Sony (SONY) Stock Price, News & Analysis

Company Overview

Sony Group Corporation (NYSE:SONY) is a Japanese multinational conglomerate renowned for its diverse portfolio spanning electronics, entertainment, gaming and financial services. The company’s electronics segment develops consumer products such as televisions, digital cameras, audio equipment and professional broadcasting gear, alongside semiconductor solutions including image sensors that serve automotive and mobile device markets. Through its PlayStation brand, Sony is a major player in interactive entertainment and online gaming services. Sony’s entertainment arm encompasses film production and distribution via Sony Pictures, as well as recorded music, publishing and related licensing operations under Sony Music.

Founded in 1946 by Masaru Ibuka and Akio Morita as Tokyo Tsushin Kogyo, the company quickly gained acclaim with innovations like the first transistor radio and later the iconic Walkman portable cassette player. Over subsequent decades, Sony has expanded globally through strategic acquisitions, the creation of new technology platforms and partnerships that strengthened its position in consumer electronics and media. The company adopted the Sony name in 1958, reflecting a commitment to youthful energy and cutting-edge innovation.

Sony operates in more than 50 countries, serving markets across North America, Europe, Asia-Pacific, Latin America and the Middle East. Its highly integrated global supply chain supports research and development, manufacturing and distribution activities to meet regional consumer and enterprise demand. In addition to its hardware and content businesses, Sony maintains a financial services division offering life insurance, banking and other financial solutions in select markets.

Led by President and Chief Executive Officer Kenichiro Yoshida since 2018, Sony continues to pursue growth through technology investment, creative content development and expansion into emerging areas such as virtual reality, artificial intelligence and electric vehicle imaging systems. The company’s strategic focus remains on delivering innovative products and experiences that bridge hardware, software and network services for both consumers and businesses worldwide.

Key Stats

• Today's Range: $27.44 to $27.62
• 50-Day Range: $23.93 to $28.73
• 52-Week Range: $17.42 to $29.16
• Volume: 3.04 million shs
• Average Volume: 3.94 million shs
• Market Capitalization: $166.43 billion
• P/E Ratio: 21.84
• Dividend Yield: 0.36%
• Price Target: $28.00
• Consensus Rating: Buy

Sony Stock Analysis - MarketRank™

Sony scored higher than 37% of companies evaluated by MarketBeat, and ranked 218th out of 289 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.5 / 5
• Analyst Rating: Buy

Consensus Rating

Sony has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 4 buy ratings, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

Sony has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 12.20%

Earnings Growth

Earnings for Sony are expected to grow by 12.20% in the coming year, from $1.23 to $1.38 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Sony is 21.84, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 270.85.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sony is 21.84, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 18.36.

Price to Book Value per Share Ratio

Sony has a P/B Ratio of 2.81. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.17% of the float of Sony has been sold short.

Short Interest Ratio / Days to Cover

Sony has a short interest ratio ("days to cover") of 1.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Sony has recently increased by 0.20%, indicating that investor sentiment is decreasing.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Sony has a dividend yield of 0.35%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

Sony does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Sony is 7.94%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Sony will have a dividend payout ratio of 7.25% next year. This indicates that Sony will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

0.17% of the float of Sony has been sold short.

Short Interest Ratio / Days to Cover

Sony has a short interest ratio ("days to cover") of 1.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Sony has recently increased by 0.20%, indicating that investor sentiment is decreasing.

News and Social Media

• Score: 3.1 / 5
• News Sentiment: 0.59

News Sentiment

Sony has a news sentiment score of 0.59. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 1.02 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 37 news articles for Sony this week, compared to 35 articles on an average week.

Search Interest

15 people have searched for SONY on MarketBeat in the last 30 days. This is an increase of 67% compared to the previous 30 days.

MarketBeat Follows

9 people have added Sony to their MarketBeat watchlist in the last 30 days. This is an increase of 50% compared to the previous 30 days.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Sony insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 7.00% of the stock of Sony is held by insiders.

Percentage Held by Institutions

Only 14.05% of the stock of Sony is held by institutions.

SONY Stock Analysis - Frequently Asked Questions

How have SONY shares performed this year?

Sony's stock was trading at $21.16 at the start of the year. Since then, SONY stock has increased by 30.1% and is now trading at $27.5190.

How were Sony's earnings last quarter?

Sony Corporation (NYSE:SONY) posted its quarterly earnings data on Thursday, August, 7th. The company reported $0.30 EPS for the quarter, beating the consensus estimate of $0.24 by $0.06. The company earned $17.79 billion during the quarter, compared to the consensus estimate of $18.88 billion. Sony had a trailing twelve-month return on equity of 13.88% and a net margin of 9.14%.
Read the conference call transcript.

When did Sony's stock split?

Sony shares split on the morning of Wednesday, October 9th 2024.The 5-1 split was announced on Tuesday, May 14th 2024. The newly created shares were issued to shareholders after the market closes on Tuesday, October 8th 2024. An investor that had 100 shares of stock prior to the split would have 500 shares after the split.

Who are Sony's major shareholders?

Sony's top institutional shareholders include Fisher Asset Management LLC (1.68%), Primecap Management Co. CA (1.17%), Bank of America Corp DE (0.27%) and Envestnet Asset Management Inc. (0.10%).

How do I buy shares of Sony?

Shares of SONY stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Sony own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Sony investors own include BlackRock (BLK), Broadcom (AVGO), ServiceNow (NOW), UnitedHealth Group (UNH), The Goldman Sachs Group (GS), Illinois Tool Works (ITW) and Humana (HUM).

Company Calendar

• Last Earnings: 8/07/2025
• Today: 8/30/2025
• Next Earnings (Estimated): 11/06/2025
• Fiscal Year End: 3/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: AUDIO/VIDEO PRD
• Sub-Industry: Recreation
• Current Symbol: NYSE:SONY
• CIK: 313838
• Web: www.sony.com
• Phone: (136) 748-2111
• Fax: 813-6748-2061
• Employees: 112,300
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Sony: $28.00
• High Price Target: $33.00
• Low Price Target: $23.00
• Potential Upside/Downside: +1.7%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.26
• Trailing P/E Ratio: 21.84
• Forward P/E Ratio: 22.37
• P/E Growth: N/A
• Net Income: $7.53 billion
• Net Margins: 9.14%
• Pretax Margin: 12.11%
• Return on Equity: 13.88%
• Return on Assets: 3.32%

Debt

• Debt-to-Equity Ratio: 0.16
• Current Ratio: 1.09
• Quick Ratio: 1.03

Sales & Book Value

• Annual Sales: $85.09 billion
• Price / Sales: 1.96
• Cash Flow: $2.45 per share
• Price / Cash Flow: 11.21
• Book Value: $9.80 per share
• Price / Book: 2.81

Miscellaneous

• Outstanding Shares: 6,047,660,000
• Free Float: 5,624,328,000
• Market Cap: $166.43 billion
• Optionable: Optionable
• Beta: 0.91