Wolverine World Wide, Inc. is a global designer, manufacturer, marketer and licensor of branded footwear, apparel and accessories. The company serves consumers through a portfolio of outdoor, athletic, lifestyle and work-oriented brands, with products sold through wholesale accounts, company-owned and third-party retail locations, and e-commerce channels.
Its principal brands include Merrell, which focuses on outdoor and trail footwear and apparel; Saucony, an athletic running and performance brand; Wolverine, known for work and lifestyle footwear; Chaco, which offers outdoor sandals and footwear; Sweaty Betty, a women’s activewear brand; and Bates, a provider of uniform and duty footwear. The company also maintains licensed footwear businesses associated with selected lifestyle and work brands.
Founded in 1883 and headquartered in Rockford, Michigan, Wolverine Worldwide sells its products in North America and international markets. The company has periodically reshaped its brand portfolio to concentrate on its core businesses. Chris Hufnagel serves as president and chief executive officer.
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