NASDAQ:DRCT Direct Digital (DRCT) Stock Price, News & Analysis $0.25 +0.00 (+0.24%) As of 10/21/2026 10:15 AM Eastern Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsInsider TradesNews and TrendsSEC Filings About Direct Digital Stock (NASDAQ:DRCT) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Direct Digital alerts:Sign Up Key Stats Today's Range$0.25▼$0.2550-Day Range$0.25▼$2.7552-Week Range$0.25▼$92.40Volume1,197 shsAverage Volume328,376 shsMarket Capitalization$200.75 thousandP/E RatioN/ADividend YieldN/APrice TargetN/AConsensus RatingSell Company Overview Direct Digital Holdings, Inc. is a digital advertising technology company that provides programmatic advertising solutions for advertisers, agencies and publishers. The company’s platform is designed to help businesses plan, purchase, optimize and measure digital advertising campaigns across multiple channels and formats. Direct Digital operates through two primary businesses. Huddled Masses is its buy-side platform, providing advertisers and agencies with access to programmatic media buying, campaign management, audience targeting and performance measurement. Colossus Media operates on the sell side, offering a supply-side platform that helps publishers and media owners monetize digital advertising inventory by connecting them with advertising demand. The company was founded in 2018 and is headquartered in Houston, Texas. Direct Digital Holdings became a publicly traded company in 2022. Its operations are led by co-founder Mark D. Walker, who serves as chief executive officer and chairman. Through its buy-side and sell-side offerings, the company serves participants across the digital advertising ecosystem, including brands, agencies, publishers and other media partners.AI Generated. May Contain Errors. Read More Direct Digital Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks16th Percentile Overall ScoreDRCT MarketRank™: 0.78880577077 of 5 starsDirect Digital scored higher than 16% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion0.7 / 5Analyst RatingSell Consensus RatingDirect Digital has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.Amount of Analyst CoverageDirect Digital has only been the subject of 1 research reports in the past 90 days.Read more about Direct Digital's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Direct Digital are expected to grow in the coming year, from ($18.97) to ($7.13) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Direct Digital is 0.00, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Direct Digital is 0.00, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Read more about Direct Digital's valuation and earnings. Short Interest5.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted0.46% of the float of Direct Digital has been sold short.Short Interest Ratio / Days to CoverDirect Digital has a short interest ratio ("days to cover") of 0.13, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Direct Digital has recently decreased by 97.92%, indicating that investor sentiment is improving significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldDirect Digital does not currently pay a dividend.Dividend GrowthDirect Digital does not have a long track record of dividend growth. News and Social Media0.0 / 5News SentimentN/A News Coverage This WeekMarketBeat has tracked 1 news article for Direct Digital this week, compared to 3 articles on an average week. Company Ownership1.5 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Direct Digital insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $4,320.00 in company stock.Percentage Held by Insiders25.57% of the stock of Direct Digital is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions4.02% of the stock of Direct Digital is held by institutions.Read more about Direct Digital's insider trading history. Receive DRCT Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Direct Digital and its competitors with MarketBeat's FREE daily newsletter. 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DRCT Stock News HeadlinesDirect Digital Holdings Announces Intention to Voluntarily Delist from Nasdaq and Deregister Its Class A Common Stock with the SECOctober 21 at 7:01 PM | prnewswire.comDirect Digital Holdings Faces Nasdaq Delisting, OTC MoveOctober 13, 2026 | theglobeandmail.comTrump’s Plan To Cheat HistoryChina has slashed its U.S. Treasury holdings by more than 45% from their peak, while building gold vaults and payment networks that bypass the dollar entirely. Since the Federal Reserve opened in 1913, the dollar has lost most of its purchasing power. Porter Stansberry argues a new monetary order is forming around AI infrastructure, chips and energy, pointing to stocks like Vertiv, GE Vernova and Arista Networks that have surged hundreds of percent in recent years. | Porter & Company (Ad)Direct Digital Holdings, Inc.(NasdaqCM:DRCT) dropped from S&P TMI IndexOctober 7, 2026 | marketscreener.comMOrange 142 Launches Enrollment Edge, a New Resource Hub for Higher Education MarketersSeptember 16, 2026 | prnewswire.comAnalysts Offer Insights on Communication Services Companies: Meta Platforms (META) and Direct Digital Holdings (DRCT)August 28, 2026 | theglobeandmail.comDirect Digital Holdings Earnings Call Highlights RisksAugust 24, 2026 | tipranks.comDirect Digital Holdings Inc. Cl AAugust 23, 2026 | barrons.comSee More Headlines DRCT Stock Analysis - Frequently Asked Questions How have DRCT shares performed this year? Direct Digital's stock was trading at $14.1680 at the beginning of the year. Since then, DRCT stock has decreased by 98.2% and is now trading at $0.25. How were Direct Digital's earnings last quarter? Direct Digital Holdings, Inc. (NASDAQ:DRCT) released its quarterly earnings data on Wednesday, August, 12th. The company reported ($5.78) earnings per share (EPS) for the quarter, topping the consensus estimate of ($9.60) by $3.82. The company earned $7.83 million during the quarter, compared to analysts' expectations of $8.84 million. Read the conference call transcript. When did Direct Digital's stock split? Shares of Direct Digital reverse split on the morning of Monday, April 27th 2026.The 1-4 reverse split was announced on Thursday, April 23rd 2026. The number of shares owned by shareholders was adjusted after the market closes on Friday, April 24th 2026. An investor that had 100 shares of stock prior to the reverse split would have 25 shares after the split. When did Direct Digital IPO? Direct Digital (DRCT) raised $18 million in an IPO on Friday, February 11th 2022. The company issued 2,200,000 shares at $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners served as the underwriters for the IPO. How do I buy shares of Direct Digital? Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Direct Digital own? Based on aggregate information from My MarketBeat watchlists, some other companies that Direct Digital investors own include NVIDIA (NVDA), Palantir Technologies (PLTR), Super Micro Computer (SMCI), SoundHound AI (SOUN), Advanced Micro Devices (AMD), GigaCloud Technology (GCT) and Altria Group (MO). Company Calendar Last Earnings8/12/2026Today10/22/2026Next Earnings (Estimated)11/05/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Yellow Zone (8m+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 DRCT's financial health is in the Yellow zone, according to TradeSmith. DRCT has been in this zone for over 8 months. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorCommunication Services Industry Media Sub-IndustryAdvertising Current SymbolNASDAQ:DRCT CIK1880613 Webwww.directdigitalholdings.com Phone832-402-1051FaxN/AEmployees60Year FoundedN/AProfitability EPS (Trailing Twelve Months)($156.85) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$18.95 million Net Margins-74.38% Pretax Margin-86.55% Return on EquityN/A Return on Assets-68.48% Debt Debt-to-Equity RatioN/A Current Ratio0.14 Quick Ratio0.14 Sales & Book Value Annual Sales$30.91 million Price / Sales0.01 Cash FlowN/A Price / Cash FlowN/A Book Value($18.82) per share Price / Book-0.01Miscellaneous Outstanding Shares803,000Free Float598,000Market Cap$200.75 thousand OptionableNot Optionable Beta5.33 The 7 Best High-Yield Dividend Stocks for 2027Looking for higher dividend income in 2027? 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