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Sony (SONY) Stock Forecast & Price Target

Sony logo
$27.52 -0.48 (-1.72%)
Closing price 08/29/2025 03:59 PM Eastern
Extended Trading
$27.62 +0.11 (+0.38%)
As of 08/29/2025 07:51 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.
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Sony - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Buy
Based on 6 Analyst Ratings
Sell
0
Hold
1
Buy
5

Based on 6 Wall Street analysts who have issued ratings for Sony in the last 12 months, the stock has a consensus rating of "Buy." Out of the 6 analysts, 1 has given a hold rating, 4 have given a buy rating, and 1 has given a strong buy rating for SONY.

Consensus Price Target

$28.00
1.75% Upside
According to the 6 analysts' twelve-month price targets for Sony, the average price target is $28.00. The highest price target for SONY is $33.00, while the lowest price target for SONY is $23.00. The average price target represents a forecasted upside of 1.75% from the current price of $27.52.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SONY Analyst Ratings Over Time

TypeCurrent Forecast
9/1/24 to 9/1/25		1 Month Ago
8/2/24 to 8/2/25		3 Months Ago
6/3/24 to 6/3/25		1 Year Ago
9/2/23 to 9/1/24
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
4 Buy rating(s)
4 Buy rating(s)
4 Buy rating(s)
3 Buy rating(s)
Hold
1 Hold rating(s)
1 Hold rating(s)
1 Hold rating(s)
1 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$28.00$28.00$28.00$4.32
Forecasted Upside1.75% Upside14.80% Upside4.59% Upside10.70% Upside
Consensus Rating
Buy
Buy
Buy
Moderate Buy

SONY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

SONY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Sony Stock vs. The Competition

TypeSonyConsumer Discretionary CompaniesS&P 500
Consensus Rating Score
3.00
2.61
2.53
Consensus RatingBuyModerate BuyModerate Buy
Predicted Upside1.75% Upside124.25% Upside10.21% Upside
News Sentiment Rating
Positive News

See Recent SONY News
Positive News
Positive News
Export to Excel
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
4/7/2025Wolfe Research
3 of 5 stars		Peter Supino
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingOutperform ➝ Peer Perform
3/25/2025The Goldman Sachs Group
3 of 5 stars		M. Munakata
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated CoverageBuy
2/20/2025Oppenheimer
2 of 5 stars		Martin Yang
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingOutperform ➝ Outperform$25.00 ➝ $33.00+32.98%
1/16/2025Sanford C. Bernstein
Subscribe to MarketBeat All Access for the recommendation accuracy rating		D. Dai
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated CoverageOutperform
10/11/2024TD Cowen
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Lower TargetBuy ➝ Buy$107.00 ➝ $23.00+20.99%
9/18/2024Daiwa America
Subscribe to MarketBeat All Access for the recommendation accuracy rating		R. Department
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeStrong-Buy
2/15/2024Macquarie
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 DowngradeOutperform ➝ Neutral
10/16/2023Benchmark
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Initiated CoverageBuy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 08:09 PM ET.


Should I Buy Sony Stock? SONY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, August 31, 2025. Please send any questions or comments about these Sony pros and cons to contact@marketbeat.com.

Sony
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Sony Group Co.:

  • The current stock price is around $25.83, which is near its 50-day moving average, indicating potential stability in the short term.
  • With a market capitalization of approximately $166.43 billion, Sony Group Co. is a significant player in the electronics market, suggesting a strong market presence and potential for growth.
  • The company has a low debt-to-equity ratio of 0.16, indicating that it is not heavily reliant on debt for financing, which can be a sign of financial health and stability.
  • Recent earnings reports show that Sony Group Co. has consistently beaten analysts' earnings per share estimates, reflecting strong operational performance and effective management.
  • The company has a return on equity of 13.88%, which is a measure of profitability that indicates how effectively it is using shareholders' equity to generate profits.

Sony
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Sony Group Co. for these reasons:

  • Despite beating earnings estimates, the revenue reported was below analyst expectations, which may indicate challenges in meeting growth targets.
  • The stock has a beta of 0.91, suggesting that it is less volatile than the market, which could limit potential high returns for investors seeking aggressive growth.
  • With a current ratio of 1.09, while it indicates that the company can cover its short-term liabilities, it is relatively low, which may raise concerns about liquidity in times of financial stress.
  • The company has a quick ratio of 1.03, which is just above 1, indicating that it has a minimal buffer to cover its short-term obligations without relying on inventory sales.
  • Sony Group Co. has a history of fluctuating stock prices, with a 1-year low of $17.42 and a high of $29.16, which may indicate potential instability for risk-averse investors.

SONY Forecast - Frequently Asked Questions

According to the research reports of 6 Wall Street equities research analysts, the average twelve-month stock price forecast for Sony is $28.00, with a high forecast of $33.00 and a low forecast of $23.00.

6 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Sony in the last twelve months. There is currently 1 hold rating, 4 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "buy" SONY shares.

According to analysts, Sony's stock has a predicted upside of 1.75% based on their 12-month stock forecasts.

Analysts like Sony more than other "consumer discretionary" companies. The consensus rating for Sony is Buy while the average consensus rating for "consumer discretionary" companies is Moderate Buy. Learn more on how SONY compares to other companies.

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This page (NYSE:SONY) was last updated on 9/1/2025 by MarketBeat.com Staff
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