Synchrony Financial (SYF) Competitors $70.77 +0.16 (+0.23%) As of 12:58 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SYF vs. VIRT, ALLY, AXP, BFH, C, CFG, COF, EQH, OMF, and SNVShould you be buying Synchrony Financial stock or one of its competitors? The main competitors of Synchrony Financial include Virtu Financial (VIRT), Ally Financial (ALLY), American Express (AXP), Bread Financial (BFH), Citigroup (C), Citizens Financial Group (CFG), Capital One Financial (COF), Equitable (EQH), OneMain (OMF), and Synovus Financial (SNV). Synchrony Financial vs. Its Competitors Virtu Financial Ally Financial American Express Bread Financial Citigroup Citizens Financial Group Capital One Financial Equitable OneMain Synovus Financial Virtu Financial (NASDAQ:VIRT) and Synchrony Financial (NYSE:SYF) are both finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, media sentiment, risk, valuation, profitability, earnings, analyst recommendations and institutional ownership. Which has stronger valuation & earnings, VIRT or SYF? Synchrony Financial has higher revenue and earnings than Virtu Financial. Synchrony Financial is trading at a lower price-to-earnings ratio than Virtu Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioVirtu Financial$3.07B2.25$276.42M$3.4612.97Synchrony Financial$22.65B1.19$3.50B$7.299.71 Do insiders and institutionals hold more shares of VIRT or SYF? 45.8% of Virtu Financial shares are held by institutional investors. Comparatively, 96.5% of Synchrony Financial shares are held by institutional investors. 47.2% of Virtu Financial shares are held by company insiders. Comparatively, 0.3% of Synchrony Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term. Does the media refer more to VIRT or SYF? In the previous week, Synchrony Financial had 16 more articles in the media than Virtu Financial. MarketBeat recorded 29 mentions for Synchrony Financial and 13 mentions for Virtu Financial. Synchrony Financial's average media sentiment score of 1.03 beat Virtu Financial's score of 0.83 indicating that Synchrony Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Virtu Financial 7 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Synchrony Financial 14 Very Positive mention(s) 2 Positive mention(s) 9 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is VIRT or SYF more profitable? Synchrony Financial has a net margin of 13.00% compared to Virtu Financial's net margin of 10.43%. Virtu Financial's return on equity of 32.08% beat Synchrony Financial's return on equity.Company Net Margins Return on Equity Return on Assets Virtu Financial10.43% 32.08% 3.09% Synchrony Financial 13.00%19.68%2.45% Do analysts prefer VIRT or SYF? Virtu Financial currently has a consensus target price of $37.25, indicating a potential downside of 16.98%. Synchrony Financial has a consensus target price of $70.63, indicating a potential downside of 0.20%. Given Synchrony Financial's stronger consensus rating and higher probable upside, analysts plainly believe Synchrony Financial is more favorable than Virtu Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Virtu Financial 1 Sell rating(s) 5 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.13Synchrony Financial 0 Sell rating(s) 7 Hold rating(s) 12 Buy rating(s) 0 Strong Buy rating(s) 2.63 Which has more risk and volatility, VIRT or SYF? Virtu Financial has a beta of 0.7, indicating that its share price is 30% less volatile than the S&P 500. Comparatively, Synchrony Financial has a beta of 1.46, indicating that its share price is 46% more volatile than the S&P 500. Is VIRT or SYF a better dividend stock? Virtu Financial pays an annual dividend of $0.96 per share and has a dividend yield of 2.1%. Synchrony Financial pays an annual dividend of $1.20 per share and has a dividend yield of 1.7%. Virtu Financial pays out 27.7% of its earnings in the form of a dividend. Synchrony Financial pays out 16.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Synchrony Financial has raised its dividend for 4 consecutive years. SummarySynchrony Financial beats Virtu Financial on 13 of the 19 factors compared between the two stocks. Get Synchrony Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for SYF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SYF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SYF vs. The Competition Export to ExcelMetricSynchrony FinancialFIN IndustryFinance SectorNYSE ExchangeMarket Cap$26.94B$7.66B$11.99B$20.64BDividend Yield1.70%4.77%5.54%3.71%P/E Ratio9.7118.3319.2627.82Price / Sales1.195.4126.0155.14Price / Cash8.6522.2918.5317.94Price / Book1.792.752.304.59Net Income$3.50B$306.40M$991.94M$989.58M7 Day Performance1.56%4.02%0.68%0.98%1 Month Performance18.42%14.68%4.20%5.30%1 Year Performance44.11%24.87%540.58%10.40% Synchrony Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SYFSynchrony Financial4.9661 of 5 stars$70.77+0.2%$70.63-0.2%+43.7%$26.94B$22.65B9.7120,000Positive NewsAnalyst ForecastVIRTVirtu Financial4.5555 of 5 stars$44.75+0.5%$37.25-16.8%+95.0%$6.90B$3.07B12.93990Upcoming EarningsALLYAlly Financial4.7763 of 5 stars$40.41-1.9%$41.60+2.9%-5.7%$12.41B$8.18B29.7110,700Upcoming EarningsAnalyst ForecastAXPAmerican Express4.4763 of 5 stars$322.71-1.7%$295.25-8.5%+33.9%$226.09B$65.95B22.5475,100Positive NewsUpcoming EarningsAnalyst ForecastBFHBread Financial3.1496 of 5 stars$59.58-1.4%$60.27+1.2%+29.1%$2.77B$3.82B10.586,000Analyst ForecastCCitigroup4.9435 of 5 stars$87.56-1.3%$85.43-2.4%+34.4%$163.54B$81.68B13.83239,000Trending NewsUpcoming EarningsCFGCitizens Financial Group4.6179 of 5 stars$47.08-1.3%$48.68+3.4%+24.7%$20.58B$12.36B14.9517,287Positive NewsUpcoming EarningsCOFCapital One Financial4.9736 of 5 stars$218.07-1.3%$215.86-1.0%+58.8%$83.55B$53.94B18.3152,600Analyst ForecastAnalyst RevisionEQHEquitable4.4449 of 5 stars$54.62-1.9%$62.64+14.7%+24.6%$16.60B$12.44B14.848,000Positive NewsAnalyst ForecastOMFOneMain4.7288 of 5 stars$59.37-0.7%$58.40-1.6%+19.0%$7.06B$4.99B12.559,000Analyst ForecastSNVSynovus Financial4.5118 of 5 stars$54.55-1.0%$57.11+4.7%+28.2%$7.58B$3.43B15.284,775Positive NewsUpcoming EarningsAnalyst Forecast Related Companies and Tools Related Companies VIRT Competitors ALLY Competitors AXP Competitors BFH Competitors C Competitors CFG Competitors COF Competitors EQH Competitors OMF Competitors SNV Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SYF) was last updated on 7/14/2025 by MarketBeat.com Staff From Our PartnersYour Bank Account Is No Longer SafeWhat If Washington Declared That: YOUR Money ISN'T Actually Yours? 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