Sony (SONY) Stock Forecast & Price Target

$24.10 +0.03 (+0.10%)

Closing price 07/22/2025 03:58 PM Eastern

Extended Trading

$24.82 +0.73 (+3.01%)

As of 07/22/2025 08:00 PM Eastern

Sony - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Buy

Based on 6 Analyst Ratings

Sell
0

Hold
1

Buy
5

Based on 6 Wall Street analysts who have issued ratings for Sony in the last 12 months, the stock has a consensus rating of "Buy." Out of the 6 analysts, 1 has given a hold rating, 4 have given a buy rating, and 1 has given a strong buy rating for SONY.

Consensus Price Target

$28.00
16.21% Upside

According to the 6 analysts' twelve-month price targets for Sony, the average price target is $28.00. The highest price target for SONY is $33.00, while the lowest price target for SONY is $23.00. The average price target represents a forecasted upside of 16.21% from the current price of $24.10.

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SONY Analyst Ratings Over Time

Type	Current Forecast 7/23/24 to 7/23/25	1 Month Ago 6/23/24 to 6/23/25	3 Months Ago 4/24/24 to 4/24/25	1 Year Ago 7/24/23 to 7/23/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	4 Buy rating(s)	4 Buy rating(s)	4 Buy rating(s)	3 Buy rating(s)
Hold	1 Hold rating(s)	1 Hold rating(s)	1 Hold rating(s)	1 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$28.00	$28.00	$28.00	$4.32
Forecasted Upside	16.21% Upside	14.66% Upside	11.49% Upside	17.80% Upside
Consensus Rating	Buy	Buy	Buy	Moderate Buy

SONY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SONY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Sony Stock vs. The Competition

Type	Sony	Consumer Discretionary Companies	S&P 500
Consensus Rating Score	3.00	2.62	2.53
Consensus Rating	Buy	Moderate Buy	Moderate Buy
Predicted Upside	16.21% Upside	96.76% Upside	10.19% Upside
News Sentiment Rating	Neutral News See Recent SONY News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
4/7/2025	Wolfe Research 4 of 5 stars	Peter Supino Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Peer Perform
3/25/2025	The Goldman Sachs Group 3 of 5 stars	M. Munakata Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy
2/20/2025	Oppenheimer 3 of 5 stars	Martin Yang Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$25.00 ➝ $33.00	+32.98%
1/16/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Dai Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Outperform
10/11/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$107.00 ➝ $23.00	+20.99%
9/18/2024	Daiwa America Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Department Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
2/15/2024	Macquarie Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Neutral
10/16/2023	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 03:42 AM ET.

Should I Buy Sony Stock? SONY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, July 10, 2025. Please send any questions or comments about these Sony pros and cons to contact@marketbeat.com.

Sony
Bull Case

Here are some ways that investors could benefit from investing in Sony Group Co.:

The current stock price is around $28.00, reflecting a moderate buy rating from analysts, indicating potential for growth.
With a debt-to-equity ratio of 0.24, Sony Group Co. demonstrates strong financial health, suggesting lower financial risk compared to companies with higher ratios.
Recent analyst reports show a mix of buy and hold ratings, with four analysts issuing buy ratings, which may indicate confidence in the company's future performance.
Sony Group Co. has a diverse portfolio, including gaming, music, and film, which can provide stability and growth opportunities across different markets.
The company is actively involved in the development of cutting-edge technology, including the latest gaming consoles and digital content distribution, positioning it well in the competitive tech landscape.

Sony
Bear Case

Investors should be bearish about investing in Sony Group Co. for these reasons:

The quick ratio of 0.57 indicates that the company may struggle to meet its short-term liabilities, which could raise concerns about liquidity.
Despite a generally positive outlook, the downgrade from a "buy" to a "hold" rating by Wall Street Zen suggests some analysts may have reservations about the stock's near-term performance.
Market volatility and economic uncertainties could impact consumer spending on entertainment and electronics, potentially affecting Sony Group Co.'s revenue.
Competition in the gaming and entertainment sectors is fierce, with other companies continuously innovating, which could challenge Sony Group Co.'s market position.
While the company has a strong brand, any significant operational issues or product delays could negatively impact investor confidence and stock performance.

SONY Forecast - Frequently Asked Questions

: According to the research reports of 6 Wall Street equities research analysts, the average twelve-month stock price forecast for Sony is $28.00, with a high forecast of $33.00 and a low forecast of $23.00.
: 6 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Sony in the last year. There is currently 1 hold rating, 4 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" SONY shares.
: According to analysts, Sony's stock has a predicted upside of 16.21% based on their 12-month stock forecasts.
: Analysts like Sony more than other "consumer discretionary" companies. The consensus rating for Sony is Buy while the average consensus rating for "consumer discretionary" companies is Moderate Buy. Learn more on how SONY compares to other companies.

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This page (NYSE:SONY) was last updated on 7/23/2025 by MarketBeat.com Staff

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Sony (SONY) Stock Forecast & Price Target