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Sony (SONY) Stock Forecast & Price Target

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$29.84 +0.09 (+0.29%)
Closing price 10/9/2025 03:59 PM Eastern
Extended Trading
$29.10 -0.74 (-2.47%)
As of 05:50 AM Eastern
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Sony - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
0
Hold
1
Buy
5

Based on 6 Wall Street analysts who have issued ratings for Sony in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 6 analysts, 1 has given a hold rating, and 5 have given a buy rating for SONY.

Consensus Price Target

$28.00
-6.16% Downside
According to the 6 analysts' twelve-month price targets for Sony, the average price target is $28.00. The highest price target for SONY is $33.00, while the lowest price target for SONY is $23.00. The average price target represents a forecasted downside of -6.16% from the current price of $29.84.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SONY Analyst Ratings Over Time

TypeCurrent Forecast
10/10/24 to 10/10/25
1 Month Ago
9/10/24 to 9/10/25
3 Months Ago
7/12/24 to 7/12/25
1 Year Ago
10/11/23 to 10/10/24
Strong Buy
0 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
5 Buy rating(s)
4 Buy rating(s)
4 Buy rating(s)
3 Buy rating(s)
Hold
1 Hold rating(s)
1 Hold rating(s)
1 Hold rating(s)
1 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$28.00$28.00$28.00$4.32
Forecasted Upside-6.16% Downside-2.27% Downside14.66% Upside-77.08% Downside
Consensus RatingModerate BuyBuyBuyBuy

SONY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SONY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Sony Stock vs. The Competition

TypeSonyConsumer Discretionary CompaniesS&P 500
Consensus Rating Score
2.83
2.16
2.52
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside-6.16% Downside277.25% Upside172.89% Upside
News Sentiment Rating
Positive News

See Recent SONY News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/8/2025Weiss Ratings
0 of 5 stars
 Reiterated RatingBuy (B)
4/7/2025Wolfe Research
3 of 5 stars
Peter Supino
Not Rated
Reiterated RatingOutperformPeer Perform
3/25/2025The Goldman Sachs Group
3 of 5 stars
M. Munakata
Not Rated
Initiated CoverageBuy
2/20/2025Oppenheimer
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Reiterated RatingOutperform$25.00 ➝ $33.00+32.98%
1/16/2025Sanford C. Bernstein
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Initiated CoverageOutperform
10/11/2024TD Cowen
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 Lower TargetBuy$107.00 ➝ $23.00+20.99%
9/18/2024Daiwa America
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
UpgradeStrong-Buy
2/15/2024Macquarie
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 DowngradeOutperformNeutral
10/16/2023Benchmark
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 Initiated CoverageBuy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 05:51 AM ET.


Should I Buy Sony Stock? SONY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, October 8, 2025. Please send any questions or comments about these Sony pros and cons to contact@marketbeat.com.

Sony
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Sony Group Co.:

  • The current stock price is around $27.76, which is near its 50-day moving average, indicating potential stability in the short term.
  • With a market capitalization of approximately $175 billion, Sony Group Co. is a significant player in the electronics market, suggesting a strong position for growth and investment security.
  • The company has a low debt-to-equity ratio of 0.16, indicating that it is not heavily reliant on debt for financing, which can reduce financial risk for investors.
  • Recent earnings reports show that Sony Group Co. exceeded earnings expectations, reporting $0.30 earnings per share, which reflects strong operational performance.
  • The anticipated earnings per share for the current fiscal year is 1.23, suggesting potential for profitability and growth, which can attract investors looking for returns.

Sony
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Sony Group Co. for these reasons:

  • The company reported revenue of $17.79 billion, which fell short of analysts' expectations, indicating potential challenges in meeting market demands.
  • Despite a solid earnings report, the net margin of 9.14% suggests that there may be limitations on profitability, which could affect future growth prospects.
  • The stock has shown volatility, with a 52-week high of $30.25 and a low of $17.42, indicating that the stock price may be subject to significant fluctuations.
  • With a price-to-earnings ratio of 22.98, the stock may be considered overvalued compared to its earnings, which could deter value-focused investors.
  • The trading volume has varied significantly, with recent volumes lower than average, which may indicate reduced investor interest or confidence in the stock.

SONY Forecast - Frequently Asked Questions

According to the research reports of 6 Wall Street equities research analysts, the average twelve-month stock price forecast for Sony is $28.00, with a high forecast of $33.00 and a low forecast of $23.00.

6 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Sony in the last year. There is currently 1 hold rating and 5 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" SONY shares.

According to analysts, Sony's stock has a predicted downside of -6.16% based on their 12-month stock forecasts.

Sony has been rated by research analysts at Weiss Ratings in the past 90 days.

Analysts like Sony more than other "consumer discretionary" companies. The consensus rating for Sony is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how SONY compares to other companies.


This page (NYSE:SONY) was last updated on 10/10/2025 by MarketBeat.com Staff
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