Synchrony Financial (SYF) Stock Price, News & Analysis

Company Overview

Synchrony Financial is a leading consumer financial services company specializing in credit products and services in the United States. The company partners with a broad range of retailers, healthcare providers and online merchants to offer private-label credit cards, co-branded credit cards and general-purpose credit cards. Beyond card offerings, Synchrony provides consumers with installment loans, promotional financing and digital payment solutions.

Through its online platform, Synchrony Bank, the company offers deposit products such as high-yield savings accounts and certificates of deposit. Synchrony also delivers loyalty program management and marketing services designed to help retail partners drive customer engagement and sales. The firm leverages data analytics and digital capabilities to personalize offers, manage credit risk and enhance the overall consumer experience.

Originally part of General Electric’s financial services business, Synchrony became a standalone publicly traded company in July 2014. Headquartered in Stamford, Connecticut, the firm serves millions of account holders across the United States and Puerto Rico, continually expanding its product portfolio and partner network.

Synchrony is led by President and Chief Executive Officer Margaret Keane, who has steered the company since its inception. Under her leadership, the company has emphasized digital innovation, strategic partnerships and responsible lending practices to maintain its competitive position in the consumer finance industry.

Key Stats

• Today's Range: $70.69 to $75.04
• 50-Day Range: $68.07 to $76.85
• 52-Week Range: $40.54 to $77.41
• Volume: 6.18 million shs
• Average Volume: 3.58 million shs
• Market Capitalization: $26.88 billion
• P/E Ratio: 8.77
• Dividend Yield: 1.66%
• Price Target: $77.45
• Consensus Rating: Moderate Buy

Synchrony Financial Stock Analysis - MarketRank™

Synchrony Financial scored higher than 96% of companies evaluated by MarketBeat, and ranked 94th out of 945 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.9 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Synchrony Financial has received a consensus rating of Moderate Buy. The company's average rating score is 2.65, and is based on 13 buy ratings, 9 hold ratings, and no sell ratings.

Upside/Downside

The consensus price target for Synchrony Financial is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Synchrony Financial has been the subject of 16 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 3.8 / 5
• Proj. Earnings Growth: 13.82%

Earnings Growth

Earnings for Synchrony Financial are expected to grow by 13.82% in the coming year, from $7.67 to $8.73 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Synchrony Financial is 8.77, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 233.24.

Price to Earnings Ratio vs. Sector

The P/E ratio of Synchrony Financial is 8.77, which means that it is trading at a less expensive P/E ratio than the Finance sector average P/E ratio of about 30.00.

Price to Earnings Growth Ratio

Synchrony Financial has a PEG Ratio of 0.72. PEG Ratios below 1 indicate that a company could be undervalued.

Price to Book Value per Share Ratio

Synchrony Financial has a P/B Ratio of 1.83. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

4.12% of the float of Synchrony Financial has been sold short.

Short Interest Ratio / Days to Cover

Synchrony Financial has a short interest ratio ("days to cover") of 4.7.

Change versus previous month

Short interest in Synchrony Financial has recently increased by 0.59%, indicating that investor sentiment is decreasing.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Synchrony Financial pays a meaningful dividend of 1.71%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Synchrony Financial has only been increasing its dividend for 4 years.

Dividend Coverage

The dividend payout ratio of Synchrony Financial is 14.56%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Synchrony Financial will have a dividend payout ratio of 13.75% next year. This indicates that Synchrony Financial will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 3.7 / 5
• Environmental Score: -0.43

Percentage of Shares Shorted

4.12% of the float of Synchrony Financial has been sold short.

Short Interest Ratio / Days to Cover

Synchrony Financial has a short interest ratio ("days to cover") of 4.7.

Change versus previous month

Short interest in Synchrony Financial has recently increased by 0.59%, indicating that investor sentiment is decreasing.

News and Social Media

• Score: 3.2 / 5
• News Sentiment: 0.71

News Sentiment

Synchrony Financial has a news sentiment score of 0.71. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Finance companies.

News Coverage This Week

MarketBeat has tracked 38 news articles for Synchrony Financial this week, compared to 23 articles on an average week.

Search Interest

13 people have searched for SYF on MarketBeat in the last 30 days. This is an increase of 63% compared to the previous 30 days.

MarketBeat Follows

12 people have added Synchrony Financial to their MarketBeat watchlist in the last 30 days. This is an increase of 140% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Synchrony Financial insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $636,750.00 in company stock.

Percentage Held by Insiders

Only 0.32% of the stock of Synchrony Financial is held by insiders.

Percentage Held by Institutions

96.48% of the stock of Synchrony Financial is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

SYF Stock Analysis - Frequently Asked Questions

How have SYF shares performed this year?

Synchrony Financial's stock was trading at $65.00 at the start of the year. Since then, SYF shares have increased by 11.1% and is now trading at $72.2390.

How were Synchrony Financial's earnings last quarter?

Synchrony Financial (NYSE:SYF) posted its earnings results on Wednesday, October, 15th. The financial services provider reported $2.86 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $2.22 by $0.64. The business's revenue for the quarter was up .2% on a year-over-year basis.
Read the conference call transcript.

Is Synchrony Financial buying back stock?

Synchrony Financial's Board of Directors authorized a stock buyback program on Wednesday, October 15th 2025, which authorizes the company to repurchase $1,000,000,000 in outstanding shares, according to EventVestor. This means that the company could reacquire up to 3.7% of its stock through open market purchases. Stock repurchase programs are generally a sign that the company's management believes its shares are undervalued.

Does Synchrony Financial have any subsidiaries?

Synchrony Financial subsidiaries include these companies: Pets Best, Loop Commerce Inc., GPShopper, CareCredit LLC, GPShopper LLC, Retail Finance Credit Services LLC, Retail Finance International Holdings Inc., and more.

Who are Synchrony Financial's major shareholders?

Synchrony Financial's top institutional investors include Voya Investment Management LLC (0.48%), Wedge Capital Management L L P NC (0.15%), Assenagon Asset Management S.A. (0.13%) and U.S. Capital Wealth Advisors LLC (0.06%). Insiders that own company stock include Margaret M Keane, Brian D Doubles, Jonathan S Mothner, Curtis Howse, Carol Juel, Alberto Casellas, Brian J Sr Wenzel, Bart Schaller, Darrell Owens, Darrell Owens and David P Melito.
View institutional ownership trends.

How do I buy shares of Synchrony Financial?

Shares of SYF stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Synchrony Financial own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Synchrony Financial investors own include NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Broadcom (AVGO), GE Aerospace (GE), Netflix (NFLX) and Adobe (ADBE).

Company Calendar

• Record date for 8/15 Dividend: 8/05/2025
• Ex-Dividend for 8/15 Dividend: 8/05/2025
• Dividend Payable: 8/15/2025
• Today: 10/15/2025
• Last Earnings: 10/15/2025
• Next Earnings (Estimated): 10/15/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Finance
• Industry: FIN - MISC SVCS
• Sub-Industry: Banking
• Current Symbol: NYSE:SYF
• CIK: 1601712
• Web: www.synchronyfinancial.com
• Phone: (203) 585-2400
• Fax: N/A
• Employees: 20,000
• Year Founded: 1932

Price Target and Rating

• Average Price Target for Synchrony Financial: $77.45
• High Price Target: $100.00
• Low Price Target: $62.00
• Potential Upside/Downside: +7.2%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.65
• Research Coverage: 23 Analysts

Profitability

• EPS (Trailing Twelve Months): $8.24
• Trailing P/E Ratio: 8.77
• Forward P/E Ratio: 9.42
• P/E Growth: 0.7
• Net Income: $3.50 billion
• Net Margins: 14.43%
• Pretax Margin: 18.74%
• Return on Equity: 21.34%
• Return on Assets: 2.71%

Debt

• Debt-to-Equity Ratio: 1.02
• Current Ratio: 1.24
• Quick Ratio: 1.24

Sales & Book Value

• Annual Sales: $22.65 billion
• Price / Sales: 1.19
• Cash Flow: $8.41 per share
• Price / Cash Flow: 8.59
• Book Value: $39.45 per share
• Price / Book: 1.83

Miscellaneous

• Outstanding Shares: 372,060,000
• Free Float: 370,830,000
• Market Cap: $26.88 billion
• Optionable: Optionable
• Beta: 1.50