NYSE:UA Under Armour (UA) Stock Price, News & Analysis $4.56 -0.18 (-3.70%) Closing price 10/23/2026 03:59 PM EasternExtended Trading$4.57 +0.02 (+0.33%) As of 10/23/2026 07:36 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest About Under Armour Stock (NYSE:UA) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Under Armour alerts:Sign Up Key Stats Today's Range$4.50▼$4.6950-Day Range$4.22▼$5.2652-Week Range$3.95▼$7.91Volume1.76 million shsAverage Volume2.62 million shsMarket Capitalization$1.96 billionP/E RatioN/ADividend YieldN/APrice Target$5.50Consensus RatingSell Company Overview Under Armour, Inc. is a global sports performance and lifestyle brand that develops, markets and distributes apparel, footwear and accessories. Its products are designed for athletes and active consumers and include performance shirts, shorts, outerwear, training gear, running shoes, athletic footwear and accessories such as bags and headwear. Founded in 1996 by Kevin Plank, Under Armour built its early reputation with moisture-wicking performance apparel and has expanded its product offerings under technologies and collections including HeatGear and ColdGear. The company sells products through wholesale partners, its own retail stores and e-commerce platforms, and other direct-to-consumer channels. Under Armour serves customers in North America and international markets, including Europe, the Middle East and Africa, Asia-Pacific and Latin America. Kevin Plank returned as the company's chief executive officer in 2024 and also serves as executive chair.AI Generated. May Contain Errors. Read More Under Armour Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks27th Percentile Overall ScoreUA MarketRank™: 1.357735546035 of 5 starsUnder Armour scored higher than 27% of companies evaluated by MarketBeat, and ranked 404th out of 483 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion2.5 / 5Analyst RatingSell Consensus RatingUnder Armour has received a consensus rating of Sell. The company's average rating score is 1.33, and is based on no strong buy ratings, no buy ratings, 1 hold rating, and 2 sell ratings.Upside PotentialUnder Armour has a consensus price target of $5.50, representing about 20.7% upside from its current price of $4.56.Amount of Analyst CoverageUnder Armour has only been the subject of 1 research reports in the past 90 days.Read more about Under Armour's stock forecast and price target. Earnings and Valuation0.0 / 5Proj. Earnings GrowthN/A Price to Earnings Ratio vs. the MarketThe P/E ratio of Under Armour is -3.96, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Under Armour is -3.96, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioUnder Armour has a P/B Ratio of 1.37. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.Read more about Under Armour's valuation and earnings. Short Interest1.0 / 5Short Interest LevelBearish Percentage of Shares Shorted7.53% of the float of Under Armour has been sold short.Short Interest Ratio / Days to CoverUnder Armour has a short interest ratio ("days to cover") of 9.45.Change versus previous monthShort interest in Under Armour has recently increased by 7.02%, indicating that investor sentiment is decreasing significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldUnder Armour does not currently pay a dividend.Dividend GrowthUnder Armour does not have a long track record of dividend growth. News and Social Media1.3 / 5News SentimentN/A News SentimentUnder Armour has a news sentiment score of -1.00. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.42 average news sentiment score of Consumer Discretionary companies.News Coverage This WeekMarketBeat has tracked 1 news article for Under Armour this week, compared to 4 articles on an average week.Search InterestOnly 2 people have searched for UA on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.MarketBeat Follows2 people have added Under Armour to their MarketBeat watchlist in the last 30 days. Company Ownership3.1 / 5Insider TradingAcquiring Shares Net Insider BuyingOver the last three months, insiders have purchased a net $100,183.00 in company stock, which represents 0.0051% of the company's market cap.Insider Buying vs. Insider SellingIn the past three months, Under Armour insiders have bought more of their company's stock than they have sold. Specifically, they have bought $100,183.00 in company stock and sold $0.00 in company stock.Percentage Held by Insiders15.60% of the stock of Under Armour is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions36.35% of the stock of Under Armour is held by institutions.Read more about Under Armour's insider trading history. Receive UA Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Under Armour and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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UA Stock News HeadlinesAthletic Apparel Stocks Fall as Retail Selling Spreads: Lululemon and Under Armour Drop 4%, Nike Retreats 2%October 23 at 1:59 PM | 247wallst.comAnalyzing Weyco Group (NASDAQ:WEYS) and Under Armour (NYSE:UA)October 15, 2026 | americanbankingnews.comMy top 3 AI picks for the next decadeAlexander Green bought Apple in 1996, recommended Nvidia at a split-adjusted 66 cents in 2004, and picked up Amazon and Netflix under $3 per share in 2005. Now the chief investment strategist at The Oxford Club has identified three AI stocks he believes could be the most profitable investments of the next decade. | The Oxford Club (Ad)UNDER ARMOUR ANNOUNCES DATE FOR SECOND QUARTER FISCAL 2027 EARNINGS CONFERENCE CALLOctober 14, 2026 | prnewswire.comUnder Armour, SYZMIK partnership puts flag football safety firstOctober 8, 2026 | msn.comFrasers Buys Stake in Sportswear Brand Under ArmourOctober 7, 2026 | wsj.comUnder Armour at 30: A legacy of innovation, setbacks, and reinventionSeptember 25, 2026 | seekingalpha.comUnder Armour: It May Become A Turnaround Play - But It Is Not Yet OneSeptember 18, 2026 | seekingalpha.comSee More Headlines UA Stock Analysis - Frequently Asked Questions How have UA shares performed this year? Under Armour's stock was trading at $4.80 at the start of the year. Since then, UA stock has decreased by 5.1% and is now trading at $4.5550. How were Under Armour's earnings last quarter? Under Armour, Inc. (NYSE:UA) issued its quarterly earnings results on Friday, August, 7th. The company reported $0.05 earnings per share for the quarter, topping analysts' consensus estimates of $0.02 by $0.03. The business earned $1.10 billion during the quarter, compared to the consensus estimate of $1.11 billion. Under Armour had a negative net margin of 9.99% and a positive trailing twelve-month return on equity of 4.04%. Read the conference call transcript. Who are Under Armour's major shareholders? Under Armour's top institutional shareholders include State of Alaska Department of Revenue, Farther Finance Advisors LLC and Versant Capital Management Inc. Insiders that own company stock include V Prem Et Al Watsa, David Bergman, Mehri Shadman, Robert John Sweeney, Dawn N Fitzpatrick, Eric J Aumen and Reza Taleghani. View institutional ownership trends. How do I buy shares of Under Armour? Shares of UA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Under Armour own? Based on aggregate information from My MarketBeat watchlists, some other companies that Under Armour investors own include NVIDIA (NVDA), Walt Disney (DIS), Tesla (TSLA), Netflix (NFLX), Advanced Micro Devices (AMD), Intel (INTC) and Block (XYZ). Company Calendar Last Earnings8/07/2026Today10/23/2026Next Earnings (Estimated)11/06/2026Fiscal Year End3/31/2027Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Red Zone (1m+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 UA's financial health is in the Red zone, according to TradeSmith. UA has been in this zone for over one month. Industry, Sector and Symbol Stock ExchangeNYSE SectorConsumer Discretionary Industry Textiles, Apparel & Luxury Goods Sub-IndustryApparel, Accessories & Luxury Goods Current SymbolNYSE:UA CIK1336917 Webwww.underarmour.com Phone(410) 468-2512Fax410-367-2400Employees14,100Year Founded1996Price Target and Rating Average Price Target for Under Armour$5.50 High Price Target$5.50 Low Price Target$5.50 Potential Upside/Downside+20.7%Consensus RatingSell Rating Score (0-4)1.33 Research Coverage3 Analysts Profitability EPS (Trailing Twelve Months)($1.15) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$495.64 million Net Margins-9.99% Pretax Margin-3.37% Return on Equity4.04% Return on Assets1.37% Debt Debt-to-Equity Ratio0.41 Current Ratio1.81 Quick Ratio0.96 Sales & Book Value Annual Sales$4.93 billion Price / Sales0.40 Cash Flow$0.37 per share Price / Cash Flow12.44 Book Value$3.32 per share Price / Book1.37Miscellaneous Outstanding Shares429,546,000Free Float362,537,000Market Cap$1.96 billion OptionableOptionable Beta1.53 Social Links The 7 Best High-Yield Dividend Stocks for 2027Looking for higher dividend income in 2027? Discover seven high-yield dividend stocks with attractive payouts, proven dividend histories and growth potential.Get This Free Report This page (NYSE:UA) was last updated on 10/23/2026 by MarketBeat.com Staff. From Our PartnersFinancial legend: “This is bad, really bad...”Dr. Martin D. 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