• Price / Book: 2.80

Miscellaneous

• Outstanding Shares: 6,047,660,000
• Free Float: 5,624,328,000
• Market Cap: $157.45 billion
• Optionable: Optionable
• Beta: 0.96