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Capital One Financial (COF) Competitors

Capital One Financial logo
$215.81 -0.86 (-0.40%)
As of 08/28/2026 03:58 PM Eastern

COF vs. ALLY, AXP, BFH, CFG, and MA

Should you buy Capital One Financial stock or one of its competitors? Capital One Financial's main competitors and comparable companies include Ally Financial (ALLY), American Express (AXP), Bread Financial (BFH), Citizens Financial Group (CFG), and Mastercard (MA). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Capital One Financial compare to Ally Financial?

Capital One Financial (NYSE:COF) and Ally Financial (NYSE:ALLY) are both large-cap finance companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, profitability, media sentiment, dividends, risk, valuation, earnings and institutional ownership.

Capital One Financial presently has a consensus target price of $258.91, suggesting a potential upside of 19.97%. Ally Financial has a consensus target price of $53.64, suggesting a potential upside of 27.12%. Given Ally Financial's higher possible upside, analysts plainly believe Ally Financial is more favorable than Capital One Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Capital One Financial
0 Sell rating(s)
3 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.88
Ally Financial
0 Sell rating(s)
2 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.88

Capital One Financial has a beta of 1.02, meaning that its share price is 2% more volatile than the broader market. Comparatively, Ally Financial has a beta of 1.1, meaning that its share price is 10% more volatile than the broader market.

Ally Financial has a net margin of 16.75% compared to Capital One Financial's net margin of 13.37%. Ally Financial's return on equity of 11.75% beat Capital One Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Capital One Financial13.37% 11.28% 1.90%
Ally Financial 16.75%11.75%0.79%

Capital One Financial has higher revenue and earnings than Ally Financial. Ally Financial is trading at a lower price-to-earnings ratio than Capital One Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Capital One Financial$69.25B1.91$2.45B$16.1613.35
Ally Financial$7.91B1.62$852M$4.249.95

In the previous week, Capital One Financial had 35 more articles in the media than Ally Financial. MarketBeat recorded 60 mentions for Capital One Financial and 25 mentions for Ally Financial. Ally Financial's average media sentiment score of 1.48 beat Capital One Financial's score of 1.40 indicating that Ally Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Capital One Financial
54 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
2 Very Negative mention(s)
Positive
Ally Financial
22 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Capital One Financial pays an annual dividend of $3.20 per share and has a dividend yield of 1.5%. Ally Financial pays an annual dividend of $1.20 per share and has a dividend yield of 2.8%. Capital One Financial pays out 19.8% of its earnings in the form of a dividend. Ally Financial pays out 28.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

89.8% of Capital One Financial shares are held by institutional investors. Comparatively, 88.8% of Ally Financial shares are held by institutional investors. 0.8% of Capital One Financial shares are held by insiders. Comparatively, 0.5% of Ally Financial shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Capital One Financial beats Ally Financial on 11 of the 17 factors compared between the two stocks.

How does Capital One Financial compare to American Express?

American Express (NYSE:AXP) and Capital One Financial (NYSE:COF) are both large-cap finance companies, but which is the better business? We will compare the two companies based on the strength of their valuation, earnings, institutional ownership, profitability, dividends, risk, analyst recommendations and media sentiment.

American Express pays an annual dividend of $3.80 per share and has a dividend yield of 1.1%. Capital One Financial pays an annual dividend of $3.20 per share and has a dividend yield of 1.5%. American Express pays out 23.1% of its earnings in the form of a dividend. Capital One Financial pays out 19.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. American Express has raised its dividend for 4 consecutive years. Capital One Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

American Express currently has a consensus price target of $373.32, suggesting a potential upside of 11.89%. Capital One Financial has a consensus price target of $258.91, suggesting a potential upside of 19.97%. Given Capital One Financial's stronger consensus rating and higher possible upside, analysts clearly believe Capital One Financial is more favorable than American Express.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
American Express
1 Sell rating(s)
10 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.54
Capital One Financial
0 Sell rating(s)
3 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.88

84.3% of American Express shares are owned by institutional investors. Comparatively, 89.8% of Capital One Financial shares are owned by institutional investors. 0.1% of American Express shares are owned by insiders. Comparatively, 0.8% of Capital One Financial shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

American Express has a beta of 1.04, indicating that its stock price is 4% more volatile than the broader market. Comparatively, Capital One Financial has a beta of 1.02, indicating that its stock price is 2% more volatile than the broader market.

American Express has a net margin of 15.07% compared to Capital One Financial's net margin of 13.37%. American Express' return on equity of 34.12% beat Capital One Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
American Express15.07% 34.12% 3.77%
Capital One Financial 13.37%11.28%1.90%

American Express has higher revenue and earnings than Capital One Financial. Capital One Financial is trading at a lower price-to-earnings ratio than American Express, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
American Express$72.23B3.12$10.83B$16.4820.25
Capital One Financial$69.25B1.91$2.45B$16.1613.35

In the previous week, Capital One Financial had 3 more articles in the media than American Express. MarketBeat recorded 60 mentions for Capital One Financial and 57 mentions for American Express. American Express' average media sentiment score of 1.41 beat Capital One Financial's score of 1.40 indicating that American Express is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
American Express
50 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Capital One Financial
54 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
2 Very Negative mention(s)
Positive

Summary

American Express beats Capital One Financial on 12 of the 20 factors compared between the two stocks.

How does Capital One Financial compare to Bread Financial?

Bread Financial (NYSE:BFH) and Capital One Financial (NYSE:COF) are both finance companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, analyst recommendations, dividends, media sentiment, institutional ownership, earnings, risk and valuation.

Capital One Financial has a net margin of 13.37% compared to Bread Financial's net margin of 11.95%. Bread Financial's return on equity of 18.42% beat Capital One Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Bread Financial11.95% 18.42% 2.76%
Capital One Financial 13.37%11.28%1.90%

Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 0.9%. Capital One Financial pays an annual dividend of $3.20 per share and has a dividend yield of 1.5%. Bread Financial pays out 7.2% of its earnings in the form of a dividend. Capital One Financial pays out 19.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Bread Financial has a beta of 1.11, suggesting that its stock price is 11% more volatile than the broader market. Comparatively, Capital One Financial has a beta of 1.02, suggesting that its stock price is 2% more volatile than the broader market.

In the previous week, Capital One Financial had 45 more articles in the media than Bread Financial. MarketBeat recorded 60 mentions for Capital One Financial and 15 mentions for Bread Financial. Bread Financial's average media sentiment score of 1.53 beat Capital One Financial's score of 1.40 indicating that Bread Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bread Financial
14 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Capital One Financial
54 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
2 Very Negative mention(s)
Positive

99.5% of Bread Financial shares are owned by institutional investors. Comparatively, 89.8% of Capital One Financial shares are owned by institutional investors. 1.3% of Bread Financial shares are owned by company insiders. Comparatively, 0.8% of Capital One Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Bread Financial presently has a consensus price target of $112.08, indicating a potential upside of 5.98%. Capital One Financial has a consensus price target of $258.91, indicating a potential upside of 19.97%. Given Capital One Financial's stronger consensus rating and higher possible upside, analysts clearly believe Capital One Financial is more favorable than Bread Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bread Financial
1 Sell rating(s)
6 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.47
Capital One Financial
0 Sell rating(s)
3 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.88

Capital One Financial has higher revenue and earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Capital One Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bread Financial$4.70B0.86$518M$12.828.25
Capital One Financial$69.25B1.91$2.45B$16.1613.35

Summary

Capital One Financial beats Bread Financial on 11 of the 18 factors compared between the two stocks.

How does Capital One Financial compare to Citizens Financial Group?

Citizens Financial Group (NYSE:CFG) and Capital One Financial (NYSE:COF) are both large-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, profitability, analyst recommendations, dividends, valuation, earnings, media sentiment and risk.

Capital One Financial has higher revenue and earnings than Citizens Financial Group. Capital One Financial is trading at a lower price-to-earnings ratio than Citizens Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens Financial Group$12.06B2.44$1.83B$4.6115.13
Capital One Financial$69.25B1.91$2.45B$16.1613.35

Citizens Financial Group has a beta of 0.67, indicating that its share price is 33% less volatile than the broader market. Comparatively, Capital One Financial has a beta of 1.02, indicating that its share price is 2% more volatile than the broader market.

Citizens Financial Group has a net margin of 17.18% compared to Capital One Financial's net margin of 13.37%. Capital One Financial's return on equity of 11.28% beat Citizens Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens Financial Group17.18% 8.85% 0.93%
Capital One Financial 13.37%11.28%1.90%

Citizens Financial Group presently has a consensus target price of $79.25, suggesting a potential upside of 13.60%. Capital One Financial has a consensus target price of $258.91, suggesting a potential upside of 19.97%. Given Capital One Financial's stronger consensus rating and higher possible upside, analysts plainly believe Capital One Financial is more favorable than Citizens Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens Financial Group
0 Sell rating(s)
4 Hold rating(s)
16 Buy rating(s)
0 Strong Buy rating(s)
2.80
Capital One Financial
0 Sell rating(s)
3 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.88

In the previous week, Capital One Financial had 34 more articles in the media than Citizens Financial Group. MarketBeat recorded 60 mentions for Capital One Financial and 26 mentions for Citizens Financial Group. Citizens Financial Group's average media sentiment score of 1.66 beat Capital One Financial's score of 1.40 indicating that Citizens Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Citizens Financial Group
25 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Capital One Financial
54 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
2 Very Negative mention(s)
Positive

94.9% of Citizens Financial Group shares are owned by institutional investors. Comparatively, 89.8% of Capital One Financial shares are owned by institutional investors. 0.7% of Citizens Financial Group shares are owned by company insiders. Comparatively, 0.8% of Capital One Financial shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Citizens Financial Group pays an annual dividend of $1.84 per share and has a dividend yield of 2.6%. Capital One Financial pays an annual dividend of $3.20 per share and has a dividend yield of 1.5%. Citizens Financial Group pays out 39.9% of its earnings in the form of a dividend. Capital One Financial pays out 19.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Capital One Financial beats Citizens Financial Group on 12 of the 18 factors compared between the two stocks.

How does Capital One Financial compare to Mastercard?

Capital One Financial (NYSE:COF) and Mastercard (NYSE:MA) are both large-cap finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their media sentiment, earnings, analyst recommendations, institutional ownership, dividends, risk, valuation and profitability.

Capital One Financial pays an annual dividend of $3.20 per share and has a dividend yield of 1.5%. Mastercard pays an annual dividend of $3.48 per share and has a dividend yield of 0.6%. Capital One Financial pays out 19.8% of its earnings in the form of a dividend. Mastercard pays out 19.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Mastercard has increased its dividend for 13 consecutive years.

Capital One Financial has a beta of 1.02, indicating that its stock price is 2% more volatile than the broader market. Comparatively, Mastercard has a beta of 0.71, indicating that its stock price is 29% less volatile than the broader market.

89.8% of Capital One Financial shares are held by institutional investors. Comparatively, 97.3% of Mastercard shares are held by institutional investors. 0.8% of Capital One Financial shares are held by insiders. Comparatively, 0.1% of Mastercard shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Mastercard has a net margin of 46.34% compared to Capital One Financial's net margin of 13.37%. Mastercard's return on equity of 239.99% beat Capital One Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Capital One Financial13.37% 11.28% 1.90%
Mastercard 46.34%239.99%30.88%

Capital One Financial presently has a consensus target price of $258.91, indicating a potential upside of 19.97%. Mastercard has a consensus target price of $664.71, indicating a potential upside of 11.62%. Given Capital One Financial's higher possible upside, research analysts plainly believe Capital One Financial is more favorable than Mastercard.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Capital One Financial
0 Sell rating(s)
3 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.88
Mastercard
1 Sell rating(s)
0 Hold rating(s)
25 Buy rating(s)
5 Strong Buy rating(s)
3.10

In the previous week, Mastercard had 45 more articles in the media than Capital One Financial. MarketBeat recorded 105 mentions for Mastercard and 60 mentions for Capital One Financial. Capital One Financial's average media sentiment score of 1.40 beat Mastercard's score of 1.39 indicating that Capital One Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Capital One Financial
54 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
2 Very Negative mention(s)
Positive
Mastercard
84 Very Positive mention(s)
5 Positive mention(s)
10 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive

Mastercard has lower revenue, but higher earnings than Capital One Financial. Capital One Financial is trading at a lower price-to-earnings ratio than Mastercard, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Capital One Financial$69.25B1.91$2.45B$16.1613.35
Mastercard$32.79B15.91$14.97B$18.1832.76

Summary

Mastercard beats Capital One Financial on 14 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding COF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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COF vs. The Competition

MetricCapital One FinancialConsumer Finance IndustryFinance SectorNYSE Exchange
Market Cap$132.31B$7.43B$14.10B$24.18B
Dividend Yield1.48%12.46%5.88%3.72%
P/E Ratio13.358.9124.9526.01
Price / Sales1.9179.20523.0620.39
Price / Cash8.6911.7230.4019.75
Price / Book1.212.682.854.84
Net Income$2.45B$442.63M$1.31B$1.07B
7 Day Performance-1.03%-1.24%0.90%-0.32%
1 Month Performance2.68%0.03%2.48%1.84%
1 Year Performance-5.11%8.51%10.76%13.37%

Capital One Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
COF
Capital One Financial
4.9732 of 5 stars
$215.81
-0.4%
$258.91
+20.0%
-5.1%$132.31B$69.25B13.3576,300
ALLY
Ally Financial
4.9948 of 5 stars
$42.45
-1.1%
$53.64
+26.4%
+2.8%$12.91B$9.63B10.0110,300
AXP
American Express
4.4643 of 5 stars
$337.38
+0.4%
$373.32
+10.7%
+0.6%$227.84B$75.95B20.4776,800
BFH
Bread Financial
4.0482 of 5 stars
$105.27
-0.6%
$110.58
+5.0%
+59.7%$4.04B$3.96B8.216,000
CFG
Citizens Financial Group
4.9607 of 5 stars
$70.23
+0.5%
$79.25
+12.8%
+33.4%$29.58B$8.73B15.2317,398

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This page (NYSE:COF) was last updated on 8/30/2026 by MarketBeat.com Staff.
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