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Capital One Financial (COF) Competitors

Capital One Financial logo
$201.92 -0.13 (-0.06%)
Closing price 09/18/2026 03:59 PM Eastern
Extended Trading
$202.15 +0.24 (+0.12%)
As of 09/18/2026 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

COF vs. ALLY, AXP, BFH, CFG, and MA

Should you buy Capital One Financial stock or one of its competitors? Capital One Financial's main competitors and comparable companies include Ally Financial (ALLY), American Express (AXP), Bread Financial (BFH), Citizens Financial Group (CFG), and Mastercard (MA). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Capital One Financial compare to Ally Financial?

Ally Financial (NYSE:ALLY) and Capital One Financial (NYSE:COF) are both large-cap finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, earnings, analyst recommendations, institutional ownership, risk, media sentiment, profitability and valuation.

Ally Financial has a net margin of 16.75% compared to Capital One Financial's net margin of 13.37%. Ally Financial's return on equity of 11.75% beat Capital One Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Ally Financial16.75% 11.75% 0.79%
Capital One Financial 13.37%11.28%1.90%

In the previous week, Capital One Financial had 11 more articles in the media than Ally Financial. MarketBeat recorded 20 mentions for Capital One Financial and 9 mentions for Ally Financial. Ally Financial's average media sentiment score of 0.90 beat Capital One Financial's score of 0.76 indicating that Ally Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ally Financial
4 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Capital One Financial
9 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Ally Financial has a beta of 1.09, indicating that its share price is 9% more volatile than the broader market. Comparatively, Capital One Financial has a beta of 1.02, indicating that its share price is 2% more volatile than the broader market.

Ally Financial currently has a consensus price target of $53.73, indicating a potential upside of 34.43%. Capital One Financial has a consensus price target of $258.91, indicating a potential upside of 28.23%. Given Ally Financial's stronger consensus rating and higher probable upside, analysts clearly believe Ally Financial is more favorable than Capital One Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ally Financial
0 Sell rating(s)
2 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.94
Capital One Financial
0 Sell rating(s)
3 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.88

88.8% of Ally Financial shares are owned by institutional investors. Comparatively, 89.8% of Capital One Financial shares are owned by institutional investors. 0.5% of Ally Financial shares are owned by insiders. Comparatively, 0.8% of Capital One Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Ally Financial pays an annual dividend of $1.20 per share and has a dividend yield of 3.0%. Capital One Financial pays an annual dividend of $3.20 per share and has a dividend yield of 1.6%. Ally Financial pays out 28.3% of its earnings in the form of a dividend. Capital One Financial pays out 19.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Capital One Financial has higher revenue and earnings than Ally Financial. Ally Financial is trading at a lower price-to-earnings ratio than Capital One Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ally Financial$7.91B1.54$852M$4.249.43
Capital One Financial$69.25B1.79$2.45B$16.1612.49

Summary

Capital One Financial beats Ally Financial on 11 of the 19 factors compared between the two stocks.

How does Capital One Financial compare to American Express?

American Express (NYSE:AXP) and Capital One Financial (NYSE:COF) are both large-cap finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, media sentiment, valuation, risk, earnings, profitability, institutional ownership and analyst recommendations.

American Express presently has a consensus target price of $373.32, indicating a potential upside of 19.89%. Capital One Financial has a consensus target price of $258.91, indicating a potential upside of 28.23%. Given Capital One Financial's stronger consensus rating and higher probable upside, analysts plainly believe Capital One Financial is more favorable than American Express.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
American Express
1 Sell rating(s)
10 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.54
Capital One Financial
0 Sell rating(s)
3 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.88

American Express has a beta of 1.05, suggesting that its stock price is 5% more volatile than the broader market. Comparatively, Capital One Financial has a beta of 1.02, suggesting that its stock price is 2% more volatile than the broader market.

84.3% of American Express shares are held by institutional investors. Comparatively, 89.8% of Capital One Financial shares are held by institutional investors. 0.1% of American Express shares are held by insiders. Comparatively, 0.8% of Capital One Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

American Express pays an annual dividend of $3.80 per share and has a dividend yield of 1.2%. Capital One Financial pays an annual dividend of $3.20 per share and has a dividend yield of 1.6%. American Express pays out 23.1% of its earnings in the form of a dividend. Capital One Financial pays out 19.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. American Express has increased its dividend for 4 consecutive years. Capital One Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

American Express has higher revenue and earnings than Capital One Financial. Capital One Financial is trading at a lower price-to-earnings ratio than American Express, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
American Express$72.23B2.91$10.83B$16.4818.89
Capital One Financial$69.25B1.79$2.45B$16.1612.49

American Express has a net margin of 15.07% compared to Capital One Financial's net margin of 13.37%. American Express' return on equity of 34.12% beat Capital One Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
American Express15.07% 34.12% 3.77%
Capital One Financial 13.37%11.28%1.90%

In the previous week, American Express had 12 more articles in the media than Capital One Financial. MarketBeat recorded 32 mentions for American Express and 20 mentions for Capital One Financial. Capital One Financial's average media sentiment score of 0.76 beat American Express' score of 0.61 indicating that Capital One Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
American Express
14 Very Positive mention(s)
4 Positive mention(s)
12 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Capital One Financial
9 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

American Express beats Capital One Financial on 12 of the 20 factors compared between the two stocks.

How does Capital One Financial compare to Bread Financial?

Capital One Financial (NYSE:COF) and Bread Financial (NYSE:BFH) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, risk, media sentiment, dividends, earnings and valuation.

Capital One Financial has a net margin of 13.37% compared to Bread Financial's net margin of 11.95%. Bread Financial's return on equity of 18.42% beat Capital One Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Capital One Financial13.37% 11.28% 1.90%
Bread Financial 11.95%18.42%2.76%

In the previous week, Capital One Financial had 3 more articles in the media than Bread Financial. MarketBeat recorded 20 mentions for Capital One Financial and 17 mentions for Bread Financial. Capital One Financial's average media sentiment score of 0.76 beat Bread Financial's score of 0.71 indicating that Capital One Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Capital One Financial
9 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Bread Financial
5 Very Positive mention(s)
4 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Capital One Financial currently has a consensus target price of $258.91, suggesting a potential upside of 28.23%. Bread Financial has a consensus target price of $112.29, suggesting a potential upside of 3.64%. Given Capital One Financial's stronger consensus rating and higher probable upside, research analysts plainly believe Capital One Financial is more favorable than Bread Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Capital One Financial
0 Sell rating(s)
3 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.88
Bread Financial
1 Sell rating(s)
6 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.56

Capital One Financial has a beta of 1.02, suggesting that its share price is 2% more volatile than the broader market. Comparatively, Bread Financial has a beta of 1.1, suggesting that its share price is 10% more volatile than the broader market.

Capital One Financial has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Capital One Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Capital One Financial$69.25B1.79$2.45B$16.1612.49
Bread Financial$4.70B0.89$518M$12.828.45

Capital One Financial pays an annual dividend of $3.20 per share and has a dividend yield of 1.6%. Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 0.8%. Capital One Financial pays out 19.8% of its earnings in the form of a dividend. Bread Financial pays out 7.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

89.8% of Capital One Financial shares are owned by institutional investors. Comparatively, 99.5% of Bread Financial shares are owned by institutional investors. 0.8% of Capital One Financial shares are owned by company insiders. Comparatively, 1.3% of Bread Financial shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Capital One Financial beats Bread Financial on 12 of the 19 factors compared between the two stocks.

How does Capital One Financial compare to Citizens Financial Group?

Citizens Financial Group (NYSE:CFG) and Capital One Financial (NYSE:COF) are both large-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, media sentiment, institutional ownership, valuation, earnings, risk, profitability and dividends.

Citizens Financial Group pays an annual dividend of $1.84 per share and has a dividend yield of 2.7%. Capital One Financial pays an annual dividend of $3.20 per share and has a dividend yield of 1.6%. Citizens Financial Group pays out 39.9% of its earnings in the form of a dividend. Capital One Financial pays out 19.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Capital One Financial has higher revenue and earnings than Citizens Financial Group. Capital One Financial is trading at a lower price-to-earnings ratio than Citizens Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens Financial Group$12.06B2.34$1.83B$4.6114.53
Capital One Financial$69.25B1.79$2.45B$16.1612.49

Citizens Financial Group currently has a consensus price target of $79.80, indicating a potential upside of 19.10%. Capital One Financial has a consensus price target of $258.91, indicating a potential upside of 28.23%. Given Capital One Financial's stronger consensus rating and higher probable upside, analysts plainly believe Capital One Financial is more favorable than Citizens Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens Financial Group
0 Sell rating(s)
4 Hold rating(s)
16 Buy rating(s)
0 Strong Buy rating(s)
2.80
Capital One Financial
0 Sell rating(s)
3 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.88

94.9% of Citizens Financial Group shares are owned by institutional investors. Comparatively, 89.8% of Capital One Financial shares are owned by institutional investors. 0.7% of Citizens Financial Group shares are owned by company insiders. Comparatively, 0.8% of Capital One Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Citizens Financial Group has a beta of 0.66, indicating that its share price is 34% less volatile than the broader market. Comparatively, Capital One Financial has a beta of 1.02, indicating that its share price is 2% more volatile than the broader market.

In the previous week, Capital One Financial had 12 more articles in the media than Citizens Financial Group. MarketBeat recorded 20 mentions for Capital One Financial and 8 mentions for Citizens Financial Group. Capital One Financial's average media sentiment score of 0.76 beat Citizens Financial Group's score of 0.46 indicating that Capital One Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Citizens Financial Group
2 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Capital One Financial
9 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Citizens Financial Group has a net margin of 17.18% compared to Capital One Financial's net margin of 13.37%. Capital One Financial's return on equity of 11.28% beat Citizens Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens Financial Group17.18% 8.85% 0.93%
Capital One Financial 13.37%11.28%1.90%

Summary

Capital One Financial beats Citizens Financial Group on 13 of the 18 factors compared between the two stocks.

How does Capital One Financial compare to Mastercard?

Mastercard (NYSE:MA) and Capital One Financial (NYSE:COF) are both large-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, profitability, dividends, media sentiment, risk, analyst recommendations, earnings and institutional ownership.

Mastercard pays an annual dividend of $3.48 per share and has a dividend yield of 0.6%. Capital One Financial pays an annual dividend of $3.20 per share and has a dividend yield of 1.6%. Mastercard pays out 19.1% of its earnings in the form of a dividend. Capital One Financial pays out 19.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Mastercard has increased its dividend for 13 consecutive years.

Mastercard has a beta of 0.74, indicating that its stock price is 26% less volatile than the broader market. Comparatively, Capital One Financial has a beta of 1.02, indicating that its stock price is 2% more volatile than the broader market.

Mastercard presently has a consensus price target of $666.64, suggesting a potential upside of 18.12%. Capital One Financial has a consensus price target of $258.91, suggesting a potential upside of 28.23%. Given Capital One Financial's higher probable upside, analysts plainly believe Capital One Financial is more favorable than Mastercard.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mastercard
1 Sell rating(s)
0 Hold rating(s)
25 Buy rating(s)
5 Strong Buy rating(s)
3.10
Capital One Financial
0 Sell rating(s)
3 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.88

97.3% of Mastercard shares are owned by institutional investors. Comparatively, 89.8% of Capital One Financial shares are owned by institutional investors. 0.1% of Mastercard shares are owned by insiders. Comparatively, 0.8% of Capital One Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Mastercard has higher earnings, but lower revenue than Capital One Financial. Capital One Financial is trading at a lower price-to-earnings ratio than Mastercard, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Mastercard$32.79B15.08$14.97B$18.1831.04
Capital One Financial$69.25B1.79$2.45B$16.1612.49

In the previous week, Mastercard had 16 more articles in the media than Capital One Financial. MarketBeat recorded 36 mentions for Mastercard and 20 mentions for Capital One Financial. Capital One Financial's average media sentiment score of 0.76 beat Mastercard's score of 0.56 indicating that Capital One Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Mastercard
16 Very Positive mention(s)
3 Positive mention(s)
16 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Capital One Financial
9 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Mastercard has a net margin of 46.34% compared to Capital One Financial's net margin of 13.37%. Mastercard's return on equity of 239.99% beat Capital One Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Mastercard46.34% 239.99% 30.88%
Capital One Financial 13.37%11.28%1.90%

Summary

Mastercard beats Capital One Financial on 14 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding COF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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COF vs. The Competition

MetricCapital One FinancialConsumer Finance IndustryFinance SectorNYSE Exchange
Market Cap$124.19B$6.98B$13.82B$23.10B
Dividend Yield1.58%12.77%5.95%3.62%
P/E Ratio12.498.7825.3128.19
Price / Sales1.7963.66511.0720.34
Price / Cash8.1511.3643.4236.36
Price / Book1.132.532.734.67
Net Income$2.45B$442.63M$1.31B$1.07B
7 Day Performance-3.06%-0.78%-0.59%-1.64%
1 Month Performance-5.00%-2.87%0.16%-3.60%
1 Year Performance-11.49%-0.83%7.82%8.41%

Capital One Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
COF
Capital One Financial
4.9905 of 5 stars
$201.92
-0.1%
$258.91
+28.2%
-11.5%$124.19B$69.25B12.4976,300
ALLY
Ally Financial
4.9946 of 5 stars
$41.97
-0.2%
$53.73
+28.0%
-9.6%$12.77B$7.91B9.9010,300
AXP
American Express
4.533 of 5 stars
$327.86
+1.0%
$373.32
+13.9%
-8.5%$221.41B$72.23B19.8976,800
BFH
Bread Financial
3.4872 of 5 stars
$109.27
+2.7%
$112.29
+2.8%
+70.7%$4.20B$4.70B8.526,000
CFG
Citizens Financial Group
4.9918 of 5 stars
$70.54
+0.1%
$79.80
+13.1%
+25.1%$29.71B$8.73B15.3017,398

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This page (NYSE:COF) was last updated on 9/20/2026 by MarketBeat.com Staff.
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